# Gubagoo Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Gubagoo Software - reviews, pricing plans, popular comparisons to other Live Chat products and more. Source: https://www.capterra.com/p/178750/ChatSmart --- # Gubagoo Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Gubagoo ## What is Gubagoo? Gubagoo is the leading provider of conversational commerce for automotive. Dealerships use our powerful digital retailing solution to activate the online car buying experience across the web. Our fully managed live messaging service instantly connects consumers to dealers anytime and anywhere through live chat, text, video and Messenger. More than 8,500 dealerships, including 90% of the top 150 dealer groups, and OEMs, rely on Gubagoo to sell more cars and create more satisfied customers. ## What is Gubagoo used for? [Live Chat](https://www.capterra.com/live-chat-software/)[Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Conversational AI Platform](https://www.capterra.com/conversational-ai-platform-software/) Top alternative Featured Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $349 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Gubagoo?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gubagoo.com&name=Gubagoo) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Gubagoo 4.7 (7) VS. [4.4 (4,079)](https://www.capterra.com/p/164283/Zendesk/reviews/) Starting Price $349 Per Feature, Per Month Starting Price $39 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (7) Ease Of Use 4.3 (3,603) Value For Money 5.0 (6) Value For Money 4.2 (2,657) Customer Service 4.8 (6) Customer Service 4.3 (2,766) ## Gubagoo alternatives Highest Rated [4.7 (24,098)](https://www.capterra.com/p/135003/Slack/reviews/) Starting price $8.75 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (1,780)](https://www.capterra.com/p/102188/LiveAgent/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [WhatsApp](https://www.capterra.com/p/180345/WhatsApp/) [4.7 (16,354)](https://www.capterra.com/p/180345/WhatsApp/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180345/WhatsApp/) [LiveChat](https://www.capterra.com/p/62194/LiveChat/) [4.6 (1,721)](https://www.capterra.com/p/62194/LiveChat/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/62194/LiveChat/) [View all alternatives](https://www.capterra.com/p/178750/ChatSmart/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Customizable Branding 3.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Add customized logos and colors to align with company branding Third-Party Integrations 5.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes File Sharing 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Public or private sharing of digital files such as documents, audio/video, images, and more For Automotive Dealerships 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important For automotive/car dealerships Real-time Consumer-facing Chat 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Engage in direct, instant messaging with consumers Real-Time Notifications 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Notifications that are delivered to users as soon as an event occurs Gubagoo 34 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Create and automatically send premade copy in response to customer messages Communicate using direct chat or messages within the system AI-based platform which conducts a conversation via auditory or textual methods Manage and track all internal and external communication conducted via calls, email, text, or chat Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Add customized logos and colors to align with company branding Public or private sharing of digital files such as documents, audio/video, images, and more For automotive/car dealerships Track interaction history by documenting conversations for contacts Automatically identify and save contact information of potential customers Ability to chat online in real time Access software remotely via mobile devices Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Manage and support multiple languages A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Copy on the page or chat window encouraging the user to engage with the chat option Analyze and gain insights into data in real-time Engage in direct, instant messaging with consumers Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Allow users to access multiple services after entering their login credentials once Set up connections to third-party platforms to improve business processes View messages sent by both parties during the chat conversation Transfer queries and organize messages between agents For used/pre-owned car dealerships Get Advice We can help you find the software with the features you need. Features 4.4 (7) 4.4 Based on 7 reviews ## Pricing Value for money 5.0 (6) Free Trial Basic $349.00 Per Feature,Per Month Value for money 5.0 (6) 5.0 Based on 6 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (6) 4.8 Based on 6 reviews ## User reviews Overall rating 4.7 Based on 7 reviews Filter by rating 5(5) 4(2) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent NL Nikki L. Internet Manager Automotive ### "Gubagoo is a lifesaver!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 18, 2024 I absolutely love Gubagoo! It's so helpful to have an extra team available to answer customer chats when my team is busy. They're very personalized in their conversations and don't sound robotic whatsoever. Customer service team with Gubagoo is also really easy to work with and quick to respond anytime I have a question. Pros The chats are answered by actual people, not robotic at all. Cons They aren't always able to confirm availability of inventory. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MP Marina P. Marketing Manager Automotive ### "A common option for auto dealers" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 20, 2021 Overall, it has had it's highs and lows, but I have discovered from using other options an talking to sister stores that this has actually been a pretty good option. Especially since you can give directions on the only things we want Gubagoo reps to accomplish. Pros This software is co-op approved with the auto manufacturer. And I have found with having multiple brands that Gubagoo is a common option for auto dealer approved chat services. I like that they are able to push used inventor to Facebook Marketplace for no additional charge. Cons Since they push used inventory to Facebook Marketplace, they also handle the conversations that start there in messenger. The concern/issue we always run into (and I don't know/think I can truly blame Gubagoo for this), is that they never see past conversations in messenger because for them it is a chat. However, on the customer's end, if they reengage with a new vehicle, messenger looks like an on-going conversation is happening and they get annoyed if Gubagoo asks for contact info again (they say to use the same one). Then customers want responses on Messenger only, and since they don't provide contact info, Gubagoo can't push a lead through - hence we now have a conversation that is NEVER responded to and we look dumb. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mitchell W. Marketing Manager Automotive ### "live chat that mostly works" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 July 20, 2021 Decent enough to recommend, and better than prior experience with live person/contact at once. Pros My performance manager has always been very responsive and quick to help. The chat feature itself is easy to use as a consumer and very easy to respond to at the dealership level Cons Some of the automated chat agents/people that respond if our ours don't can talk a bit like a robot. They're real people and not a computer, but they sometimes sound awfully like a computer Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JB Joe B. Director of Marketing Automotive ### "Best Automotive Chat Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2021 Pros Gubagoo manages chats for not only my website, but all over the internet (Facebook, Google My Business, third party listing sites, and others). In addition to being the best chat solution in the automotive space, they also provide digital retailing. Cons I don't have any complaints. Gubagoo is amazing to work with! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JH Jennifer H. Marketing Director Automotive ### "Good product for what it is" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 10, 2020 Pros It was a good product. It took the work load off of me being fully outside handled Cons It didn't give our clientele a personal touch that I prefer and was more of a lead capture chat Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RS Robert S. Marketing Automotive ### "Really Enjoyed the Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 12, 2020 Pros This chat provider was great! We started off with Gubagoo managing all our chats and we would get great leads. Once my sales staff was involved with doing a co-managed approach it went downhill, not Gubagoo's fault. Cons We switch because one of our sales reps was not receiving a notification on his phone that a chat was taking place. No matter what we did or Gubagoo did we could not fix it. Had to switch to another provider because I can't have one salesperson at a disadvantage in a sales environment where every lead or customer interaction can effect their income. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JP Jennifer P. BDC Manager Automotive ### "Gubagoo Chatsmart is a smart choice" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 17, 2019 This platform has helped us screen and assist customers faster. Pros Very easy to use. The best part about this software is the support provided by the account managers. As well as just a great product. Alerts for chats and it works with our CRM to send the lead directly to us and merge with existing files for the customers. Cons I wish it had a mass texting feature for promotional purposes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/178750/ChatSmart/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)