--- title: "Attentive Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Attentive the right Marketing Automation solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/179576/Attentive/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Attentive 4.8 (110) [View alternatives](https://www.capterra.com/p/179576/Attentive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Attentive Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews MO Mihaela O Senior affiliate program managerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time - on their phone.“ October 27, 2023 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook“ September 11, 2024 ZP Zenia P MarketingRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They've done great things for our email sign ups, and while SMS has been slower to grow, we see good returns and that growth is continuous.“ December 14, 2023 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “I didnt like the pricing, and their landing page to sign up for texts was awful“ September 11, 2024 RD Rachel D OwnerRetail, Self-employedUsed the software for: 1-2 years. “It is great for a small business like ours and the scheduling and analytics are extremely helpful.“ February 14, 2024 AB Alec B Sales ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “No real downside to Attentive other than it being more expensive compared to some of their competitors.“ October 8, 2024 RD Rachel D OwnerRetail, Self-employedUsed the software for: 1-2 years. “I love the ease of use, the extremely quick and efficient customer service, and how often they launch new products.“ February 14, 2024 MH Melissa H Merchandising DirectorMusic, 2 - 10 employeesUsed the software for: 6-12 months. “Some journey and campaign editing functions are confusing.“ September 12, 2022 ## Showing most helpful reviews Showing 1-25 of 110 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Charlotte K. President Business Supplies and Equipment Used the software for: 2+ years ### "Great all-in-one Software for Email/SMS" August 5, 2026 5.0 Overall, I would highly recommend Attentive as a comprehensive software for email and SMS marketing. I love having both email/SMS under one roof because it gives us more flexibility to segment and identify how our customers prefer to be contacted and increase engagement. Pros Attentive is a best in class SMS software and we expanded into using their email software as well about 8 months ago. They also offer excellent customer support and account management strategy. Their team has always been very supportive of helping us grow. Cons The Attentive team has worked closely with me anytime I have an issue or feature we are seeking. They're constantly deploying new features to stay ahead of the latest technology. So there really isn't anything I dislike about Attentive. Review Source SC Stephen C. Co-Owner Consumer Goods Used the software for: 2+ years ### "A great platform for SMS" January 16, 2026 5.0 Happy with all the features they offer, the price point is competitive, and the support is top-notch. Pros It was really easy to learn, and the layout was very intuitive. Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat. We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language. Cons We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Attentive They had a better price and more features than Klaviyo at the time. Review Source GW George W. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "SMS Marketing Tool" November 1, 2022 3.0 Pros It was pretty straightforward to design messages and send them out. Cons I felt the tool took tool long to create new campaigns. P Review Source RD Rachel D. Owner Retail Used the software for: 1-2 years ### "Attentive is an integral part of our marketing strategy!" February 14, 2024 5.0 Excellent! It is great for a small business like ours and the scheduling and analytics are extremely helpful. The app itself doesn't require consistent attention outside of that as long as you have your flows set up correctly. Pros I love the ease of use, the extremely quick and efficient customer service, and how often they launch new products. Cons Integration of some of their new features was not possible without hiring a developer on our end. Since we don't have a developer in-house this was an additional cost to us that we didn't forsee. I was not impressed with the email platform in comparison to Klaviyo which we've used for 10+ years. Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/) Switched from [Emotive](https://www.capterra.com/p/202425/Emotive/) They were far behind the technology of Attentive at the time. Review Source Timothy H. Manager of Marketing Communications Consumer Goods Used the software for: 1-2 years ### "Easily one of the best SMS services I've used" March 9, 2021 4.0 Excellent team, great support and very proactive. Setup was easy and painless. Pros Ease of use, fantastic list building tools, easy to send campaigns, setup workflows and love the legal coverage to keep us up to date on any legislative or legal changes. Cons The tools available for customer service are somewhat lacking. I know this is something that's being addressed in their product roadmap, but in the mean time we do need to use an external service for CS/CX. Alternatives considered [Medallia Concierge](https://www.capterra.com/p/161921/Zingle/)[LivePerson](https://www.capterra.com/p/225424/Conversational-Cloud/) Reason for choosing Attentive For marketing, Attentive just has a much better feature set for list building. As we're just entering the SMS space, this is one of the main hurdles for us to deal with. Hopefully, as our SMS list grows and expands, we'll be able to consolidate our tools over to Attentive so our CS/CX team can work out of the same system. Review Source MM Meghan M. Director of Marketing Consumer Goods Used the software for: 6-12 months ### "Your biggest asset: The People" July 30, 2021 5.0 Amazing. Pros The people. Our rep \[SENSITIVE CONTENT\] is amazing. Her attention to detail; willing to jump in and help along with guidance on overall best practices and strategy is tremendous. She is a valued asset and quickly became a critical extension of the Simon Pearce team. \[SENSITIVE CONTENT\] was a wonderful sales representative and amazing to work with. Answered all of our questions and made our onboarding seamless. Cons The only thing I wish is that it had a two way integration with our ESP Bluecore. Currently only 1 way and we have to do custom dev for 2 way. I want to keep attentive the people have made it but I will have to think hard about having an ESP that does not talk to our SMS. I want to keep both separate as we LOVE Attentive that much; however, not having this does give me pause for next year and I will have to think long and hard before signing another contract with Attentive. Reason for choosing Attentive Bronto was sub par in their email game. Of course they were going to be sub par for SMS However, they were considered due to the 2 way integration of information. Ability to create and launch campaigns in 1 place. Review Source DB Danielle B. Digital Marketing Manager Retail Used the software for: 2+ years ### "Leader in SMS" June 23, 2021 5.0 Pros Easy to use. It has an extremely intuitive interface as well as an accessible customer service team. They are always beta-testing new features and have tons of educational opportunities to hear about the new features and connect with their team. Cons There were a few things I thought their tool was lacking initially but their innovation team is constantly cranking out new functionality and connecting with clients for feedback. I have seen several of these new developments launch already and others are in testing phases to launch soon. Switched from [Vibes](https://www.capterra.com/p/174605/Vibes/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Attentive has established themselves as a thought leader in this space. They continue to invest in expanding their platform Review Source Eszter D. Marketing manager Automotive Used the software for: Less than 6 months ### "Great SMS marketing tool, offering a lot of integations" September 28, 2021 5.0 Attentive offered the best free trial when we reviews our sms marketing options. They offer great hands-on onboarding, their implementation is very helpful. They actually create the pop up forms and walked us through the entire process. The user interface is very easy to use on desktop. Pros We have been using Gorgias to centralize all our social media, customer service and email communications and the fact that Attentive offers a full integrations with Gorgias was the deciding factor for us when we reviews SMS marketing options. Cons The user interface in the mobile version could be improved. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Attentive Attentive offers a full integration with Gorgias Review Source VR Verified Reviewer director, copywriting Consumer Goods Used the software for: 6-12 months ### "Love Attentive!" March 4, 2021 4.0 Pros It's so easy to split test messages, unlike our previous provider. They also have a weekly call with us where we discuss best practices, improvements we can make, or integrations we may want to use. They care a lot about our success and keeping us as customers. Cons Currently, a lot of their features are available for shopify, but not our current shopping cart (salesforce). There's a salesforce email integration, but not a cart integration yet — hopefully this is on the horizon so we can unlock more features. Alternatives considered [Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/)[Maropost](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Attentive Better pricing, better walkthroughs of the product, they're able to answer any questions we have about the product, their free trial, and their continued interest and investment in our program. Review Source VR Verified Reviewer Director of Marketing and Design Retail Used the software for: Less than 6 months ### "Amazing Product " March 4, 2021 5.0 I really love this product but as a one person marketing operation for a whole company I am struggling to use this product everyday after holiday season. Pros I love the format for sending text messages with the Link shortening and the layout they provide that looks like an actual message helps me visualize Cons Setting up the campaigns when I was getting started was a bit confusing for the sign up marketing box on the website. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing Attentive We want to upgrade our website from squarespace, and getting attentive and realizing how much more they could connect with this program and maximize our potential has pushed us into this new development. Review Source BL Bill L. Principal Owner Staffing and Recruiting Used the software for: Less than 6 months ### "It's doing ok, can see improvement needed" January 19, 2025 5.0 Its ok not too bad but as a startup, I wish there was more integration. Pros I like the fact it can help us automate things in marketing and help us grow by controlling SMS and email going out. It has AI as well which is life changer. Cons its growing fast and got a lot of product to choose from so makes it more complicated Review Source JP Jchon P. Director of IT Apparel & Fashion Used the software for: 6-12 months ### "The support and education can't be beat!" July 22, 2021 5.0 It was a long(-ish) process in deciding to move from our previous SMS provider to Attentive. We didn't take the matter lightly, as SMS is one of our highest-converting platforms for our business. We made the decision to move to Attentive and haven't looked back! Pros SMS companies are everywhere these days. Attentive stands out with their customer service and the efforts they put behind educating their customers and putting on virtual events to help us achieve our goals. Cons Analytics and reporting are lacking for sure. You would expect that an online company in 2021 would much more in this area without having to export data or run individual reports. Reason for choosing Attentive Cost, support and education. Switched from [Postscript](https://www.capterra.com/p/199013/Postscript/) Cost. Review Source MO Mihaela O. Senior affiliate program manager Marketing and Advertising Used the software for: Less than 6 months ### "Great way to reach and engage prospective audiences" October 27, 2023 5.0 Excellent support, easy setup, great features Pros I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time - on their phone. Cons I wish they offered a performance-based alternative, where users pay per click or sale. Alternatives considered [SMSEdge](https://www.capterra.com/p/176186/SMSEdge/) Reason for choosing Attentive Better offer and some client awareness Review Source KP Katie P. Executive Director Retail Used the software for: 2+ years ### "Attentive is a great SMS provider." September 26, 2022 4.0 Overall, Attentive has been a strong partner for our brand and we are consistently happy with the level of support we receive. Pros The ease of use and functionality for our growing company and marketing team is key. Attentive is a great partner when it comes to impactful initiatives that help us grow our lists. What is most beneficial is that we have a partner in Attentive and not just a software. Cons The only con we have encountered is not always having the capabilities to integrate new services due to web integrations. It would be ideal if these were out of the box integrations but result in significant development on our side. Review Source PW Patrick W. E-Commerce Director Retail Used the software for: 2+ years ### "RUFSKIN and Attentive Mobile" August 29, 2022 4.0 Great experience overall, checks all the boxes. Excited to see updated analytics. Pros Ease of use, visually pleasing, quick load times. Cons The analytic dashboard could have more features. Reason for choosing Attentive Easy integration with Shopify Review Source AB Alec B. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Attentive is the best in the market" October 8, 2024 4.0 Great overall experience. Got the job done and gave us the tools we needed to be able to make successful business decisions when running marketing campaigns. Pros Easy to use and gave our team all of the data to be able to send SMS marketing messages and successfully segment to the right audience and track KPIs that were important to us. Cons No real downside to Attentive other than it being more expensive compared to some of their competitors. Review Source KM Katie M. CMO Defense & Space Used the software for: 2+ years ### "Easy to Implement!" August 30, 2022 5.0 Postive! Pros I love Attentive! They are 100% accountable and deliver on everything they promise. The white glove service and the platform design make it EASY to use. Cons We reeeeallly need transactional emails. Review Source SV Sarah V. e-commerce manager Consumer Services Used the software for: 