--- title: "Attentive Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Attentive the right Marketing Automation solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/179576/Attentive/reviews/" page_type: "reviews" language: "en" --- Attentive 4.8 (110) [View alternatives](https://www.capterra.com/p/179576/Attentive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 4th, 2026 # Reviews of Attentive Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews MO Mihaela O Senior affiliate program managerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time - on their phone.“ October 27, 2023 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook“ September 11, 2024 ZP Zenia P MarketingRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They've done great things for our email sign ups, and while SMS has been slower to grow, we see good returns and that growth is continuous.“ December 14, 2023 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “I didnt like the pricing, and their landing page to sign up for texts was awful“ September 11, 2024 MH Melissa H Merchandising DirectorMusic, 2 - 10 employeesUsed the software for: 6-12 months. “Features that are the most impactful are the ease of setting up a campaign and the reporting feature allowing us to quantify performance.“ September 12, 2022 AB Alec B Sales ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “No real downside to Attentive other than it being more expensive compared to some of their competitors.“ October 8, 2024 RD Rachel D OwnerRetail, Self-employedUsed the software for: 1-2 years. “It is great for a small business like ours and the scheduling and analytics are extremely helpful.“ February 14, 2024 MH Melissa H Merchandising DirectorMusic, 2 - 10 employeesUsed the software for: 6-12 months. “Some journey and campaign editing functions are confusing.“ September 12, 2022 ## Showing most helpful reviews Showing 1-25 of 110 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Charlotte K. President Business Supplies and Equipment Used the software for: 2+ years ### "Great all-in-one Software for Email/SMS" August 5, 2026 5.0 Overall, I would highly recommend Attentive as a comprehensive software for email and SMS marketing. I love having both email/SMS under one roof because it gives us more flexibility to segment and identify how our customers prefer to be contacted and increase engagement. Pros Attentive is a best in class SMS software and we expanded into using their email software as well about 8 months ago. They also offer excellent customer support and account management strategy. Their team has always been very supportive of helping us grow. Cons The Attentive team has worked closely with me anytime I have an issue or feature we are seeking. They're constantly deploying new features to stay ahead of the latest technology. So there really isn't anything I dislike about Attentive. Review Source SC Stephen C. Co-Owner Consumer Goods Used the software for: 2+ years ### "A great platform for SMS" January 16, 2026 5.0 Happy with all the features they offer, the price point is competitive, and the support is top-notch. Pros It was really easy to learn, and the layout was very intuitive. Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat. We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language. Cons We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Attentive They had a better price and more features than Klaviyo at the time. Review Source GW George W. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "SMS Marketing Tool" November 1, 2022 3.0 Pros It was pretty straightforward to design messages and send them out. Cons I felt the tool took tool long to create new campaigns. P Review Source CK Cortney K. Director of People Arts and Crafts Used the software for: 1-2 years ### "attentive review " August 1, 2026 5.0 We have had the best experience with attentive! The functionality is truly amazing and and the customer service is the best. Pros Attentive customer service is top notch. They have amazing resources and make creating campaigns so easy. Cons It’s a little bit expensive but honestly so worth the money for the level of support you get from setup and beyond Review Source RD Rachel D. Owner Retail Used the software for: 1-2 years ### "Attentive is an integral part of our marketing strategy!" February 14, 2024 5.0 Excellent! It is great for a small business like ours and the scheduling and analytics are extremely helpful. The app itself doesn't require consistent attention outside of that as long as you have your flows set up correctly. Pros I love the ease of use, the extremely quick and efficient customer service, and how often they launch new products. Cons Integration of some of their new features was not possible without hiring a developer on our end. Since we don't have a developer in-house this was an additional cost to us that we didn't forsee. I was not impressed with the email platform in comparison to Klaviyo which we've used for 10+ years. Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/) Switched from [Emotive](https://www.capterra.com/p/202425/Emotive/) They were far behind the technology of Attentive at the time. Review Source Timothy H. Manager of Marketing Communications Consumer Goods Used the software for: 1-2 years ### "Easily one of the best SMS services I've used" March 9, 2021 4.0 Excellent team, great support and very proactive. Setup was easy and painless. Pros Ease of use, fantastic list building tools, easy to send campaigns, setup workflows and love the legal coverage to keep us up to date on any legislative or legal changes. Cons The tools available for customer service are somewhat lacking. I know this is something that's being addressed in their product roadmap, but in the mean time we do need to use an external service for CS/CX. Alternatives considered [Medallia Concierge](https://www.capterra.com/p/161921/Zingle/)[LivePerson](https://www.capterra.com/p/225424/Conversational-Cloud/) Reason for choosing Attentive For marketing, Attentive just has a much better feature set for list building. As we're just entering the SMS space, this is one of the main hurdles for us to deal with. Hopefully, as our SMS list grows and expands, we'll be able to consolidate our tools over to Attentive so our CS/CX team can work out of the same system. Review Source MM Meghan M. Director of Marketing Consumer Goods Used the software for: 6-12 months ### "Your biggest asset: The People" July 30, 2021 5.0 Amazing. Pros The people. Our rep \[SENSITIVE CONTENT\] is amazing. Her attention to detail; willing to jump in and help along with guidance on overall best practices and strategy is tremendous. She is a valued asset and quickly became a critical extension of the Simon Pearce team. \[SENSITIVE CONTENT\] was a wonderful sales representative and amazing to work with. Answered all of our questions and made our onboarding seamless. Cons The only thing I wish is that it had a two way integration with our ESP Bluecore. Currently only 1 way and we have to do custom dev for 2 way. I want to keep attentive the people have made it but I will have to think hard about having an ESP that does not talk to our SMS. I want to keep both separate as we LOVE Attentive that much; however, not having this does give me pause for next year and I will have to think long and hard before signing another contract with Attentive. Reason for choosing Attentive Bronto was sub par in their email game. Of course they were going to be sub par for SMS However, they were considered due to the 2 way integration of information. Ability to create and launch campaigns in 1 place. Review Source Eszter D. Marketing manager Automotive Used the software for: Less than 6 months ### "Great SMS marketing tool, offering a lot of integations" September 28, 2021 5.0 Attentive offered the best free trial when we reviews our sms marketing options. They offer great hands-on onboarding, their implementation is very helpful. They actually create the pop up forms and walked us through the entire process. The user interface is very easy to use on desktop. Pros We have been using Gorgias to centralize all our social media, customer service and email communications and the fact that Attentive offers a full integrations with Gorgias was the deciding factor for us when we reviews SMS marketing options. Cons The user interface in the mobile version could be improved. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Attentive Attentive offers a full integration with Gorgias Review Source VR Verified Reviewer director, copywriting Consumer Goods Used the software for: 6-12 months ### "Love Attentive!" March 4, 2021 4.0 Pros It's so easy to split test messages, unlike our previous provider. They also have a weekly call with us where we discuss best practices, improvements we can make, or integrations we may want to use. They care a lot about our success and keeping us as customers. Cons Currently, a lot of their features are available for shopify, but not our current shopping cart (salesforce). There's a salesforce email integration, but not a cart integration yet — hopefully this is on the horizon so we can unlock more features. Alternatives considered [Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/)[Maropost](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Attentive Better pricing, better walkthroughs of the product, they're able to answer any questions we have about the product, their free trial, and their continued interest and investment in our program. Review Source VR Verified Reviewer Director of Marketing and Design Retail Used the software for: Less than 6 months ### "Amazing Product " March 4, 2021 5.0 I really love this product but as a one person marketing operation for a whole company I am struggling to use this product everyday after holiday season. Pros I love the format for sending text messages with the Link shortening and the layout they provide that looks like an actual message helps me visualize Cons Setting up the campaigns when I was getting started was a bit confusing for the sign up marketing box on the website. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing Attentive We want to upgrade our website from squarespace, and getting attentive and realizing how much more they could connect with this program and maximize our potential has pushed us into this new development. Review Source BL Bill L. Principal Owner Staffing and Recruiting Used the software for: Less than 6 months ### "It's doing ok, can see improvement needed" January 19, 2025 5.0 Its ok not too bad but as a startup, I wish there was more integration. Pros I like the fact it can help us automate things in marketing and help us grow by controlling SMS and email going out. It has AI as well which is life changer. Cons its growing fast and got a lot of product to choose from so makes it more complicated Review Source RS Rebecca S. Digital Marketing Specialist Consumer Goods Used the software for: 6-12 months ### "Great SMS Marketing Option" September 6, 2022 5.0 Overall, the experience has been awesome. Incredible ROI, competent team, and they're always trying to get us a great deal along the way. Pros The set up was super easy, Attentive's White Glove service was amazing. We were ready to go within just a few days of starting their free trial. The ROI is excellent and was immediately apparent for us. They meet with us regularly to help us optimize our campaigns and always provide excellent advice. Cons I feel like there could be more room for in-text customizations - other than just inserting customer name or product name. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Retention Science (ReSci)](https://www.capterra.com/p/168933/Retention-Science/) Review Source NC Nick C. Digital Marketing Manager Consumer Electronics Used the software for: 1-2 years ### "An overall incredible SMS service" July 30, 2021 5.0 Overall I have love using Attentive! From support to the growth of this new market channel. Pros Loved the mass sending, automated responses, as well the customer support we get bi-weekly from a manager who knows SMS, the service. Cons I think reporting could be better, as well a better way to have one one one conversations with customers. Being able to reach out to them without them having to contact us. Review Source CM Chris M. Digital Marketing & E-Commerce Manager Consumer Electronics Used the software for: 2+ years ### "Extremely Happy with My Decision to Go with Attentive" September 1, 2022 5.0 We've found that response on SMS are much higher than it is on email. Our open and click rates significantly better. With this we implemented an abandoned cart campaign for SMS in addition to our existing email campaign. SMS has proven to be one of our most viable channels. Pros The personal care that they show is what makes Attentive stand out to me. Since Day 1 I've had a dedicated account manager that not only got me started, but also makes sure I am keeping up with enhancements added to the platform and offers suggestions on future campaigns. Cons There's not much to dislike. If there was one thing I'd like to see would be the ability to manage my own database of subscribers rather than having to go to their white-glove team to remove subscribers. When we get requests from customers related to CCPA it would be nice to have manual control over our contacts. Review Source KL Katie L. Associate Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Would Recommend! " July 22, 2021 4.0 Pros Attentive is very easy to get setup on whether you are switching over from another SMS platform or are new to SMS. The Attentive team is there to support you every step of the way. The website pop ups and other features are very effective at growing an SMS list, and the platform is very user-friendly. Cons Lots of room for improvement on the reporting and analytics side, though I know this is something that they are working on, so will be excited to see it roll out. Switched from [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Lack of deliverability Review Source BW Briana W. Digital Marketing Specialist Cosmetics Used the software for: 1-2 years ### "Easy to Use & Constantly Adding Features" July 22, 2021 5.0 Pros Attentive's platform is very straightforward and easy to use. But, if I did have any questions, my rep was always quick to respond and assist. Cons Certain features are in very new stages and aren't as flushed out as we'd like them to ideally be, but Attentive is currently working on improving those features to make them better down the line Review Source KM Katie M. CMO Defense & Space Used the software for: 2+ years ### "Easy to Implement!" August 30, 2022 5.0 Postive! Pros I love Attentive! They are 100% accountable and deliver on everything they promise. The white glove service and the platform design make it EASY to use. Cons We reeeeallly need transactional emails. Review Source SV Sarah V. e-commerce manager Consumer