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Email clients update every two days. How can you keep up? Litmus helps you test your emails across 100+ email clients, apps, and devices to ensure an on-brand, error-free subscriber experience in one spot—in seconds. Plus, get advanced insights beyond open and clicks to get a holistic view of email performance so you can drive even better results. Whether you’re a team of one or 100, Litmus has the all-in-one, easy set of solutions to get more from email marketing than you ever thought possible.
Provider
Litmus Software
Located In
United States
Foundation
2005
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
Live Online, Documentation, Webinars, Videos
Support
Knowledge Base, Email/Help Desk, FAQs/Forum, Phone Support, Chat
Ideal for email teams of 2-3 people who want to automate testing and improve campaign effectiveness.
Content Source: Litmus
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Litmus Reviews
Pros
This software is easy to use at the onset; I also particularly like the spam check feature, which helps with advising clients on how to best design emails.
Helps in designing and testing email campaigns. The rich features and wide capabilities make it a perfect product for this domain.
Overall I have had great success learning how to get the most out of Litmus and I would recommend for just about any marketing and design group.
The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.
Cons
We had awful metrics for our email campaigns and used litmus to increase those in only a few short weeks.
Cost, the cost is very high and it is vary hard to justify the cost to other people in the organization.
There should really be a quick unsub option on each checklist. Spam tests are not quick to set up.
Online code editor has few annoying bugs, but nothing serious.
"Multi-branding and Promotion "
Overall: Incredible online marketing campaign and large volume out bound emailing.
Pros: Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention.
Cons: All it offers is of significance to us since it meets all
"A pricy option for a freelancer or small agency, but Litmus blows the competition away"
Overall: Litmus vastly increased my efficiency in building and testing email campaigns and email templates.
Pros: I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.
Cons: The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.
""Pro tool for email marketing!""
Overall: We have been benefitting from this software through template QA and creating templates that are responsive enough. Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app. Our emails now look as if a designer has designed them. This tool has helped us a lot. For us, email testing was a cumbersome job that has now become a piece of cake. Our whole team was able to save plenty of time through this amazing tool.
Pros: Litmus is a very collaborative tool for building templates, sorting out the issues in the code, and implementing responsive templates. Modules can be incorporated. Brand designs and colors can be set up. Plus, the performance of your organization can be evaluated. It also helps users to confirm if their email is going to give a cool look on all devices. The builder part of the app is just mind-blowing.
Cons: A live builder option that is currently not available should help a lot. For instance, if one is asking for changes in the code, he should be able to see the changes correspondingly to have a better idea of what could be the best option. Apart from that, many features of Litmus do not fit in our workflow. I can understand that many people might find them useful but part of our payments goes to those features which are not assisting us in any way. So, a solution must be found for such discrepancies.
"Robust Business, Product and Services E-commerce Management GURU "
Overall: Tremendous and robust B2C interactive mutual engagement and optimum clients satisfaction. E-commerce marketing automation campaign tool.
Pros: Multi-device/branding and purposed SSO enables me to reach large number of clients and gain more prospects via large volume outbound emailing. Capability to manage email contact list and maintaining best interactive clients engagement par 24/7/12/365. Availability and affordability is an added advantage.
Cons: We are more satisfied with every module it have since it has great impact, nothing to like least.
"The best platform available for inbox previews"
Pros: - Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)
Cons: - Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished
