# Page 6 | Bókun Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 6 - Is Bókun the right Tour Operator solution for you? Explore 452 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/178518/Bokun/reviews --- Bókun 4.7 (452) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated January 29th, 2026 # Page 6 - Reviews of Bókun ## Showing most helpful reviews Showing 126-150 of 452 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Frank A. Owner/Operator Hospitality Used the software for: 6-12 months ### "It works great for me" April 24, 2020 5.0 I'm generally happy. I was assisted with my site and setting it up. I have been able to reach out to other resellers and operators in the marketplace and have working contracts with them. Everything has been easy for the most part. The only time I had an issue was when I would make a change that would affect the other OTA's and throw it out of synchronization, but Bokun was always quick to help me. Pros I am a sole proprietor operating food tour experiences. When I purchased Bokun they assigned a person to help me set up my site. That person would check back with me and any questions I had I would reach out to them. This allowed me to get up and going super quickly. Cons I still needed some help in getting it all set up so it's still a little bit more difficult than it should be. The only problems I had were when I would make changes that would throw the synchronization between the different OTA's out of whack and it wasn't immediately evident what it was that I did at the time. However, those are operator errors (my errors). Each time it happened, Bokun would help me out by letting me know exactly where those errors were made. Review Source RE Rae E. Manager Leisure, Travel & Tourism Used the software for: 6-12 months ### "Immense value for money" November 26, 2019 5.0 In my opinion BOKUN is the market leader for tour software that would suit ANY sized business. Their support is terrific and they are helping us grow our business with their channel manager functions. We have direct connections to major OTAs including Trip Adivsor/ Expedia and can also offer private booking areas for hotels and small retail travel agents with personalised pricing & currency. So far anything that I've wanted when I started, or decided along the way that I've wanted- they've delivered. I'm obviously stoked with the product. Pros We have been using Bokun for roughly six months now. I spent 12 months trying and discarding other online platforms for tour sales because they were either too hard to use (even for a techie like me) or they lacked functionality. We were starting with almost no online sales and as a small business our budget was quite low. I was looking for a system with lots of functionality, connections to the OTA's and scaleable pricing. AND BOY did I find it! Cons There's nothing I don't like- just take note that with an amazing array of functions comes many moving parts. You need to be quite good to manage it all- but if in doubt their support is terrific and can take the hard parts off your hands. Alternatives considered [Rezdy](https://www.capterra.com/p/122690/Rezdy/) Reason for choosing Bókun Added functionality & a beautiful interface. PRICING also. Switched from [Rezgo](https://www.capterra.com/p/33729/Tour-Activity-Booking-System/) We needed added functionality. Review Source Response from Bókun, A TripAdvisor Company December 10, 2019 Hi Rae, Thank you so much for your review! Please do not hesitate to reach out to us at support@bokun.io if you have any product suggestions or any questions in the future -- we're here to help! Best, Bokun Support António Pedro D. General Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "A huge change" April 24, 2020 5.0 Pros I joined Bokun when they got acquired by Tripadvisor. The small commission was at drove me in, but then I realized it was so much more. It was easy to use, easy to integrate on our website with the widgets and I even found a payment provider better than the one I was using that connected well with them. But I would say the best is their customer service. The whole team is just nice and I've met a few of them at Arival as well. I always tell people when they start using bokun on my team or other teams (to which I have recommended bokun to) - the chat is your best friend, backed by very good tutorials! Cons Initially, the fact that the bookings could not be seen in a calendar was a difficulty, but it has been fixed. Review Source BT Boris T. Manager Information Technology and Services Used the software for: 6-12 months ### "Great service that constantly improves" March 10, 2021 5.0 Using Bókun, either through the API or through their own booking channels is easy and straightforward. The pricing is in range of other booking systems out there. We used Bókun for a few of our clients and for a few websites we made ourselves, and it is always very easy to deploy. If I had to give one reason for you to use Bókun it would be because they have a solid customer support for an already easy to use system. If you need a booking system, Bókun should