--- title: "Attentive Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Attentive Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more." source_url: "https://www.capterra.com/p/179576/Attentive/" page_type: "product" language: "en" --- # Attentive Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 11, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Attentive ## What is Attentive? Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. Learn more about our free 30-day trial. ## What is Attentive used for? [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/) Top alternative Featured Overall rating Based on 110 user reviews Reviews sentiment Positive 98% Neutral 1% Negative 1% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Attentive?[Manage this product listing](https://www.g2.com/products/attentive/claim_requests/new?auto=true) ## Attentive Overview Updated September 2026 AI summary Attentive provides cloud-based SMS marketing and marketing automation for businesses of all sizes, offering features such as 2-way messaging, campaign scheduling, automated responses, and reporting tools. Noted for responsive customer support and useful segmentation, it enables teams to manage customer sign-ups, personalize messages, and track campaign performance, with additional options like AI-powered content and API access. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Attentive 4.8 (110) VS. [4.9 (652)](https://www.capterra.com/p/10015149/Project-Broadcast/reviews/) Starting Price Contact vendor Starting Price $21 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (110) Ease Of Use 4.5 (652) Value For Money 4.4 (102) Value For Money 4.7 (619) Customer Service 4.8 (110) Customer Service 4.8 (591) ## Attentive alternatives [4.8 (270)](https://www.capterra.com/p/155430/SlickText-com/reviews/) Starting price $29.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.5 (273)](https://www.capterra.com/p/145848/Ez-Texting/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [4.8 (695)](https://www.capterra.com/p/158103/Clearstream/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [5.0 (129)](https://www.capterra.com/p/183310/Text-P2P/reviews/) Starting price $21.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/179576/Attentive/alternatives/) ## FAQs about Attentive Overview ### What problems does Attentive solve? Attentive solves slow customer acquisition, weak mobile engagement, and manual SMS campaign setup by giving marketing and ecommerce teams tools for pop-ups, segmentation, automations, A/B testing, and performance tracking. It also reduces compliance and deliverability risk, helping retention marketers, agencies, and lean teams launch revenue-driving SMS programs quickly. Answer based on 82 reviews Overview ### Which roles and teams benefit most from Attentive? Attentive is most used by marketing teams, ecommerce leaders, and business owners who need to drive SMS engagement and conversions. Marketing managers and specialists use it to build campaigns, automate customer messaging, and segment audiences, while executives and operations leaders rely on it to support revenue growth, retention, and promotional coordination. Answer based on 110 reviews Overview ### What company size and industries is Attentive built for? Attentive serves mid-market to enterprise retail and e-commerce brands, but 83% of reviewers come from small businesses. Its strongest industry fit is Apparel & Fashion at 22%, followed closely by Retail at 21% and Consumer Goods at 20%, aligning with brands in apparel, beauty, wellness, home goods, and related categories. Answer based on 110 reviews Features and Usability ### What are the key features of Attentive? Attentive includes core SMS marketing features like mass texting, scheduled messaging, automated responses, and 2-way messaging, plus sign-up forms for collecting emails and phone numbers. Differentiating capabilities include audience segmentation, A/B testing, campaign analytics dashboards, and integrations with platforms like Gorgias and email service providers. Answer based on 54 reviews Integrations ### Which third-party tools and platforms does Attentive integrate with? Attentive integrates with Klaviyo, WooCommerce, and Gorgias in reviewer-confirmed workflows, and supports over 50 integrations overall. Its catalog also includes Adobe Analytics, Adobe Commerce, BigCommerce, Adobe Marketo Engage, and Agentforce Marketing, covering ecommerce, customer service, analytics, and marketing platforms. Answer based on 18 reviews Getting Started and Support ### What training and onboarding options does Attentive offer? Attentive provides webinars, documentation, and videos for teams getting started. Webinars support live, guided learning, documentation offers written reference for setup and feature use, and videos provide visual walkthroughs for reviewing key tasks at a pace that fits the team. Answer based on 4 reviews Getting Started and Support ### What customer support options does Attentive offer, and how do users rate the experience? Attentive offers email/help desk, FAQ/forum, knowledge base, and chat support. Users often describe support as fast, accessible, and helpful, with live chat resolving issues quickly and account teams staying involved during onboarding and ongoing use. A few users mention technical issues, limited customer service tools, or gaps between expectations and delivery. Answer based on 53 reviews Features and Usability ### How good is Attentive for campaign reporting? Attentive gives marketing teams clear campaign performance visibility, but reporting often feels limited for deeper analysis. Many users like the dashboard for quick checks, post-launch analytics, and board reporting, while others want more in-platform reporting, combined cost-and-revenue views, better A/B test detail, and less reliance on exports. Answer based on 30 reviews Features and Usability ### Is Attentive easy to use for SMS marketing? Attentive makes SMS marketing easy to learn and manage for beginners, agencies, and ecommerce teams. Many users describe the interface as intuitive for campaigns, journeys, segmentation, and tracking, with helpful onboarding and support. Some teams still find certain platform areas clunky or need extra setup work outside Shopify integrations. Answer based on 20 reviews ## Who uses Attentive? