---
title: "Kuula Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Kuula Software - reviews, pricing plans, popular comparisons to other Virtual Tour products and more."
source_url: "https://www.capterra.com/p/179213/Kuula/"
page_type: "product"
language: "en"
publication_date: "2026-09-28"
---

# 

 Kuula Software Review 2026: Features, Integrations, Pros & Cons

Last updated on September 28, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Kuula

## What is Kuula?

Kuula is an easy-to-use and budget friendly solution to create 360 Virtual Tours for real estate, architecture, hospitality, construction and education. Easily upload, edit and share. Build Virtual Tours that will impress your clients, generate leads and boost sales! Ranked #1 in the US. Try it for FREE today!

## What is Kuula used for?

[Virtual Tour](https://www.capterra.com/virtual-tour-software/)[Presentation](https://www.capterra.com/presentation-software/)

Top alternative

Featured

Overall rating

Based on 62 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$20

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Kuula?[Manage this product listing](https://www.g2.com/products/kuula/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Kuula

4.9 (62)

VS.

[4.9 (33)](https://www.capterra.com/p/212030/iGUIDE/reviews/)

Starting Price

$20

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (62)

Ease Of Use

4.8 (123)

Value For Money

4.9 (57)

Value For Money

4.8 (116)

Customer Service

4.9 (60)

Customer Service

4.9 (106)

## Kuula alternatives

[4.8 (94)](https://www.capterra.com/p/164781/360-VR-Editor/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.0 (1)](https://www.capterra.com/p/10006290/Memory-Anchor/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Panoee](https://www.capterra.com/p/236021/Panoee/)

[4.8 (123)](https://www.capterra.com/p/236021/Panoee/reviews/)

Starting price

$18.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/236021/Panoee/)

[Nodalview](https://www.capterra.com/p/237342/Nodalview/)

[4.7 (80)](https://www.capterra.com/p/237342/Nodalview/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/237342/Nodalview/)

[View all alternatives](https://www.capterra.com/p/179213/Kuula/alternatives/)

## FAQs about Kuula

Overview

### What problems does Kuula solve?

Kuula solves the time, cost, and technical barriers to producing and sharing interactive 360-degree virtual tours. Real estate agents, property photographers, tourism organizations, educators, and creative agencies can connect panoramic images, add tour details, publish listings, embed tours on websites, and give clients or visitors immersive remote access to spaces.

Answer based on 22 reviews

Overview

### Which roles and teams benefit most from Kuula?

Kuula is most used by photographers, multimedia creators, and designers who publish interactive 360-degree portfolios, virtual tours, and visual stories. Real estate agents and owner-operators use it to present properties remotely, while marketing managers and social media teams create shareable immersive campaigns and branded content.

Answer based on 62 reviews

Overview

### What company size and specific industries is Kuula built for?

Kuula is designed for small to large organizations across real estate, architecture, interior design, construction, engineering, photography, marketing, and education. It suits real estate agents and developers, design and building firms, agencies, and educational institutes that need virtual tour and visual presentation tools.

Features and Usability

### What are the key features of Kuula?

Kuula includes virtual tour creation with 360-degree panoramas, hotspot linking, and virtual reality viewing as core features. Reviewers most often discuss its intuitive tour editor and website embedding. Customizable branding, drag-and-drop media placement, audio support, and floor plans extend tours for real estate, hospitality, education, and visual presentations.

Answer based on 33 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Kuula offers a free Basic plan with 100 public uploads monthly and a free trial, while Pro costs $20/month annually or 24 monthly, and Business costs 36 annually or 48 monthly. Reviewers generally consider pricing affordable, though some better features are limited to paid plans, and one reviewer switched platforms for those features.

Answer based on 17 reviews

Integrations

### Which third-party tools and platforms does Kuula integrate with?

Kuula integrates with five third-party platforms: LinkedIn for Business, Squarespace, Twitter/X, Wix, and WordPress. These catalog integrations cover social sharing and website publishing, making it easier to embed or distribute Kuula content across business profiles and web properties.

Answer based on 4 reviews

Getting Started and Support

### What training and onboarding options does Kuula offer?

Kuula provides live online training, documentation, and videos to help teams get started. Live online sessions offer guided instruction, documentation gives written reference material for setup and features, and videos support self-paced learning and review of key steps.

