--- title: "RocketLink Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about RocketLink Software - reviews, pricing plans, popular comparisons to other Link Management Tools products and more." source_url: "https://www.capterra.com/p/178436/RocketLink/" page_type: "product" language: "en" --- # RocketLink Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) RocketLink ## What is RocketLink? URL Shortening and Link Retargeting Platform that allows adding retargeting pixels to any link. RocketLink allows customization of the title, description, and image of any link shared on social media. Links can be customized using own branded domain. Other features include: - Adding Call-to-Action or custom scripts and third-party widgets like opt-in popups, live chat, push notifications - UTM Tags - Custom root domain redirects RocketLink allows retargeting anyone who clicks on any link. ## What is RocketLink used for? [Link Management Tools](https://www.capterra.com/link-management-tools-software/)[URL Shortener](https://www.capterra.com/url-shortener-software/) Top alternative Featured Overall rating Based on 54 user reviews Reviews sentiment Positive 96% Neutral 2% Negative 2% Starting price $19 Other, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for RocketLink?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://rocketlink.io&name=RocketLink) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### RocketLink 4.7 (54) VS. [5.0 (3)](https://www.capterra.com/p/153590/CampaignTrackly/#reviews) Starting Price $19 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (54) Ease Of Use 5.0 (1,296) Value For Money 4.7 (49) Value For Money 5.0 (762) Customer Service 4.6 (50) Customer Service 5.0 (624) ## RocketLink alternatives [Bitly](https://www.capterra.com/p/172575/Bitly/) [4.8 (1,296)](https://www.capterra.com/p/172575/Bitly/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/172575/Bitly/) [TLinky](https://www.capterra.com/p/10013154/TLinky/) [4.7 (167)](https://www.capterra.com/p/10013154/TLinky/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013154/TLinky/) [Nemorius](https://www.capterra.com/p/236978/lc-cx/) [4.9 (29)](https://www.capterra.com/p/236978/lc-cx/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/236978/lc-cx/) [Linkly](https://www.capterra.com/p/187554/Linkly/) [4.8 (58)](https://www.capterra.com/p/187554/Linkly/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/187554/Linkly/) [View all alternatives](https://www.capterra.com/p/178436/RocketLink/alternatives/) ## FAQs about RocketLink Overview ### Which roles and teams benefit most from RocketLink? RocketLink is most used by founders, CEOs, owners, and growth-focused marketing teams that need to strengthen branded links and improve campaign performance. Marketing managers, digital marketers, and channel leaders use it to create trackable short links, retarget visitors, and optimize sharing, while executives monitor engagement and brand consistency across campaigns. Answer based on 54 reviews Overview ### What company size and specific industries is RocketLink built for? RocketLink is designed for small to mid-sized teams and independent professionals in marketing, publishing, e-commerce, and social media. It fits marketers, bloggers, publishers, Amazon sellers, social media managers, and growth hackers who need a tool for managing links and tracking audience engagement. Features and Usability ### What are the key features of RocketLink? RocketLink includes core link management tools like link shortening, custom domains, and QR codes, plus differentiators such as pixel tracking for retargeting, audience targeting, and link analytics. Reviewers also frequently mention CTA overlays, UTM tagging, dashboards, and browser extensions for Chrome and Firefox to speed link creation and tracking. Answer based on 24 reviews Overview ### Can RocketLink help build marketing audiences? RocketLink helps marketing teams build retargeting audiences from shared links, not just owned website traffic. It supports custom domains, tracking pixels, UTM parameters, and CTA overlays, which helps social media marketers, agencies, and local businesses grow audience lists and run data-driven campaigns across platforms with little technical effort. Answer based on 18 reviews Getting Started and Support ### How easy is it to onboard and train a team on RocketLink? RocketLink is fairly quick to onboard for users already familiar with links, UTMs, and web data, while complete beginners and admins handling setup may need more time. Training appears to rely on live online support and documentation, though reviewers say clearer instructions, better help content, and step-by-step video tutorials would help. Answer based on 14 reviews Getting Started and Support ### What customer support options does RocketLink offer, and how do users rate the experience? RocketLink offers email/help desk, FAQ/forum, a knowledge base, and chat. Users often describe support as friendly, quick, and helpful during setup and troubleshooting, with replies sometimes arriving within hours. However, some reviewers report slower follow-up over time, missed essential queries, and frustration with unresolved requests. Answer based on 23 reviews Features and Usability ### How good is RocketLink for pixel tracking and retargeting? RocketLink makes pixel tracking simple for marketers who want retargeting without heavy setup. It supports major ad platforms, branded links, and custom domains, which helps with campaign tracking across social, email, and affiliate channels. Some users mention a small setup learning curve and occasional page speed concerns. Answer based on 24 reviews Features and Usability ### How well does