# Avion Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Avion the right Customer Journey Mapping Tools solution for you? Explore 11 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/178906/Avion/reviews

---

Avion

4.8 (11)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of Avion

Ease of use

4.8

Customer Service

5.0

## Showing most helpful reviews

Showing 1-11 of 11 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Thomas H.  
Agile Coach  
Farming  
Used the software for: 6-12 months

### "Great user story mapping tool"

October 27, 2022

4.0

The simplicity and structure of Avion has really helped us improve collaboration between our stakeholders, product and engineering teams. The support from the Avion team when issues/questions have arisen has been excellent and it have been really refreshing to have such active engagement and support. The roadmap for Avion aligns brilliantly with our requirements and I am excited to see the new features!

Pros

Getting started with Avion was incredibly straightforward and the functionality is totally intuitive. Our Product Owners were able start mapping their user journeys immediately and the boards provide a raft of really useful features. Because Avion has been designed specifically for story mapping it provides a framework that supports our team in adhering to best practices and consistency. There is a lot of flexibility around integrations with other tools (ADO/Jira) which has allowed us to easily integrate our Avion boards into our wider workflow.

Cons

There are a few things that our Product team have suggested they would like to see enhanced:-The ability to paste images directly into the description field and sync these to ADO-The ability to turn on a "compact view" of the story map to reduce empty space and allow more to fit on the screen-The ability to selectively pull tickets back from ADO (Already implemented)-The ability to sync an Avion release to an ADO hierarchy level (e.g. Epic/Feature), which is supported in Jira

Switched from

[Miro](https://www.capterra.com/p/128955/Miro/)

We needed a strong story mapping tool to compliment our ADO environment. SpecFlow lacked the functionality and usability we were hoping for and Miro required an enterprise license to access integration. Miro also does not provide the level of structure and functionality that is available in Avion.

Review Source

Ben B.  
COO  
Internet  
Used the software for: 6-12 months

### "Does exactly what we need for a user story mapping tool"

March 4, 2020

5.0

We had a very real need to have a much better view on our user story maps, which we could use collaboratively with a distributed team. It also needed to slot into our existing workflows.

Pros

Avion is a really focused product, delivering exactly what we need in terms of how we build out our user story maps. The Jira integrations make it super easy to create stories, and track where we're up to. It's like someone took Jeff Patton's book and turned it into a product.

Cons

Not really a con but as we were early adopters some features were not fully fleshed out, which have been coming through in their roadmap.

Alternatives considered

[Aha!](https://www.capterra.com/p/144020/Aha/)

Reason for choosing Avion

Better suited to the needs we had, cheaper, and more focused.

Switched from

[Miro](https://www.capterra.com/p/128955/Miro/)

We needed a more focused and clear product.

Review Source

Response from Avion

March 9, 2020

Hey Ben, thank you so much for the great review. Really appreciate all your feedback thus far!

AC

Arnau C.  
Product Owner  
Environmental Services  
Used the software for: Less than 6 months

### "Great tool with great Jira integration capabilities"

July 9, 2020

5.0

Pros

Overall I am really happy about the software. What has delighted me the most and was key in my purchase decision is the Jira integration capabilities. The integration is seamless, easy and really straightforward. I am really looking forward to seeing how the team at Avion continues improving the product.

Cons

The main feature I would recommend adding is to be able to push attachements from Avion stories to Jira

Switched from

[Miro](https://www.capterra.com/p/128955/Miro/)

Jira integration capabilities, overall user experience and the dedicated demo I received from the management of Avion.

Review Source

Response from Avion

July 10, 2020

Really appreciate the review Arnau, glad you're enjoying using Avion!

LP

Louise P.  
Business Analyst  
Retail  
Used the software for: 6-12 months

### "Nice story mapping tool with great ADO (Azure DevOps) integration"

January 31, 2022

4.0

Customer service is exceptional with these guys - they are so tuned in to what their customers are asking for and are so responsive when questions or issues get raised. They frequently release updates and regularly keep us informed as to what they're working on or what's coming next - it's great to see them so invested in their product.

Pros

The UI is intuitive and responsive and makes it a really nice easy tool to use and to visualise product roadmaps, with limited training needed for those new to story mapping. There's also lots of new features already been added with lots more to come. The integration with ADO is great - the set up process was seamless - and the auto syncing of tags and states is handy and also customisable across story maps.

Cons

Some like-for-like comparisons from a previous tool we were using such as the ability to capture full details on journeys and steps and to be able choose which of these (and when) get synced to ADO but we understand this is on the roadmap to be done. Some additional missing syncing details to ADO - notably personas and comments but again these are part of some future development to be done. Also the ability to see all story maps across our workspace (we have quite a lot!) - again in the roadmap to be done - and they did provide us with a short term fix to help us with this which was great.

