# Page 2 | AdRoll Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is AdRoll the right Display Advertising solution for you? Explore 74 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179140/AdRoll/reviews --- AdRoll 4 (74) [View alternatives](https://www.capterra.com/p/179140/AdRoll/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Page 2 - Reviews of AdRoll ## Showing most helpful reviews Showing 26-50 of 74 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SEB Sarah E. B. Government Management Consultant Defense & Space Used the software for: 6-12 months ### "Adroll, a tool that guarantees overcrowding " September 16, 2019 4.0 Adroll is presented as a tool focused on capturing potential customers through very precise means such as the evaluation of their tastes and behavior to be more precise when inferring what their needs are and, consequently, what products could arrive to be of your interest. That fact is vital for a company because it can provide exponential growth. Adroll as a platform has a wide scope to integrate its services using other platforms as a tool, mostly those that offer social network service, in such a way that it expands its own efficiency. At the time of deciding to acquire the services of Adroll, one of the reasons that moved you was to find that its price is accessible and adequate to the value of the platform, in addition to its friendly terms. Speaking of the availability of the tools that allow the user to learn about the unfolding of the platform, Adroll offers webinars and complete and understandable documentation. Pros Adroll can offer the user clear benefits, such as precise segmentation of the population studied as potential customers through its location, behavior and the type of population that seeks to impact the company. Adroll can generate a recommendation engine as well as customize when making new searches for potential clients, generating a resegmentation. The platform of Adroll is an ambitious investment recommended by companies that wish to generate an impact with their campaigns in a massified manner. Adroll is used by important companies worldwide which is sufficient guarantee of its effectiveness and commitment to the growth of the investments of the users. Using the platform is a sure bet towards business success. Cons The most important limitations of the platform are the following: it does not work with drip campaigns, it does not evaluate potential clients individually, it does not generate sales intelligence, it does not carry out exhaustive monitoring of visitors to the business website, it grows from the pages service e landing and completion of forms via the web, search marketing options are limited. Review Source VR Verified Reviewer Digital Marketing Manager Retail Used the software for: 2+ years ### "A simpler method for remarketing and identifying similar audiences" August 22, 2022 4.0 Most of the time, when we retarget customers, we see phenomenal outcomes. Style- and reporting-wise, the advertising platform differs from Google and Facebook, but it's manageable once you get used to it. Pros I appreciate how simplified retargeting and lookalikes are. To prevent your return on investment from exploding and to target clients who are unlikely to convert, you might establish a cost-per-acquisition rate. Cons In terms of ad layouts and placements, running social media advertising through Adroll has significant disadvantages compared to doing so natively (through Facebook, for example). Review Source VR Verified Reviewer Marketing director Computer Software Used the software for: 2+ years ### "Simple and effective retargeting and more" April 14, 2022 5.0 Pros Easy to set up. The support team is good too. Great retargeting solution with a wide reach. Cons Campaign setup can be a little confusing, trying to apply creatives to campaigns, campaign to target list turn them on etc. I would like way to guide the yser Review Source VR Verified Reviewer Founder & Creative Director Apparel & Fashion Used the software for: 2+ years ### "More and more important to our company" January 31, 2019 5.0 With limited time during our day, AdRoll helps us to effectively automate large chunks of our marketing. Pros We use AdRoll for everything from our retargeting ad campaigns to email marketing. We've found it very effective and reasonably priced. The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding. Cons Not really a complaint, but there could be more extensive analytics/insight regarding the ad's reach and customer behavior on the site. Review Source GB Gjenes B. Marketing Specialist Medical Devices Used the software for: 2+ years ### "Advertising made easy" March 12, 2018 5.0 Being able to take our assets and have them easily implemented onto adroll's platform for retargeting purposes. It's easy for our team to use and we appreciate the ability to track each set to stay afloat our advertising projects. I highly recommend for a team looking for a solid retargeting platform. Pros I really love the ability to work with our account rep and get help and insight on how our ads are functioning and can do even better the next set of tests. Its really easy in terms of uploading and tracking each ad set. Adroll recently added the ability to target new leads, rather than being a retargeting platofrm only which is great. We are able to retarget on Facebook/Instagram as well not just web. It's easy to use and we use this daily. Cons The platform can get a bit messy looking. There is a lot to look at sometimes and it looks cluttered to me. I appreciate the navigation tabs for different categories but I do wish it was a bit cleaner looking. Review Source Mitchell C. CEO Computer Software Used the software for: 1-2 years ### "Had high hopes, but software is limited and much cheaper options exist." March 30, 2020 1.0 Not impressed at all. I've found a handful of alternatives which are significantly cheaper. I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all. Just threw the book at me. I'd stay away from Adroll and look at more flexible options. Pros I originally liked how you can use BuiltWith to compile a targeted list, and then use their somewhat smart email system for cold outreach. Cons Where to begin: the option to find people is very limited. I have