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 3,882 Marketing Automation reviews Capterra data shows that buyers of SMS Marketing software rank the following features as their top priorities: - **SMS Messaging** (**59%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**55%**) - **Mass Texting** (**55%**) Attentive supports all three features reviewers value most: **SMS Messaging**, **Campaign Scheduling**, and **Mass Texting**. Together, these capabilities help businesses send timely text campaigns, plan outreach in advance, and reach large customer groups efficiently, allowing teams to manage SMS marketing with more consistency and better campaign execution. SMS Messaging 5.0 (6) 100.00% of 6 reviewers that rated this feature as important or highly important Send messages via SMS Campaign Scheduling 5.0 (5) 80.00% of 5 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Mass Texting 4.8 (42) 64.29% of 42 reviewers that rated this feature as important or highly important Send messages to multiple subscribers at the same time Scheduled Messaging 4.8 (41) 63.41% of 41 reviewers that rated this feature as important or highly important Send individual or bulk text messages at predetermined times Message Personalization 4.5 (31) 54.84% of 31 reviewers that rated this feature as important or highly important Personalize text messages using templates and custom fields MMS 4.6 (28) 46.43% of 28 reviewers that rated this feature as important or highly important Sending/receiving messages with multimedia content like images, audio, or video over a cellular network Attentive 62 features ### All Features - 2-Way Messaging: Send and receive text messages to communicate with clients or prospects in real-time - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Analytics: Tools for the systematic analysis of various types of data or statistics - API: Application programming interface that allows for integration with other systems/databases - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Automated Responses: Automatic reply functionality for incoming messages - Autonomous Task Execution: Completes tasks independently without constant human intervention - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Chat/Messaging: Communicate using direct chat or messages within the system - Contact Management: Manage, organize, and store contact information - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Data Import/Export: Import and export data to and from software applications - Drag & Drop Editor: Editing tool that allows users to drag and drop images, icons, widgets, or other components - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For No-Code Development: Build applications without the use of code - Group Messaging: Group messaging lets multiple people carry on a group conversation - Human-in-the-loop (HITL): Agents pause for human input at key steps and hand off tasks when beyond their confidence or authority. - Integration Management: Identify which applications need to exchange data and enable these data connections - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mass Texting: Send messages to multiple subscribers at the same time - Message Personalization: Personalize text messages using templates and custom fields - MMS: Sending/receiving messages with multimedia content like images, audio, or video over a cellular network - Mobile Access: Access software remotely via mobile devices - Mobile Alerts: Notifications via mobile devices - Mobile Coupons: Electronic coupons delivered to a mobile device that can be exchanged for a discount - Mobile Keywords: Unique word that contains letters or numbers that identifies specific campaigns - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Natural Language Processing: Process and analyze human language in text or audio form - One-to-One Messaging: Send personal messages to clients or attendees - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pre-built Templates: Pre-defined templates within a library for common cases such as contracts, websites, emails, and more - Push Notifications: Trigger clickable pop-up messages - Real-time Conversations: Send and receive messages in real-time via an online communication channel - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals - Sales Analytics: Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) - Scalability: Manage a growing amount of work to meet increased demand without compromising performance - Scheduled Messaging: Send individual or bulk text messages at predetermined times - Scheduling: Plan availability and assign specific time slots for tasks and resources - Segmentation: Group leads or contacts based on their specific characteristics - Shortcodes: Short phone numbers that used to opt-in to SMS campaigns - SMS Marketing: Send promotional campaigns or transactional messages via text messages - SMS Messaging: Send messages via SMS - Text-to-Win: Messaging system designed for contests and sweepstakes - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows --- Get Advice We can help you find the software with the features you need. Features 4.5 (110) 4.5 Based on 110 reviews ## Pricing Value for money 4.4 (102) ### Starting price Free trial available [View all Pricing Plans](https://www.capterra.com/p/179576/Attentive/pricing/) Value for money 4.4 (102) 4.4 Based on 102 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ Booker](https://www.capterra.com/p/90708/Booker/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (110) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (110) 4.8 Based on 110 reviews ## User reviews Overall rating 4.8 Based on 110 reviews Filter by rating 5(90) 4(18) 3(1) 2(0) 1(1) Mentioned topic Sorted by most recent Charlotte K. President Business Supplies and Equipment ### "Great all-in-one Software for Email/SMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 5, 2026 Overall, I would highly recommend Attentive as a comprehensive software for email and SMS marketing. I love having both email/SMS under one roof because it gives us more flexibility to segment and identify how our customers prefer to be contacted and increase engagement. Pros Attentive is a best in class SMS software and we expanded into using their email software as well about 8 months ago. They also offer excellent customer support and account management strategy. Their team has always been very supportive of helping us grow. Cons The Attentive team has worked closely with me anytime I have an issue or feature we are seeking. They're constantly deploying new features to stay ahead of the latest technology. So there really isn't anything I dislike about Attentive. