# Attentive Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Attentive the right SMS Marketing solution for you? Explore 108 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179576/Attentive/reviews --- Attentive 4.8 (108) [View alternatives](https://www.capterra.com/p/179576/Attentive/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Attentive Ease of use 4.7 Customer Service 4.8 ## Pros and Cons in Reviews MO Mihaela O Senior affiliate program managerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “I love the possibility of reaching prospective buyers and re-engaging existing customers where they spend most of their time - on their phone.“ October 27, 2023 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook“ September 11, 2024 ZP Zenia P MarketingRetail, 2 - 10 employeesUsed the software for: 6-12 months. “They've done great things for our email sign ups, and while SMS has been slower to grow, we see good returns and that growth is continuous.“ December 14, 2023 SF Sarah F OwnerApparel & Fashion, Self-employedUsed the software for: 6-12 months. “I didnt like the pricing, and their landing page to sign up for texts was awful“ September 11, 2024 MH Melissa H Merchandising DirectorMusic, 2 - 10 employeesUsed the software for: 6-12 months. “Features that are the most impactful are the ease of setting up a campaign and the reporting feature allowing us to quantify performance.“ September 12, 2022 AB Alec B Sales ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 1-2 years. “No real downside to Attentive other than it being more expensive compared to some of their competitors.“ October 8, 2024 RD Rachel D OwnerRetail, Self-employedUsed the software for: 1-2 years. “It is great for a small business like ours and the scheduling and analytics are extremely helpful.“ February 14, 2024 MH Melissa H Merchandising DirectorMusic, 2 - 10 employeesUsed the software for: 6-12 months. “Some journey and campaign editing functions are confusing.“ September 12, 2022 ## Showing most helpful reviews Showing 1-25 of 108 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Timothy H. Manager of Marketing Communications Consumer Goods Used the software for: 1-2 years ### "Easily one of the best SMS services I've used" March 9, 2021 4.0 Excellent team, great support and very proactive. Setup was easy and painless. Pros Ease of use, fantastic list building tools, easy to send campaigns, setup workflows and love the legal coverage to keep us up to date on any legislative or legal changes. Cons The tools available for customer service are somewhat lacking. I know this is something that's being addressed in their product roadmap, but in the mean time we do need to use an external service for CS/CX. Alternatives considered [Medallia Concierge](https://www.capterra.com/p/161921/Zingle/)[Conversational Cloud](https://www.capterra.com/p/225424/Conversational-Cloud/) Reason for choosing Attentive For marketing, Attentive just has a much better feature set for list building. As we're just entering the SMS space, this is one of the main hurdles for us to deal with. Hopefully, as our SMS list grows and expands, we'll be able to consolidate our tools over to Attentive so our CS/CX team can work out of the same system. Review Source SC Stephen C. Co-Owner Consumer Goods Used the software for: 2+ years ### "A great platform for SMS" January 16, 2026 5.0 Happy with all the features they offer, the price point is competitive, and the support is top-notch. Pros It was really easy to learn, and the layout was very intuitive. Support was amazing, and if we ever had a question or a glitch, we could get it handled almost immediately through live chat. We also never had issues with segmentation and delivery. And when building campaigns, you have an AI block that helps you come up with more creative language. Cons We used it as a standalone sms program, so integrating with our email platform and trying to navigate who does what where added some time and difficulty. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Attentive They had a better price and more features than Klaviyo at the time. Review Source GW George W. Marketing Director Marketing and Advertising Used the software for: 1-2 years ### "SMS Marketing Tool" November 1, 2022 3.0 Pros It was pretty straightforward to design messages and send them out. Cons I felt the tool took tool long to create new campaigns. P Review Source SF Sarah F. Owner Apparel & Fashion Used the software for: 6-12 months ### "Attentive text messaging service helped my business to an extent " September 11, 2024 4.0 Overall they were helpful but i had so many technical issues that i ended up not being able to properly use the service to it's fullest potential Pros I enjoyed the automated cart reminders and text alerts and text blasts Cons I didnt like the pricing, and their landing page to sign up for texts was awful It wouldnt finalize the sign up for text alerts if the customer clicked the landing page from facebook Switched from [Sentext2win](https://www.capterra.com/p/228044/Sentext2win/) They offered a free trial and lowered pricing Review Source RD Rachel D. Owner Retail Used the software for: 1-2 years ### "Attentive is an integral part of our marketing strategy!" February 14, 2024 5.0 Excellent! It is great for a small business like ours and the scheduling and analytics are extremely helpful. The app itself doesn't require consistent attention outside of that as long as you have your flows set up correctly. Pros I love the ease of use, the extremely quick and efficient customer service, and how often they launch new products. Cons Integration of some of their new features was not possible without hiring a developer on our end. Since we don't have a developer in-house this was an additional cost to us that we didn't forsee. I was not impressed with the email platform in comparison to Klaviyo which we've used for 10+ years. Alternatives considered [Postscript](https://www.capterra.com/p/199013/Postscript/) Switched from [Emotive](https://www.capterra.com/p/202425/Emotive/) They were far behind the technology of Attentive at the time. Review Source Eszter D. Marketing manager Automotive Used the software for: Less than 6 months ### "Great SMS marketing tool, offering a lot of integations" September 28, 2021 5.0 Attentive offered the best free trial when we reviews our sms marketing options. They offer great hands-on onboarding, their implementation is very helpful. They actually create the pop up forms and walked us through the entire process. The user interface is very easy to use on desktop. Pros We have been using Gorgias to centralize all our social media, customer service and email communications and the fact that Attentive offers a full integrations with Gorgias was the deciding factor for us when we reviews SMS marketing options. Cons The user interface in the mobile version could be improved. