# Litmus Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Litmus the right Email Marketing solution for you? Explore 52 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/178360/Litmus/reviews --- Litmus 4.6 (52) [View alternatives](https://www.capterra.com/p/178360/Litmus/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Litmus Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews AG Annie G Marketing ManagerAlternative Medicine, 51 - 200 employeesUsed the software for: 1-2 years. “It makes our email testing easy by showcasing email creative in various forms and identifying any issues that may be present.“ May 22, 2025 Mary M DesignerConsumer Services, 2 - 10 employeesUsed the software for: 6-12 months. “It also lacks the full features of email analytics such as spam filter testing.“ September 24, 2025 AW Artisha W RepresentativeChemicals, 51 - 200 employeesUsed the software for: More than 2 years. “My overall experience is wonderful and understand that a special dye that's used to determine how acidic a substance is.“ December 18, 2025 RM Ryan M DirectorDesign, 2 - 10 employeesUsed the software for: 1-2 years. “As a small studio, I wasn't able to justify the cost when they removed the free basic account“ January 30, 2025 AW Artisha W RepresentativeChemicals, 51 - 200 employeesUsed the software for: More than 2 years. “I love that it changes color depending on the pH level of a substance.“ December 18, 2025 KM Katrina M Customer SupportConsumer Services, 51 - 200 employeesUsed the software for: 6-12 months. “However I didn't like the fact that I had to download to my computer. “ April 15, 2025 RM Ryan M DirectorDesign, 2 - 10 employeesUsed the software for: 1-2 years. “Litmus made email testing such a breeze - as an email designer, it helped to ensure consistency for a medium that was incredibly challenging to get right.“ January 30, 2025 PR Patricia R PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “The cost is the biggest dislike. “ September 8, 2025 ## Showing most helpful reviews Showing 1-25 of 52 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mary M. Designer Consumer Services Used the software for: 6-12 months ### "Satisfactory features for quicktesting" September 24, 2025 3.0 On HTML mail testing experience, it was good as it is also a free tool. However, if you are looking into several email templates testing, it might not be ideal because of the limited features. Pros It was referred by a friend who has used and as a fellow colleague, he thought that it would be useful. Cons It cannot handle bulk testing or a large amount of tests at once. It is very minimal. It also lacks the full features of email analytics such as spam filter testing. Switched from [GlockApps](https://www.capterra.com/p/192354/GlockApps/) My priority was inbox placement and spam issues and so i had to switch Review Source VR Verified Reviewer Campaign specialist Marketing and Advertising Used the software for: 1-2 years ### "Comprehensive testing tool: Litmus" January 6, 2025 5.0 Pros Its robust email testing capabilities across various devices and email clients, ensuring flawless email delivery Cons Cost is what stands out most, can be high for small teams and at times the team might feel underutilizing on some of the features. Switched from [Email on Acid](https://www.capterra.com/p/174836/Email-on-Acid/) Do not know, maybe its cause of the cost factor! Review Source SB Steven B. Marketing Director Media Production Used the software for: 1-2 years ### "Marketing friendly email platform checker" February 1, 2025 4.0 Positive overall experience, great for marketers to use with simple user interface. Pros Litmus makes it super easy to check your creative on numerous platforms on one go Cons Is not cheap to use but when you consider time saved it’s worth it Switched from [Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/) Saving time, better efficiency, overall improved campaigns that we run. Review Source Derek H. Account Manager Telecommunications Used the software for: 1-2 years ### "Changing the way you email" May 7, 2025 4.0 Litmus has really revolutionized how we feel and use our email marketing. From the analytics to the personalization we can use, we are extremely happy with our choice to use Litmus. Pros The customizable templates have been a huge time saver and the analytics have helped us continue to shape our marketing message and brand. We love it! Cons There is a bit of a slowdown when it comes time to view the proofs. Review Source AW Artisha W. Representative Chemicals Used the software for: 2+ years ### "Litmus Review" December 18, 2025 5.0 My overall experience is wonderful and understand that a special dye that's used to determine how acidic a substance is. Very helpful. Pros I love that it changes color depending on the pH level of a substance. Easy to understand what’s going in your system. Cons I don’t have any complaints except learning that my PH balance is off. I don’t have any problems or issues. Review Source VR Verified Reviewer President Marketing and Advertising Used the software for: Less than 6 months ### "Litmus, for your marketing/newsletter emails" September 8, 2025 5.0 We used it with our list Manager program for our customers. The software was able to give them insight to issues that weren't apparent. Pros It works well as a monitoring program. Has great analytics for email, such as pre-send testing & previews -most value using Litmus to test/monitor email template s Cons The cost is the biggest dislike. It works great, but expensive. And some people may expect (like our customers) litmus cleared their email from being pegged as spam but emails still land in the spam folder. Review Source AG Annie G. Marketing Manager Alternative Medicine Used the software for: 1-2 years ### "Great for Email Testing" May 22, 