--- title: "AdRoll Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about AdRoll Software - reviews, pricing plans, popular comparisons to other Display Advertising products and more." source_url: "https://www.capterra.com/p/179140/AdRoll/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # AdRoll Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) AdRoll ## What is AdRoll? Since 2007, AdRoll has been on a mission to help businesses compete online and grow revenue. Ambitious commerce brands use the AdRoll E-commerce Growth Platform to make their display, social and email advertising work together to accelerate business growth. Powered by industry-leading automation and personalization, brands are better able to structure, measure and sync their marketing efforts. ## What is AdRoll used for? [Display Advertising](https://www.capterra.com/display-advertising-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)[B2B eCommerce Platform](https://www.capterra.com/b2b-ecommerce-platform-software/) Top alternative Featured Overall rating Based on 74 user reviews Reviews sentiment Positive 72% Neutral 19% Negative 9% Starting price $1 Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for AdRoll?[Manage this product listing](https://www.g2.com/products/adroll/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### AdRoll 4.0 (74) VS. [4.5 (942)](https://www.capterra.com/p/120390/Teamwork-Projects/reviews/) Starting Price $1 Per Month Starting Price $9.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.9 (72) Ease Of Use 4.3 (177) Value For Money 3.7 (60) Value For Money 4.4 (177) Customer Service 3.9 (61) Customer Service 4.5 (177) ## AdRoll alternatives [4.5 (167)](https://www.capterra.com/p/207701/Hibu/reviews/) Starting price $449.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting price $126.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/179140/AdRoll/alternatives/) ## FAQs about AdRoll Overview ### What problems does AdRoll solve? AdRoll solves the challenge of re-engaging website visitors and lead lists who leave without converting. Its audience segmentation, dynamic ads, cross-channel campaign management, and reporting help ecommerce marketers, demand generation teams, and agencies target relevant prospects, coordinate display and social advertising, and monitor campaign performance without managing separate platforms. Answer based on 48 reviews Overview ### Which roles and teams benefit most from AdRoll? AdRoll is most used by digital marketing managers, marketing specialists, and marketing directors who run retargeting, display advertising, and cross-channel campaign tracking. Founders, owners, CEOs, and presidents use it to support customer acquisition and monitor advertising results, while social media and digital strategy leads coordinate audience targeting and campaign performance. Answer based on 69 reviews Overview ### What company size and specific industries is AdRoll built for? AdRoll is designed for eCommerce businesses of all sizes, including small, mid-sized, and large companies. It is built for online retail teams that want to manage advertising, engage prospective customers, convert shoppers, and measure campaign performance across their digital marketing efforts. Features and Usability ### What are the key features of AdRoll? AdRoll includes core retargeting ads and display ad management for reconnecting with website visitors across web and social channels. Campaign management supports ad creation, scheduling, and monitoring, while audience targeting combines behavioral targeting, customer segmentation, and CRM lists. Conversion tracking, cross-channel attribution, and customizable reports support performance and ROI analysis. Answer based on 27 reviews Integrations ### Which third-party tools and platforms does AdRoll integrate with? AdRoll integrates with over 30 third-party tools and platforms, including Adobe Commerce, BigCommerce, HubSpot CRM, Mailchimp, Marketo Engage, Google Analytics 360, Segment, and PayPal. It also connects with Campaign Monitor by Marigold, Constant Contact, Improvado, ReportGarden, and several ecommerce platforms. Answer based on 8 reviews Getting Started and Support ### What training and onboarding options does AdRoll offer? AdRoll provides webinars, documentation, and videos for training and onboarding. Webinars support live guided learning, documentation offers written reference material for self-paced review, and videos provide visual walkthroughs of features and workflows. Answer based on 8 reviews Getting Started and Support ### What customer support options does AdRoll offer, and how do users rate the experience? AdRoll offers email/help desk, phone support, and chat. Users often describe chat agents and customer service as knowledgeable, helpful, and responsive, particularly during setup. However, some report delayed replies, repeated handoffs, inconsistent guidance, and difficulty obtaining technical help or sustained account-management support for urgent campaign issues. Answer based on 22 reviews Features and Usability ### How easy is AdRoll for managing retargeting campaigns? AdRoll makes retargeting campaign setup and monitoring accessible for marketing teams, with cross-channel options, audience tools, and flexible ad uploads. Many users value its