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CK Cortney K. Director of People Arts and Crafts ### "attentive review " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 1, 2026 We have had the best experience with attentive! The functionality is truly amazing and and the customer service is the best. Pros Attentive customer service is top notch. They have amazing resources and make creating campaigns so easy. Cons It’s a little bit expensive but honestly so worth the money for the level of support you get from setup and beyond Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MM Mario M. Founder Apparel & Fashion ### "Good fit at start…." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 25, 2026 We’re pausing on it for now. Keeping our options open for other companies as we continue to grow our SMB. Pros I liked the interface that merged data with opportunities for growth. Segmentation was key for us when using the app. Cons It didn’t really give us any different setups aside from postscript, klaviyo, ect. They’re all sms apps but the functionality we were initially sold on it being best in class but the functionality was the same. We didn’t grow our sms channel much with it. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) In market for best fit for sms for e-commerce brand Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/) Reasons for choosing Attentive Customer service and onboarding call was great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SC Stephen C. Co-Owner Consumer Goods ### "A great platform for SMS" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 16, 2026 Happy with all the features they offer, the price point is competitive, and the support is top-notch. Pros It was really easy to learn, and the layout was very intuitive. Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat. We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language. Cons We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reasons for choosing Attentive They had a better price and more features than Klaviyo at the time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HN Heather N. Senior Manager Retail ### "Attentive is truly the best. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 30, 2025 Overall, a great partner for our brand. I’ve been working with them for over 6 years and they are consistently wonderful. Pros They are constantly innovating and always bring the latest technology to the table. They offer great service and always offer opportunities to participate in beta tests. Cons Some of their tools require additional costs that are unfortunately not within our budget. We had to forgo using as a result. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BL Bill L. Principal Owner Staffing and Recruiting ### "It's doing ok, can see improvement needed" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 January 19, 2025 Its ok not too bad but as a startup, I wish there was more integration. Pros I like the fact it can help us automate things in marketing and help us grow by controlling SMS and email going out. It has AI as well which is life changer. Cons its growing fast and got a lot of product to choose from so makes it more complicated Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AB Alec B. Sales Manager Marketing and Advertising ### "Attentive is the best in the market" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 8, 2024 Great overall experience. Got the job done and gave us the tools we needed to be able to make successful business decisions when running marketing campaigns. Pros Easy to use and gave our team all of the data to be able to send SMS marketing messages and successfully segment to the right audience and track KPIs that were important to us. Cons No real downside to Attentive other than it being more expensive compared to some of their competitors. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SF Sarah F. Owner Apparel & Fashion ### "Attentive text messaging service helped my business to an extent " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 September 11, 2024 Overall they were helpful but i had so many technical issues that i ended up not being able to properly use the service to it's fullest potential Pros I enjoyed the automated cart reminders and text alerts and text blasts Cons I didnt like the pricing, and their landing page to sign up for texts was awful It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP Justin P. Director of Ecommerce Apparel & Fashion ### "Value with unique features" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 May 17, 2024 Pros Attentive is a great product with a solid offering. We love the audio message functionality Cons Wish it integrated with more platforms. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RD Rachel D. Owner Retail ### "Attentive is an integral part of our marketing strategy!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 14, 2024 Excellent! It is great for a small business like ours and the scheduling and analytics are extremely helpful. The app itself doesn't require consistent attention outside of that as long as you have your flows set up correctly. Pros I love the ease of use, the extremely quick and efficient customer service, and how often they launch new products. Cons Integration of some of their new features was not possible without hiring a developer on our end. Since we don't have a developer in-house this was an additional cost to us that we didn't forsee. I was not impressed with the email platform in comparison to Klaviyo which we've used for 10+ years. Switched from [Emotive](https://www.capterra.com/p/202425/Emotive/) They were far behind the technology of Attentive at the time. Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/179576/Attentive/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Project Broadcast vs Attentive](https://www.capterra.com/compare/179576-10015149/Attentive-vs-Project-Broadcast)[SlickText vs Attentive](https://www.capterra.com/compare/155430-179576/SlickText-com-vs-Attentive)[EZ Texting vs Attentive](https://www.capterra.com/compare/145848-179576/Ez-Texting-vs-Attentive)[Clearstream vs Attentive](https://www.capterra.com/compare/158103-179576/Clearstream-vs-Attentive) [TextP2P vs Attentive](https://www.capterra.com/compare/179576-183310/Attentive-vs-Text-P2P)[Klaviyo vs Attentive](https://www.capterra.com/compare/156699-179576/Klaviyo-vs-Attentive)[Emotive vs Attentive](https://www.capterra.com/compare/179576-202425/Attentive-vs-Emotive)