Answer based on 1 reviews

Getting Started and Support

### What customer support options does Kuula offer, and how do users rate the experience?

Kuula offers email/help desk, FAQ/forum, knowledge base, and chat support. Users generally describe the team as friendly, helpful, and highly responsive, with many citing replies within hours or under 24 hours. Reviewers also value individualized follow-up rather than being directed only to self-service resources.

Answer based on 29 reviews

Virtual tours

### How well does Kuula work for creating virtual tours?

Kuula lets real estate, tourism, and marketing teams create and publish immersive 360-degree virtual tours without web development skills. Users value intuitive uploads, customization, embedding, and device compatibility. It supports basic and detailed projects, although some users want more hotspot functions, and very large tours can make editing or image loading slower.

Answer based on 22 reviews

## Features

AI summary

Based on 530 Virtual Tour reviews

Capterra reviewers highlight these as the features buyers care about most when choosing virtual tour software:

-   **Panoramas** (**50%** of reviewers rated this feature as critical)
-   **Hotspot** (**41%**)
-   **360-Site Stream** (**41%**)

Kuula supports **Panoramas** and **Hotspot**, so teams can build immersive tour experiences and add interactive points that guide visitors through a space. However, it does not offer **360-Site Stream**. Instead, it provides other features that reviewers also value, including **Virtual Reality** (**35%**), **Floor Plans & Maps** (**35%**), and **Drag & Drop** (**34%**). These features help businesses create more accessible and interactive tours, giving teams more ways to present spaces clearly and improve the viewing experience for clients or prospects.

Panoramas

5.0 (5)

60.00% of 5 reviewers that rated this feature as important or highly important

Create panoramic images

Hotspot

4.9 (7)

57.14% of 7 reviewers that rated this feature as important or highly important

Area defined in an image processing an acting link.

Virtual Reality

4.8 (6)

83.33% of 6 reviewers that rated this feature as important or highly important

Integration of virtual reality along with augmented reality into one application

Floor Plans & Maps

4.8 (5)

0.00% of 5 reviewers that rated this feature as important or highly important

Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour

Drag & Drop

5.0 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Assemble applications and processes by dragging over and arranging pre-built components

Social Media Integration

4.8 (5)

20.00% of 5 reviewers that rated this feature as important or highly important

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Kuula 21 features

### All Features
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Animation: Ability to insert animations/transitions
- API: Application programming interface that allows for integration with other systems/databases
- Customizable Branding: Add customized logos and colors to align with company branding
- Data Import/Export: Import and export data to and from software applications
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Floor Plans & Maps: Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour
- For Hospitality Industry: To be used by the hospitality industry
- For Real Estate: For realtors, real estate investors, property managers, and other real estate professionals.
- Hotspot: Area defined in an image processing an acting link.
- Image Editing: Edit, touch up, and convert images for publishing
- Image Library: Store and manage images
- Media Library: Collection of images, videos and other digital content that can be used
- Multimedia Support: Supports various file formats
- Panoramas: Create panoramic images
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Video Editing: Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions
- Video Support: Supports various video file formats
- Virtual Reality: Integration of virtual reality along with augmented reality into one application
- Voice-Over/Audio: Record voices to add to video content

---

Features

4.8 (62)

4.8

Based on 62 reviews

## Pricing

Value for money

4.9 (57)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/179213/Kuula/pricing/)

Basic

$0.00

It includes:

-   100 Public Uploads/Month
-   Easily Share and Embed
-   Level Correction
-   Self Support
-   Retouch & Improve Images
-   Tiny Planet Editor
-   Virtual Reality

Pro

$20.00

Flat Rate,Per Month

It includes:

-   \+ Everything in Basic
-   Custom Icons
-   Virtual Tour Editor
-   HD Embeds With Virtual Reality
-   Premium Support
-   Branding: Your Logo
-   High Quality Uploads
-   Unlimited
-   Duplicate Tours
-   No Ads
-   Audio Support
-   Images & Fonts

Business

$36.00

Flat Rate,Per Month

It includes:

-   \+ Everything in PRO & Basic
-   Whitelisted Social Posting
-   Detailed Analytics
-   Password Protected Tours
-   Custom Domain With SSL
-   Landing Page Editor
-   Branding: Multiple Logos

Value for money

4.9 (57)

