# Gubagoo Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Gubagoo Software - reviews, pricing plans, popular comparisons to other Live Chat products and more.

Source: https://www.capterra.com/p/178750/ChatSmart/pricing

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# 

 Gubagoo Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Gubagoo

## What is Gubagoo?

Gubagoo is the leading provider of conversational commerce for automotive. Dealerships use our powerful digital retailing solution to activate the online car buying experience across the web. Our fully managed live messaging service instantly connects consumers to dealers anytime and anywhere through live chat, text, video and Messenger. More than 8,500 dealerships, including 90% of the top 150 dealer groups, and OEMs, rely on Gubagoo to sell more cars and create more satisfied customers.

## What is Gubagoo used for?

[Live Chat](https://www.capterra.com/live-chat-software/)[Auto Dealer](https://www.capterra.com/auto-dealer-software/)[Conversational AI Platform](https://www.capterra.com/conversational-ai-platform-software/)

Overall rating

Based on 7 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$349

Per Feature, Per Month

Free trial  
available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Gubagoo

4.7 (7)

VS.

[4.7 (24,035)](https://www.capterra.com/p/135003/Slack/reviews/)

Starting Price

$349

Per Feature, Per Month

Starting Price

$8.75

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (7)

Ease Of Use

4.6 (16,292)

Value For Money

5.0 (6)

Value For Money

4.5 (11,361)

Customer Service

4.8 (6)

Customer Service

4.4 (10,582)

## Gubagoo alternatives

[4.6 (1,713)](https://www.capterra.com/p/62194/LiveChat/reviews/)

Starting price

$25.00

Per User, Per Month

[4.7 (1,753)](https://www.capterra.com/p/102188/LiveAgent/reviews/)

Starting price

$15.00

Per User, Per Month

[4.4 (4,070)](https://www.capterra.com/p/164283/Zendesk/reviews/)

Starting price

$39.00

Per User, Per Month

[4.5 (3,042)](https://www.capterra.com/p/132666/Pipedrive/reviews/)

Starting price

$19.00

Per User, Per Month

[View all alternatives](https://www.capterra.com/p/178750/ChatSmart/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Customizable Branding

3.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Add customized logos and colors to align with company branding

Third-Party Integrations

5.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

File Sharing

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Public or private sharing of digital files such as documents, audio/video, images, and more

For Automotive Dealerships

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

For automotive/car dealerships

Real-time Consumer-facing Chat

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Engage in direct, instant messaging with consumers

Real-Time Notifications

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Notifications that are delivered to users as soon as an event occurs

Gubagoo 34 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Create and automatically send premade copy in response to customer messages

Communicate using direct chat or messages within the system

AI-based platform which conducts a conversation via auditory or textual methods

Manage and track all internal and external communication conducted via calls, email, text, or chat

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Add customized logos and colors to align with company branding

Public or private sharing of digital files such as documents, audio/video, images, and more

For automotive/car dealerships

Track interaction history by documenting conversations for contacts

Automatically identify and save contact information of potential customers

Ability to chat online in real time

Access software remotely via mobile devices

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Manage and support multiple languages

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Copy on the page or chat window encouraging the user to engage with the chat option

Analyze and gain insights into data in real-time

Engage in direct, instant messaging with consumers

Receive data and information in real time

Active monitoring of systems, applications, or networks

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Allow users to access multiple services after entering their login credentials once

Set up connections to third-party platforms to improve business processes

View messages sent by both parties during the chat conversation

Transfer queries and organize messages between agents

For used/pre-owned car dealerships

Get Advice

We can help you find the software with the features you need.

Features

4.4 (7)

4.4

Based on 7 reviews

## Pricing

Value for money

5.0 (6)

Free Trial

Basic

$349.00

Per Feature,Per Month

Value for money

5.0 (6)

5.0

Based on 6 reviews

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## Support, customer service and training options

Customer Service

4.8 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (6)

4.8

Based on 6 reviews

## User reviews

Overall rating

4.7

Based on 7 reviews

Filter by rating

5(5)

4(2)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

NL

Nikki L.