6-12 months ### "Love Attentive - Great ROI and Great Support!" July 22, 2021 5.0 Very positive! I have a great CSM who brings good ideas and helps with any questions we have. Overall we've had a great ROI, and are excited to keep expanding our strategy. Pros I am able to do most of what I want to through SMS. Campaigns and journeys are super easy to set up, and the support is fantastic! Cons I would say the reporting is a bit lacking. There are no reports I can pull myself that have both the cost and the revenue associated with a campaign, which is what I would want to look at on a regular basis. Reason for choosing Attentive Focus on Shopify, seemed to be strategic leaders in the space, strong support Review Source AS Amber S. Marketing Coordinator Retail Used the software for: 1-2 years ### "Great way to increase user engagement" September 6, 2022 5.0 Pros Attentive has been useful in helping us to more easily and quickly collect user emails and phone numbers to allow for better engagement. Their white glove services are helpful in design and problem solving. Cons We've noticed that the conversion rate and ecommerce values are reported higher on Attentive than our Google Analytics, but we've created our own reporting dashboards to get a better idea of value. Review Source AD Abbe D. Email, Affiliate & Social Marketing Manager Retail Used the software for: 1-2 years ### "Best account support and the product keeps getting better and better" March 4, 2021 5.0 Pros The Attentive team listens to their customers and is constantly improving the product. Changes are rolled out regularly (no waiting for a huge upgrade drop) and can instantly be applied to make my work easier and improve our customer experience. Attentive also hosts regular events to demo how other brands are using the platform - offering great ideas, demo'ing new features and making all of it accessible. The White Glove team is always at the ready to assist and answer questions, so we're never waiting to roll out our next new idea. Cons Honestly, any areas of challenge are being addressed with each update. We prefer self-service - and that functionality being built into more and more parts of the platform, so we can update our campaigns easily - whenever our schedule allows. Review Source JS Justin S. SVP Operations Apparel & Fashion Used the software for: 2+ years ### "The Best SMS E-commerce Platform " March 9, 2021 4.0 Pros Attentive has been instrumental in opening up a new sales channel and way to communicate with our customers. The support and platform are excellent. Cons I wish that Attentive had a better mobile website or mobile app. Review Source PB Paige B. Digital Marketing Manager Consumer Goods Used the software for: 6-12 months ### "Huge results " March 4, 2021 5.0 Awesome! Would recommend to all considering using! Pros We have seen incredible results using Attentive, even within the first month of using. From the increased consumer data we've been able to gather to grow our email list size, as well as SMS capture which has become a very successful new revenue driving channel for us. Cons Increasing user friendliness of consumer dashboard and reports. Allowing the dashboard to proactively share reports rather than having to manually download. Review Source LM Lauren M. Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Great Support and Training" March 17, 2021 5.0 Creating a new revenue channel for our business! I also have loved the training and professional development opportunities offered by Attentive to allow us to learn and gain the most from the product that we can. Pros Easy to use! Setting up a text message campaign only takes a few minutes and we've seen great results with text messaging quickly becoming a major revenue driver for our business. Cons Nothing I can think of. Integration was simple and easy to use. My only complaint is that I wish we could better manipulate and/or edit the way product titles come into the application. Ours pulls in with a default XS size variant and there hasn't been a solution to this issue yet. Review Source QR Quinn R. Marketing Manager Apparel & Fashion Used the software for: 6-12 months ### "Overall great for marketing " September 6, 2022 4.0 Pros Hugh send through and great customer service. Cons back end wish time slot selection was different Review Source JC Jonny C. Group Director, Business Intelligence Marketing and Advertising Used the software for: 2+ years ### "New Revenue Stream" March 10, 2021 5.0 Attentive is a highly engaged partner that goes to great lengths in order to ensure the success of its clients. The client strategy team provides impeccable support and encourages feedback so that the product team can develop new features and enhancements. Pros Attentive's SMS platform allowed us to create new revenue streams for our clients without cannibalizing existing channels. Cons Nothing. The channel is incredibly easy to set up and use. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.