# HypeAuditor Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is HypeAuditor the right Influencer Marketing solution for you? Explore 35 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/178954/HypeAuditor/reviews --- HypeAuditor 4.8 (35) [View alternatives](https://www.capterra.com/p/178954/HypeAuditor/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of HypeAuditor Ease of use 4.9 Customer Service 4.8 ## Pros and Cons in Reviews IR Irina R СЕОComputer Games, 11 - 50 employeesUsed the software for: 1-2 years. “We use influencer marketing to grow our global community of mobile gamers, and HypeAuditor is key to our strategy.“ February 22, 2024 James P Senior Software Development EngineerInternet, 10,001+ employeesUsed the software for: 1-2 years. “It was key to know about this program and the reason why we changed it is that it has prices that increase over time and that is not fair to us as customers.“ February 1, 2023 DS Dmitry S COOComputer Software, 51 - 200 employeesUsed the software for: 6-12 months. “HypeAuditor is a complete solution that allows us to reduce this complexity by handling everything in one place - finding the right influencers, reaching out to them, processing the contracts, approving cAontent et cetera.“ February 28, 2023 VA Valerie A CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “The analytics of tweeter and the price, it’s a little bit expensive for small bussines.“ February 18, 2022 James P Senior Software Development EngineerInternet, 10,001+ employeesUsed the software for: 1-2 years. “It is a simple program to start, it has many tools and compatibilities, the accounts in the case of being able to segment them multiple compatibilities, of course, this is what matters most about auditing that you can integrate multiple accounts and that an audiotion of all of them is generated, the Metrics that result from Twitter accounts are generally very accurate and tell you if the influencer is real or not and the activity they have done during the month.“ February 1, 2023 Vlad Y CEOEducation Management, 51 - 200 employeesUsed the software for: Less than 6 months. “Scoring helps to focus on the best profiles by means of quality and demographics.“ March 1, 2023 ## Showing most helpful reviews Showing 1-25 of 35 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Alberto D. Head of Marketing Information Technology and Services Used the software for: 1-2 years ### "Great Influencer Discovery" October 22, 2024 5.0 HypeAuditor helps me and my team in every part of our influencer marketing. Pros The Discovery feature is very helpful when we are searching for new influencers in specific topics or regions we don’t know much about. It’s also useful to see which influencers are working with our competition. Cons Sometimes, the engagement rate (ER) is different from other platforms. For example, when we send our influencer list to clients, they check on their platform and say the ER doesn't match for the same profile. But I think this happens with all platforms in the same way. Review Source VR Verified Reviewer Growth and Marketing Computer Software Used the software for: 1-2 years ### "HypeAuditor makes it much easier to find and contact influencers" October 23, 2024 5.0 Overall, the experience of using the tool is good. It helps save a lot of time and allows you to store communication with influencers in one place, which is convenient if there are several people in the team involved in influencer marketing. Pros HypeAuditor has a large database of Instagram influencers. Filtering is simple and clear. You don’t have to be an influencer marketing specialist to use the tool. Cons Not all influencers have email addresses, so you have to create a separate list of accounts without addresses and contact them via private messages on Instagram. But this is more a given than a limitation of the tool. Review Source VR Verified Reviewer Managing Director Entertainment Used the software for: 1-2 years ### "Stay away from this service." September 25, 2020 1.0 The problem is that I applied for one month and for the second month I got charged even though there was a sign "no credits". I have sent more than 12 emails asking for a refund or for an extension of the service, but no reply. Probably the most unprofessional company I have ever met during my 25 years on web. Pros Their service, if it's available (even if you have paid). Cons They increased their prices, making it only a monthly subscription service with high prices (300 dollars per month!), but let's say this is not a problem in an open economy. Review Source Response from Stonecast Financial October 12, 2020 Thank you for taking the time and share a review about your experience with our product. We are disheartened to hear this and would like to take the opportunity to speak with you further and discuss your experience in depth. Please contact our customer success team at tanya@hypeauditor.com. We look forward to hearing from you. Daniil P. Creative Lead Marketing and Advertising Used the software for: 1-2 years ### "Friendly influencer marketing tool" October 17, 2024 5.0 HypeAuditor is an integral part of our influencer marketing workflow, assisting us in finding and vetting influencers efficiently. Pros HypeAuditor is user-friendly and intuitive. The support team is responsive and fantastic. It has been invaluable in helping us find influencers on Instagram and TikTok. Cons One limitation is that we cannot create separate agreements or briefs for individual influencers within the same campaign. Occasionally, we need this feature, and its absence adds extra work. Review Source Ralph E. Digital Marketer Marketing and Advertising Used the software for: 1-2 years ### "Hype Auditor Helps You Filter out the Noise so You Choose the Best Influencers for Your