RocketLink manage and organize links? RocketLink handles link shortening, branded URLs, and link sharing well, especially for marketing teams managing campaigns across channels. It makes creating, searching, and reusing links fairly easy, but organization is a common limitation. Some users want folders, tags, better sorting, and stronger mobile or integration support. Answer based on 23 reviews Features and Usability ### How well does RocketLink track link performance? RocketLink gives marketers an easy way to track clicks, campaign links, and retargeting activity across channels. It works well for social media, affiliate, and offline campaigns through UTM support, custom domains, QR codes, and browser extensions. Some teams still want deeper reporting, API access, and more third-party integrations. Answer based on 18 reviews ## Features AI summary Based on 827 Link Management Tools reviews Capterra reviewers highlight these as the features buyers value most when comparing Link Management Tools: - **URL Customization** (**51%** of reviewers rated this feature as critical) - **URL Shortener** (**49%**) - **SEO Management** (**54%**) RocketLink includes **URL Customization** and **URL Shortener**, giving teams control over branded links and a faster way to create shorter, easier-to-share URLs. However, it does not offer **SEO Management**. Instead, it provides other important capabilities that reviewers also rate highly, including **Link Analytics** (**44%**), **Custom Domains** (**44%**), and **Campaign Management** (**40%**). These features help businesses track link performance, maintain brand consistency, and organize marketing efforts, allowing teams to manage and measure link-driven campaigns more effectively. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Custom Domains Create branded link campaigns or short links with one or multiple custom domains. Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics RocketLink 23 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Custom Domains: Create branded link campaigns or short links with one or multiple custom domains. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - For Marketing and Advertising: Used by marketers and advertisers - Geotargeting: Geographic location of visitors determines behavior of the software - Link Analytics: Track, analyze and report on click-through rates from URLs - Link Editing: Change or redirect the destination URL of a short link - Link Management: Monitoring and organizing references from a webpage to external sites and internal pages - Link Sharing: Distribution of URLs across various platforms, such as email, social media, or messaging apps - Link Shortening: Shorten long links into custom or branded links - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - QR Codes: Matrix barcode that stores information - Real-Time Analytics: Analyze and gain insights into data in real-time - Referral Tracking: Log and store the source of contacts/leads - Retargeting: Adding retargeting pixels to track users who click a link and show them targeted ads - Tag Management: Generate or append custom campaign parameters to URLs - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - URL Shortener: Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques - Website Analytics: Track and analyze information regarding website visitors --- Features 4.5 (54) 4.5 Based on 54 reviews ## Pricing Value for money 4.7 (49) Free Trial Basic $19.00 Other,Per Month Value for money 4.7 (49) 4.7 Based on 49 reviews ## Support, customer service and training options Customer Service 4.6 (50) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (50) 4.6 Based on 50 reviews ## User reviews Overall rating 4.7 Based on 54 reviews Filter by rating 5(39) 4(13) 3(1) 2(1) 1(0) Mentioned topic Sorted by most recent JV Joshua V. Senior Copywriter Marketing and Advertising ### "Rocketlink is perfect for shortening URL's, and having quick access to your links for sharing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 28, 2021 The problem I'm using Rocket Link to solve is I needed software to shorten and cloak all of my ugly affiliate links. I also needed all of my important links in one place so I could easily share them with new clients. For example just the other day a client asked me for software recommendations and told me I could send my affiliate links too. Rocket Link made this process only take 3 minutes at a very casual pace. Before I had to log into every affiliate platform and grab my link, or just say forget it. Pros Rocket link is super easy to setup, allows you to shorten all of your links, search through them easily, use custom domains for link cloaking purposes (on those ugly affiliate links), and has robust tracking features. You can even add FB tracking pixels to your links for retargeting purposes. Cons Adding tracking pixels seems to slow down page loading time so while it's a powerful feature I stopped adding tracking pixels to my links. I think the pixel tracking feature might be worth it if you have links that are being clicked over 1000 times so you can use those clicks to launch a FB retargeting ad campaign. Switched from [Bitly](https://www.capterra.com/p/172575/Bitly/) Bitly is old, and Rocket Link seemed fresh with more unique features at a better price. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Anna O. Head of Growth Internet ### "A great tool for Marketing Departments " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 17, 2020 Pros RocketLink is intuitive and easy to use tool for shortening links. It gives a possibility to customize link preview, so it looks more attractive and gains more readers of my articles. Thanks to the possibility of adding pixel, I can build a base of people who clicked on my link and display them ads. Cons The onboarding process could be more advanced. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. David C. CMO Information Technology and Services ### "Started with link sharing & retargeting and stayed for the whole package" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 13, 2020 My overall experience is quite positive. I'm relatively new user but enjoy using RocketLink and it really is bringing new business / better conversions. Pros RocketLink persuaded me that a link sharing tool is a must have for a modern SaaS marketer. I've opted in for the link sharing platform and later upgraded to opt in forms and social proof. Cons Pricing can get a bit steep if you want to use the whole package. The business benefits can easily justify the costs though so I don't really worry about it and overall I'm a happy user. Alternatives considered [Fomo](https://www.capterra.com/p/154138/Fomo/) Reasons for choosing RocketLink More comprehensive package suite. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Adeeb R. Founder E-Learning ### "RocketLink: A quick way to do link tracking across social" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 30, 2020 Pros Easy to use. Very intuitive UI that takes minimum explanation. Has support for custom domains, which is vital for many brands. Supports pixels for all major socials. Cons Limited integrations with other social media tools. Features not updated regularly. Reasons for choosing RocketLink Had a deal running so seemed like worth a shot. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Brian A. President Health, Wellness and Fitness ### "Very Effective!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 13, 2020 I have seen a few other versions of software products like this one, but they really didn't offer that many more features for the price. So, we just went with RocketLink and are quite happy with what it does. Pros It is very easy and straightforward to use. Just set up the links you want with a few clicks, post them, and then build your audiences for retargeting. This really opens up a whole new set of possibilities to grow your audience beyond your own content. Cons The user interface could be modernized a bit, but it is certainly not a deal-breaker by any means. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Marketer Marketing and Advertising ### "Great software for pixel and link tracking" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 December 24, 2019 Overall my experience with rocketlink is fantastic. Pros The best part about the rocketlink platform is that you are able to retarget audiences by pixeling links quickly. It is especially useful for email traffic. Cons I have nothing to complain about the rocketlink platform. It fulfills everything that I need the platform to do. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Konrad C. CEO Internet ### "Simple and great at the same time" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 28, 2019 Pros Simplicity of the interface. Everything is clear and you just know what to do, how and where. Cons Not much included in the free version. ;) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. UR Urszula R. Owner Chemicals ### "A must have tool in the internet marketing industry!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 15, 2019 Thanks to RocketLink I saved a lot of money and gained more clients. I don't use half of the function, and still new ones are added! The team always answered my questions quickly and explained the functions that I didn't know. I love RocketLink and I'm very happy with the subscription. It's a must have tool! Get it now! Pros This tool is great, very easy to use and the support is simply great. Nice interface, the features are fantastic and the team keeps adding more. RocketLink has all the essential features. It's far better than other similar tools - I've tested them all... RocketLink also has simple but powerful Chrome & FF plugins and nice FB Group. Cons Absolutely nothing. I'm totally happy with RL. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 16, 2019 Thank you for your review and for being with us! DD Drazkiewicz D. Founder Computer Software ### "The best retarget software on the market!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 3, 2019 Pros Link tracking and retargeting with RocketLink is so easy and useful that we started to use it for every public shared link in LiveSession. The results: more knowledge and better retarget to the right audience. I used to work with other retarget solutions before, but this is definitely the best one on the market. Kudos for the RocketLink team for a great product. Cons Everything is perfect at RocketLink. I enjoy using it very much. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor July 5, 2019 Thank you so much for the review. Jennifer O. Professional Resume Writer and Interview Coach Writing and Editing ### "RocketLink Rocks" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 May 30, 2019 I would recommend this program. It's easy to use I find it highly valuable. Pros This program is so easy to use and track clicks and links. I use it for Facebook ads for romance books and it helps me identify data to target my readers. Cons Lately, Facebook hasn't allowed the rocket links so I've had to create a work around. I know this most likely isn't RocketLinks fault but hopefully there will be a solutions soon Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/178436/RocketLink/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Bitly vs RocketLink](https://www.capterra.com/compare/172575-178436/Bitly-vs-RocketLink)