# TELUS Sales Enablement Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about TELUS Sales Enablement Software - reviews, pricing plans, popular comparisons to other CRM products and more.

Source: https://www.capterra.com/p/178728/Food-Service-Enablers

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# 

 TELUS Sales Enablement Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

TELUS Sales Enablement

## What is TELUS Sales Enablement?

TELUS Sales Enablement (formerly Blacksmith Sales Enablement) is an end-to-end, cloud-based platform purpose-built for foodservice and CPG sales teams. It combines CRM, product catalogs, and analytics to help you sell more efficiently, boost performance, and accelerate revenue growth. The platform provides data-driven insights (including distributor/operator data), automated sales processes (GS1-powered catalog, pipeline tools), and seamless collaboration across internal teams and brokers. Key features include an integrated ecosystem (connecting with TELUS Trade Promotion Management) and a mobile-first approach for on-the-go access. It features AI-powered insights from Tastewise and a dedicated customer success team. Would you like to book a demo? Visit telus.com/salesenablement

## What is TELUS Sales Enablement used for?

[Sales Enablement](https://www.capterra.com/sales-enablement-software/)[Sales Force Automation](https://www.capterra.com/sales-force-automation-software/)[Contact Management](https://www.capterra.com/contact-management-software/)

Top alternative

Featured

Overall rating

Based on 21 user reviews

Reviews sentiment

Positive

95%

Neutral

5%

Negative

0%

Starting price

CA$1

Per User, Per Month

Free trial  
not available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### TELUS Sales Enablement

4.4 (21)

VS.

[4.3 (6,964)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

CA$1

Per Feature

Starting Price

$14

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.2 (21)

Ease Of Use

4.1 (6,513)

Value For Money

4.3 (15)

Value For Money

4.3 (5,377)

Customer Service

4.9 (20)

Customer Service

4.1 (5,256)

## TELUS Sales Enablement alternatives

[4.7 (453)](https://www.capterra.com/p/245800/Monday-CRM/reviews/)

Starting price

$12.00

Per User, Per Month

Highest Rated

[4.7 (907)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

[4.4 (622)](https://www.capterra.com/p/141642/Copper/reviews/)

Starting price

$12.00

Per User, Per Month

[4.4 (18,765)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Activity Dashboard

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

API

Application programming interface that allows for integration with other systems/databases

Contact Management

Manage, organize, and store contact information

Content Management

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Interaction Tracking

Track interaction history by documenting conversations for contacts

TELUS Sales Enablement 14 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Application programming interface that allows for integration with other systems/databases

Manage, organize, and store contact information

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Track interaction history by documenting conversations for contacts

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Access the system via a mobile application

Track all opportunities for potential sales and convert them into recurring revenue

Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.

Define, track, and/or automate sales activities and sales processes

Pipeline view and tracking lead status

Create, manage and track all task activities and progression

SaaS, web-based, online deployment

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We can help you find the software with the features you need.

Features

4.1 (21)

4.1

Based on 21 reviews

## Pricing

Value for money

4.3 (15)

Basic

CA$1.00

Per Feature,

Value for money

4.3 (15)

4.3

Based on 15 reviews

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## Support, customer service and training options

Customer Service

4.9 (20)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (20)

4.9

Based on 20 reviews

## User reviews

Overall rating

4.4

Based on 21 reviews

Filter by rating

5(10)

4(10)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

DC

Derek C.

Sales Operations & Analyst

Food & Beverages

### "Derek Chojnacki"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 21, 2021

The Blacksmith broker support team is exceptional! I do not believe any competitive product would come close to satisficing our needs like Blacksmith is able to.

Pros

Ability to customize often to fit the needs of our company & industry.

Cons

Slow load times in numerous windows slow down the user experience

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BT

Bobby T.

Vice President

Food & Beverages

### "Great product!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 20, 2021

Sales Enablement has been beneficial of having all of our information in one organized and efficient manner which is a great benefit to our company, as information is so important in today's environment. The reporting that we're able to pull from this software is a great asset to us, and has been for many, many years.

Pros

The features that I find most impactful are the objective planning/dashboard as the software makes it a simple process which doesn't take a lot of my time. FS1 is my favorite app/feature that's offered by Sales Enablement, and is utilized by our team on a daily basis.

Cons

The only thing that I'd like to see, and it's minor but I'd like to the menu already expanded when we bring up the homepage. Integration with other apps has been good.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

EH

Erin H.

Sales Operations Manager

Food Production

### "What would we do without CRM?"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 20, 2021

The customer service team is the star of show when it comes to CRM - the tool is awesome and works great but the team that supports us \[SENSITIVE CONTENT\] is next level. They are constantly working to help us achieve success in whatever we are looking for or are needing and have always treated us as a priority.

Pros

Being able to have a live view of the team's pipeline has been such a valuable resource for our team - we are frequently asked for this type of information which is easily reportable from the tool. Additionally it has been a great resource for our team to share information, house important documents, track and measure success of initiatives i.e. SKU rationalization or Culinary Events.