a very specific group I'm looking for, and I'd say about 95% of the results are irrelevant and not at all related to my search. Too much time is spent filtering the results, instead of actually emailing them. Furthermore, you're unable to manually add contacts. Only contacts retrieved from Adroll can be mailed to. I followed up with support on this and they confirmed this is true. Review Source VR Verified Reviewer Director Retail Used the software for: 2+ years ### "good for remarketing" January 28, 2021 4.0 Pros very easy to set up and lots of new features for marketing and reporting Cons the cost of all the automation is an ability to go very granular with targeting and having more control over results generally Review Source Louise A. Senior Digital Strategist Used the software for: 2+ years ### "Good re targeting software with lots of help! " February 6, 2018 4.0 The ability to reach new audience through retargeting ads! Pros I love the customer service. It's really easy to get in touch with someone and have them walk you through the campaign. Throughout the year, we always had people that would call us up and help us make decisions for our campaigns. It's also really cost-effective which has been great for our smaller clients. Cons The set up process does seem a little simple. You can't really get down to the nitty gritty targeting, especially with Facebook. For that reason, we've moved some of our clients out and just set up retargeting through Facebook - now that that's possible. Review Source VR Verified Reviewer Director, Demand Generation Computer Software Used the software for: 2+ years ### "A Great Place to Start for Retargeting" June 6, 2018 4.0 Easy retargeting ads. Pros It's dead simple to run ad retargeting. The entirely variable spend aspect f their model means that you can start small and grow. The marketo integration means that you can theoretically only target those who match a list in marketo, but we've found that the overlap between adroll tracking and marketo's means a very small list to target. Cons Can't target based on account (need their new product RollWorks for that). Wehn we target based on a list of individual email addresses (via Marketo sync), we aren't able to serve many ads (match rate too small?). Review Source Natalie D. Senior Director of Ecommerce Apparel & Fashion Used the software for: 2+ years ### "Great Starter Retargeting Software" April 19, 2019 3.0 For a brand new to retargeting, as long as you are aware of the pros and cons, this is a decent software to dip your toe into the world of retargeting. Pros Easy to set up and implement. User friendly. Cons As with other retargeting software, it's difficult to control where your ads will show up, and what they look like when they do. This is a tough sell for premium brands who are very particular about their identity. Also, their reporting does not line up with Google Analytics, which is because they don't measure last click, their attribution window is MUCH larger. So just be aware of that when measuring performance. Review Source John H. Digital Marketing Strategist Marketing and Advertising Used the software for: 6-12 months ### "Inexpensive Remarketing" August 1, 2019 4.0 I enjoy using AdRoll for client remarketing. They will always be a part of my advertising stack. Pros AdRoll is an excellent up-and-coming ad server for primarily remarketing purposes. They're constantly adding new features that enable you to reach out to Facebook audiences and even Email audiences. The remarketing tools available with AdRoll are not matched by their competitors. Cons Some buggy aspects to the user interface and reporting features, and sometimes the results are not tracked well because of the attribution methods. Review Source VR Verified Reviewer Co Founder, Head of Marketing Apparel & Fashion Used the software for: 6-12 months ### "Makes retargeting easy, but bugs in the software" February 12, 2019 3.0 Pros I liked that it made it easy for us to set up retargeting campaigns across facebook, instagram, and google display. Customer service is always there and although it can take a while to explain (as is pretty common) they are very helpful. Cons There were strange bugs that were very frustrating to deal with. For example, when editing an ad, it would show the changes and then when you saved it and went back to the screen where you see all your ads you can see that the changes were saved--for example the picture and headline are different. But once you go into another screen or refresh your screen you'll see that you lost all the work you did. The only way to change an ad was to duplicate it and then work on the newly created one. There were some other little things like this that just needed getting used to and working around. Review Source Jason B. Director of Marketing Retail Used the software for: 2+ years ### "Very Beginner Remarketing Tool" June 11, 2018 3.0 This will help you capture more sales to the people who have left your site. It can be a very useful tool for smaller stores. Pros This tool is incredibly easy to use and to set up for anyone. I have recommended this software to many small ecommerce stores who have used it successfully. Cons This is a very basic remarketing tool. Their functionality is very old and hasn't caught up with the other companies that are doing well in this space. Their tool works great for small stores but I would never recommend it for a medium to alrge size store. Review Source VR Verified Reviewer President E-Learning Used the software for: Less than 6 months ### "Stay away at all costs" April 7, 2023 1.0 Awful. Stay away! Pros They did a good job with their SEO. That's all I can say. Cons They canceled my account and their explanation was 'OTHER'. After collecting a lot of data from my website. Review Source Igor G. SaaS marketing manager Marketing and Advertising Used the software for: 1-2 years ### "Perfect for chasing your website visitors with ads" April 10, 2019 5.0 Great platform for advertising. Pros Adroll is pretty easy to set up and manage. Understanding of basic principles is enough to setup campaigns but there's also a lot of depth to it. Cons Sometimes it doesn't perform as well as facebook ads or adwords but it heavily depends on the niche and campaigns.s Review Source