--- title: "Attentive Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Attentive the right Marketing Automation solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/179576/Attentive/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Attentive 4.8 (111) [View alternatives](https://www.capterra.com/p/179576/Attentive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Attentive Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews Charlotte K PresidentBusiness Supplies and Equipment, 51 - 200 employeesUsed the software for: More than 2 years. “They also offer excellent customer support and account management strategy.“ August 5, 2026 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook“ September 11, 2024 CK Cortney K Director of PeopleArts and Crafts, 51 - 200 employeesUsed the software for: 1-2 years. “Attentive customer service is top notch.“ August 1, 2026 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “I didnt like the pricing, and their landing page to sign up for texts was awful“ September 11, 2024 Charlotte K PresidentBusiness Supplies and Equipment, 51 - 200 employeesUsed the software for: More than 2 years. “Their team has always been very supportive of helping us grow.“ August 5, 2026 AB Alec B Sales ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “No real downside to Attentive other than it being more expensive compared to some of their competitors.“ October 8, 2024 ZP Zenia P MarketingRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They've done great things for our email sign ups, and while SMS has been slower to grow, we see good returns and that growth is continuous.“ December 14, 2023 MH Melissa H Merchandising DirectorMusic, 2 - 10 employeesUsed the software for: 6-12 months. “Some journey and campaign editing functions are confusing.“ September 12, 2022 ## Showing most helpful reviews Showing 1-25 of 111 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Julia W. Marketing Specialist Used the software for: 1-3 years ### "Clear Segment Performance and Helpful Built-In AI for Subject and Preview Lines" November 4, 2026 5.0 We use Attentive's sign up units and email body creation capabilities, it benefits me by letting me easily see how my customers are responding to my emails and text messages. We use the service for our loyalty program. Pros Easily being able to see segment performance, easily able to create templates for emails and sms messages, great Whiteglove team that is quick to respond to me. Cons Unable to use AI segmentation without add ons. I would really enjoy using this and I feel as though other CRMs may eventually do this for free. I love the fact I can refine subject and preview lines with the built-in AI help, but I would love to have it to send emails at the best times for my customers - but I believe this is an add-on and will cost us as well. Review Source Charlotte K. President Used the software for: 3-5 years ### "Great all-in-one Software for Email/SMS" August 6, 2026 5.0 Overall, I would highly recommend Attentive as a comprehensive software for email and SMS marketing. I love having both email/SMS under one roof because it gives us more flexibility to segment and identify how our customers prefer to be contacted and increase engagement. Pros Attentive is a best in class SMS software and we expanded into using their email software as well about 8 months ago. They also offer excellent customer support and account management strategy. Their team has always been very supportive of helping us grow. Cons The Attentive team has worked closely with me anytime I have an issue or feature we are seeking. They're constantly deploying new features to stay ahead of the latest technology. So there really isn't anything I dislike about Attentive. Review Source Cortney K. Director of People Used the software for: 1-3 years ### "attentive review " August 3, 2026 5.0 We have had the best experience with attentive! The functionality is truly amazing and and the customer service is the best. Pros Attentive customer service is top notch. They have amazing resources and make creating campaigns so easy. Cons It’s a little bit expensive but honestly so worth the money for the level of support you get from setup and beyond Review Source NCMPRBL B. Founder Used the software for: Less than 1 year ### "Good fit at start…." July 31, 2026 4.0 We’re pausing on it for now. Keeping our options open for other companies as we continue to grow our SMB. Pros I liked the interface that merged data with opportunities for growth. Segmentation was key for us when using the app. Cons It didn’t really give us any different setups aside from postscript, klaviyo, ect. They’re all sms apps but the functionality we were initially sold on it being best in class but the functionality was the same. We didn’t grow our sms channel much with it. Review Source Stephen C. Co-Owner Used the software for: 3-5 years ### "A great platform for SMS" January 19, 2026 5.0 Happy with all the features they offer, the price point is competitive, and the support is top-notch. Pros It was really easy to learn, and the layout was very intuitive. Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat. We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language. Cons We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty. Review Source Heather N. Senior Manager Used the software for: 3-5 years ### "Attentive is truly the best. " December 9, 2025 5.0 Overall, a great partner for our brand. I’ve been working with them for over 6 years and they are consistently wonderful. Pros They are constantly innovating and always bring the latest technology to the table. They offer great service and always offer opportunities to participate in beta tests. Cons Some of their tools require additional costs that are unfortunately not within our budget. We had to forgo using as a result. Review Source R Reviewer Marketing Director Used the software for: 1-3 years ### "SMS Marketing Tool" November 9, 2022 3.0 Pros It was pretty straightforward to design messages and send them out. Cons I felt the tool took tool long to create new campaigns. P Review Source R Reviewer Owner Used the software for: 1-3 years ### "Attentive is an integral part of our marketing strategy!" February 16, 2024 5.0 Excellent! It is great for a small business like ours and the scheduling and analytics are extremely helpful. The app itself doesn't require consistent attention outside of that as long as you have your flows set up correctly. Pros I love the ease of use, the extremely quick and efficient customer service, and how often they launch new products. Cons Integration of some of their new features was not possible without hiring a developer on our end. Since we don't have a developer in-house this was an additional cost to us that we didn't forsee. I was not impressed with the email platform in comparison to Klaviyo which we've used for 10+ years. Review Source Timothy H. Manager of Marketing Communications Used the software for: 1-3 years ### "Easily one of the best SMS services I've used" March 11, 2021 4.0 Excellent team, great support and very proactive. Setup was easy and painless. Pros Ease of use, fantastic list building tools, easy to send campaigns, setup workflows and love the legal coverage to keep us up to date on any legislative or legal changes. Cons The tools available for customer service are somewhat lacking. I know this is something that's being addressed in their product roadmap, but in the mean time we do need to use an external service for CS/CX. Review Source R Reviewer Director of Marketing Used the software for: Less than 1 year ### "Your biggest asset: The People" August 2, 2021 5.0 Amazing. Pros The people. Our rep \[SENSITIVE CONTENT\] is amazing. Her attention to detail; willing to jump in and help along with guidance on overall best practices and strategy is tremendous. She is a valued asset and quickly became a critical extension of the Simon Pearce team. \[SENSITIVE CONTENT\] was a wonderful sales representative and amazing to work with. Answered all of our questions and made our onboarding seamless. Cons The only thing I wish is that it had a two way integration with our ESP Bluecore. Currently only 1 way and we have to do custom dev for 2 way. I want to keep attentive the people have made it but I will have to think hard about having an ESP that does not talk to our SMS. I want to keep both separate as we LOVE Attentive that much; however, not having this does give me pause for next year and I will have to think long and hard before signing another contract with Attentive. Review Source Eszter D. Marketing manager Used the software for: Less than 1 year ### "Great SMS marketing tool, offering a lot of integations" September 29, 2021 5.0 Attentive offered the best free trial when we reviews our sms marketing options. They offer great hands-on onboarding, their implementation is very helpful. They actually create the pop up forms and walked us through the entire process. The user interface is very easy to use on desktop. Pros We have been using Gorgias to centralize all our social media, customer service and email communications and the fact that Attentive offers a full integrations with Gorgias was the deciding factor for us when we reviews SMS marketing options. Cons The user interface in the mobile version could be improved. Review Source VR Verified Reviewer director, copywriting Used the software for: Less than 1 year ### "Love Attentive!" March 8, 2021 4.0 Pros It's so easy to split test messages, unlike our previous provider. They also have a weekly call with us where we discuss best practices, improvements we can make, or integrations we may want to use. They care a lot about our success and keeping us as customers. Cons Currently, a lot of their features are available for shopify, but not our current shopping cart (salesforce). There's a salesforce email integration, but not a cart integration yet — hopefully this is on the horizon so we can unlock more features. Review Source VR Verified Reviewer Director of Marketing and Design Used the software for: Less than 1 year ### "Amazing Product " March 5, 2021 5.0 I really love this product but as a one person marketing operation for a whole company I am struggling to use this product everyday after holiday season. Pros I love the format for sending text messages with the Link shortening and the layout they provide that looks like an actual message helps me visualize Cons Setting up the campaigns when I was getting started was a bit confusing for the sign up marketing box on the website. Review Source Bill L. Principal Owner Used the software for: Less than 1 year ### "It's doing ok, can see improvement needed" January 20, 2025 5.0 Its ok not too bad but as a startup, I wish there was more integration. Pros I like the fact it can help us automate things in marketing and help us grow by controlling SMS and email going out. It has AI as well which is life changer. Cons its growing fast and got a lot of product to choose from so makes it more complicated Review Source Jchon P. Director of IT Used the software for: Less than 1 year ### "The support and education can't be beat!" July 23, 2021 5.0 It was a long(-ish) process in deciding to move from our previous SMS provider to Attentive. We didn't take the matter lightly, as SMS is one of our highest-converting platforms for our business. We made the decision to move to Attentive and haven't looked back! Pros SMS companies are everywhere these days. Attentive stands out with their customer service and the efforts they put behind educating their customers and putting on virtual events to help us