comScore

comScore

3.5 / 5 2 reviews

Who Uses This Software?

Ideal for small, medium, and large enterprises that comprises mainly of media companies, advertisers, corporates, and publishers.


Average Ratings

2 Reviews
  • 3.5 / 5
    Overall
  • 3 / 5
    Ease of Use
  • 3.5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact comScore for pricing details.
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
  • Support
    Business Hours

Vendor Details

  • comScore
  • www.comscore.com
  • United States

About comScore

Cross-platform analytics company that helps enterprises evaluate consumers' multiscreen behavior and make confident business decisions.


comScore Features

  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics

comScore Reviews Recently Reviewed!


Used to be very useful till the new players jumped in

Sep 05, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
Likely
Extremely
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Pros: 1. Ease of implementing comscore Analytics

2. Video Analytics tracking of comscore is good

3. Used as benchmark tracking tool for competition among various companies

4. Widely used

5. For developers and QA teams, it is comparatively easy to test and fix any defects in the implementation

Cons: 1. Does not provide much variables to collect data in comparison to Adobe and Conviva

2. Data collection with comscore is very limited

3. Can not be used as a standalone Analytics tracking tool, instead can be used as a supporting tool for your overall Analytics needs.

Overall: I work for a leading Media and Entertainment company where comscore is widely used.

This helps us in bench marking number of video views among our different TV channels/Brands.

I feel that you must need Adobe or conviva along with Comscore.

We use comscore because it is something widely accepted in the market to analyze or benchmark your numbers with other organizations.

In case your are looking for more and more in house data to be collected, you can never get that using comscore.

Oct 16, 2016
3/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Extremely
Likely