4.9

Based on 57 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Wix](https://www.capterra.com/p/169007/Wix/)[

Squarespace](https://www.capterra.com/p/143461/Squarespace/)[

Twitter/X](https://www.capterra.com/p/214056/Twitter/)[

LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)

## Support, customer service and training options

Customer Service

4.9 (60)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.9 (60)

4.9

Based on 60 reviews

## User reviews

Overall rating

4.9

Based on 62 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(55)

4(7)

3(0)

2(0)

1(0)

Mentioned topic

Recent reviews first, then most helpful

RE

Reviewer

Director

Used the software for: Less than 1 year

### "A necessity for anything 360 related"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

September 13, 2020

Very good, support is great, software is great, ease of use is great, definitely recommended for any creator who is in the 360 world as their go-to tool for fast a 360 tour creation.

Pros

Kuula is an amazing software which is very easy to use, there is literally not other software which provides such an easy to use interface and allows the integration of 360 photos into virtual tours; the image optimisation is very good and the panorama load very fast on any device regardless of the internet speed. This is a must have software for any content creator.

Cons

I'd like to see more hotspots added with more functions so we can develop more creative virtual tours; also google street view integration would be a nice addition.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

3D designer / CGI modeller

Used the software for: Less than 1 year

### "Great for Customisation and ease of use."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 20, 2020

Very good, well priced software and excellent customer support, usually within the hour in my experience. Keep up the good work guys!

Pros

I love Kuula and it's a great accompanying platform that allows you to work with Matterport tours. I use Kuula as an engaging start screen to then link to Matterport tours. I also place Kuula tours within Matterport tours too. Easy intuitive UI. Smooth panning, text and image placement tool is useful, as is the ability to add audio to the tour. Love the lens flare tool and the ability to import 360 CGI panos not just camera based 360s. Pro account is well priced.

Cons

I'd like to see more customisation of text placement / formatting on the interactive cards. Ability to add multiple hyperlinks to cards would be nice as well. Brandable/ customisable navigation bar to navigate between Kuula posts as well as other URLs would be a big upgrade too. Relatively big jump in price from pro to business subscription, happy to pay a bit more just to be able to use multiple client logos but not the full business account amount.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Photographer

Used the software for: Less than 1 year

### "Low Cost Virtual Tour Software for Basic Projects"

4.0

August 1, 2021

Pros

Kuula is fairly easy to use and is a good entry-level software for custom virtual tours. It does not take long to build a project and share it.

Cons

The final product is not as streamlined as other software, so you won't get the look that you can from Google Street View (which is also free). Some of the better features are only available with paid versions, and I wanted those features enough that I switched to a different software.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Adham H.

Senior Social Media Specialist, Senior Graphic Designer

Used the software for: 1-3 years

### "The one stop shop for virtual tours."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

January 3, 2024

If you are a real estate agent, or a farm booking app, or a hotel or a creative agency that has real estate client, or whatever your business industry is, you should definitely use it, it'll simple change how you market things and save you tons of money. also as a previous user, it helped me save a lot of time sending the whole link of the portfolio of all of my company's virtual tours on kuula and let the client make the choice themselves, and feel emerged in the experience.

Pros

I can link all of my 360 images and implement the links to my app to create a virtual tour of the farms and market. Possibly one of the few that generates high quality virtual tours.

Cons

Sometimes it takes a while to upload the images, and you if you don't have a propper internet connection it would take a while to load the virtual tour.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Chief Digital Officer / President

Used the software for: Less than 1 year

### "Kuula Leads The Way In A Crowded 360 Panorama / VR Space"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 8, 2018

Overall I am very impressed with Kuula. They seem dedicated to leading the pack. The quality of images seem much better than others that I have investigated. The server time (how fast the image is served) is also very good compared to others that I have tested. I have had a tremendous experience with Kuula and have been highly recommending to others.

Pros

I have searched thoroughly for a great solution to create tours, host panoramas and deliver a consistent, simple to understand, VR experience. Kuula has exceeded all that I have seen with ease of use, constant product upgrades and global ease of use. The interface is very intuitive and the finished product just works as you want and expect to work. Many of the competitors struggle in different areas where I see Kuula continue to thrive in all aspects of their offering. The customer service has been on point-- fast even in off hours. The VR presentation works very well and they continue to excel with support for all devices which I have not seen from competitors that I researched.