Internet Manager

Automotive

### "Gubagoo is a lifesaver!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 18, 2024

I absolutely love Gubagoo! It's so helpful to have an extra team available to answer customer chats when my team is busy. They're very personalized in their conversations and don't sound robotic whatsoever. Customer service team with Gubagoo is also really easy to work with and quick to respond anytime I have a question.

Pros

The chats are answered by actual people, not robotic at all.

Cons

They aren't always able to confirm availability of inventory.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MP

Marina P.

Marketing Manager

Automotive

### "A common option for auto dealers"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 20, 2021

Overall, it has had it's highs and lows, but I have discovered from using other options an talking to sister stores that this has actually been a pretty good option. Especially since you can give directions on the only things we want Gubagoo reps to accomplish.

Pros

This software is co-op approved with the auto manufacturer. And I have found with having multiple brands that Gubagoo is a common option for auto dealer approved chat services. I like that they are able to push used inventor to Facebook Marketplace for no additional charge.

Cons

Since they push used inventory to Facebook Marketplace, they also handle the conversations that start there in messenger. The concern/issue we always run into (and I don't know/think I can truly blame Gubagoo for this), is that they never see past conversations in messenger because for them it is a chat. However, on the customer's end, if they reengage with a new vehicle, messenger looks like an on-going conversation is happening and they get annoyed if Gubagoo asks for contact info again (they say to use the same one). Then customers want responses on Messenger only, and since they don't provide contact info, Gubagoo can't push a lead through - hence we now have a conversation that is NEVER responded to and we look dumb.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Mitchell W.

Marketing Manager

Automotive

### "live chat that mostly works"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

0.0

0.0

Likelihood to Recommend

7/10

July 20, 2021

Decent enough to recommend, and better than prior experience with live person/contact at once.

Pros

My performance manager has always been very responsive and quick to help. The chat feature itself is easy to use as a consumer and very easy to respond to at the dealership level

Cons

Some of the automated chat agents/people that respond if our ours don't can talk a bit like a robot. They're real people and not a computer, but they sometimes sound awfully like a computer

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JB

Joe B.

Director of Marketing

Automotive

### "Best Automotive Chat Solution"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 25, 2021

Pros

Gubagoo manages chats for not only my website, but all over the internet (Facebook, Google My Business, third party listing sites, and others). In addition to being the best chat solution in the automotive space, they also provide digital retailing.

Cons

I don't have any complaints. Gubagoo is amazing to work with!

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

JH

Jennifer H.

Marketing Director

Automotive

### "Good product for what it is"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

November 10, 2020

Pros

It was a good product. It took the work load off of me being fully outside handled

Cons

It didn't give our clientele a personal touch that I prefer and was more of a lead capture chat

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RS

Robert S.

Marketing

Automotive

### "Really Enjoyed the Product"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 12, 2020

Pros

This chat provider was great! We started off with Gubagoo managing all our chats and we would get great leads. Once my sales staff was involved with doing a co-managed approach it went downhill, not Gubagoo's fault.

Cons

We switch because one of our sales reps was not receiving a notification on his phone that a chat was taking place. No matter what we did or Gubagoo did we could not fix it. Had to switch to another provider because I can't have one salesperson at a disadvantage in a sales environment where every lead or customer interaction can effect their income.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JP

Jennifer P.

BDC Manager

Automotive

### "Gubagoo Chatsmart is a smart choice"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 17, 2019

This platform has helped us screen and assist customers faster.

Pros

Very easy to use. The best part about this software is the support provided by the account managers. As well as just a great product. Alerts for chats and it works with our CRM to send the lead directly to us and merge with existing files for the customers.

Cons

I wish it had a mass texting feature for promotional purposes.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/178750/ChatSmart/reviews/)

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