be the one. Pros The redesigned user interface is great. It is now simpler to use and product management is much better than a few years back when I first used Bókun. I like the ease of finding historical bookings for customer service issues. Cons I used to like their pricing policy until they changed it recently. Now it became much more expensive than it ever was before (ever since there was a flat fee paid per account, thankfully that is no longer the case). In general, other than the price surge, I think it is still one of the best booking systems out there. There were some issues with availability and accessibility to service some time ago but less since they switched owners. I worked with a company that used Bókun's API to book tours and setting the API was a bit challenging due to their API documentation being a few iterations behind the actual code. Review Source PR Petar R. Manager Maritime Used the software for: 2+ years ### "Great booking platform" May 12, 2023 5.0 Great Pros Easy access to calender overview and close outs Cons Complicated management of the experience Review Source RF Ralf F. Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "Best value for money reservation " December 9, 2019 5.0 At the beginning I was a bit struggling, but now as I know the system, it works very well. When I have a problem I get support very quickly. Pros It is cheap and works very closely with Viator (TripAdvisor Experiences) and Expedia Cons The fact that it is owned by the biggest player, i.e. Tripadvisor. First of all it is a big advantage but at the same time a risk with regards to GetYourGuide (another very strong partner of mine). So I use two Reservatins System. I work with bokun and have Viator, Expedia, Musement, Holibob, TourHQ etc. connected and on the other side I use GYG directly. Switched from [TrekkSoft](https://www.capterra.com/p/126665/Tour-Activity-Booking-System/) Because of the cost. Review Source Response from Bókun, A TripAdvisor Company December 23, 2019 Hi Ralf, Thank you for your review and for your feedback. We are sorry to hear you aren't using Bokun to connect with GetYourGuide. We assure you that our goal is to get you connected to and selling on as many channels as possible, in order to put you in front of every potential customer. Bokun shares none of our customer data with the TripAdvisor Experiences / Viator account management team. If you do decide you want to use Bokun to connect to GetYourGuide, or you want to learn more about our GYG partnership, please reach out to us at support@bokun.io. Best, Bokun Support RAP Ricardo Alexandre P. Manager Entertainment Used the software for: Less than 6 months ### "Excellent b2b features" March 4, 2021 3.0 I found bokun because I noticed that some products were highlighted on Viator experiences. I asked how could I get that and they told me to take a look at Bokun because the experiences that were connected with bokun were highlighted. Since it was the first time I saw this kind of software, I found it amazing. But when I was faced with a weak checkout UX for our customers and with a bad support, I searched for other solutions. Pros The best part of bokun is the marketplace. It allow you to connect your business to thousands of businesses. And, as far as I know, bokun has the biggest businesses pool. Because of this, if your priority is b2b, I think that this a great option. Cons At the time I was using it, customer support was the worst part of it. I think it was a new team, so they didn't knew the features and they seemed like bots because when you exposed a problem, they just searched for related articles and suggest you to read them. Also, you just could talk to them via chat or email. And, since this is for business, I think that they should a phone support also. The checkout widget that they provide to our customers is also very weak, compared to other solutions. It has spelling erros, because they do automatic translation and because they don't create a suggesting safe UX. Even after exposing some spelling errors on the widget, because they use automatic translations, they weren't willing to fix that. Review Source Response from Bókun, A TripAdvisor Company March 6, 2021 Hello Ricardo, Thank you for taking the time to share your feedback with us. On the one hand, we're glad to hear you enjoyed the Marketplace. That's right, this is a very powerful tool for both suppliers and sellers to create and expand your network and increase your revenue at the same time. On the other hand, we're very sorry to hear that our customer service did not meet your expectations. We strive to provide excellent support and we are truly sorry this has not been your experience. Whilst we offer assistance mainly via chat and email to offer a quick and faster resolution, 24/7, we remain available to provide support via phone, when requested. We would like to apologize if you have not been pleased with our booking widgets, your contribution is particularly appreciate as we are always trying to improve our products. Please don't hesitate to get in touch with us at support@bokun.io if you would