# Page 3 | AdRoll Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is AdRoll the right Display Advertising solution for you? Explore 74 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/179140/AdRoll/reviews

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AdRoll

4 (74)

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Last updated March 26th, 2026

# Page 3 - Reviews of AdRoll

## Showing most helpful reviews

Showing 51-74 of 74 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Sterling J.  
  
  
Used the software for: 1-2 years

### "Great to retarget"

April 21, 2016

5.0

I have been using Adroll for over a year and it does everything that big companies pay advertising companies to do for them. Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.

Pros

Easy to see results, Great pricing

Review Source

VR

Verified Reviewer  
Digital marketer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Worst advertising product"

June 25, 2019

1.0

It didn't resolve anything instead it asked to pay for their bugs which makes us paying

Pros

This product is full of bugs and never suggest to use.

Cons

I will suggest not to use this products as it has lots of bugs.

Reason for choosing AdRoll

I wont refer anyone to use Adroll products

Review Source

Brett F.  
Director of Marketing  
Computer Software  
Used the software for: Less than 6 months

### "Some parts not intuitive, but customer service makes up for it"

January 9, 2018

5.0

Pros

AdRoll has THE best chat support I've ever experienced. I've chatted with 3 different reps, and each was extremely knowledgeable. Also, all three went above and beyond by providing additional tips after answering my question, AND following up with more tips in an email.

Cons

Some of the setup steps were not intuitive, but chat support guided me through it really quickly. Awesome.

Review Source

Jeff R.  
Vice President  
Marketing and Advertising  
Used the software for: 6-12 months

### "Once it works, it works, but setup is a rough go."

August 20, 2018

4.0

Pros

The re-targeting capabilities and networks that you can access through AdRoll are great and the performance on most campaigns seems to be top-notch for a self-serve platform.

Cons

The account access and setup on those accounts can be a big pain. A MCC or other ads manager similar to Facebook or Google would be a big help.

Review Source

JM

Jordan M.  
Digital Marketing Manager  
Computer Software  
Used the software for: 6-12 months

### "Difficult to "

March 13, 2018

3.0

Pros

The ads look really good compared to Google Display Network. Lots of size options to fit all kinds of ad spaces. Adroll's customer service is also very good, with timely and personable responses.

Cons

However, the ad sizes are very clunky to maneuver in AdRoll's platform. For native ads, you need to upload one image for three ad sizes and delete the other two if they don't fit. This is not ideal for ads that contain text. Also, we weren't finding a lot of conversions with AdRoll -- they still try to take credit for the few "view through" conversions they deliver, but that number was still much, much lower that our other ad platforms.

Review Source

MY

Marco Y.  
Consultant  
Marketing and Advertising  
Used the software for: 6-12 months

### "Indispensable helper in my team"

November 23, 2022

5.0

Pros

All the possibilities of use that the app offers.

Cons

We were satisfied with the app.We switched to a competitor only because of the price.

Review Source

VR

Verified Reviewer  
Web Developer  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Great Remarketing Option"

April 7, 2019

4.0

Pros

Great feature set available and performed fairly well for our campaigns.

Cons

Not quite the same flow as the other options we were used to. Bit more learning curve for the team.

Review Source

VR

Verified Reviewer  
Chief Financial Officer  
Education Management  
Used the software for: 6-12 months

### "Ok digital remarketing platform."

November 6, 2018

3.0

Pros

It generated sales for us pretty quickly.

Cons

We didn't feel the reach was too good; the interface had limited reporting.

Review Source

VR

Verified Reviewer  
Co Founder  
Internet  
Used the software for: Less than 6 months

### "AdRoll is excellent"

March 29, 2020

4.0

AdRoll helps us bring customers back to our funnel and optimize the conversion!

Pros

For the past 6 months of using it, we're impressed. There are a lot of possibilities for advertising and we can choose the ones to use depending on our targets and goals.

Cons

Training materials should be improved. It's a powerful product but training and certification levels should be implemented.

Review Source

Daniella A.  
PR & Social Media Team Lead  
Marketing and Advertising  
Used the software for: I used a free trial

### "Great for bulk ad uploading"

December 10, 2018

4.0

I would use AdRoll more if it had more shared functions with the native advertising dashboards that I use.