Campaigns" August 24, 2021 5.0 Overall, HypeAuditor is absolutely a wonderful tool, although it may appear overwhelming at times. Pros Merely looking at the number of followers an influencer has on a social media platform can be misleading because that doesn't guarantee you a good ROI. There are many influencers with massive followings but little to no engagement rate. That is where a tool like HypeAuditor is very useful because it helps you filter out the noise. At first, HypeAuditor only worked for Instagram, but right now it works for Twitter, YouTube, TikTok, and Twitch. These are nice additions because you can measure all of these key metrics in one place. It even makes it possible to measure the performance of a single influencer across various channels. An influencer whose content isn't being engaged with on Instagram may be doing exceptionally well on YouTube, so it's a good development. Even though the interface of HypeAuditor might seem overwhelming at first, it's rather easy to use once you get used to it. I wouldn't say it has a learning curve, but someone else might think otherwise. Now, HypeAuditor has a new feature called campaign management, which is quite helpful to marketers and consultants who are managing campaigns on behalf of clients. Even if you aren't managing campaigns for clients, it's still a very useful feature. It's a nice addition. Also, there is this feature called account tracking that lets you track and monitor your account, which is cool if you want to make use of it. Although, you have to verify your ownership of your Instagram account first. Cons The only thing I can say HypeAuditor should improve on is the interface. The interface is nice, no doubt, but it can look overwhelming at times. The texts on the pages can seem like a lot to take in at once, especially in the market analysis section. I think they can make use of more cards as they have in the "overview" for the rest of the submenu items instead of presenting the textual analysis at once. Cards look neater in my opinion. Review Source Erman T. Digital Drictor Marketing and Advertising Used the software for: 2+ years ### "Best tool of ınf. marketing" February 18, 2022 5.0 Pros I've known about the Tool for a long time and used it for free, even then it was useful. the last place I worked was invested and got the Hype Auditor pro license, and now I can do a lot of detailed influencer research, we make it more convenient for me to choose the right brand and influencer collaborations that we work with. Cons the only minus about this tool is that we use it at a high price due to the exchange rate due to our country, in fact, its price is affordable in normal conditions, but it remains a little high for our country, of course Review Source Anton C. CMO Entertainment Used the software for: 1-2 years ### "HypeAuditor be like THE BEST data" August 19, 2022 5.0 My teams handle digital marketing products, so HypeAuditor supports us in the areas we do not have the expertise in, and helps to complete our data set. Pros Data! The best thing is the variety of reports - we use instagtam, Tiktok, and sometimes Twitter (which is for free!), which altogether give the details of influencers, you can see overlapping audiences for several influencers. Hashtag analyzing is very helpful for campaigns. You can collect data also for mentions and even phrases, really helpful! Cons Nothing, the guys provide legit products and service, they could add more communication features and perhaps payouts. Review Source Andrey F. Head of Marketing Entertainment Used the software for: 6-12 months ### "HypeAuditor offers useful insights and guidance on working with influencers" August 19, 2022 5.0 Influencers and ambassadors search for a marketing campaign Pros Analytics, finding out and checking all influencers I'd prefer (even those not in the Hypeauditor database initially) Media mix builder, automatic campaign tracking Trends are quite useful You get new features for free rather than have to pay the premium Educational courses, their academy to be up to date Cons Not much comes to mind right away. The feature list is extensive, usability is there, and pricing is reasonable. Review Source Alexander L. Founder & CEO Computer Games Used the software for: 6-12 months ### "Continuous valuable cooperation in the gaming industry" February 24, 2023 5.0 Pros Seamless influencer marketing, expertise in the field, flexibility in our relationships. Hypeauditor provides reliable technology, safe from legal risks. The development team is open to our ideas. Cons Don’t show closed accounts and accounts below 1000 followers Review Source Neal S. President Marketing and Advertising Used the software for: 2+ years ### "HypeAuditor is a great tool for influencer discovery" July 16, 2020 5.0 Pros HypeAuditor started out as a tool that provided fake follower audits on Instagram profiles, but now they have evolved into a full-fledged influencer discovery tool. I love the basis of their technology and the ease of searching for relevant influencers for the brands that I work with. Cons Wish I could do influencer discovery search across more social networks, podcasts, and blogs! Review Source DV Dimitri V. Co-founder Health, Wellness and Fitness Used the software for: 6-12 months ### "Growing food supplement business in Europe" March 14, 2023 5.0 Not so long time ago we started developing an influencer marketing channel to grow our business. We chose HypeAuditor for the purpose of searching for healthy lifestyle bloggers. That worked very well, and we decided to integrate our e-com solutions as well. Now we can use the platform to run campaigns, sign and pay our creators, and check outcomes. I would like to thank Hype for the pleasant cooperation and wish you good luck in future developments. Pros