IBM Watson Campaign Automation

5 / 5
1 review

Who Uses This Software?

For digital marketers who want to have quick and easy access to their campaign data and industry benchmarks.

Average Ratings

1 Review

  • 5 / 5

  • 4 / 5
    Ease of Use
  • Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Pricing Details
    Contact IBM for pricing information
  • Deployment
    Cloud, SaaS, Web

Vendor Details

  • IBM
  • Founded 1911
  • United States

About IBM Watson Campaign Automation

AI-enabled campaign automation assistant that supplies campaign data, evaluations, and predictions in conversational format.

IBM Watson Campaign Automation Features

  • Chatbot
  • For eCommerce
  • For Healthcare
  • For Sales
  • Multi-Language
  • Predictive Analytics
  • Process/Workflow Automation
  • Virtual Personal Assistant (VPA)
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

IBM Watson Campaign Automation Reviews

Capable and Easier Than Salesforce Marketing Cloud

May 01, 2018

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not

Pros: Platform is well designed and intuitive making it easy for users of other systems to adapt to the IBM Watson Campaign Automation tool set. Planning and creating broadcast and automated campaigns can be mastered in no time. The data structures and functional operations work well.

Cons: Some of the more advanced features require a learning curve, but once mastered they are quite reliable.