Pros

Love that you can input all the information and the system will pair different copy with different creative. It saves you a lot of time. You can see all of your bulk ads in one place. A clear and easy-to-use dashboard.

Cons

Not as functional or robust as the Facebook Ads Manager dashboard.

Review Source

VR

Verified Reviewer  
Account manager  
Automotive  
Used the software for: Less than 6 months

### "I like this platform "

July 14, 2021

5.0

Overall after we figured it out it was nice and easy to use

Pros

We use this ecommerce platform at work and it’s very handy and easy to use for us. Definitely would recommend

Cons

The integration was bit difficult. Would be great if there were more previews and options to go through it

Review Source

VP

Vincent P.  
President  
Consumer Goods  
Used the software for: 2+ years

### "Great for retargeting"

December 3, 2019

5.0

Good overall experience. Easier to use than facebook or google.

Pros

It is very easy to set up and start a retargeting camping. It integrates easily with Shopify. Very intuitive interface.

Cons

The cost charged by impression or click for retargeting is much more expensive than doing it directly on facebook or Google.

Review Source

VR

Verified Reviewer  
Children's Program Worker  
Individual & Family Services  
Used the software for: 6-12 months

### "Great tool to have"

January 5, 2019

4.0

Pros

AdRoll makes marketing and sending out advertisements easy, it results in great outcomes which is the goal.

Cons

The only negative aspect of AdRoll is that it takes a bit of time to learn how to use, however the results are worth it.

Review Source

Alexandre L.  
Responsable Webmarketing  
Internet  
Used the software for: 1-2 years

### "null"

September 28, 2017

5.0

Review Source

AK

Alana K.  
VP  
Retail  
Used the software for: I used a free trial

### "Deceitful"

September 14, 2020

1.0

When you cancel or pause a campaign you shouldn't be charged. I asked about this and they deactivated my account so I can't go back in and try to figure out how it happened. Vague explanation. I used this company years ago and saw some great results. I wasted a lot of money in a couple of days this time. Definitely burnt.

Pros

It looks easy to use. The toggle for campaigns seems self explainatory.

Cons

It's not easy to use. You can be charged while not running a campaign while on a free trial.

Review Source

RP

Rodrigo P.  
Sales and Administrative  
Automotive  
Used the software for: I used a free trial

### "AdRoll helps me retarget website visitors for better conversions."

March 25, 2024

5.0

Pros

Easy to create and manage retargeting campaigns, good reporting features.

Cons

Can be expensive for smaller businesses, learning curve for beginners.

Review Source

MT

Michel T.  
  
  
Used the software for: Less than 6 months

### "null"

April 17, 2018

1.0

Review Source

Christian N.  
VP, Digital Media / Head of New York Office  
Marketing and Advertising  
Used the software for: Less than 6 months

### "null"

February 26, 2016

4.0

Review Source

Renáta S.  
  
  
Used the software for: Less than 6 months

### "null"

January 23, 2017

3.0

Review Source

Rahman B.  
  
  
Used the software for: Less than 6 months

### "null"

April 24, 2017

4.0

Review Source

VR

Verified Reviewer  
Trauma and Extremities Associate Sales Representative  
Staffing and Recruiting  
Used the software for: Less than 6 months

### "Adroll for Display Ads"

March 28, 2019

5.0

\-Display ads primarily and reporting on ads

Pros

\- User interface is awesome and intuitive, had never used a display ad platform before and picked it up super quickly - Gets the job done/ good pricing - Reporting is extremely simplisitic and user friendly

Cons

\- So far I have come across no cons with Adroll

Review Source

DR

Doug R.  
Marketing Specialist  
Management Consulting  
Used the software for:

### "null"

March 17, 2018

3.0

Review Source

RR

Robert R.  
Senior Director  
Higher Education  
Used the software for: Less than 6 months

### "We used this to help our marketing in targeted emails and social media ads."

March 14, 2018

5.0

Pros

It was nice to be able to have multiple ads on multiple sites and social media that all seemed to work together using AdRoll. Once the campaigns began rolling it was nice to see how effective they were.

Review Source

GD

Gilles D.  
Founder & Growth Strategist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "null"

February 6, 2019

3.0

Review Source

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