Review Source

IS

Ian S.  
Global CMS Platform Lead  
Food & Beverages  
Used the software for: Less than 6 months

### "Perfect user story mapping tool for a complex web application"

March 4, 2020

5.0

I loved using this application. I have seen lots of teams build story maps before, but never built one myself. The process was extremely satisfying, and I think what is so great about it, is that all of these little user stories are so simple on their own, which is the point, and yet the application allows you to structure them, in a really simple fashion, but then, and in this manner, you are able to describe a system with a great level of complexity.

Pros

I needed a tool that I could use to visually describe a complex system in the most simple fashion and Avion allowed this. My available time to work on the project was limited, so I needed to use an application with a small learning curve that I could get cracking with straight away, with limited barriers. The project involved two development teams and a set of product stakeholders, that could all collaborate on the project, and discuss complicated questions, and keep those discussions close to the relevant tickets. The application was too complex to fully understand at any one time, and so the visual and structural layout of Avion supported us with this complexity, as well as allowing us to phase development of the work. i would also point out that the little technical support I needed while I was building my first story map was exceptional. The service is very personal and thoughtful, and I really appreciated that.

Cons

There were a few little niggles. It's not perfect, but I can't remember what they were. Deleting a story by mistake is a little tricky to recover from, but I expect there is something on the backlog to address this. I notice that releases are fairly frequent with this application and that the developers seem to be listening to their users.

Reason for choosing Avion

The research I conducted suggested that Avion addressed some of the problems found in other user story mapping applications, some of my colleagues had also used it and recommended it, and it was more competitively priced, so a no-brainer.

Review Source

Response from Avion

March 9, 2020

Thanks for the kind words Ian! Always a pleasure to help out with support and great to hear that you are enjoying using Avion

VR

Verified Reviewer  
Lead Product Owner  
Oil & Energy  
Used the software for: 1-2 years

### "The best story mapping tool on the market"

March 15, 2022

5.0

The overall experience with Avion has been great. Tim and James could not be nicer, the community is great and I am sure there is much more to come.

Pros

Avion has a very intuitive user interface that provides a first-class user experience. All features are very well thought out and you can tell that a large amount of user feedback goes into the development process. The Jira integration, often a problem with competitors, works smoothly and adds significant value. New features are constantly being added and you get the feeling that the product is "alive".

Cons

There were a few minor issues here and there, but they were all addressed and fixed immediately.

Review Source

Ryan B.  
Director of Product Management  
Information Technology and Services  
Used the software for: Less than 6 months

### "First 2 months review"

October 31, 2022

5.0

Pros

Customer journey mapping is extremely important and not covered by existing tools like Jira

Cons

Roadmapping is still roadmap haha! So are some basic features - poor text editor, no cross board dependencies

Reason for choosing Avion

Read a book by \[SENSITIVE CONTENT\]

Review Source

RM

Romana M.  
Founder  
Computer Software  
Used the software for: I used a free trial

### "Fantastic product for development teams"

May 4, 2022

5.0

Pros

Easy to use, fantastic product! This is an amazing find, getting support from avion brought us 100 steps closer to our goal! Keep up the good work guys!

Cons

Nothing is missing , everything we need is inside

Review Source

Response from Avion

May 10, 2022

Hey Romana, thank you for the kind words! Great to have you with us

RF

Robert F.  
Director  
Computer Software  
Used the software for: I used a free trial

### "User Story Mapping"

June 18, 2020

5.0

Pros

All the fundamental story mapping functionality is there with plenty of improvements coming down the pipeline. Integration with Jira is easy and innovative. Avion's interface is intuitive and the addition of a dark mode was appreciated.

Cons

Some minor improvements to user personas visibility for individual stories but it's already on the roadmap.

Alternatives considered

[StoriesOnBoard](https://www.capterra.com/p/138042/StoriesOnBoard/)[CardBoard](https://www.capterra.com/p/176690/CardBoard/)

Review Source

Response from Avion

July 10, 2020

Thanks Robert! Glad you're getting use and value from the tool

SG

Shushanik G.  
Product Manager  
Financial Services  
Used the software for: I used a free trial

### "The most helpful app"

March 10, 2020

5.0

We use Avion for user story mapping, creating epics and managing user personas

Pros

This software is very organized, it lets you make your work more simple and to the point. Also it is very easy to use.

Cons

The software is in the startup stage yet and has some little usability issues which do not matter that much as guys work very hard and solve them immediately

Review Source

Response from Avion

March 11, 2020

Hey Shushanik, thanks for the review and the kind words! Looking forward to seeing your product successes in the coming months

WW

Winston W.  
Assistant Director  
Accounting  
Used the software for: Less than 6 months

### "Great tool for story mapping"

April 8, 2020

5.0

I love it.

Pros

Avion is really easy to use. The learning curve is minimal. I feel like I got it the sec I completed the signup process.

Cons

The temporary -- But the limit of the type of files that you can upload is a a slight frustration.

Review Source

Response from Avion

June 19, 2020

Thank you Winston! Just a note to say that we now support many more file attachment types. Our documentation covers this here: https://help.avion.io/docs/faqs/attachments

Similar Products

Featured