achieve our goals. Cons Analytics and reporting are lacking for sure. You would expect that an online company in 2021 would much more in this area without having to export data or run individual reports. Review Source Mihaela O. Senior affiliate program manager Used the software for: Less than 1 year ### "Great way to reach and engage prospective audiences" November 1, 2023 5.0 Excellent support, easy setup, great features Pros I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time - on their phone. Cons I wish they offered a performance-based alternative, where users pay per click or sale. Review Source KP Katie P. Executive Director Used the software for: 3-5 years ### "Attentive is a great SMS provider." September 27, 2022 4.0 Overall, Attentive has been a strong partner for our brand and we are consistently happy with the level of support we receive. Pros The ease of use and functionality for our growing company and marketing team is key. Attentive is a great partner when it comes to impactful initiatives that help us grow our lists. What is most beneficial is that we have a partner in Attentive and not just a software. Cons The only con we have encountered is not always having the capabilities to integrate new services due to web integrations. It would be ideal if these were out of the box integrations but result in significant development on our side. Review Source Patrick W. E-Commerce Director Used the software for: 3-5 years ### "RUFSKIN and Attentive Mobile" September 5, 2022 4.0 Great experience overall, checks all the boxes. Excited to see updated analytics. Pros Ease of use, visually pleasing, quick load times. Cons The analytic dashboard could have more features. Review Source Alec B. Sales Manager Used the software for: 1-3 years ### "Attentive is the best in the market" October 9, 2024 4.0 Great overall experience. Got the job done and gave us the tools we needed to be able to make successful business decisions when running marketing campaigns. Pros Easy to use and gave our team all of the data to be able to send SMS marketing messages and successfully segment to the right audience and track KPIs that were important to us. Cons No real downside to Attentive other than it being more expensive compared to some of their competitors. Review Source Katie M. CMO Used the software for: 3-5 years ### "Easy to Implement!" September 1, 2022 5.0 Postive! Pros I love Attentive! They are 100% accountable and deliver on everything they promise. The white glove service and the platform design make it EASY to use. Cons We reeeeallly need transactional emails. Review Source Sarah V. e-commerce manager Used the software for: Less than 1 year ### "Love Attentive - Great ROI and Great Support!" July 26, 2021 5.0 Very positive! I have a great CSM who brings good ideas and helps with any questions we have. Overall we've had a great ROI, and are excited to keep expanding our strategy. Pros I am able to do most of what I want to through SMS. Campaigns and journeys are super easy to set up, and the support is fantastic! Cons I would say the reporting is a bit lacking. There are no reports I can pull myself that have both the cost and the revenue associated with a campaign, which is what I would want to look at on a regular basis. Review Source Amber S. Marketing Coordinator Used the software for: 1-3 years ### "Great way to increase user engagement" September 7, 2022 5.0 Pros Attentive has been useful in helping us to more easily and quickly collect user emails and phone numbers to allow for better engagement. Their white glove services are helpful in design and problem solving. Cons We've noticed that the conversion rate and ecommerce values are reported higher on Attentive than our Google Analytics, but we've created our own reporting dashboards to get a better idea of value. Review Source R Reviewer Email, Affiliate & Social Marketing Manager Used the software for: 1-3 years ### "Best account support and the product keeps getting better and better" March 5, 2021 5.0 Pros The Attentive team listens to their customers and is constantly improving the product. Changes are rolled out regularly (no waiting for a huge upgrade drop) and can instantly be applied to make my work easier and improve our customer experience. Attentive also hosts regular events to demo how other brands are using the platform - offering great ideas, demo'ing new features and making all of it accessible. The White Glove team is always at the ready to assist and answer questions, so we're never waiting to roll out our next new idea. Cons Honestly, any areas of challenge are being addressed with each update. We prefer self-service - and that functionality being built into more and more parts of the platform, so we can update our campaigns easily - whenever our schedule allows. Review Source R Reviewer SVP Operations Used the software for: 3-5 years ### "The Best SMS E-commerce Platform " March 11, 2021 4.0 Pros Attentive has been instrumental in opening up a new sales channel and way to communicate with our customers. The support and platform are excellent. Cons I wish that Attentive had a better mobile website or mobile app. Review Source R Reviewer Digital Marketing Manager Used the software for: Less than 1 year ### "Huge results " March 5, 2021 5.0 Awesome! Would recommend to all considering using! Pros We have seen incredible results using Attentive, even within the first month of using. From the increased consumer data we've been able to gather to grow our email list size, as well as SMS capture which has become a very successful new revenue driving channel for us. Cons Increasing user friendliness of consumer dashboard and reports. Allowing the dashboard to proactively share reports rather than having to manually download. 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