# Comscore Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Comscore Software - reviews, pricing plans, popular comparisons to other Web Analytics products and more. Source: https://www.capterra.com/p/178621/comScore/pricing --- # Comscore Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Comscore ## What is Comscore? Cross-platform analytics company that helps enterprises evaluate consumers' multiscreen behavior and make confident business decisions. ## What is Comscore used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[All-in-One Marketing Platform](https://www.capterra.com/all-in-one-marketing-software/)[Web Analytics](https://www.capterra.com/web-analytics-software/) Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $799 Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Comscore?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.comscore.com&name=Comscore) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Comscore 4.1 (12) VS. [4.6 (2,315)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting Price $799 Per Month Starting Price $139.95 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.5 (12) Ease Of Use 4.3 (43) Value For Money 3.3 (7) Value For Money 4.2 (38) Customer Service 3.8 (8) Customer Service 4.4 (39) ## Comscore alternatives [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars Highest Rated [4.8 (8)](https://www.capterra.com/p/206769/SegMetrics/reviews/) Starting price $27.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.7 (222)](https://www.capterra.com/p/156209/CHEQ-Essentials/reviews/) Starting price $99.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/178621/comScore/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Campaign Tracking Track the performance of marketing campaigns across multiple channels. Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predictive Analytics Predict future data based on historical data sets Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data Comscore 8 features Track the performance of marketing campaigns across multiple channels. Visualize and analyze customer experience across all touchpoints and channels Assembly of graphs and charts for visualizing and tracking statistics/metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets View and track pertinent metrics to find patterns and gain insights from data Track activity on sites such as Facebook, Twitter, Instagram, etc. Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 3.9 (12) 3.9 Based on 12 reviews ## Pricing Value for money 3.3 (7) Free Version Basic $799.00 Per Month Value for money 3.3 (7) 3.3 Based on 7 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.8 (8) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.8 (8) 3.8 Based on 8 reviews ## User reviews Overall rating 4.1 Based on 12 reviews Filter by rating 5(4) 4(5) 3(3) 2(0) 1(0) Mentioned topic Sorted by most recent MS Marcos S. Publisher Manager Marketing and Advertising ### "Maybe end of an era?" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 21, 2021 Pros The integration it's not hard. The UI is kind of old, but the data is precise. Cons I think buyers are not looking at Comscore anymore, they are relying on Google forecast report and planning tools. That's why for publishers it's not that relevant to keep using it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Praachi J. Strategy Intern Marketing and Advertising ### "Measurement and Analytics made Easy!" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 November 5, 2019 Pros comScore is a comprehensive tool providing great insight and analytics on various topics ranging from varied industries and geographies. As a strategist in an advertising agency, I extensively used comScore to extract various data for a specific client in multiple geographies. Thanks to comScore, I got a one stop destination to look up and get all the relevant information. Cons The software can be made more user friendly as the filters can get confusing and thus may yield incorrect results, going against user's search objectives. It took me a while to figure how to key in correct keywords and choose the appropriate filter to get the desired results. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Courtney H. Media Coordinator Marketing and Advertising ### "Great Account Support & Easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 23, 2019 I am part of a team that evaluates whether or not to continue leveraging comScore for media plan for clients or for pitches for potential clients. During this process, we reach our to our rep to help answer questions and to negotiate our next contract. Our rep has been so patience, attentive, and available to answer any and all questions that come up. This includes jumping on a call with us with limited notice, and even giving us one-on-one training on the tools we have access to help make our decision. He has really demonstrated a care for his clients, and its made our decision to continue the partnership for another year an easy one. Pros Very easy to you, very limited training needed in order to use or understand the tool. The tools that we do use are useful for including within in our reports and a great starting point to find the right sites and properties our campaigns should be in to reach our target audience. Cons Overall, its quite an expensive tool compared to some of the other research tools our media team leverages. They typically increase the rate between if you would commit to one year or two years. Our team usually only uses 2 of the several tools we have access to. Another con is that sometimes the reports take quite a bit of time to load which can be timely. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Crystal B. Research Director Broadcast Media ### "Best Way to Measure Television Ratings" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 August 27, 2019 Great customer service, love their desire to continue to improve their product. Pros Ease of use is significantly better than Nielsen. They are able to explain their methodology in a way that makes sense and are more accurately measuring ratings. Continuous ratings, no "non-measured weeks" like competitors. Cons It still only uses Satelitte and Cox cable in our markets. It would be nice to incorporate OTA as well as Shentel or Comcast Subscribers. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PN Pavel N. Data Analyst Telecommunications ### "Good for analyzing demographics " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 3, 2019 Pros I really like how easy it is to check websites that my target audience visits most and I really like how I can see past ads from competitors. Cons There's a slight learning curve, but if you have someone show you how to use it and you practice it gets easy. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KL Katie L. Media Consultant Marketing and Advertising ### "comScore Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 April 30, 2019 Pros I love the data that this software provide. It allows me to show my clients numbers and figures that are raw. Cons There are a lot of options for different reports that can be explained better or merged. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Senior Media Strategist Marketing and Advertising ### "ComScore Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 March 27, 2019 Pros We're still pretty new to this platform but so far it's been good. The data available is great (once you're able to figure out how to pull the right reports). Customer service has been pretty good so far! Cons not super easy to use and takes a bit of time to get used to and figure out how to pull specific reports Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Group Director, Media Marketing and Advertising ### "Media buying made easier " 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 March 26, 2019 Pros Reporting dashboards are great, lots of ways to analyze site reach Cons Not the easiest tool to use; requires some training Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LA Lori A. media planner Online Media ### "ComScore" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 January 20, 2019 Pros Comscore is easy to use once you get the hang of it. It is a popular software and therefore is known industry wide. It is a useful tool when media planning based on reach/ frequency to get apples to apples comparisons. Comscore is useful when pulling competitive reports. Cons It would be nice if the data was updated regularly and more accurately. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KO Kaylee O. Senior Media Buyer Marketing and Advertising ### "comScore" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 November 21, 2018 Pros Provides valuable information when planning media campaigns Cons It takes some time to pull multiple reports to uncover valuable information that can guide planning decisions Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/178621/comScore/reviews/) Popular comparisons [Similarweb vs Comscore](https://www.capterra.com/compare/148472-178621/SimilarWeb-Pro-vs-comScore)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. 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