like to discuss any of these points. Many thanks, Alexia, Bokun Support Megan M. Owner Hospitality Used the software for: 2+ years ### "Simple and affordable" September 21, 2018 4.0 As an accommodation provider, Bokun has really streamlined my booking and payment processes - pretty much all guests are paid in full online upon arrival, saving time and making for a better check in experience. Pros Simple, streamlined booking widget (for your website) and easy-to-use property management dashboard Cons Doesn't provide sales spreadsheets with HST information (which I need for tax purposes in Canada) Review Source Response from Bókun, A TripAdvisor Company April 30, 2019 Hi Megan, Thanks for your review of Bokun! We're so glad to hear that you find our widgets and dashboard easy to use, and that we've helped to streamline your business. We do not yet have country-specific reports built but we are always looking for feedback for our Product team, so we are happy to pass that suggestion along. Thanks! - Bokun Support OS Océane S. Head of Marketing and B2B manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Very good and user friendly" August 18, 2022 5.0 Good experience but we use this platform mainly because it's a tripadvisor property. Pros Very good customer service. The live chat is efficient. Cons The availability syncronization with viator and trip advisor is not direct and changes take too long to reflect. Alternatives considered [Rezdy](https://www.capterra.com/p/122690/Rezdy/) Reason for choosing Bókun Connection with Viator and Tripadvisor. Review Source NE Nicole E. Accountant Food Production Used the software for: 1-2 years ### "What do you expect when their custmer service is located in Iceland" February 1, 2022 1.0 First off they take days to answer questions then they always accuse you of being the problem. They will blantly lie and say they are doing something when they aren't. They have never bothered to walk us through any of the steps either. Then if you can get someone to call you, you can't uderstand each other? Pros Nothing I don't like it at all. Horrible customer service to boot Cons The communication of talking to a person. First they will try and blame you then they don't explain why stuff happens a fact that makes it seem they could care less about you. Review Source Response from Bókun, A TripAdvisor Company February 4, 2022 Hi Nicole, Thanks for taking the time to share your experience with our online support. We are very sorry to hear we did not meet your expectations and we would like to understand more from you on what went wrong. We strive to provide excellent support to all of our customers. We know how important it is to receive information and support in navigating our products. In fact, we offer assistance via chat and email to offer a quick resolution, 24/7 and schedule calls when requested. We weren't able to identify your account, but please don't hesitate to get in touch with us at support@bokun.io and we would be happy to have another chance in speaking with you. Many thanks, Fabio, Bókun Support VR Verified Reviewer Senior Management Hospitality Used the software for: 2+ years ### "Super asset to TOs and TAs" July 30, 2019 5.0 Great Market place and smooth connectivty to partners Pros Customer service Pricing Constant development Cons Just need to add separate entry process for different segments Alternatives considered [TrekkSoft](https://www.capterra.com/p/126665/Tour-Activity-Booking-System/) Reason for choosing Bókun Raw and fresh versus big market player Review Source Response from Bókun, A TripAdvisor Company July 31, 2019 Thank you for your review and for your feedback. We are happy to hear that you have had success using the Bokun B2B Marketplace and connections to additional distribution channels. Please do not hesitate to reach out if you have any additional questions for suggestions. Best, Bokun Support BM Ben M. CEO Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Bokun has just become another one of the bunch" September 30, 2020 4.0 It was a great software at the beginning. Not anymore Pros When Bokun launched, I loved the product. It was affordable, solid and easy to implement into my website. The worst is that they slowly because just another one of the bunch by suddenly increasing their transaction feed. Now they've just become a subscription service and they put you into their PRO plan knowing that few people check all their emails and this way they will charge you when their plans change in November. Now their pricing is no longer affordable and they no longer have any meaningful differentiation from the dozens of similar software out there. Cons Their sneaky practices, constantly changing their plans and charging you unexpectedly. One cannot trust that this software will not change their plans and policies several times in the span of a couple of years. Review Source Response from Bókun, A TripAdvisor Company October 8, 2020 Hi Ben, thank you for taking the time to leave this review. We're sorry to hear that our recent pricing change has overshadowed the product features that you used