# Papirfly Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Papirfly the right Digital Asset Management solution for you? Explore 20 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179514/Papirfly/reviews --- Papirfly 4.7 (20) [View alternatives](https://www.capterra.com/p/179514/Papirfly/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 10th, 2026 # Reviews of Papirfly Ease of use 4.8 Customer Service 4.7 ## Pros and Cons in Reviews JD Jelle D Software EngineerComputer Software, 2 - 10 employeesUsed the software for: I used a free trial. “It's interface helps you getting started and has good working features.“ May 20, 2022 GB Gabriel B ArtworkerLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: 1-2 years. “The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom.“ August 17, 2020 GB Gabriel B ArtworkerLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: 1-2 years. “Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team.“ August 17, 2020 GB Gabriel B ArtworkerLeisure, Travel & Tourism, 51 - 200 employeesUsed the software for: 1-2 years. “Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis.“ August 17, 2020 ## Showing most helpful reviews Showing 1-20 of 20 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Daniel P. Campaign Manager Automotive Used the software for: 2+ years ### "BMW Northern Europe" April 26, 2021 5.0 Very good, pragmatic and open to develop and tailor the product. Pros The staff and their ability to response to challenges. The DAM and sharing features are the real gems, making it easy to share content with users and non-users. Cons The planning functionalities need improvement and further integration into the CMS. Review Source GB Gedion B. Customer Manager Media Production Used the software for: 2+ years ### "My experience with papirfly " March 12, 2025 5.0 It's more than 2 years since we started implementation of the product in our organisation. The software has enabled us to achieve so much in short period of time. Pros The most remarkable thing about Papirfly is effectiveness of the product's customer services. They are very responsive and professionalisation. Cons Pros of the software are more than cons. I like the product Review Source MM Michal M. Internal Communication Lead Telecommunications Used the software for: Less than 6 months ### "Consistent on-brand output for people without designer background" November 27, 2024 5.0 As a communications professional working in a corporation I’m often approached by people who need a visual created. Papirfly saves me a lot of time because I can simply point them to the tool where they can create professional looking graphics on their own Pros The simple interface makes it really easy to design, approve and export professional grade visuals even for people without a designer background Cons Downloading the exported visuals could be simpler Review Source GB Gabriel B. Artworker Leisure, Travel & Tourism Used the software for: 1-2 years ### "Perfect Fit " August 17, 2020 5.0 We have been able to hugely decrease the creative team’s time spent scaling visual assets to different markets. It also has allowed the social media team to be more responsive to current trending topics, yet staying on-brand. We have directed a big part of our production to BrandMaster templates, which makes it possible for each one of our 10 markets to localise and download their desired version without any back and forth with the design team. We have maximised the potential use of our assets by including BrandMaster’s varied possibilities into the design process. Previously, we would work until having a final design for an asset, whilst now we can offer different background variations, text placement options, adding or removing elements from the design and even different colour schemes - all from the same template. Also, the Covid-19 pandemic had a great impact on the travel industry and HolidayPirates had to adopt the reduced time work scheme very rapidly and extensively in the first months of the crisis. Having a wide range of visual templates for social media in BrandMaster made it possible for us to keep delivering beautiful, visually unified and fresh content to our followers, even with a reduced team. That would have been a much bigger issue if we hadn’t had BrandMaster fully implemented. Pros Brandmaster has multiple functionalities that appealed to our needs. Being a cloud-based template tool, it allowed us to centralise our templates offers and make sure there isn't any outdated version being used. We can also adapt the already existing templates whenever we have a new visual style update. The templates can be configured with very specific restrictions and liberties to the users, meaning we can be sure that every asset exported with Brandmaster will follow perfectly our brand's visual identity and accessibility standards, whilst still giving our end-users creative freedom. This provided autonomy to the teams who use the tool reduced immensely the time spent with process such as approval, localisation and delivery. Cons It takes some time to learn all the tricks of building more advanced templates, but all the investment in learning each tool's functionalities has payed off. Review Source Martyn C. Solutions Director Marketing and Advertising Used the software for: 2+ years ### "Manage multiple brands with ease" February 12, 2021 5.0 Pros The CMS functionality makes it incredibly easy to build a home for your brand, using the library of widgets our superusers can easily customise and update the Brand Portal. The ability to house multiple brands has been key for us - Enabling individual brands and local markets to have access to a personalised brand hub, but still enabling our centralised marketing function to have access and search across all sub-brands is incredibly powerful. Cons Nothing so far, we are looking forward to expanding our use case across the other available modules. Review Source DJ Daren J. Head of Operations Computer Software Used the software for: 6-12 months ### "Brandmaster Review" March 9, 2021 5.0 Professional, from beginning to end, from sales through to support. A great product and look forward to see where they go from here. Pros Its ease of use for both the end user but also the administrator, with very little required training you can get up and running in a short period of time. Its highly configurable and can look and feel like its your own. With its modular price model you can add to your products and grow as you go without having expensive upfront costs for features you may not require straight away. Cons There was nothing really that i didn't like, the backend configuration is a little dated but i understand they are in the process of releasing a new updated version very soon. Review Source Paola A. Manager Arts and Crafts Used the software for: 6-12 months ### "Great value for the price " September 22, 2023 5.0 Pros It's a great product for the price payed Cons I Hope they Will release new update very soon Review Source VR Verified Reviewer Product owner Banking Used the software for: 2+ years ### "Brand Center Review" March 19, 2019 4.0 Pros Easy to use. All assets is easy to share Cons The global search function seems old-fashion. Review Source VR Verified Reviewer Business Analyst Internet Used the software for: 1-2 years ### "Easy brand management even for beginners " March 26, 2021 4.0 Pros I like that all media files, templates, assets and ad creatives are collected and managed from a single platform. Very smooth integration. Cons Some advanced functionality usage requires additional learning. Review Source AR Adam R. Senior Account Manager Marketing and Advertising Used the software for: Less than 6 months ### "A must have for Brand management" March 9, 2021 5.0 Having had 'low cost' DAMs, and high end production DAMs, I was amazed by the simplicity of being able to achieve a great looking dynamic experience, with additional features for minimal investment - definitely a perfect example of being able to get 'Champagne experience without needing Champagne budget'. Pros A really feature rich, dynamic platform, with high end experience, at low / midlevel pricing. So easy to administer and gives enterprise size marketing team outcomes from smaller marketing teams. Modular, so you can build up your platform depending upon budget and requirements. Cons Not really a con, but can't wait to see the review and approval functionality. Review Source Eduardo Q. Ingeniero de Sistemas Design Used the software for: 1-2 years ### "Mejo de marca para empresas de cualquier tamaño" December 1, 2022 5.0 Papirfly es una joya, la utilizo a diario para optimizar mi trabajo de Marketing y hasta el momento todo a ido muy bien. 100% recomendado Pros Papirfly permite un excelente manejo de marca para empresas de cualquier tamaño. Además, permite compartir contenidos específicos con los usuarios y no usuarios. Cons Llevo usando Papirfly durante más de un año y no he tenido problemas significativos. Review Source yG yunuen G. director de TI Telecommunications Used the software for: 2+ years ### "recomendada al 100 %" November 18, 2022 4.0 mi experiencia con este software es muy grata ya que gracias a el e logrado avanzar de manera mas rapida en cuento al trabajo a desarrollar. Pros es una herramienta sencilla que que cuenta con una interfaz y plantillas simples .Es intuitiva y puedes crear activos en controlde calidad incorporado.Tiene una buena seccion de RGPD. Cons hasta el momento todo de este software me parece agradable por lo tanto no encuentro nada negativo. Reason for choosing Papirfly porque tiene unas plantillas de diseño bastante agradables y bien estructuradas,es una plataforma sencilla y eficaz Review Source JD Jelle D. Software Engineer Computer Software Used the software for: I used a free trial ### "Easiest to use " May 20, 2022 5.0 Pros BrandMaster is a very easy to use brand management system. It's interface helps you getting started and has good working features. Cons I can't think of anything I didn't like, but new features would be great Switched from [Canto](https://www.capterra.com/p/140500/Canto/) I wanted to explore different products Review Source MG Michael G. Pre-Sales Technical Architect Marketing and Advertising Used the software for: Less than 6 months ### "Simple, easy Brand tool with great functionality." March 9, 2021 4.0 Pros Without any development knowledge I was able to create brilliant looking brand sites with ease using the built in templating solution. Cons I haven't found any things I don't like yet, it would be good to see some more advanced features with the DAM to be able to send notifications and perform multiple actions. Review Source TM Tony M. Strategic Account Director Marketing and Advertising Used the software for: 6-12 months ### "Brand Engagement platform" March 31, 2021 5.0 We can efficiently communicate our Brand values across the organization , with the added bonus of providing a platform to manage our digital brand assets and guidelines. Pros Very easy to deploy and integrate with existing solutions Cons None at present but we will continue to challenge the platform Reason for choosing Papirfly Ease of deployment and flexible CMS Review Source BM Bryan M. Consulting Computer Software Used the software for: 6-12 months ### "Accelerate creative delivery through automation" February 9, 2021 5.0 Pros Dynamic templates and localization allowing our team to quickly repurpose and provide master version control Cons None that I can think of, the ease of use enables effective adoption. Review Source FS Frédéric S. CEO Marketing and Advertising Used the software for: Less than 6 months ### "the Brand Portal" April 6, 2021 5.0 Easy to use, create the content, upload, enrich and share, what else ? Pros Today one of the challenge for any customers at the edge of digital is to enhance the customer experience and able to gather all the content at the top of the portal of the brand. Brandmaster is one of this online service to help customers managing their digital content through a DAM system driven by metadata, to personalize the content and able to share on a top CMS. Of course you need to do it in simplicity both the best ROI. Cons It is still a young DAM but the future belongs to them :) Review Source Miguel G. Qa tester Telecommunications Used the software for: Less than 6 months ### "Buen software gran soporte " January 31, 2023 3.0 Pros El servicio que ofrecen es brillante, atentos y muy amables Cons Las funciones de almacenaje necesitan ser mejor comprendidas y bastante caro Review Source IM Iain M. Director Environmental Services Used the software for: Less than 6 months ### "5 star review " March 8, 2021 5.0 Pros CMS is the most popular intuitive on the market, making it really easy to keep content up to date for our employees and partners. Pulling in assets from the DAM into the CMS makes it simple for us to attract attention to the assets we need. The marketing shop is a great addition to have all our branded content in one place, editable and orderable at a click of a Button Cons There is nothing I can think of for our use case currently Review Source JJ Joe J. Head of Sales Marketing and Advertising Used the software for: Less than 6 months ### "Awesome brand management platform" March 25, 2021 5.0 Pros Makes managing your brand and all associated assets easy and straightforward Cons Nothing that I can think of - great platform all round. Review Source Similar Products Featured ## Related categories [Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Brand Management](https://www.capterra.com/brand-management-software/)[Creative Management](https://www.capterra.com/creative-management-software/)