Intuitive interface, neat design, and great support. Hypeauditor is listening to our requirements and is ready to integrate the features we've been asking for. At the moment, the platform is fully covering our workflows in influencer marketing. Cons Facebook is not available, although it could be really helpful for our target group. Review Source SM Salome M. Influencer Marketing Manager E-Learning Used the software for: Less than 6 months ### "Satisfied" January 14, 2022 5.0 Pros Easy to use and super rich data-base. Makes influencer scouting much easier. Cons Sometimes the data is not there for an influencer, and it takes up longer than expected for the results to fetch. Review Source VR Verified Reviewer Senior Software Development Engineer Internet Used the software for: 1-2 years ### "Its a good auditor with complex nuances. " February 1, 2023 4.0 It is a really good program, but we believe that the indicated public is a company that manages many accounts of its clients or collaborators of its company so that it can really take advantage of the tools that it brings. I recommend it for this type of company. Pros It is a simple program to start, it has many tools and compatibilities, the accounts in the case of being able to segment them multiple compatibilities, of course, this is what matters most about auditing that you can integrate multiple accounts and that an audiotion of all of them is generated, the Metrics that result from Twitter accounts are generally very accurate and tell you if the influencer is real or not and the activity they have done during the month. Cons It was key to know about this program and the reason why we changed it is that it has prices that increase over time and that is not fair to us as customers. I also think that although it has many tools, we used twitter more and we preferred to discontinue the program. soft because we needed something simpler. Review Source DS Dmitry S. COO Computer Software Used the software for: 6-12 months ### "The best way to enhance your campaigns with influencers" February 28, 2023 5.0 Generally, the biggest problem with doing influencer marketing at scale is operational complexity - researching and selecting large number of influencers while maintaining relevancy and quality, and then working with each of them individually to get the desired results at a reasonable pace. HypeAuditor is a complete solution that allows us to reduce this complexity by handling everything in one place - finding the right influencers, reaching out to them, processing the contracts, approving cAontent et cetera. This saves a lot of time and simplifies the process for our influencer marketing managers, allowing them to focus more on the message and making sure the campaigns connect with the users, instead of being bogged down by the operations. Pros HypeAuditor helps us work with a large number of influencers and do influencer marketing at scale. After the development of their internal CRM, we were able to stop switching between google sheets and HypeAuditor all the time and significantly reduce time spent on marketing operations. Data is more accurate than in other sources, so the results of our influencer campaigns are more predictable. Cons Minor issues happen from time to time, but are solved quickly. Review Source VR Verified Reviewer Head of Marketing Marketing and Advertising Used the software for: 6-12 months ### "Great tool to find the relevant influencers to expand your marketing" August 22, 2022 5.0 HypeAuditor helps gather an additional audience through influencer marketing campaigns. This channel is cost-efficient, meaningful, provides social proof and engaged followers. We enjoy the seamless way of search, terms negotiation, and campaign operations. Pros Easy to find the top influencers for your product or offer, plan and manage your campaigns. There are a lot of metrics to choose the best channels and analyze the performance. Cons Nothing at this point - everything meets our expectations. Review Source IR Irina R. СЕО Computer Games Used the software for: 1-2 years ### "HypeAuditor is key to our strategy" February 22, 2024 5.0 Experience is good. Its top feature is being able to search and find influencers easily. We can pick the best ones for our games and improve our campaigns with solid data. Also, it's great that our whole team can see all the influencer chats in one place. Pros We use influencer marketing to grow our global community of mobile gamers, and HypeAuditor is key to our strategy. The platform covers it all, from finding influencers to tracking campaigns and handling payments, making our work smooth. The development team is really open to our suggestions Cons I wish it were simpler to use on mobile or that there was an app for making quick campaign changes on the move. Review Source TR Tim R. Managing Director Marketing and Advertising Used the software for: Less than 6 months ### "A good mid tier solution " June 16, 2023 4.0 It sits as a solid mid level influencer tool. Good if you’re looking for something simple. Pros Good influencer identification and especially tracking capabilities which exceeded those of most other platforms Cons Very basic influencer relationship management and measurement capabilities meant this solution wasn’t for us. Review Source SB Sergey B. Senior Director of Product Marketing Computer Games Used the software for: 2+ years ### "Must have for any marketing related team" August 21, 2022 5.0 Pros At the operational level, of course we use search engine, IRM, basic analytics to filter the best options among influencers, automatic tracking of campaigns, KPI’s direct check, and reporting functions for every stage. Cons We have an exceptional experience working with the HypeAuditor team. Review Source II Inna I. CMO Health, Wellness