# MassTer Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MassTer Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/178761/MassTer-Predictive-Marketing-Analytics --- # MassTer Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2025 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MassTer ## What is MassTer? "MassTer" is an advanced Marketing Mix Modeling & Optimization platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps you understand your key sales drivers, measure your Return on Investment (ROI), and show you the optimal way to spend your marketing budget to achieve maximum performance. It comes with 8 built-in modules that help you perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics. ## What is MassTer used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 22 user reviews Reviews sentiment Positive 95% Neutral 5% Negative 0% Starting price £12000 Flat Rate, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MassTer?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.mass-analytics.com/masster-software/&name=MassTer) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MassTer 4.5 (22) VS. [4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price £12000 Flat Rate, Per Year Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (22) Ease Of Use 4.3 (8,028) Value For Money 4.4 (17) Value For Money 4.2 (5,515) Customer Service 5.0 (21) Customer Service 4.4 (5,170) ## MassTer alternatives [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) [4.7 (8,089)](https://www.capterra.com/p/177042/Google-Analytics/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177042/Google-Analytics/) [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) [4.7 (282)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/249574/Jungle-Scout/) [Reportei](https://www.capterra.com/p/180418/Reportei/) [4.7 (241)](https://www.capterra.com/p/180418/Reportei/reviews/) Starting price $24.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/180418/Reportei/) [View all alternatives](https://www.capterra.com/p/178761/MassTer-Predictive-Marketing-Analytics/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Multi-Channel Attribution 4.2 (5) 40.00% of 5 reviewers that rated this feature as important or highly important A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Performance Metrics 4.4 (5) 60.00% of 5 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predictive Analytics 4.0 (5) 40.00% of 5 reviewers that rated this feature as important or highly important Predict future data based on historical data sets ROI Tracking 4.2 (5) 60.00% of 5 reviewers that rated this feature as important or highly important Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Dashboard 3.3 (4) 0.00% of 4 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Customer Segmentation Process of dividing customers into groups based on common characteristics MassTer 16 features Process of dividing customers into groups based on common characteristics Customize data fields to support various needs and use cases Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Import and export data to and from software applications Connect to big data sources Graphical representation of data Tracking the status of previously identified performance measurements Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Predict future data based on historical data sets Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.6 (22) 4.6 Based on 22 reviews ## Pricing Value for money 4.4 (17) Free Trial Basic £12,000 Flat Rate,Per Year Value for money 4.4 (17) 4.4 Based on 17 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (21) 5.0 Based on 21 reviews ## User reviews Overall rating 4.5 Based on 22 reviews Filter by rating 5(11) 4(10) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent FG Faustine G. Expert referent Marketing and Advertising ### "Good tools" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 8, 2022 MassTer is a powerful tool that allowed me to carry out an MMM for my client in an efficient way, I was very well supported by the MassAnalytics teams Pros The ease of use the transformation of variables is complete and fast the help for the choice of the explanatory variables The support and availability of the teams Cons The automatic model is often inappropriate The visualization is not complete enough and does not allow the final restitution from the tool Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DH Daniel H. Marketing Analyst Marketing and Advertising ### "Mass Analytics provides in house Marketing Mix Solution" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 7, 2022 Pros Product is intuitive for those familiar with marketing mix models and multivariate time series regression. They provide a number of training videos to help understand the software. Can upload data and perform data transformations which make modeling easier. Provides good diagnostic on the models themselves. Cons Need to better utilize the forecasting capabilities. Have so far primarily used modeling and optimizations. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AY Alexander Y. Director of Decision Sciences and Data Engineering Marketing and Advertising ### "No fuss marketing mix tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 5, 2022 It's a no fuss marketing tool. Gets the job done, but could be better with some more features and documentation. Pros I like how easy it is to generate and transform loads of variables to use in the model. I like how straightforward the tool is. The support team is great at getting up and running with the tool. Cons I wish it had some more built-in features like holiday calendar variables. Looks very plain, missing some quality of life features such as easy access to ROI curves and marginal ROIs. Can be unintuitive at times and needs a better self-help documentation built in or a in a nice wiki. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PU Pankita U. Global Analytics Insights Manager Consumer Goods ### "Excellent Software & Service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 4, 2022 Excellent consulting team and extremely experienced in MMM knowledge and hand holding. MassTer provides full transparency in running MMM backed by solid econometric methodology. Pros End to end easy solution for running MMM in-house. Very thorough modules. Cons It would have been better to run SKU level models all at once in the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SR Sunil R. Business Analyst Management Consulting ### "Mass Analytics Tool Review " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 29, 2022 Pros The feature that I like the most is the Model feature that the software provides it gives an accurate view of how the model looks like. Cons The least I can say that I think the tool's UI can be improved a little bit. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NG Nupur G. Analytics Manager Marketing and Advertising ### "Mass Analytics Review " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 23, 2022 \- Helping my clients decide their optimal media mix has become possible because of MassTer - Additionally, the customer support and additional consulting hours available through my contract are highly beneficial. The team is a pleasure to work with. Pros \- Easy and bulk variable transformation, including log transformations for log-linear models - Easy to use optimize and predict modules - All important metrics for validation available to check fit, auto-correlation, multi-collinearity - Manual testing of variables available Cons \- No cross-validation techniques leads to overfitting -- this is a huge problem as the predictive ability of the model is highly lacking and the estimated coefficients can be biased. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CH Corentin H. Associate Consultant - Analytics Management Consulting ### "MassTer Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 26, 2019 Overall, a very good experience with MassTer, helped by the great customer support. Not always intuitive to use but the positives outweigh this heavily, as it looks nice, is quick and flexible. Pros \- Worked well: produced good models with interesting results, which we were able to turn into insights for our client - Very useful functionalities (which we did not all use) such as predicting & optimising spend, or different modelling algorithms - Very 'modern' feel, and graphs are quite flexible, looks nice when presenting software to client - Super quick to export data from tables and graphs, which made it easy to output coefficients or curves into Excel or PowerPoint - The support was excellent: not only the one-to-one training at the start, but also during the project with Bechir going to great lengths to help us improve our models in time-pressured scenarios Cons \- Not always intuitive or easy to use: some important operations are hidden in some buttons, it would be worth having a 'description' or 'help' pop-up box next to the different buttons - Operations have to be repeated when creating new projects with different data sources (but quite quick once you get used to it) - for example, creating monthly calendar variables is not easy at all Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SO Sedo O. VP for Advanced Analytics Marketing and Advertising ### "Feature rich MMM build platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 2.0 2.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 November 12, 2019 Pros It has generous amount of variable transformations. And it has start-to-end solution that includes optimization. Cons It still needs a person who has great knowledge in MMM methods and process. There's definite some learning curve. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LC Luisa C. Marketing Scientist Market Research ### "Great software for Marketing Mix Modelling" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 12, 2019 Pros Huge time saver compared to earlier packages Cons A few bugs were found here and there, but they were quickly fixed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Baidy S. Advanced Analytic manager - Marketing and Advertising ### " A very tool for designing relevant Marketing Mix Modelling" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 6, 2019 Using Masster, helps me reduce the time I was spending on MMM assessment. Pros You will find within Masster all the required features for MMM assessment, starting from data collection, data management to insights sharing. Masster support is very responsive and reactive to ease your Masster usage. Cons A tool just for assessing MMM (It was made for that). Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/178761/MassTer-Predictive-Marketing-Analytics/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)