# Instore Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Instore Software - reviews, pricing plans, popular comparisons to other Point of Sale products and more. Source: https://www.capterra.com/p/179089/Instore-software --- # Instore Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Instore ## What is Instore? Instore is a next-generation point of sale (POS) designed with small business owners in mind. Your restaurant or retail business will run more easily on Instore, while you enjoy closer relationships with your customers and faster sales growth. Popular Instore features include customer rewards, gift cards, promotions, online ordering, labor and inventory management, order/pay at the table, and crisp reports to help you make better operating decisions. ## What is Instore used for? [Point of Sale](https://www.capterra.com/point-of-sale-software/)[Retail POS System](https://www.capterra.com/retail-pos-system-software/)[Restaurant POS](https://www.capterra.com/restaurant-pos-software/) Overall rating Based on 37 user reviews Reviews sentiment Positive 70% Neutral 22% Negative 8% Starting price $39 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Instore?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://instoredoes.com/&name=Instore) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Instore 3.9 (37) VS. [3.8 (713)](https://www.capterra.com/p/152638/Epos-Now/reviews/) Starting Price $39 Per Feature, Per Month Starting Price $349 Flat Rate, One Time Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.1 (37) Ease Of Use 3.8 (2,996) Value For Money 3.9 (28) Value For Money 3.6 (2,232) Customer Service 4.0 (33) Customer Service 3.6 (1,936) ## Instore alternatives [4.4 (243)](https://www.capterra.com/p/96371/Acumatica-Cloud-ERP/reviews/) Starting price Contact vendor for pricing [4.3 (66)](https://www.capterra.com/p/149980/Ehopper/reviews/) Starting price $14.99 Per User, Per Month [Square Point of Sale](https://www.capterra.com/p/275802/Square-Point-of-Sale/) [4.6 (3,022)](https://www.capterra.com/p/275802/Square-Point-of-Sale/reviews/) Starting price Contact vendor for pricing [Learn More](https://www.capterra.com/p/275802/Square-Point-of-Sale/) Highest Rated [PayPal](https://www.capterra.com/p/207944/PayPal/) [4.6 (26,303)](https://www.capterra.com/p/207944/PayPal/reviews/) Starting price $0.29 Per User, Per Month [Learn More](https://www.capterra.com/p/207944/PayPal/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions Define levels of authorization for access to specific files or systems Barcode Recognition The ability to identify a barcode on or within an image or packaging Barcode/Ticket Scanning Scan barcodes to ensure accurate pricing and label tracking Credit Card Processing Accept and process credit card transactions Discount Management Track products that are for sale at a reduced price or part of coupon promotions Electronic Signature Digitally sign online documents Instore 26 features Define levels of authorization for access to specific files or systems The ability to identify a barcode on or within an image or packaging Scan barcodes to ensure accurate pricing and label tracking Accept and process credit card transactions Track products that are for sale at a reduced price or part of coupon promotions Digitally sign online documents Track employee schedules, availability, and performance across projects and tasks For Retail Stores Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus Track and manage inventory levels to maintain proper supply Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Manage and support multiple locations Tracks and processes online orders Manage and track customer orders for goods, investments, or any other purchases Accept, record, and reconcile financial transactions Accept and process customer payments for products or services using hardware and software Active reporting of data and metrics Upload, track, and submit receipts in a central database Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Use the built-in point of sale or POS integration to streamline administrative and accounting operations across restaurants For retailers Reports specific to sales analysis for trends and strategies Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Generate separate bills for various meals and combos within a complete order Distribute a bill into multiple payers according to the proportion suggested by the payers Get Advice We can help you find the software with the features you need. Features 3.6 (37) 3.6 Based on 37 reviews ## Pricing Value for money 3.9 (28) Free Trial Basic $39.00 Per Feature,Per Month Value for money 3.9 (28) 3.9 Based on 28 reviews ## Integrations [ QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (33) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (33) 4.0 Based on 33 reviews ## User reviews Overall rating 3.9 Based on 37 reviews Filter by rating 5(10) 4(16) 3(8) 2(1) 1(2) Mentioned topic Sorted by most recent MS Matt S. Owner/Manager Retail ### "Instore is Trash" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 10, 2019 Overall experience was horrible. Pros There were zero Pros to the software. Never worked properly. A constant headache Cons Everything. Software constantly crashed, customer service is horrible. When you leave a message it would sometimes take several hours for them to call back. The reps would always blame my "enviroment" for the software not working. Funny thing is I have a new system that works flawlessly. In the end they were extremely rude and insulting. Glad I switched! Reasons for choosing Instore Monthly cost. Ended up being a big mistake. You get what you pay for. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DP DUSTIN P. Owner Restaurants ### "Excellent POS for Bar Based Businesses" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 17, 2018 For the money, its hard to beat Instore as a great POS system for our cigar bar. Pros The user interface of Instore is very simple to use. The way it presents categories and then items in those categories allows for fast input of orders for customers. The recently added Tab feature allows us to store credit card numbers without having to hold customers cards for tabs they want to run. The ability to add employee payroll cost, as well as COGS allows you to quickly see what your true profit for the day was after each shift closing. Cons The reporting system isn't as robust as I'd like, however the basic reporting does provide you with access to most items. I'd like to see more details around breakdown of sales per hour and day, etc. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JC Judy C. Food & Bev mgr./ owner Retail ### "Overall the system is fairly easy to use." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 September 24, 2018 I don’t like the fact that you don’t need to open a shift in order to sell. Pros It’s Easy to use. You can take the iPad anywhere. I like having the employee hours on the same system. Cons The individual shift reports. I would like more detail on the individual’s shift, not just cash, When there’s more than one shift open on the same date at the same time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DG Deanna G. Owner Restaurants ### "Instore has made it easy to train employees on register and group items accordingly yo expedite service." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 24, 2018 No Pros I like how you can control the format. It’s easy to add seasonal specials, adjust employee pay, and keep track of sales remotely. We also like the rewards program option. Cons It was slightly confusing to update and I had to reach out to tech support. I also wish there was an option to include half a cent for prices. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AG Alex G. Owner Restaurants ### "It's been a journey" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 September 24, 2018 Nice folks. If not for the fact that we're tied in to the gift cards that we've sold, we would probably experiment with different POS options. We're not convinced that other apps are better, we suspect that they all have pluses and minuses. But it would be nice to have the freedom to explore a bit more. Pros Generally speaking, it does what we need it to do in a way that makes sense. We often go months without thinking about it or worrying about it. The team at Instore genuinely cares, and while they don't listen to all of our feedback, we can see that our feedback has led to improvement. Cons I don't think the back end is robust enough. Sometimes it's impossible to download reports because the server times out before it processes and packages the reports. We've never felt that the "end of day" functionality made much sense. We'd like more flexibility with how it interacts with individual staff members. Sometimes changes are made without us being informed that don't feel like improvements. It would be nice if there were more flexibility in settings about how the app is set up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LB Laura B. Manager Retail ### "Great POS program" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 24, 2018 At times when updates have occurred some information has been lost or repositioned Pros Its'simicity yet able to handle just about everything. Easy to make adjustments when necessary and communication with tech support is fast! Cons The lack of control we have over the rewards program, points, etc. I want to be able to handle customer issues immediately Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. OD Orlando D. Owner Restaurants ### "Easy to use and fast to setup" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 24, 2018 good experience with my first POS ever used. Pros multiple locations, ability to set up different items at each location, all in one registers available Cons layout need to be changed to make more user friendly. I have a large menu with many categories where more category space would have been useful Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Amanda K. Manager Retail ### "Good POS system " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 September 24, 2018 Pros I like the customization features. You can tailor the app to help it function best for your store needs. Cons Certain features can slow you down if not utilized correctly. Customer service can be slow and take weeks to remedy bugs and fixes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NF Namil F. Food Truck Owner Restaurants ### "Overall Good product but could be much better." 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 23, 2018 Pros Ease of use and stability. System rarely has any problems and the credit card processing is stable. Cons Key features missing for food service business. Missing ingredient level inventory and a feature to track waste so that your end of day numbers are exact. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TT Todd T. Operator Restaurants ### "Easy, Intuitive - iPad Based POS Application for Restaurants and Retail" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 23, 2018 The folks behind this software know what they do well and understand their limitations. They do not "over sell" and provide great support. Pros Very Easy to Learn! Great Reporting! Great Customer Service! They have a nice size install base with "real world reference cases". Cons Not ready for Multi-Unit use quite yet but close. Would like to see a Kitchen Video Display solution for restaurants. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DB Duane B. Associate Campus Pastor Retail ### "User Friendly all the way!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 22, 2018 Overall I am very satisfied with the instore software and the hardware. I love the reporting that is available and the easy of use. Pros I love the very simple interface. It is easy to program through the back office and the ability to customize is amazing. I also appreciate the easy of use with gift cards. Cons My only negative with the product is that it has a tendency to disconnect from the internet. The fix is usually unplugging the register and replugging in. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JB Jana B. Cafe Manager Restaurants ### "Point of sale for Cafe" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 22, 2018 Customer service is helpful to solve problems. Pros It is very easy for a first time user to navigate. The is a lot of space for categories on home page which frees up the space is makes it uncluttered. Cons the screen is light grey and is not easy to see. We have some people that cannot use it because of the light print. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SS Susan S. Owner Restaurants ### "So Happy in Austin" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 21, 2018 Support is great and I’m so happy I chose instore for our first shop! Pros Ease of use, detail of reports, reward system is loved by most, hold orders are very convenient and the overall look! Cons That there is no FINAL screen after the customer signs or pays . . . Something to say, “Thank you! See you tomorrow” Customers are often confused and say, “am I done?” When it jumps to the next order screen Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW John W. Owner Entertainment ### "Has the opportunity to be great" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 2.0 2.0 Likelihood to Recommend 5/10 September 21, 2018 Pros I like the easy set-up The online ability to see up to date sales I like the ability to be mobile with the POS Cons Do not like the customer service Do not like the fact you can’t split tabs or combine them Don’t like how easy it drops service or ability to take credit cards Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CW Chris W. Owner Restaurants ### "Does Pretty Good" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 21, 2018 I like the Instore product it is easy to use, they are constantly updating it with new features, and I like the metrics it measures. However, I am afraid my business might be a bit too busy for it to keep up with. Pros The overall product is very clean and intuitive. It was easy to program and is easy for my employees to learn how to use. Cons I have a small soda fountain and when we get busy during peak hours, the system will occasionally lag. This can be very frustrating when we have a line out the door and need to pick up the pace. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LH Louisa H. Owner Retail ### "GREAT POS FOR A SMALL SHOP" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 September 21, 2018 Customer service communication via email is great. Everyone is very accommodating and helpful. Pros It has all the features we need for a small cheese/wine/beer shop. Very easy to use, clean and simple user face. We sell cheese so the integrated scale is extremely useful. Not many other POS systems have integrated scale. Instore is always working on updates to improve the POS system. Since we've been using the system, they've added a new feature on sales tax which is quite useful for when we need to file sales tax. Cons There are a few features that we would like to have -- I can't easily get a master list of all my inventory, a request would have to be sent to the engineers and it takes a few days to turnaround. Customer service is great through email but not as helpful when we have issues in real time. Normally, can't reach anyone on the phone, would have to leave vmail or email and have someone return your call within 24 hrs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EI Eric I. Owner Restaurants ### "InStore : not a great pos" 2.0 Overall Rating 2.0 2.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 4.0 4.0 Likelihood to Recommend 0/10 September 21, 2018 Pros The monthly fee is reasonable, less than it’s competition. Other than that, I don’t really see too many pros. Cons None of the data I want is easy to access, if even possible at all. Customer data is limited, such as access to emails. Daily, monthly and annual data is hard to talley. This is not a good choice for a busy restaurant. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lizzie P. Tasting Room Manager Retail ### "My experience with Instore is overall favorable, but not without some frustrations" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 19, 2018 THANKS FOR ADDING TABS!!!!! Pros I like that usually when I call for assistance, I get a response within an hour. I also appreciate the ease of adjusting items through the back end of things. The ability to control tax on each item has also been vital to being able to use the system for my business. Cons The system isn't as intuitive as it could be. I'd also like to see more specifics in terms of back end reporting. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SM Sheldon M. Chef/ Owner Restaurants ### "Very user friendly " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 19, 2018 Pros Hand held are a great way to get orders quick and pay at the table.You can also use it off site for banquets. Cons You can’t ring in or split tickets by seat numbers. The printer looses communication with the iPad one or twice a week Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JH Jorge H. Owner Restaurants ### "Competitive " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 9/10 September 18, 2018 Overall great system. Just need better communication with in store reps. Pros Price and full control of menu everything is done in store. No need to contact anyone or call unless it’s really bad Cons I feel that the Credit card processing is a bit off. I would gave power outages often and also lost lots of money on offline processing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JC Jake C. Manager Restaurants ### "Good enough but should be better" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 5/10 September 18, 2018 Pros I can do everything i need right from the ipad. Customer support is very good. The help pages on the website are helpful Cons In the app rums a little slow and it seems like a lot of buttons to be constantly pressing,l to get the result i want, i feel like it should be simplified somehow. The website is difficult to navigate. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JA Julie A. Owner Retail ### "Needs more features" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 September 18, 2018 No Pros It is easy to use but needs to add more features, such as an ability to hold and sort orders. This is vital for a business that takes orders for a few weeks out. Cons The iPad and system together are very glitchy (I don’t know if they sell used iPads) but within six months our system became very hard to work with. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SE Sarah E. Owner Restaurants ### "It's good to start " 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 September 18, 2018 It needs to be easier to add inventory. Ounces, containers etc. Pros It's easy to train employees on and easy to navigate. I like that I can see the daily reports on my phone. Cons My accountant doesn't like the profit and loss report at all. He said it's not a true profit and loss report. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EE Emily E. Computer manager Restaurants ### "Good, not bad for start up" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 September 18, 2018 I love the rewards. Pros It is very easy to create an item. Once created you can easily send it right to the pos from anywhere. I don’t always have to be at my store to up date. Cons There is not a very good inventory system. Or maybe it is just difficult to understand. I find myself guessing what I need because the system doesn’t let me track it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MC My C. Bartender Entertainment ### "Instore" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 September 18, 2018 Pros I like the emails we get about updates & the interface. For the most part it's really easy to use and the FAQ are very helpful. Cons It's not always the most intuitive POS system. It took a long time got an update to be created that allowed us to start tabs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)