--- title: "Best Litmus Alternatives 2026 | Capterra" description: "Looking for alternatives to Litmus? Find out how Litmus stacks up against its competitors with real user reviews, pricing information, and what features they offer." source_url: "https://www.capterra.com/p/178360/Litmus/alternatives/" page_type: "alternatives" language: "en" publication_date: "2026-10-21" --- # Litmus alternatives Last updated on October 21st, 2026 The best Litmus alternatives are Systeme.io (best overall), EmailOctopus (best free plan), Brevo (best budget option), and HubSpot Marketing Hub (most reviewed). Together they hold 12,578 verified Capterra reviews, with overall ratings from 4.5 to 4.8 out of 5. Litmus itself holds 4.6 out of 5 across 53 reviews. ### Litmus - Rating: 4.6 out of 5 (53 reviews) - Ease of use: 4.5 out of 5 - Starting price: $500.00 /mo - Key features: 3 of 11 top category features --- ## Top alternatives Litmus alternatives compared | Product | Rating difference | Ease of use | Starting price | Key features | | --- | --- | --- | --- | --- | | [GMass](https://www.capterra.com/p/168452/GMass/) — 4.8 out of 5 (1,424 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $25.00 /mo | 7 of 11 top category features | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) | Rated 0.1 lower than this product | 4.3 out of 5 | $15.00 /user/mo | 11 of 11 top category features | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,528 reviews) | Rated the same as this product | 4.6 out of 5 | $9.00 /usage/mo | 11 of 11 top category features | | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 (837 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $16.00 /usage/mo | 11 of 11 top category features | | [EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/) — 4.6 out of 5 (912 reviews) | Rated the same as this product | 4.5 out of 5 | $14.99 /user/mo | 9 of 11 top category features | | [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) — 4.8 out of 5 (657 reviews) | Rated 0.2 higher than this product | 4.7 out of 5 | $9.00 /feature/mo | 10 of 11 top category features | | [MailerLite](https://www.capterra.com/p/136603/MailerLite/) — 4.7 out of 5 (2,343 reviews) | Rated 0.1 higher than this product | 4.6 out of 5 | $12.00 /mo | 11 of 11 top category features | | [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) — 4.3 out of 5 (2,956 reviews) | Rated 0.3 lower than this product | 4.3 out of 5 | $12.00 /usage/mo | 11 of 11 top category features | | [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) — 4.6 out of 5 (2,574 reviews) | Rated the same as this product | 4.2 out of 5 | $15.00 /mo | 10 of 11 top category features | | [Systeme.io](https://www.capterra.com/p/198994/Systeme/) — 4.8 out of 5 (2,132 reviews) | Rated 0.2 higher than this product | 4.6 out of 5 | $17.00 /mo | 8 of 11 top category features | --- ## Top Free alternatives to Litmus The best free alternatives to Litmus are GMass, HubSpot Marketing Hub, and Brevo — all three offer a free plan alongside paid tiers. ### [GMass](https://www.capterra.com/p/168452/GMass/) — 4.8 out of 5 (1,424 reviews) - Free options: Free trial - Starting price: $25.00 /mo ### [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 (6,261 reviews) - Free options: Free trial, Free version - Starting price: $15.00 /user/mo ### [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,528 reviews) - Free options: Free version - Starting price: $9.00 /usage/mo --- ## Top alternatives for SMBs Among reviewers from companies with 1-200 employees, the highest-rated Litmus alternatives are GMass (4.8), Omnisend (4.7), and EmailOctopus (4.7). ### [GMass](https://www.capterra.com/p/168452/GMass/) - 906 SMB reviewers say - Overall rating: 4.8 out of 5 across 906 SMB reviews - Ease of use: 4.7 out of 5 across 906 SMB reviews > "I also love that I can turn those emails into automated behavioral follow-ups, which helps me stay consistent with social media leads and move them closer to becoming real clients." — Tiffany B., Real Estate Advisor (July 7, 2026) ### [Omnisend](https://www.capterra.com/p/153508/Omnisend/) - 537 SMB reviewers say - Overall rating: 4.7 out of 5 across 537 SMB reviews - Ease of use: 4.6 out of 5 across 537 SMB reviews > "Omnisend delivers a lot of capability for the price, especially since billing is based on active subscribers only." — Frank A., Head of Digital (March 29, 2026) ### [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/) - 329 SMB reviewers say - Overall rating: 4.7 out of 5 across 329 SMB reviews - Ease of use: 4.7 out of 5 across 329 SMB reviews > "Easy initial setup" — Juan d., CMO (February 18, 2026) --- ## Find software for your specific use case ### Email Marketing - [Hibu](https://www.capterra.com/p/207701/Hibu/) — 4.5 out of 5 (167 reviews) - [Mailjet](https://www.capterra.com/p/130105/Mailjet/) — 4.2 out of 5 (456 reviews) - [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,528 reviews) ### Email Tracking - [SendGrid](https://www.capterra.com/p/204113/SendGrid/) — 4.2 out of 5 (755 reviews) - [GMass](https://www.capterra.com/p/168452/GMass/) — 4.8 out of 5 (1,424 reviews) - [Salesloft](https://www.capterra.com/p/157977/Salesloft/) — 4.5 out of 5 (562 reviews) ### Anti-spam - [ContentCatcher](https://www.capterra.com/p/178083/CLEARNETWORK/) — 4.9 out of 5 (12 reviews) - [Trustifi](https://www.capterra.com/p/218859/Trustifi/) — 5.0 out of 5 (20 reviews) - [Heimdal Email Security](https://www.capterra.com/p/250406/Heimdal-Email-Security/) — 5.0 out of 5 (1 reviews) ### Email Verification Tools - [Bouncer](https://www.capterra.com/p/178464/Bouncer/) — 4.9 out of 5 (319 reviews) - [Emailable](https://www.capterra.com/p/176754/Emailable/) — 4.7 out of 5 (333 reviews) - [ZeroBounce](https://www.capterra.com/p/169340/ZeroBounce/) — 4.8 out of 5 (601 reviews) ### Personalization - [Adobe Real-Time CDP](https://www.capterra.com/p/250209/Adobe-Real-Time-CDP/) — 4.2 out of 5 (5 reviews) - [GMass](https://www.capterra.com/p/168452/GMass/) — 4.8 out of 5 (1,424 reviews) - [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 (3,528 reviews) ---