# Litmus Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Litmus Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/178360/Litmus --- # Litmus Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Litmus ## What is Litmus? Litmus is an all-in-one email marketing platform designed to create exceptional brand experiences. It offers tools to optimize and personalize emails for better marketing outcomes. Users can design on-brand emails without coding, integrating seamlessly with email service providers for efficient deployment. Personalization features like dynamic content, live polls, and countdown timers boost subscriber engagement. The platform includes robust email testing, providing previews across various clients and devices to ensure quality. Spam testing and validation improve deliverability, while analytics offer insights into subscriber behavior. Collaboration tools streamline approvals and reduce review time. Litmus combines essential features, integrations, and guidance to help marketers craft impactful email campaigns that drive results. ## What is Litmus used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Tracking](https://www.capterra.com/email-tracking-software/) Top alternative Featured Overall rating Based on 52 user reviews Reviews sentiment Positive 88% Neutral 10% Negative 2% Starting price $500 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Litmus?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.validity.com/products/returnpath/&name=Litmus) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Litmus 4.6 (52) VS. [4.6 (3,411)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $500 Flat Rate, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (52) Ease Of Use 4.6 (3,399) Value For Money 4.1 (43) Value For Money 4.5 (2,980) Customer Service 4.3 (41) Customer Service 4.5 (2,980) ## Litmus alternatives [4.3 (2,914)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.5 (6,220)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [4.8 (654)](https://www.capterra.com/p/147415/EmailOctopus/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/178360/Litmus/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.7 (19) 73.68% of 19 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Reporting/Analytics 4.5 (19) 84.21% of 19 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data A/B Testing 4.4 (16) 75.00% of 16 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness List Management 4.3 (14) 64.29% of 14 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Real-Time Analytics 4.5 (13) 84.62% of 13 reviewers that rated this feature as important or highly important Analyze and gain insights into data in real-time Email Tracking 4.6 (11) 100.00% of 11 reviewers that rated this feature as important or highly important Track delivered, received, and opened emails Litmus 22 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Assemble applications and processes by dragging over and arranging pre-built components Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Pre-made examples and templates for emails Track delivered, received, and opened emails Predefined actions automatically performed on the occurance of specific events Determines the location of a device using GPS or an IP address Manage contacts across multiple mailing lists Identify the physical location of an individual, asset, device, etc. Observe and track the demand, usage, progress or quality of a system, product, or user Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Analyze and gain insights into data in real-time View and track pertinent metrics to find patterns and gain insights from data Organizing a group of people to accomplish a task Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.4 (51) 4.4 Based on 51 reviews ## Pricing Value for money 4.1 (43) Free Trial [View pricing plan details](https://www.capterra.com/p/178360/Litmus/pricing/) Litmus Core $500.00 Flat Rate,Per Month It includes: - 5 Full Users - 2,000 Email Previews Per Month - 500,000 Analytics Opens Per Month - 50,000 Litmus Personalize Impressions Per Month - Automated QA Checks And Previews On 100+ Email Clients And Devices - Easy To Use Email Builder (With Or Without Code) - Personalization Templates (Custom Images, Countdown Timers, Etc.) - Customizable Email Testing Profiles (Provided By Litmus) - Code Editor Integrations To Test Where You Build - Email, Phone, And Chat Support Value for money 4.1 (43) 4.1 Based on 43 reviews ## Integrations [ Google Drive](https://www.capterra.com/p/161425/Drive/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Dropbox Business](https://www.capterra.com/p/143068/Dropbox-Business/)[ Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[ OneDrive](https://www.capterra.com/p/161304/OneDrive/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (41) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (41) 4.3 Based on 41 reviews ## User reviews Overall rating 4.6 Based on 52 reviews Filter by rating 5(39) 4(7) 3(5) 2(1) 1(0) Mentioned topic Sorted by most recent AW Artisha W. Representative Chemicals ### "Litmus Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 18, 2025 My overall experience is wonderful and understand that a special dye that's used to determine how acidic a substance is. Very helpful. Pros I love that it changes color depending on the pH level of a substance. Easy to understand what’s going in your system. Cons I don’t have any complaints except learning that my PH balance is off. I don’t have any problems or issues. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SR Shilpa R. QA Information Technology and Services ### "Great email handling and email marketing tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 October 1, 2025 Pros It is a good for handling email email bursts for email sending and receiving overall email management and marketing Cons Good tool but need easy way and user friendly way to support in improvement when it comes to file conversions and handling Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mary M. Designer Consumer Services ### "Satisfactory features for quicktesting" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 September 24, 2025 On HTML mail testing experience, it was good as it is also a free tool. However, if you are looking into several email templates testing, it might not be ideal because of the limited features. Pros It was referred by a friend who has used and as a fellow colleague, he thought that it would be useful. Cons It cannot handle bulk testing or a large amount of tests at once. It is very minimal. It also lacks the full features of email analytics such as spam filter testing. Switched from [GlockApps](https://www.capterra.com/p/192354/GlockApps/) My priority was inbox placement and spam issues and so i had to switch Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AU Anonymous User President Marketing and Advertising ### "Litmus, for your marketing/newsletter emails" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 8, 2025 We used it with our list Manager program for our customers. The software was able to give them insight to issues that weren't apparent. Pros It works well as a monitoring program. Has great analytics for email, such as pre-send testing & previews -most value using Litmus to test/monitor email template s Cons The cost is the biggest dislike. It works great, but expensive. And some people may expect (like our customers) litmus cleared their email from being pegged as spam but emails still land in the spam folder. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Annie G. Marketing Manager Alternative Medicine ### "Great for Email Testing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 May 22, 2025 Overall I am pleased with Litmus. It makes our email testing easy by showcasing email creative in various forms and identifying any issues that may be present. Pros It makes it easy to test my email creative on various devices, browsers and inboxes. It makes email testing simple. Cons I wish there were more integrations into various programs to make review and send easier. Specifically, it would be great if there was a google plugin. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Derek H. Account Manager Telecommunications ### "Changing the way you email" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 7, 2025 Litmus has really revolutionized how we feel and use our email marketing. From the analytics to the personalization we can use, we are extremely happy with our choice to use Litmus. Pros The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. We love it! Cons There is a bit of a slowdown when it comes time to view the proofs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GG Gaurav G. Data Analyst intern Graphic Design ### "Best all-in-one email tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 2, 2025 It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need Pros Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more Cons It should leverage to other microsoft products as well, to provide seemless customisable experience among other softwares Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IG Ivan G. CEO Transportation/Trucking/Railroad ### "Litmus 5 star!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 29, 2025 Overall we had and are having a great experience with Litmus. New features come out often so they are adapting. Pros Very user friendly program, did not take us long to get used to the systems. Handled our email marketing like a breeze. Cons Although Litmus is user friendly, our only complaint would be that it lacked some more complex marketing features. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KM Katrina M. Customer Support Consumer Services ### "Litmus is it a go or no " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 15, 2025 I was good but the courses were very long and it was a bit confusing to get started. I had to figure it out on my own and it was frustrating. Pros I like that I was able to complete the courses and get credit quickly. The company didn't provide accurate instructions, Cons However I didn't like the fact that I had to download to my computer. The instructions should have been more helpful. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PL Paulina L. Owner Sports ### "Great app and works well " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 March 13, 2025 Incredible performance of this app. I really enjoy using it Pros The effectiveness of this app is remarkable Cons I have had a few glitches but otherwise everything works perfectly Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/178360/Litmus/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)