to love. We continue to offer a free plan alongside our paid PRO plan to cater to different business needs. At the moment, we're giving our existing customers a month's free to test out all of the PRO features, and have online booking service fees waived for October. Hopefully, this gives you time to test which features work for your business, and you can have the flexibility to choose between the PRO and free plans after. At the same time, we've reduced our online service fees by almost half from 2.9% to 1.5% under the new pricing. Please do not hesitate to reach out to our Support team at support@bokun.io if you have any questions regarding your pricing plan. JT Jerneja T. stories whisperer Hospitality Used the software for: Less than 6 months ### "Bokun is worth it" July 1, 2023 5.0 I'm just starting to use it, but I think it's a friendly system. Definitely, a welcome help when you start selling on multiple OTAs Pros Support is accessible and efficient. It has a lot of patience even with less skilled users. Cons the instructions are extensive, in some places maybe too much, and on the other hand too "general" (but then the support team helps here) Reason for choosing Bókun As a Viator/Tripadvisor user, it was an easier transition. Review Source VR Verified Reviewer Owner/Manager Transportation/Trucking/Railroad Used the software for: 6-12 months ### "Making everyday work much easier " November 21, 2019 5.0 Pros I like how the platform give both an option to buy the product now or just pay on the day. Cons It would probably how bookings are placed on the calender. I'd like it to show them by coming dates as the trend now is all new bookings will be displayed on top pushing old booking far below and it makes it a bit difficult to keep track. Alternatives considered [Rezdy](https://www.capterra.com/p/122690/Rezdy/) Reason for choosing Bókun I choose bokun as this was the platform used by viator which is the main platform were working with and honestly it was a great choice as customer support was thorough and made everything so easy when it comes to bookings management. Review Source Response from Bókun, A TripAdvisor Company November 22, 2019 Thank you for your review. If you look at the "Booking Calendar" and "Passenger List," you will be able to see the view you are looking for. The Sales Feed that you see when you first login to Bokun displays a running feed of all your most recent bookings. But click over to the Booking Calendar to see all bookings in a calendar view. Email us at support@bokun.io or login to Bokun and send us a chat message, and we can walk you through it. Best, Bokun Support HV Haukur V. Manager Transportation/Trucking/Railroad Used the software for: 2+ years ### "Gamechanger for my company" May 20, 2020 5.0 I love Bokun booking system! That means, I give them 10 out of 10, and I dont give that note often :-) Pros I simply love Bokun booking system. It's simple to use, great possibilities, Sevice is great and they listem to their customers to improve the system Cons I did not find any bad sides of the software because the service team they quickly solve the few problems I had. Reason for choosing Bókun Because their idea of how the system should work and what options should be there. I also think that in the nearest future Bokun is going to be no1 booking system at least for smaller and medium size companies in tourism, so I put my bet on Bokun, all the time! Review Source LC Luke C. Manager Leisure, Travel & Tourism Used the software for: 6-12 months ### "Honestly, the worst software we've used" May 22, 2019 1.0 Pros None at all. We've racked out brains and can't think of one positive thing to say about Bokun. Cons Customer service is pathetic. Waiting up to a week for a response on time critical issues and even when they do reply, it's as basic and not relevant. Lost countless bookings due to delayed support. Can't speak with anyone on the phone. APIs change without warning. Issues with customers receiving emails. Continually line of problems with the software which is badly thought out and executed. It would have the upside of being cheap, but then it takes so much of our time it ends up being more expensive than other software. They are owned by TripAdvisor and Viator which we have similar problems with. Don't waste your time. In a nutshell - crap. Review Source Response from Bókun, A TripAdvisor Company May 23, 2019 Thank you for your review. We understand your frustration and know how crucial it is to your business to receive customer support in a timely fashion. We are continually working to improve our customer service response times and the training of our support teams. We appreciate your feedback regarding our API updates and hear you loud and clear; we are currently working to enhance how we communicate product updates to our customers. A manger from our support team will be reaching out to you directly so we can make it right. AV Ahmet V. Operations Manager Hospitality Used the software for: 6-12 months ### "Great software for any size of company" April 24, 2020 5.0 Pros Great reservation and booking system for