EJ Eva J. E-Commerce Coordinator Retail Used the software for: 6-12 months ### "Impressive ROI" November 18, 2021 5.0 Our overall experience is neutral as we cannot attribute conversions 100% to Adroll. Since we are also running Google Ads concurrently, Adroll may seem like an additional cost and can add up substantially overtime. Without being able to measure objectively its effectiveness, we cannot vouch for the software wholeheartedly. However, we do acknowledge its impressive branding effort over a wide terrain of network. Pros \- Up-to-date and very easy to use interface - Easy to set up campaigns with various media types and sizes - Easy to find and choose variety of audience to advertise to Cons \- Difficult to measure actual effectiveness when visitors convert only after more than one visit. - Can be even harder to measure if Google Ads are also being run as Adroll would claim credit for any conversions. - Reporting can be confusing. Review Source Andrew P. Founder & Creative Director Apparel & Fashion Used the software for: 2+ years ### "Easy to use- and very effective" June 26, 2018 5.0 Pros We've been using AdRoll for years now and always have a sizable ROI. It's very simple to set up and connect to your site. From there, make compelling ads and let it do its thing. One of the best things about AdRoll is that it essentially runs itself. Cons We would like more granular analytics so that we can better judge which and why certain ads perform better than others. Review Source Kimberly S. Director digital Internet Used the software for: 1-2 years ### "Average retargeting vendor" February 19, 2019 4.0 Adroll helps me to diversify the mix of traffic I get from my campaigns while maintaining a good quality for my advertisers. Pros Adroll offers vast reach, specifically in Tier 1 countries. The quality of the campaigns is pretty good, specifically for mobile in app. Cons Its not clear which data points does the algorithm use to optimize. Reports are a bit basic. Would be good to get more granularity. It works a bit of a "black box" technology. It would be nice to get some visibility on why does the platform optimize on which features. Review Source Nikki S. Digital Marketing Manager Hospital & Health Care Used the software for: 6-12 months ### "Very user friendly" February 12, 2019 5.0 Overall, the software is great. The cost is hardly noticeable and its very easy to use and to measure your results. Pros It is very user friendly and visually appealing, which makes it easy to use. Cons In order to upload HTML5 ads, you have to contact support. It's not a time consuming process, but it's still an added step. Review Source LT Lisa T. Marketing Project Manager Marketing and Advertising Used the software for: 2+ years ### "Decent but lacks quality leads" April 24, 2021 3.0 Great customer service and good platform Pros Easy to use and set up campaigns. Lacks quality leads and traffic. Cons Poor quality leads and generates more spam than good traffic. Review Source VR Verified Reviewer Growth Marketing Manager - Demand Generation Internet Used the software for: 1-2 years ### "Cheap Conversions, if you already have the traffic." October 8, 2018 5.0 Good growth channel to get more ROI out of adspend. Pros Very cheap traffic, generally high quality bar since these visitors are already exposed to your business. Relatively easy to get clicks with minimal work. Cons Interface could use some work, reporting is a bit clumsy. Sometimes can seem like a black box. For B2B, leads are questionable. Review Source AD Ariel D. Digital Marketing Specialist Information Technology and Services Used the software for: 2+ years ### "AdRoll allows marketers to reach their audience with personalized messaging along the entire buyer's journey." March 9, 2018 5.0 Pros \- Simple retargeting via integration with Marketing Automation platforms (we use HubSpot) - Cross-platform ad personalization capabilities (Facebook, Twitter, etc.) - Simplified campaign management and optimization Cons \- Higher level of support during the technical setup process would really improve the onboarding process - Consistent, proactive account management is key with organizations like AdRoll. A dedicated rep goes such a long way - More granular reporting would help with back-end optimization and client recommendations Review Source Luis Enrique A. Editor Newspapers Used the software for: 6-12 months ### "Good marketing campaigns" October 19, 2018 5.0 Pros With AdRoll it is easy to boost your business through advertising, remarketing is very useful to attract new customers and with the tools that this software offers is possible. Working with AdRoll is simple, it does not take as much experience to track or work with the ads. Cons Despite spending some time using AdRoll I have not been involved in any problem with the software I am very happy with the momentum that my company has received with your support. Review Source Ashley J. Inbound Marketing Manager Computer Software Used the software for: 6-12 months ### "Easy Advertising Tool for Beginner Advertisers" November 20, 2018 4.0 Overall, our team has found success in promoting our content marketing efforts through AdRoll. Support is a bit cookie-cutter email support and there could be more self-serve options. Pros This tool is a great option for beginning display advertising users or busy teams that don't have time to maintain ads constantly. Cons The facebook advertising features wouldn't work correctly and the team couldn't offer us any reporting. Ultimately, we had to move those campaigns back to facebook directly. Review Source CH Chris H. Strategist Marketing and Advertising Used the software for: 6-12 months ### "Adroll provides easy-to-use remarketing software." May 1, 2020 4.0 Pros Each to use features that allow our agency to quickly start and report on our remarketing campaigns. The data dashboard creates quick and detailed graphs for reporting. This saves us on service time and give us more time for execution and insights. Cons My experience has only been with the remarketing product. Within that offering, I haven't found anything that I feel creates a user barrier or makes things difficult on my end. The interface is extremely intuitive. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.