Who Uses This Software?

An email creation, testing, and analytics platform ideal for businesses of all size, to optimize their entire email creation process.


Average Ratings

9 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $99.00/month
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Business Hours

Vendor Details

  • Litmus Software
  • litmus.com
  • Founded 2005
  • United States

About Litmus

Web-based email creation, testing, and analytics platform that lets users build, test, troubleshoot, and optimize every campaign.


Litmus Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

Litmus Reviews Recently Reviewed!


Made my job easier

Jan 19, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Comments: After being thrust into my email coding career I would send test emails only to the email accounts I had (Yahoo, Gmail, AOL, Outlook). I was not confident in coding emails in the beginning so I started my search for a better way to test emails. Once I began using Litmus my coding life became less stressful and I became more confident when sending emails. I recommend Litmus for every email marketer. Litmus' resources have been a large contributor in helping me learn responsive design and coding. The Litmus community is a great place to have your coding issues answered or for you to help other coders with issues.

Pros: Email builder. Engagement, email clients, and geolocation analytics. Large selection of email provider previews. Spam Testing Community to have coding questions answered. Users Conference. Checklists to help make sure your email is sent without problems. Landing Page previews. Learning resources.

Capterra loader

Must Have For Email Marketing

Aug 24, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money.

Cons: I don't have anything negative to say about Litmus.

Overall: I have been using it for 5 years now and have loved watching the company grow and get better.

Great customer support

Sep 18, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: I made a mistake by signing up for a 'free' trail on litmus and misread some of the terms that came with that. One of them being that i would be signed up for a annual account costing me a considerable amount of money. However i missed this vital information since i was assuming this was a free/trail account. I contacted the support team of Litmus explaining my situation and they were very understanding and considerate. They said to refund my money and were sorry for the anxiety this mistake has caused me. Very helpful and very understanding. So for customer support i would give them a 10 out of 10!

Cons: Perhaps a little less use of the word ' free' during the sign up process. To prevent any mixups. You could also but a '*' after the word 'free' and clarify what 'free' in this context means.

Capterra loader

Great Tool

Dec 04, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: As an email marketer, this is one of my favorite tools. We have a small marketing team with no real developer on staff. So it is great to have this tool as we learn and try new things without fear of breaking our emails in some inboxes.

Cons: We did have Litmus integrated with Marketing Cloud, but they upped their pricing out of our range.

Overall: Great tool for learning to code email without worrying about messing things up.

Nov 01, 2017
3/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

A valuable Asset for Compatibility Testing

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Litmus makes it VERY Easy to render your emails across a wide breadth of clients

They also have a very nice Chrome Plugin for quick rendering

Cons: Lacks integration with our present ESP (Cheetah Digital)

Overall: We now use it for testing any new email templates due to the having more options than anyone else we've looked at.

Making sure the Email is Perfect

Oct 16, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Litmus makes it so easy to make sure that the emails that are being sent out are ready to be viewed by whoever opens them. No more mistakes by the random inbox.

Cons: The only con to litmus is how thorough it actually is.

Overall: When sending out an email to over 4 million subscribers, it is important to make sure that the email has no broken links and that everything is aligned perfectly. Litmus helped us do just that!

Apr 14, 2016
4/5
Overall

3 / 5
Ease of Use

3 / 5
Value for Money

Creating emails is much easier now

Nov 03, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Great tools for creating email templates - Online code editor with keyboard shortcuts on board. - A very large base of previews in different email clients. - Great blog with many tips, tricks, reviews and bits of precious knowledge.

Cons: It is not for small companies, as it is expensive in my opinion. But if you can scale your sales with emails this is definitely a tool for you. Online code editor has few annoying bugs, but nothing serious.