Tours&Activities agents, suppliers... Since around 6 months I am using Bokun actively. Thanks to the colleagues of Bokun who have contacted me and offered a half hour training 6 months ago. Since that time I have increased the number of my products to more than 100 and I have also now 6 active contracts with resellers and OTAs, which were listed in the Bokun Marketplace. I always get quick answers to my requests from their support team. The pricing conditions of Bokun is incomparable. %2.9!!! And recently the experiences widget HTML codes for our website and any other place(Share link via Facebook, Instagram and Whatsapp etc) is really great!! Great Thanks to all the colleagues at Bokun in Iceland and Boston who have contacted me and also to other team members... Ahmet V. Holiday Experiences Marmaris - Turkey Cons The system and the features are easy to use, but you need some time till you get used to them. There are really endless details in the system, which can be used according to different needs of the users. Some minor changes could be done so that it becomes more user friendly. Review Source AY Adie Y. Director Leisure, Travel & Tourism Used the software for: 2+ years ### "Helpful to manage and grow bussines tour and activities" September 1, 2020 5.0 I can grow my company and easy manage booking ,create product and also can be partner with others through this software.So I will keep use this bokun software. Pros The feature is very helpful to load,manage all of product we need.All of that is very easy to use also for beginner.This software can integrate with web and any and easy to create widget. Cons the feature always updating following our needs.All of step very familiar,no need expert to use this software.I can create own website in this software also they integrating with payment gateway like TrustMyTravel. Alternatives considered [Rezdy](https://www.capterra.com/p/122690/Rezdy/) Reason for choosing Bókun Bokun connected with tripadvisor,viator and other OTA when the first time I know this software Review Source ASH Adalsteinn Svan H. Marketing Manager Maritime Used the software for: 2+ years ### "Backbone of our business!" July 30, 2019 5.0 Pros Bokun gives us a thought oversight of our operations and helps us planing our tours ahead of time. Easy access to all bookings helps us sending out invoices at the right time which at the end of the day helps us with maintaining a healthy cash flow. Cons I would prefer a more helpful dashboard to be really able to crunch the numbers and statistics, this year vs the next etc. needing to export a sheet to takes time and effort when it can all be easily added to the dashboard. For example we’d love to push one button to see a breakdown of nationalities compared now, compared to last month and recent years. Review Source Response from Bókun, A TripAdvisor Company July 31, 2019 Hi Adalsteinn Svan, Thank you for your review and for sharing your dashboard reporting suggestions. Please do not hesitate to reach out to us at support@bokun.io if you have any other product enhancement suggestions. Best, Bokun Support PP Paula P. Life Coach Professional Training & Coaching Used the software for: 6-12 months ### "Bokun is the best software for the management of bookings in the travel industry" September 24, 2019 5.0 It's one of my favourite softwares. I use it on a daily basis to manage the travel business I work for and I cannot even begin to describe the amount of time and energy I save everyday by using Bokun. Pros Bokun is the ultimate software for travel operators and travel platforms alike. It provides 5-star service, a full on-boarding process with one of their experts. Plus, they are fully integrated with big travel platforms such as TripAdvisor and Expedia, so you get all bookings in one place and you don't need to check multiple platforms daily, which is a big time saver. Moreover, Bokun provides beautiful and customizable widgets for your products to put on your website, which increases conversion rates. Cons It is pretty complex to use, but that's both a strength and a weakness. They do offer professional on-boarding and a great resource library, which makes it relatively easy to learn for anyone with Review Source Response from Bókun, A TripAdvisor Company September 26, 2019 Hi Paula, Thank you for your review and your kind words. At Bokun, we strive to keep improving our product and our level of service to meet our customers' needs. Please do not hesitate to reach out to support@bokun.io if you have any ideas for how we can improve the product, particularly in regards to the ease of use. Best, Bokun Support Team DP David P. Co-Owner Leisure, Travel & Tourism Used the software for: 1-2 years ### "Best Solution for Doing Business" July 30, 2019 5.0 Bokun team support is the best my team has ever worked with in the industry. There ability to customize a system that works for us was amazing. There system is a one stop solution with opportunities for future support as we continue to increase our business levels. Pros Functionally easy to navigate. Very easy for my team to customize groups or set