Services Used the software for: 6-12 months ### "Love Attentive - Great ROI and Great Support!" July 22, 2021 5.0 Very positive! I have a great CSM who brings good ideas and helps with any questions we have. Overall we've had a great ROI, and are excited to keep expanding our strategy. Pros I am able to do most of what I want to through SMS. Campaigns and journeys are super easy to set up, and the support is fantastic! Cons I would say the reporting is a bit lacking. There are no reports I can pull myself that have both the cost and the revenue associated with a campaign, which is what I would want to look at on a regular basis. Reason for choosing Attentive Focus on Shopify, seemed to be strategic leaders in the space, strong support Review Source AS Amber S. Marketing Coordinator Retail Used the software for: 1-2 years ### "Great way to increase user engagement" September 6, 2022 5.0 Pros Attentive has been useful in helping us to more easily and quickly collect user emails and phone numbers to allow for better engagement. Their white glove services are helpful in design and problem solving. Cons We've noticed that the conversion rate and ecommerce values are reported higher on Attentive than our Google Analytics, but we've created our own reporting dashboards to get a better idea of value. Review Source AD Abbe D. Email, Affiliate & Social Marketing Manager Retail Used the software for: 1-2 years ### "Best account support and the product keeps getting better and better" March 4, 2021 5.0 Pros The Attentive team listens to their customers and is constantly improving the product. Changes are rolled out regularly (no waiting for a huge upgrade drop) and can instantly be applied to make my work easier and improve our customer experience. Attentive also hosts regular events to demo how other brands are using the platform - offering great ideas, demo'ing new features and making all of it accessible. The White Glove team is always at the ready to assist and answer questions, so we're never waiting to roll out our next new idea. Cons Honestly, any areas of challenge are being addressed with each update. We prefer self-service - and that functionality being built into more and more parts of the platform, so we can update our campaigns easily - whenever our schedule allows. Review Source JS Justin S. SVP Operations Apparel & Fashion Used the software for: 2+ years ### "The Best SMS E-commerce Platform " March 9, 2021 4.0 Pros Attentive has been instrumental in opening up a new sales channel and way to communicate with our customers. The support and platform are excellent. Cons I wish that Attentive had a better mobile website or mobile app. Review Source PB Paige B. Digital Marketing Manager Consumer Goods Used the software for: 6-12 months ### "Huge results " March 4, 2021 5.0 Awesome! Would recommend to all considering using! Pros We have seen incredible results using Attentive, even within the first month of using. From the increased consumer data we've been able to gather to grow our email list size, as well as SMS capture which has become a very successful new revenue driving channel for us. Cons Increasing user friendliness of consumer dashboard and reports. Allowing the dashboard to proactively share reports rather than having to manually download. Review Source LM Lauren M. Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Great Support and Training" March 17, 2021 5.0 Creating a new revenue channel for our business! I also have loved the training and professional development opportunities offered by Attentive to allow us to learn and gain the most from the product that we can. Pros Easy to use! Setting up a text message campaign only takes a few minutes and we've seen great results with text messaging quickly becoming a major revenue driver for our business. Cons Nothing I can think of. Integration was simple and easy to use. My only complaint is that I wish we could better manipulate and/or edit the way product titles come into the application. Ours pulls in with a default XS size variant and there hasn't been a solution to this issue yet. Review Source QR Quinn R. Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "Overall great for marketing " September 6, 2022 4.0 Pros Hugh send through and great customer service. Cons back end wish time slot selection was different Review Source JC Jonny C. Group Director, Business Intelligence Marketing and Advertising Used the software for: 2+ years ### "New Revenue Stream" March 10, 2021 5.0 Attentive is a highly engaged partner that goes to great lengths in order to ensure the success of its clients. The client strategy team provides impeccable support and encourages feedback so that the product team can develop new features and enhancements. Pros Attentive's SMS platform allowed us to create new revenue streams for our clients without cannibalizing existing channels. Cons Nothing. The channel is incredibly easy to set up and use. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.