--- title: "Comscore Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Comscore Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more." source_url: "https://www.capterra.com/p/178621/comScore/" page_type: "product" language: "en" publication_date: "2026-10-21" --- # Comscore Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Comscore ## What is Comscore? Cross-platform analytics company that helps enterprises evaluate consumers' multiscreen behavior and make confident business decisions. ## What is Comscore used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $799 Per Month Free trial not available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Comscore?[Manage this product listing](https://www.g2.com/products/comscore/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Comscore 4.1 (12) VS. [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $799 Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.5 (12) Ease Of Use 4.3 (2,327) Value For Money 3.3 (7) Value For Money 4.2 (1,902) Customer Service 3.8 (8) Customer Service 4.4 (1,708) ## Comscore alternatives [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.7 (223)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars Highest Rated [Lebesgue](https://www.capterra.com/p/238852/Lebesgue/) [4.9 (44)](https://www.capterra.com/p/238852/Lebesgue/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/238852/Lebesgue/) [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,804)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) [View all alternatives](https://www.capterra.com/p/178621/comScore/alternatives/) ## FAQs about Comscore Overview ### Which roles and teams benefit most from Comscore? Comscore is most used by media planners, buyers, strategists, and marketing managers who evaluate audiences, plan campaigns, and compare media performance. Research directors, data analysts, and consultants use its measurement data for market analysis and reporting, while publisher managers and media coordinators track content reach and advertising inventory. Answer based on 12 reviews Overview ### What company size and specific industries is Comscore built for? Comscore is designed for small, medium, and large enterprises in the media, advertising, corporate, and publishing sectors. It fits organizations that need audience measurement and media insights across those industries, from smaller firms to large companies managing broad content, campaigns, or market analysis. Features and Usability ### What are the key features of Comscore? Comscore offers website analytics, campaign tracking, and customer journey mapping for measuring audience activity and marketing paths. It also includes dashboards, performance metrics, reporting/analytics, predictive analytics, and social media monitoring for analyzing channel results and audience behavior across digital touchpoints. Getting Started and Support ### What training and onboarding options does Comscore offer? Comscore provides documentation and videos to help teams get started. Documentation offers written reference material for setup and feature guidance, while videos support visual walkthroughs and self-paced learning. These formats give users two ways to review core information and training materials. Getting Started and Support ### What customer support options does Comscore offer? Comscore provides Email/Help Desk, a Knowledge Base, and Phone Support. User feedback on support quality is not available here, so the support experience cannot be characterized in terms of response speed, helpfulness, or common issues. These channels describe the documented support options only. ## Features AI summary Based on 2,518 Web Analytics reviews Capterra data shows that buyers of Web Analytics software rank the following features as their top priorities: - **Website Analytics** (**54%** of reviewers rated this feature as critical) - **Reporting/Analytics** (**51%**) - **Data Visualization** (**43%**) Comscore supports **Website Analytics** and **Reporting/Analytics**, giving teams the tools to track site performance and review trends through detailed reporting. However, it does not include **Data Visualization**. Its coverage of **Website Analytics** and **Reporting/Analytics** helps businesses monitor visitor activity, understand performance patterns, and make more informed decisions based on measurable web data. Campaign Tracking Track the performance of marketing campaigns across multiple channels. Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predictive Analytics Predict future data based on historical data sets Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Comscore 8 features ### All Features - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 3.9 (12) 3.9 Based on 12 reviews ## Pricing Value for money 3.3 (7) Free Version Basic $799.00 Per Month Value for money 3.3 (7) 3.3 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (8) 3.8 Based on 8 reviews ## User reviews Overall rating 3.9 Based on 12 reviews Filter by rating Counts reflect reviews available in this feed. 5(4) 4(5) 3(3) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Strategy Intern Used the software for: Less than 1 year ### "Measurement and Analytics made Easy!" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 6, 2019 Pros comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information. Cons The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer QA Lead Used the software for: 3-5 years ### "Used to be very useful till the new players jumped in" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 6, 2018 I work for a leading Media and Entertainment company where comscore is widely used. This helps us in bench marking number of video views among our different TV channels/Brands. I feel that you must need Adobe or conviva along with Comscore. We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations. In case your are looking for more and more in house data to be collected, you can never get that using comscore. Pros 1\. Ease of implementing comscore Analytics 2. Video Analytics tracking of comscore is good 3. Used as benchmark tracking tool for competition among various companies 4. Widely used 5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation Cons 1\. Does not provide much variables to collect data in comparison to Adobe and Conviva 2. Data collection with comscore is very limited 3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Media Coordinator Used the software for: Less than 1 year ### "Great Account Support & Easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 24, 2019 I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one. Pros Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience. Cons Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Crystal B. Research Director Used the software for: 1-3 years ### "Best Way to Measure Television Ratings" 5.0 August 28, 2019 Great customer service, love their desire to continue to improve their product. Pros Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors. Cons It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Senior Media Strategist Used the software for: Less than 1 year ### "ComScore Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 28, 2019 Pros We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far! Cons not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VR Verified Reviewer Group Director, Media Used the software for: Less than 1 year ### "Media buying made easier " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 27, 2019 Pros Reporting dashboards are great, lots of ways to analyze site reach Cons Not the easiest tool to use; requires some training Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Senior Media Buyer Used the software for: 3-5 years ### "comScore" 4.0 November 26, 2018 Pros Provides valuable information when planning media campaigns Cons It takes some time to pull multiple reports to uncover valuable information that can guide planning decisions Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Marcos S. Publisher Manager Used the software for: 1-3 years ### "Maybe end of an era?" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 22, 2021 Pros The integration it's not hard. The UI is kind of old, but the data is precise. Cons I think buyers are not looking at Comscore anymore, they are relying on Google forecast report and planning tools. That's why for publishers it's not that relevant to keep using it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Media Consultant Used the software for: Less than 1 year ### "comScore Review" 5.0 May 1, 2019 Pros I love the data that this software provide. It allows me to show my clients numbers and figures that are raw. Cons There are a lot of options for different reports that can be explained better or merged. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer media planner Used the software for: Less than 1 year ### "ComScore" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 21, 2019 Pros Comscore is easy to use once you get the hang of it. It is a popular software and therefore is known industry wide. It is a useful tool when media planning based on reach/ frequency to get apples to apples comparisons. Comscore is useful when pulling competitive reports. Cons It would be nice if the data was updated regularly and more accurately. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/178621/comScore/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Similarweb vs Comscore](https://www.capterra.com/compare/148472-178621/SimilarWeb-Pro-vs-comScore)