up new products. Cons The software meets our requirements. I would recommend to anyone. Reason for choosing Bókun Our main reason for selecting Bokun was customer service. There willingness to become an extension of our business to support future growth levels. What I love the best is that this company follows up to track and monitor there customers satisfaction. They are always giving wonderful tips on how to improve or expand service offerings. Review Source KH Kormákur H. CEO Hospitality Used the software for: 2+ years ### "The best solution for the busy Tour operator" April 24, 2020 5.0 Our experience has been great, sure we have had some challenges keeping up with all their new features but in the end it has made our life so much easier. Pros Ease of use and quick setup is at the core of the bokun system and they achive that without sacrificing more complex operations. We have regularly had demo's of other booking systems but none have provided us with the options and ease of use that Bokun has. Job well done Cons Sometimes it has been too easy to setup new products and we have ended up with too many to keep overview. Luckily, the bokun support is amazingly fast to respond when we get into trouble. Alternatives considered [Xola](https://www.capterra.com/p/132175/Xola-Booking-and-Marketing-System/)[Rezdy](https://www.capterra.com/p/122690/Rezdy/)[TrekkSoft](https://www.capterra.com/p/126665/Tour-Activity-Booking-System/) Review Source Ajay K. Managing Director Leisure, Travel & Tourism Used the software for: 1-2 years ### "Amazing ecommerce enables platform for travel experiences providers" June 20, 2019 5.0 In one word, amazing. Pros 3 things that I really loved are: 1. Super easy backend to manage products, sales and inventory 2. Marketplace to have swift alliances with fellow product suppliers to promote up-sell and cross sell 3. Very active customer support Cons As the software is still undergoing design changes, there are a few hiccups that occur sometime. But these are easy to resolve with a website builder. Review Source Response from Bókun, A TripAdvisor Company July 16, 2019 Hi Ajay, Thank you for your kind words. As you said, we are continuously updating and advancing the Bokun product, every single day. Please let us know if you have any suggestions for future improvements. Best, Bokun Support GA Georg A. CEO Wine and Spirits Used the software for: 2+ years ### "Great for bookings, want to see it move to operations" October 2, 2018 4.0 It is OK I worry much with the new owners and what they will do with the pricing of bokun, expecting to move back to our own online booking system if prices rise and just use bokun to book other products with partners. Pros Easy to manage bookings, good feature set around it. Many sales and suppliers in the system, good sales canal. Cons Management of the products can be complicated and often not working correctly. Would like to see better management around staff, able to assign bookings on guide or driver guides. The calendar on our web can be slow some times. Review Source Response from Bókun, A TripAdvisor Company April 30, 2019 Hi Georg, thank you for reviewing Bokun! We're happy to hear that you found our system useful and easy to use. At Bokun, we strive to help our users grow their businesses, including selling your products through channels like your own website, global OTAs and the Marketplace. So, if you want to explore any of this, do let us know! Our developers are actively working on Resource Management, so stay tuned for more information on this soon! Last but not least, if you require any assistance on product management or anything in general, please don't hesitate to reach out. We're happy to help. - Bokun Support PR Paulina R. Office Manager Consumer Services Used the software for: 2+ years ### "The people there are great!" September 21, 2018 4.0 The customer service is good, sometimes the technical staff is really slow at figuring out things. I find that they have a great corporate culture and I like working with people like that. Pros You can do wonderful things with is if you know where to clic and what you are looking for. Cons When it is updated, sometimes the Help section is not updated. There are some features that sometimes do not work properly or we would like seeing modified e.i. adding the day (Monday...) into the Activity Calendar rather than just the date itself. Review Source Response from Bókun, A TripAdvisor Company April 10, 2019 Hi Paulina, Thanks for taking the time to review Bokun. We're glad to hear that you've found our tools easy to use and our customer service has been nice to work with! We are currently reviewing our Helpdesk to improve and update articles and add new ones. We'll make sure to try to update our articles promptly with any new product releases moving forward. Thank you for the suggestion regarding adding the days in the Activity Time Selector Widget. We will pass this on to our product manager for review. Don't hesitate to reach out with any other feedback! -Bokun Support Talk to a Capterra advisor for free and get results within 15 minutes.