self-service workflow and dynamic ads, while others encounter confusing optimization settings, clunky creative formats, save errors, or unreliable social integrations that require workarounds. Answer based on 27 reviews Features and Usability ### How well does AdRoll target website visitors and new audiences? AdRoll targets website visitors and CRM-based audiences effectively for retargeting, lookalikes, and cross-channel campaigns. Ecommerce and higher-traffic marketing teams often find it useful for bringing prospects back to conversion paths. However, local businesses or teams with narrow lists may face limited match rates, basic controls, audience fatigue, and harder-to-prove attribution. Answer based on 26 reviews ## Features AI summary Based on 341 Display Advertising reviews Capterra data shows that buyers of display advertising software rank the following features as their top priorities: - **Activity Dashboard** (**52%** of reviewers rated this feature as critical) - **Reporting & Statistics** (**58%**) - **API** (**63%**) AdRoll supports all three of the features reviewers identify as most important: **Activity Dashboard**, **Reporting & Statistics**, and **API**. Together, these capabilities give teams a clear view of campaign activity, make it easier to track performance and results, and connect advertising data with other business systems, helping businesses manage campaigns more efficiently and make better-informed decisions. Activity Dashboard 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Reporting & Statistics 2.3 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns API 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Application programming interface that allows for integration with other systems/databases A/B Testing 3.1 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Audience Targeting 3.4 (7) 57.14% of 7 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Campaign Analytics 4.1 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics AdRoll 25 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Analytics: Track and analyze user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross Channel Attribution: Track user conversions from all digital sources - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Data Visualization: Graphical representation of data - Display Ad Management: Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Personalization: Adjust communications based on previous interactions or personal preferences - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Retargeting Ads: Ads that target individuals who have previously interacted with a brand or visited a specific website - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Template Management: Create, save, and re-purpose templates for emails, forms, etc. --- Get Advice We can help you find the software with the features you need. Features 3.9 (71) 3.9 Based on 71 reviews ## Pricing Value for money 3.7 (60) [View pricing plan details](https://www.capterra.com/p/179140/AdRoll/pricing/) Basic $1.00 Per Month Value for money 3.7 (60) 3.7 Based on 60 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Wix](https://www.capterra.com/p/169007/Wix/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (61) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (61) 3.9 Based on 61 reviews ## User reviews Overall rating 4.0 Based on 74 reviews Filter by rating Counts reflect reviews available in this feed. 5(31) 4(22) 3(14) 2(1) 1(6) Mentioned topic Recent reviews first, then most helpful Mithil P. Digital Marketing Used the software for: 3-5 years ### "AdRoll lets you retarget your users in the easiest way" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 27, 2019 IT has been great due to the simple features and use. No technical or training required. Pros There is no complexity with this product. Right from reporting to customer service. Cons It does not capture the lead information. API integration is difficult too. Carlos Eduardo D. Digital Marketing Specialist Used the software for: Less than 1 year ### "Adroll is the gateway to advertising campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 February 13, 2023 Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department. Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients. It allows us to see the different points of contact through which we can provide the client with immediate and direct help. Pros Adroll allowed us to create campaigns and ads in record time. It provided us with a success manager to provide the client with unique recommendations and clear and accurate information. We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the investment. Adroll is the ideal tool for companies with high online traffic. We have been able to set up dynamic ads and get faster results compared to Facebook and Google. The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online. In short, Adroll is perfect for retargeting customers with specific products. Cons Sometimes the data takes a little longer to update and you have to be very vigilant. Stores a lot of cookies, which has limited us to using Adroll on unknown windows or specific users where we have to clear the cache very often. Adroll should also include time frames in the display windows for clients. Lindsay