2025 5.0 Overall I am pleased with Litmus. It makes our email testing easy by showcasing email creative in various forms and identifying any issues that may be present. Pros It makes it easy to test my email creative on various devices, browsers and inboxes. It makes email testing simple. Cons I wish there were more integrations into various programs to make review and send easier. Specifically, it would be great if there was a google plugin. Review Source JL Janne L. Finance and Commerce Leisure, Travel & Tourism Used the software for: 1-2 years ### "Email marketing" March 5, 2025 5.0 It enhances marketing in a simpler but more successful way and with great tools. Pros Litmus makes it easier to create marketing emails that are viewed and do not end up in spam. It often happens that these types of emails end up in spam and customers cannot view them correctly, but Litmus makes sure they reach the inbox and all the content can be viewed perfectly. It is a platform where the creation and analysis of emails is faster to carry out for sending successful campaigns. Cons In my case, nothing unfavorable has ever happened to me because I have felt that it meets all the standards I required. Review Source SR Shilpa R. QA Information Technology and Services Used the software for: 1-2 years ### "Great email handling and email marketing tool" October 1, 2025 4.0 Pros It is a good for handling email email bursts for email sending and receiving overall email management and marketing Cons Good tool but need easy way and user friendly way to support in improvement when it comes to file conversions and handling Review Source GG Gaurav G. Data Analyst intern Graphic Design Used the software for: Less than 6 months ### "Best all-in-one email tool" May 2, 2025 5.0 It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need Pros Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more Cons It should leverage to other microsoft products as well, to provide seemless customisable experience among other softwares Review Source IG Ivan G. CEO Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Litmus 5 star!" April 29, 2025 5.0 Overall we had and are having a great experience with Litmus. New features come out often so they are adapting. Pros Very user friendly program, did not take us long to get used to the systems. Handled our email marketing like a breeze. Cons Although Litmus is user friendly, our only complaint would be that it lacked some more complex marketing features. Review Source KM Katrina M. Customer Support Consumer Services Used the software for: 6-12 months ### "Litmus is it a go or no " April 15, 2025 5.0 I was good but the courses were very long and it was a bit confusing to get started. I had to figure it out on my own and it was frustrating. Pros I like that I was able to complete the courses and get credit quickly. The company didn't provide accurate instructions, Cons However I didn't like the fact that I had to download to my computer. The instructions should have been more helpful. Review Source VG Victoria G. Service support worker Individual & Family Services Used the software for: I used a free trial ### "Definitely want to try it out" December 25, 2024 5.0 Pros How easy it is to use how the marketing is the easiest to figure out Cons Only thing that i have to say wrong about it is nothing Review Source TP Thomas P. Marketing Director Retail Used the software for: 2+ years ### "BEWARE" February 5, 2020 3.0 TERRIBLE experience. Hard-selling staff, severe contractual terms Pros The software does what it says it can do: validate email design across all typical platforms Cons Bait and Switch tactics: if your usage exceeds your plan's amount, they will automatically force you into a higher service level contract, without warning. In our case, this included switching from a monthly contract to an annual. Alternatives considered [Email on Acid](https://www.capterra.com/p/174836/Email-on-Acid/) Review Source VR Verified Reviewer Director, Product Marketing Computer Software Used the software for: 2+ years ### "The best way to test emails across clients" August 22, 2019 5.0 Email testing across all email clients and mobile devices. Pros Emails not consistently great across every email client? Litmus solves that. You can easily send a test email to them or copy/paste email code to see it render across all major clients. Cons It's a bit more expensive than their competitor, email on acid. It would be nice if it was native to an email tool rather than a separate tool. Review Source VR Verified Reviewer Email Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "A valuable Asset for Compatibility Testing" December 4, 2018 5.0 We now use it for testing any new email templates due to the having more options than anyone else we've looked at. Pros Litmus makes it VERY Easy to render your emails across a wide breadth of clients They also have a very nice Chrome Plugin for quick rendering Cons Lacks integration with our present ESP (Cheetah Digital) Review Source JA Josh A. Digital Markter Marketing and Advertising Used the software for: 1-2 years ### "Great tool for testing emails" February 1, 2019 4.0 Pros I primarily use Litmus for testing HTML email templates. They actually have a free tool you can use to test this. Cons No real cons for the platform but I've yet to explore all of the features. Review Source SJ Sar J. Marketing Management Consulting Used the software for: 6-12 months ### "Glitchy and not industry leading " December 16, 2024 2.0 Average. Has improved but still glitchy. Pros Emails look okay when they go out. Good to include tracking code Cons Clunky. Glitchy. Not world class or leading technology Switched from [Taximail](https://www.capterra.com/p/179126/Taximail/) Was meant to be cheaper but then became more expensive and within 6 months and with lost