Cons

We do have some struggles with there being different ways to enter information and how that translates into reporting. For the most part we have been able to close the loopholes but sales tends to always find a way.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DC

Dan C.

Analyst

Food & Beverages

### "Sales Enablement Review"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 20, 2021

I have great things to say about FSE and the staffs continued efforts to adapt and meet the needs of our company. They are very willing to help us create/enhance tools to ensure our teams are best suited to get the information and tools they need to perform their best.

Pros

The adaptability and continued efforts to enhance the software. I appreciate that this company is willing to work with us to enhance the system and sometime perform custom requests to fit the needs of our company. I like that the system is fairly easy to navigate and has access to most things all in one place.

Cons

The speed of some things within the system. Sometimes navigation is slow from page to page. Reports sometimes clash and take very long to run. If lots of people are pulling reports we run into issues. Some reports that are needed are very large. This causes issues.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MM

Maxwell M.

Account Manager

Food & Beverages

### "User friendly."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 20, 2021

Able to accurately track sales activity which allows for reporting to mnf and allows allows a look back at old sales activity to guide new activity.

Pros

I like that there is an option for computer and phone. Allows for retrieval of data while on the road. the platform is overall is extremely user friendly and makes inputting info quick and easy.

Cons

I believe the downfall will somewhat fall upon our internal administrator. Current system is missing some items from manufacturers which need to be added by internal admin and CS at Blacksmith. Blacksmith doesn't know what we are missing until we tell them. Also another thing i noticed is manufacturers that we no longer represent still populate on FS1. This is not an inconvenience but though worth mentioning.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JD

Jennifer D.

Sales Operation Supervisor

Food & Beverages

### "Easy to use and navigate CRM"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

October 19, 2021

Overall, the system has worked well for our business as an agency, as well as being the master database for all agencies together. It has given us a platform where we all can be connected as one.

Pros

The user interface is simple, straight forward and easy to use, as well as teach to new users. The support from our broker solution managers is great, they are always willing to help and provide solutions to our problems/questions.

Cons

In the report center, I wish there were examples of what the reports looked like or what they would be used for. Some of the report titles are vague, and with a little more description it may be easier to navigate which report to run for the correct result.

Alternatives considered

[kpi.com Projects](https://www.capterra.com/p/166054/kpi-com/)

[Ignition ERP](https://www.capterra.com/p/57213/AFS-ERP/)

Reasons for choosing TELUS Sales Enablement

The ability to manage our own database, the interface of the CRM, the progressive thinking of FSE, and the ability to expand as we grew.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

BC

Bridget C.

Customer Service Lead

Food & Beverages

### "This product makes your work day easier"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

October 19, 2021

We can now easily track orders, commissions and the CRM allows us to track the calls and information the sales team does.

Pros

I like that the system is constantly being updated with new features and improvements. I love the import spreadsheets for the invoices, items and pricing. I use the invoice import sheet daily and it has made commissions a breeze. I also like that there are many ways to enter items on orders whether it is by a sku, GTIN, description. I like how each screen/tab can be adjusted to show the information you want to see and in the order you want to see it. Grid editing is also a great time saver.

Cons

I wish the reporting portion of the CRM had a place where you could schedule a time for automated reports. Also it would be nice for the person who has reports scheduled to be able to see who received what reports. From my end it will just tell me that it sent it to my email but not the 2-3 other people that should receive it. I think it would be handy to know if the person didn't receive it due to an issue or they just missed it in their email. There needs to be more guides and instructions for employees to reference when having an issue/question. The old contacts in order management for manufacturers and distributors should be able to be removed or hidden if someone is no longer at a company. When importing an invoice and payment import worksheet there isn't an option for inactive manufacturers so they have to be reactivated each time.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

KL

Ken L.

President

Wholesale

### "Sales Enablement-CRM"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 19, 2021

This was an excellent solution for our organization as it offers an easy solution for recording sales activity and target planning while at the same time offering advanced solutions to fulfill our clients needs. Worth a look for anyone wanting a full featured CRM solution.

Pros

Easy to deploy with excellent support for both the users and administrators.

Cons

Reporting is the toughest part of the software to get everyone up to speed on. All the reports you need are there it just takes time to get them all structured properly.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reasons for choosing TELUS Sales Enablement

This product was easier to use, a better value and offered great support during and after installation.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Indside Sales Manager

Food & Beverages

### "FSE Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

October 19, 2021

Pros

Customer Service is second to none. The 1FS app is a great tool.

Cons

Objectives can be a little challenging. But once you start using them they can be helpful.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JM

Jeannette M.

Sales Manager

Food & Beverages

### "Customizable"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 19, 2021

The software has been integral to our success and the support througout has been nothing shy of amazing.

Pros

The software has many facets of information storage and usage. We were able to learn the basics of the system and work within the guidelines to make it work for us. I like that it is adaptable and we can grow further as our business needs change.

Cons

There is nothing to note here that I can think of

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/178728/Food-Service-Enablers/reviews/)

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