B. marketing manager Used the software for: 3-5 years ### "Broken from Day One — 4 Months of Errors, No Resolution, and Wasted Ad Spend" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 October 13, 2025 Since June 2025, AdRoll has been a nonstop cycle of errors, broken processes, zero delivery, and ineffective support. We were told to keep trying while paying for services that never worked. After being handed off to dozens of reps and waiting two weeks for “tech support” during active spend, we still don’t have a functioning setup. Do not recommend. What Went Wrong (By Layer) 1) Core Product Reliability — Constant Break Errors Repeated platform error blocking basic actions: “Unable to save your information. Please try again or contact Support.” Every time we fixed one step, something else broke (settings, integrations, or delivery). Progress was one step forward, two steps back for four straight months. 2) Meta (Facebook/Instagram) Integration — Never Worked The Facebook/Instagram integration never functioned correctly from the start (June onward). We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path. Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed. 3) Campaign Delivery — Zero Activity Despite Budget With a live campaign and approved ads, we saw 0 impressions / 0 clicks / 0 spend for days. We were told to change to Impressions; the UI didn’t show an “Impressions” option where expected, causing more delays. Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control. This UI/UX mismatch wastes time and causes misconfiguration. 4) Misleading/Confusing UI — “Bid Strategy” vs. “Optimization” “Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level. Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach). This confusion directly contributed to the campaign not spending for days. 5) Support Experience — Ineffective, Slow, and Fragmented We were passed between dozens of different reps with no continuity or ownership. Two-week wait just to reach “tech support” — while campaigns were supposed to be spending. Repetitive questions, contradictory guidance, and no root-cause fix. No working escalation path until we began seeking executive contacts ourselves. 6) Financial Impact — Paying for a Non-Working Service Months of wasted budget and time on a platform that never delivered basic functionality. We were told to “keep trying” or to wait weeks for help — while our timelines (enrollment campaigns) were time-sensitive. The “credits” offered didn’t resolve the underlying Meta integration or save errors. Month-by-Month Snapshot June 2025: Onboarding and Meta integration attempts begin. Immediate platform errors (“Unable to save your information”). Integration never functional. July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix. No working integration. August 2025: Hand-offs between many reps continue; no ownership. We keep troubleshooting the same items. No stable progress. September 2025: Told to wait ~2 weeks for tech support while we’re running time-sensitive campaigns. Campaign shows zero delivery for days despite budget and approved ads. UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress. Still not resolved. Why We Don’t Recommend AdRoll Reliability: Frequent, blocking errors on basic actions for months. Integrations: Meta connection never stabilized; “audience” deflection instead of diagnostics. Usability: Critical settings are buried or labeled inconsistently (Reach vs Impressions; campaign bid vs ad-group optimization). Support: Slow, fragmented, and ineffective; weeks-long waits during active spend. Cost: You will pay while you wait and re-explain your case to new reps. Bottom Line: If your business depends on reliable social integrations, clear optimization controls, and responsive support (ours does), AdRoll is not a safe choice based on our experience from June–September 2025. Pros nothing. It's been a horrible experience. From bad tech support to no customer support to the platform constantly breaking and getting errors. i'm not sure how they are still in business. Cons Absolutely everything felt broken. Since June, nothing has worked as promised. The Facebook/Instagram integration never functioned, constant errors like “Unable to save your information” blocked progress, and every time we fixed one step, something else broke. Campaigns sat at zero delivery for days despite budget and approved ads. The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented. We were handed off between dozens of reps, told to wait up to two weeks for tech support while money was being wasted, and never given clear answers. Four months of wasted time and ad spend with no accountability. Jaron H. Owner Used the software for: 3-5 years ### "Quite straightforward, very little tech background needed, but not always best for small website." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 22, 2018 Pros Adroll makes it super easy to jump into retargeting ads with little to no previous experience. I had never run retargeting ads before, and the platform makes it pretty easy to get started by guiding you through the process. They also have pretty great support that will help you along the way to get your ads live. I am fortunate to have a graphic design background, so it's pretty easy for me to design and upload my own high quality banner ads. I believe that they will help you too if you do not have that skill. Cons There is a minimum ad spend. This doesn't seem like it would be a big deal, but let me explain why it's unfortunate for me. I own a local service business. We only service people in our geographical area. Because of this, I don't have a ton of web traffic compared to an ecommerce website, blog, marketplace, SaaS, etc. I only receive traffic from people in my 50 mile radius. With a minimum ad spend per day, this means that my small amount of local web traffic just gets bombarded by a lot of retargeting ads. Basically, the minimum budget is divided by a small number of website visitors. If I had larger traffic, it wouldn't be a big deal. I wish that I could have a lower budget with my small amount of local traffic. MM Marketing Manager Marketing Manager Used the software for: Less than 1 year ### "Very nice looking - but double check your numbers" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 October 7, 2019 Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running. One just needs to make sure their numbers are accurate so utilizing another source for attribution is important. Pros AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing.... Cons However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out. HO Head Of WorldWide Ecommerce Head Of WorldWide Ecommerce Used the software for: Less than 1 year ### "AdRoll Requires Optimization to work" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 4/10 August 12, 2022 Good for a quick test to see the effectiveness of simple re-marketing campaign without a lot of set-up work. However one needs to be careful regarding the ad networks they have access to and make sure you have a good value proposition for your ads that will be displayed. Pros the campaign management tools were easy to understand and to use. it was relatively easy to set up and run multiple retargeting campaigns with AdRoll. Cons The 'out of the box' ads were not effective for us. This is where you really need to get into the product and create better ad units that will be displayed to the end user. Also the default ROI, ROAS settings were in AdRoll's favor. You need to look at the True ROAS rather than AdRoll's default ROAS to understand if the product is working for you, or not. VP Vice president Vice president Used the software for: 1-3 years ### "Adroll is not any good" 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 July 28, 2020 The overall working with them on the first year was ok, however when it comes to asking for help on the numbers and them working with you . No way. they keep telling you that they will help but never deliver on their promis Pros The ability to schedule adds to go out on timely manner, however this is not that easy using the protram. Cons The customer service answer your questions, however if you have an issue, they will keep giving you the run around from supervisor to supervisor. Michael B. CEO Used the software for: 3-5 years ### "Third Party Remarketing, is it Necessary in 2019?" 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 January 7, 2019 I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions. Pros Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points. Cons Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business. DO Director of Online Advertising Director of Online Advertising Used the software for: 1-3 years ### "Hit or miss, but a platform worth testing" 4.0 January 2, 2020 I have used Adroll for a number of different clients, and like my title says the results are very hit or miss. As a branding tool I think Adroll can be very powerful and the fact they measure view-through conversions is a nice feature but most of my clients aren't interested in that metric. With all that being said we have a number of ecommerce clients that are seeing great ROAS from the platform. I believe this is due to their unique dynamic banners. Pros I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves. Cons I find their interface a little challenging to use and optimize. Updating UTM parameters can be challenging and a bit time consuming. Kelly S. Director Direct Response Marketing Used the software for: 3-5 years ### "Good tool, but at mercy of account managers" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 2.0 2.0 Likelihood to Recommend 6/10 December 22, 2017 Pros Ability to create custom audiences based on site behavior or CRM lists is pretty robust. Custom attribution and credit settings are helpful to assess the true impact of your campaigns. Ad creative support is helpful when things get busy! Cons The AdRoll's tag allows some third-parties piggybacks, which you don't have any control or easy visibility into. This can be a security issue as you don't know what they are injecting on your site. Numerous changes in account management. Some better than others. This has made it difficult to keep a large account running smoothly. As a result, we've had our share of the ads running at the wrong time ... even an other advertiser's ads running in our account! [View all Reviews](https://www.capterra.com/p/179140/AdRoll/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Criteo Commerce Growth vs AdRoll](https://www.capterra.com/compare/162594-179140/Criteo-vs-AdRoll)