Cons

The flaw I have noticed -- and it is a random one that is easily fixed I'm sure -- is that when I am logged in it does not always stay logged in. I often start to work and then show that I am not logged in. I am a pro user on a paid account and need to log in to get to those features. When I do some actions I am asked to log in and don't see a login area on the page. Very strange and hope they fix this small problem soon. One other con is that they don't offer a 360 video product. I hope that is near and look forward to it, hopefully.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Independent Content Producer

Used the software for: Less than 1 year

### "Building a tour shouldn't be a puzzle, and Kuula makes it a breeze!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 8, 2018

I love it. I've been looking for a great VR solution for my real estate 360 tour presentation. And as soon as I tired kuula - I knew that this platform has got it right. Great customer communication and support.

Pros

I love their solution for connecting panos with hot points that are very customizable. Transitions between panos are very cool, designed to mimic directional fade. Kuula is always making updates and upgrades to its platform. Another great solution from Kuula is a customizable embed configuration that I haven't seen from any other leading platforms out there. Its minimal full-screen experience is beautiful on mobile. And may be their best feature yet - you can use your own domain if you go for their buinsess account. I've yet to try it but I'm getting close to thepoint of going for it.

Cons

Tour Upload can be a bit clunky, there were a few times where I had to restart upload process more than twice for various odd reasons. For example, it would upload all panos individually and the tour would be empty. happened only a few times. I think there's a specific workflow. I had to really think hard to list at lesat one con. So there you have something specific that hasn't happen to me lately either.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Video Producer

Used the software for: 1-3 years

### "Kuula VR 360 Authoring Software: Professional Results and Easy to Use."

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 16, 2020

Besides the ease of use and overall positive user experience is the rapid and friendly support they offer. This is a huge plus for Kuula.

Pros

This software is easy to setup and configure with many options. What I like is the ability to edit/add/modify features very quickly. They provide a large number of text and built-in graphic options to get started. You can also add your own which then becomes part of your media asset library. They also provide a robust set of HTML codes for embedding in other websites. I also appreciate the value of having a 'pro' plan which gives you a larger set of options for customizing. Their pricing structure is very competitive and should be one of the first 360 VR sites you should look when comparing options.

Cons

There is not too much I'd change except for the ability to browse for your media in a more hierarchal way. Right now, they only offer flat files of images- if you have a lot, it could take some time to scroll through.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Archaeologist

Used the software for: Less than 1 year

### "Accessing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

February 2, 2021

We look forward to continuing to produce our interactive tours through Kuula, an easy and fast platform to navigate and use, a good range of options and features which are increasing all the time.

Pros

Our company started during last year to promote local heritage sites and bring them to a global audience. We saw the increase in virtual tourism and 360 immersive experiences as well as the technology to create them. We experimented with a number of platforms but they did not have the ease of use and versatility Kuula offer. They have everything you need to produce a virtual tour and make it as basic, complex or as intuitive as you like. There is an inspiring community producing amazing interactive content though the platform and the Kuula team is extremely supportive in promoting our content and increasing global awareness.

Cons

Our company would like to take advantage of immersive VR technology for education and tourism over the next few years, and would love to see Kuula develop a dedicated app or something for Oculus or Steam to showcase their fantastic content.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

Data Center Engineer

Used the software for: 3-5 years

### "Kuula is an amazing virtual tour and 360° hosting platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 9, 2018

Very sasticies overall and if I ever go commercial with my work, Kuula will be my sole hosting platform.

Pros

Kuula is easy to use, extremely customizable and offers a number of features that make it the leader among virtual tour hosting services. I have uploaded all my tours and 360° interactive photos and definitely recommend it. New features are rolled out in a timely manner and improvements are always being made. The Kuula team is always very responsive to any questions and is quick to respond. I am very satisfied and will continue to recommend Kuula to anyone looking.

Cons

I have no cons right now. Any lacking features IMO are alreading being addressed and have been rolling out.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RE

Reviewer

President

Used the software for: 3-5 years

### "Really easy 360° Virtual Tours"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 19, 2020

Pros

Kuula makes it quick and easy to create and share 360° Virtual Tours. The continual addition of new features makes for reasonable fess makes it a market leader.

Cons

It takes effort to master all the features.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/179213/Kuula/reviews/)

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