# Red Points Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Red Points Software - reviews, pricing plans, popular comparisons to other Brand Protection products and more. Source: https://www.capterra.com/p/178310/Red-Points --- # Red Points Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 27, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Red Points ## What is Red Points? Red Points is a fully managed, AI-led brand protection solution that helps companies detect and remove counterfeits, impersonation, piracy, and other online infringements. The platform protects brands across digital channels, including marketplaces, websites, social media, paid ads, mobile apps, and domains, and supports complex enforcement needs such as domestic China protection and large-scale revenue recovery programs. Combining automated detection, expert oversight, and proven enforcement workflows, Red Points identifies and removes infringing content at scale. Its AI models process more than 2.7 billion data points each month, enabling image recognition, keyword detection, seller network analysis, and infringement prioritization. Born in Barcelona and based in New York, Red Points helps enterprise brands scale digital protection through technology, mature operations, and specialized expertise. ## What is Red Points used for? [Intellectual Property Management](https://www.capterra.com/intellectual-property-management-software/)[Brand Protection](https://www.capterra.com/brand-protection-software/) Overall rating Based on 20 user reviews Reviews sentiment Positive 90% Neutral 0% Negative 10% Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Red Points alternatives Highest Rated [Tracksuit](https://www.capterra.com/p/10004655/Tracksuit/) [5.0 (21)](https://www.capterra.com/p/10004655/Tracksuit/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10004655/Tracksuit/) [4.9 (36)](https://www.capterra.com/p/139508/Alt-Legal/reviews/) Starting price $60.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.7 (75)](https://www.capterra.com/p/146864/Vitrium/reviews/) Starting price $500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Marcode](https://www.capterra.com/p/10022197/Marcode/) [4.9 (8)](https://www.capterra.com/p/10022197/Marcode/#reviews) Starting price $850.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10022197/Marcode/) [View all alternatives](https://www.capterra.com/p/178310/Red-Points/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Control Regulate who can view information within the system Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges API Application programming interface that allows for integration with other systems/databases Red Points 42 features Regulate who can view information within the system Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Monitor social media posts or web that mention a particular brand Work on a set of tasks related to a particular charge, patient, legal issue or any other complex entity or process Organize and group data or items based on various criteria Provides a channel for team members to share media files, communicate, and work together Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Customize data fields to support various needs and use cases Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Import and export data to and from software applications Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Monitoring multiple domains for occurrences of brand logos, keywords, names, and more. Information, data and reports that are being tracked over time The process of discovering content on the web that is same or similar to logos, trademarks or other proprietary content Oversee people and resources to carry out an investigation The collection of IP rights in order to better protect them. Track and monitor a specific set of keywords Monitoring multiple marketplaces for mentions or transactions related to brand logos, keywords, names, and more. Collect and maintain structured information that describes data or content Observe and track the demand, usage, progress or quality of a system, product, or user Monitor paid campaigns for occurrences of brand logos, keywords, names, and more to track any infringements. Manage the status of outstanding patent claims A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Arrange tasks based on the level of priority or urgency Ability to record, store, update, and retrieve information Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Track activity on sites such as Facebook, Twitter, Instagram, etc. Track the status over time for a request, process, asset, or transaction Manage the status of filed trademarks Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Identify and flag system, guidelines, or branding violations/suspicious behavior by users, customers, vendors, or partners. Create, design and manage workflows for repetitive tasks Features 4.1 (20) 4.1 Based on 20 reviews ## Pricing Value for money 4.2 (19) ### Starting price Free trial not available Value for money 4.2 (19) 4.2 Based on 19 reviews ## Support, customer service and training options Customer Service 4.5 (20) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.5 (20) 4.5 Based on 20 reviews ## User reviews Overall rating 4.3 Based on 20 reviews Filter by rating 5(11) 4(7) 3(0) 2(0) 1(2) Mentioned topic Sorted by most recent SC Sharmistha C. Associate Wholesale ### "Needs better" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 15, 2023 Pros None until the issues are fixed properly Cons The bot program flagged genuine listings!! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VF Victor F. IP Counsel Consumer Goods ### "Great Brand protection suite" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 January 17, 2022 Satisfactory and competent Pros Ease of use and functionality. Great customer support Cons Listings can be alternately shaded white and grey for ease of locating items Reasons for choosing Red Points Flexibility of product and pricing Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Alejandro S. Brand & Channel Protection Manager Automotive ### "Protect your company NOW" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 12, 2022 When we moved into RED POINTS, we were trying to fight against thousand of re-sellers in a really manual and prosaic way. We doubled our HR resources, and even within this, results did not come. Since we moved into RED POINTS, we have been able to remove >120 MM EUR in parts value from internet from non-authorized sellers, cleaning the market and protecting our dealers and end-customers Pros Easy to use, to look-up for any past case to follow-up. Monthly customized reports and possibility to support on any specific need or case. Cons To focus on the offline side, as it's key also on a business strategy and it open the door towards competition. Reasons for choosing Red Points Because it was easy to use and people at RED POINTS are really flexible with all our needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. RD Rodney D. Director of Compliance Retail ### "Great product that has helped save millions in lost revenue" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 11, 2022 Was easy to implement, easy to use and support is amazing. This has been a huge benefit to our company and I have recommended to several others in my industry. Pros Ease of use, the dashboard and customer service. The end result and economic impact is a massive bonus. Cons I have zero complaints. I have had it be down a couple times so If I had to complain about something, it would be that. But it's back up and running quickly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MH Mary H. CEO Consumer Electronics ### "WASTE of TIME/ MONEY/ RESOURCES" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 1/10 December 13, 2021 AWFUL. Hated every painful day of it. I've written at least 5 emails to cancel my service and each time they reply that I'm in a contract and they don't cancel me. Pros None! They stopped talking to me as soon as I stated that I was upset. I never heard from my sales guy again. I got moved to the manager and they disappeared. They like to still send me bills though. Useless and awful service. Don't sign up!!!!!!!!! They take your money and give you a crappy product. I would give negative 10 stars if I could. Cons They are not responsive. They know I am an upset customer yet they just stopped communicating with me, yet they still send the bill. Awful service. You're trapped in a contract and they just forget about you. Useless service. I have better luck searching for things myself than they can find me. Don't waste your time or money Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LE lisa e. Director of Marketing Consumer Goods ### "Red Points " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 14, 2020 For the most part, I would say it is good, but they have work to do to improve the service. Pros I like that Red Points is constantly crawling for counterfeits and knock offs, I could never find what they find in a timely manner. Cons I think the reporting is under developed, and the clarity of the detection resolution is difficult to find. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 24, 2020 Hi, Lisa Thank you for your review. We like to protect your products online, and make your life easier! We will make sure to share your feedback with the team, and improve the service. Thank you, Arnaud D. China & North America Sales Manager Luxury Goods & Jewelry ### "How to strongly increase your efficiency in fighting counterfeits" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 8, 2020 Really positive, we are achieving exactly what we were aiming at, and even more. Pros \- The clarity of the platform - The efficiency of the AI - The availibility of the Account Manager Cons The lack of info when links are denied ; you need to ask your account manager why, which is not possible for all of them when dealing with thousands of links. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 13, 2020 Hi, Arnaud Thank you so much for your review! We love protecting your beautiful products, and helping your brand achieve the goals you have established. Thank you, Red Points' team. KD Kipp D. Manager Sporting Goods ### "IP Protection" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2020 Excellent overall experience for they have assisted our company in protecting our IP for massage foam rollers. Pros Ease of use is the best aspect of Redpoint's software. Cons Overall no complaints. We have see Redpoint's have a significant impact on infringing rollers being taken offline due to their technology. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 9, 2020 Hi, Kipp Thank you so much for your review! We love having you as a client. Cheers for many more years together! Have a nice day, Red Points Team. PB Pierre-Alexandre B. Marketing manager Design ### "User Friendly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 7, 2020 Pros The software is one of the easiest to use. Very minimalist, but with all features available. And the Redpoint team is very helpful, very available, and very nice. Cons There is no reason to unlike this software, except the efficiency that generate a daily/weekly follow up, but it is also why we apply for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 9, 2020 Hi, Pierre-Alexandre Thank you so much for your review! We love having you as a client, and we hope to continue protecting your products for many more years! Have a nice day, Red Points Team. IH Ionut H. Operations Specialist Health, Wellness and Fitness ### "Excelent service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 7, 2020 They offer excellent service for Copyright and Brand name protection. Pros Lots of nice features, great customer support and a great collaboration with the account manager. Top quality service overall!!. e Cons No Cons yet. We did not experienced any dissatisfaction. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor October 8, 2020 Hi, Ionut Thank you so much for your review! We love having you as a client, and we hope to continue protecting your products. Have a nice day, Red Points Team. [View all Reviews](https://www.capterra.com/p/178310/Red-Points/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)