user time Review Source GA Gabriel A. Sales Engineer Information Technology and Services Used the software for: 1-2 years ### "Great tool to preview emails in different devices/formats" February 27, 2025 5.0 I used it in standalone or integrated within Salesforce Marketing Cloud to preview emails in different devices/formats before sending them to thousands/millions of people Pros \- Possibility to preview emails for the different OS/formats (desktop, mobile, tablets, etc.) for PC, Mac, Android, etc. - Great integration within Salesforce Marketing Cloud Cons sometimes the updated versions of the OS are taking time to be available in Litmus to preview emails with the new versions Review Source AR Asim R. Assistant accountant Accounting Used the software for: 6-12 months ### "Amazing experience " March 1, 2025 5.0 Wonderful, and over all a fantastic experience Pros The interface was very user friendly and was easy to comprehend Cons The customer service could be a little bit better Review Source JI Jack I. Business and IT Consultant Computer Software Used the software for: 1-2 years ### "Great for building fantastic looking compatible emails" February 19, 2025 5.0 Pros Simply to use email templating for marketing Cons Can be overwhelming at first, could do with a more streamlined UI/UX Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Templates and management are better on Litmus and easier to use and build Review Source RM Ryan M. Director Design Used the software for: 1-2 years ### "Highly recommend if you have the workload to justify the cost" January 30, 2025 5.0 The platform is easy to use and gives you a fantastic set of visuals to get the email campaign right. Pros Litmus made email testing such a breeze - as an email designer, it helped to ensure consistency for a medium that was incredibly challenging to get right. It's a little better these days thankfully, but still a useful tool. Cons As a small studio, I wasn't able to justify the cost when they removed the free basic account Review Source PL Paulina L. Owner Sports Used the software for: I used a free trial ### "Great app and works well " March 13, 2025 5.0 Incredible performance of this app. I really enjoy using it Pros The effectiveness of this app is remarkable Cons I have had a few glitches but otherwise everything works perfectly Review Source EY Eleni Y. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "A must-have for email sends" December 21, 2022 5.0 The platform is very versatile which is great when it comes to design and layout. The platform is easy to use - pretty much anyone can use it no matter how uncomfortable you are with platforms or even if you've never used it before. If you want indepth insights into your emails, deliverability, previews etc, this is a must. Pros I've used this for almost two years and I've found this to be a vital part of my email campaign strategy. All email clients and apps work differently and the way you design an email in one platform may not translate all that well to email clients, so this is a great way of working out how to optimise your emails.The UI is very clear, easy to use and no jargon. Simply send your email to your litmus address, click on Preview and then you can see all of your emails in different clients/apps/desktop vs mobile in one go. You can include more previews if you need to, but generally you can use the ones included in your basic plan and that covers you as there are so many to view. Depending on your license, you can have your email proofed, analytics for your email and also get recommendations on how to improve your email. Cons They recently took away their subject line and preview header testing function which I really loved. Plus, it can get a little expensive for this platform, so depending on the size of your organisation, number of emails sent and how experienced you are with email marketing, you do need to take into consideration what level of plan you get. If you're experienced with email marketing (design, layout, optimisation) you probably wouldn't use this as much, but it's still a very useful tool. Review Source JC James C. Digital Marketing Manager Transportation/Trucking/Railroad Used the software for: 1-2 years ### ""Pro tool for email marketing!"" June 15, 2022 3.0 We have been benefitting from this software through template QA and creating templates that are responsive enough. Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app. Our emails now look as if a designer has designed them. This tool has helped us a lot. For us, email testing was a cumbersome job that has now become a piece of cake. Our whole team was able to save plenty of time through this amazing tool. Pros Litmus is a very collaborative tool for building templates, sorting out the issues in the code, and implementing responsive templates. Modules can be incorporated. Brand designs and colors can be set up. Plus, the performance of your organization can be evaluated. It also helps users to confirm if their email is going to give a cool look on all devices. The builder part of the app is just mind-blowing. Cons A live builder option that is currently not available should help a lot. For instance, if one is asking for changes in the code, he should be able to see the changes correspondingly to have a better idea of what could be the best option. Apart from that, many features of Litmus do not fit in our workflow. I can understand that many people might find them useful but part of our payments goes to those features which are not assisting us in any way. So, a solution must be found for such discrepancies. Review Source Similar Products Featured ## Related categories [Email Tracking](https://www.capterra.com/email-tracking-software/)[Email Marketing](https://www.capterra.com/email-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.