and Fitness Used the software for: 6-12 months ### "HypeAuditor is a perfect tool for initial analysis in influencer marketing" August 19, 2022 5.0 Pros HypeAuditor is a great tool to search for, analyze the potential, and manage influencers. With its help it got much easier for us to run our influencer marketing activities. Importantly we observe a steady ROI increase of our ad integrations within Instagram, Youtube and TikTok. This is a foreseeable outcome of a better bloggers and ambassadors search and management. Cons No cons yet found, HypeAuditor is a great tool Review Source MK Maxim K. Director Computer Software Used the software for: 1-2 years ### "HypeAuditor supports all our influencer marketing activities" February 27, 2024 5.0 HypeAuditor helps us with all our influencer marketing activities. With the help of HypeAuditor, we quickly find influencers, contact them and track the effectiveness of our collaborations. This saves us a lot of time. Pros What I like most about HypeAuditor is its ease of use, friendly design, and quality data. Using the platform, we can make decisions on creator cooperation based on data. The support service is also excellent and promptly answers any questions. Cons All is good except we need more TikTok accounts in categories that we are mostly interested in: Kid care, Pregnancy, and Kid education. I am aware that HypeAuditor is working now for expanding it's TikTok Database. Review Source JS Juan S. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "An excellent tool" February 18, 2022 5.0 Pros It’s very complete and helpful on the analysis and tracking Influencer market. It help us a lot to make decisions to select an specific influencer to an specific campaign. Cons Maybe the part of downloading the reports because the look&feel of the template is very simple, and it could be great to have the opportunity to re-design it. Alternatives considered [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) Review Source VR Verified Reviewer CEO Education Management Used the software for: Less than 6 months ### "influencer marketing is much easier with HypeAuditor" March 1, 2023 5.0 We provide services for learning and training environments, looking for high-quality influencers. High ER and good targeting are extremely important for our campaigns, and HypeAuditor provides us the accurate data. The service is cost-efficient in the long term. Guys often include new features in our active subscription for free. We are pleased with HypeAuditor and look forward to working with them in the future. Pros The influencer searching workflow is very easy and efficient. Scoring helps to focus on the best profiles by means of quality and demographics. We find social listening quite helpful for authentic campaigns.Very good support and initial training. Cons Restricted profiles are not available. I cannot see information about such accounts :( Review Source EF Ethan F. Director of Brand Apparel & Fashion Used the software for: 1-2 years ### "Simply the best influencer analytics/audit suite." July 8, 2020 5.0 It's been the best analytics and influencer auditor tool I've ever used. This is their bread and butter. Pros \- The most accurate reporting I've found across any tool. - Constantly evolving with new features and data points added all the time. - Displays the data in actionable and digestable formats. - Provides "helper" tips and commentary to further explain what the metrics mean and how they tie into the overall Influencer's "score". - By far the best visual user interface. - New TikTok integration Cons Dislike having to use multiple credits for various networks for the same influencer. Review Source Response from Stonecast Financial July 13, 2020 Hi Ethan, we are happy to hear you enjoy HypeAuditor! As our longtime user, you know the functionality from A to Z, so it's a double pleasure to see your kind feedback. :) By the way, we are always open to consider new feature ideas, so if you have any wishes/feature requests, do not hesitate to share with us! Tanya A., Customer Success Manager at HypeAuditor AI Alexander I. CEO Fund-Raising Used the software for: 6-12 months ### "Easy to use and has all the necessary features. " February 13, 2024 5.0 HypeAuditor helped us launch our influencer marketing campaign from scratch. Thanks to the platform, we found influencers interested in our project, connected with them, and have already achieved our first collaborations. Pros We've used HypeAuditor for several months and it works well for keeping our influencer marketing campaigns organized. It's easy to use and has all the necessary features. The customer support team has been very helpful. Whenever we have questions support team are quick to assist us. Cons Haven't found anything to dislike. It's user-friendly and very helpful to us. Review Source VA Vanessa A. Founder Marketing and Advertising Used the software for: 6-12 months ### "Great for sourcing influencers " February 18, 2022 5.0 For the price, the tool is super effective. Given it’s a tool where we get a lot of info on talent who do not need to be opted in to the platform it’s a lot of bang for your buck Pros The ability to search and filter, the discovery tool is awesome. Cons I wish I could purchase all of the discovery tools and not be forced to pay for features like campaign management or social insights if I don’t use them. I need discovery tools and to pull reports on the influencers I follow and pretty much nothing else Alternatives considered [CreatorIQ](https://www.capterra.com/p/169151/CreatorIQ/)[Grapevine Evaluations](https://www.capterra.com/p/91508/360-Degree-Feedback-Tool/)[Izea](https://www.capterra.com/p/187721/Izea/) Reason for choosing HypeAuditor Price and wide net of influencer results Review Source Similar Products Featured