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Attentive Attentive offers a full integration with Gorgias Review Source VR Verified Reviewer director, copywriting Consumer Goods Used the software for: 6-12 months ### "Love Attentive!" March 4, 2021 4.0 Pros It's so easy to split test messages, unlike our previous provider. They also have a weekly call with us where we discuss best practices, improvements we can make, or integrations we may want to use. They care a lot about our success and keeping us as customers. Cons Currently, a lot of their features are available for shopify, but not our current shopping cart (salesforce). There's a salesforce email integration, but not a cart integration yet — hopefully this is on the horizon so we can unlock more features. Alternatives considered [Trumpia](https://www.capterra.com/p/131015/Trumpia-2-0/)[Maropost](https://www.capterra.com/p/147905/Maropost-Marketing-Cloud/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/) Reason for choosing Attentive Better pricing, better walkthroughs of the product, they're able to answer any questions we have about the product, their free trial, and their continued interest and investment in our program. Review Source VR Verified Reviewer Director of Marketing and Design Retail Used the software for: Less than 6 months ### "Amazing Product " March 4, 2021 5.0 I really love this product but as a one person marketing operation for a whole company I am struggling to use this product everyday after holiday season. Pros I love the format for sending text messages with the Link shortening and the layout they provide that looks like an actual message helps me visualize Cons Setting up the campaigns when I was getting started was a bit confusing for the sign up marketing box on the website. Alternatives considered [Shopify](https://www.capterra.com/p/83891/Shopify/) Reason for choosing Attentive We want to upgrade our website from squarespace, and getting attentive and realizing how much more they could connect with this program and maximize our potential has pushed us into this new development. Review Source BL Bill L. Principal Owner Staffing and Recruiting Used the software for: Less than 6 months ### "It's doing ok, can see improvement needed" January 19, 2025 5.0 Its ok not too bad but as a startup, I wish there was more integration. Pros I like the fact it can help us automate things in marketing and help us grow by controlling SMS and email going out. It has AI as well which is life changer. Cons its growing fast and got a lot of product to choose from so makes it more complicated Review Source AB Alec B. Sales Manager Marketing and Advertising Used the software for: 1-2 years ### "Attentive is the best in the market" October 8, 2024 4.0 Great overall experience. Got the job done and gave us the tools we needed to be able to make successful business decisions when running marketing campaigns. Pros Easy to use and gave our team all of the data to be able to send SMS marketing messages and successfully segment to the right audience and track KPIs that were important to us. Cons No real downside to Attentive other than it being more expensive compared to some of their competitors. Review Source MV Michele V. Director of Client Services Marketing and Advertising Used the software for: 2+ years ### "Nothing Compares to Attentive" July 22, 2021 5.0 We are an agency with several clients who have either never used SMS or are using a different SMS platform. Many have switched over or started with Attentive and have been blown away by the results from SMS. So thank you Attentive for making our jobs easier! Pros Attentive lives up to its name by providing outstanding service & support for every type of user - novice to expert. We love all the new features that keep coming out. We love the peace of mind that we get knowing that all our clients are fully compliant from the start. Attentive is very customer-centric and will go above and beyond to ensure you are satisfied. Cons If you are on Shopify, the integration is super simple and easy... like they were made for each other. If you are on Magento or WooCommerce, you will need a few extra steps on the Magento and WooCommerce side. This isn't always simple if you are not well-versed with those platforms. Review Source AB Andres B. Sr. Digital Marketing Manager, Retention Retail Used the software for: 2+ years ### "Great partner to have by your side" August 31, 2022 5.0 Everyone at Attentive is committed to our company's success, quick to offer support and always open to explore new opportunities. Pros The interface is very user-friendly, making the messaging scheduling process far more effective and streamlined. Cons Apparent perception of scaling limitation, specially when other Business Units are required. Each is treated as an individual entity. Review Source CC Connor C. Marketing Coordinator Automotive Used the software for: 2+ years ### "Attentive Review" July 27, 2021 5.0 Overall, Attentive is an A+ company. They have, and continuously release, great features, have amazing customer service, and offer a premium product product with a friendly UI. Pros Attentive has a user-friendly interface that allows a user to get familiar with the application quickly to deploy SMS marketing campaigns. I also appreciate Attentive's steadfast dedication to deploying advanced new features, as well as their welcoming approach to addressing customer feedback. Cons I believe Attentive is weakest is their reporting - I would like to be able to slice-and-dice data more thoroughly to really be able to get granular insights. I would also appreciate if they would fix a bug with their message notifications - it constantly shows more notifications than you have. Reason for choosing Attentive Price, UI, accessibility to support, features. Review Source JD Jeremy D. VP of Digital Commerce Consumer Goods Used the software for: 2+ years ### "SMS You Can Trust" August 30, 2022 5.0 I can trust that we are using the platform that ensures the best deliverability and focus my time on SMS strategy and execution. Pros The SMS industry is nascent so it is important to find a partner that helps navigate regulatory challenges to a successful SMS strategy. Attentive makes it so I don't even have to question whether or not we are using best practices. Cons It gets expensive fast at 1 cent per message, but so far it has always been worth it to send out a campaign. Reason for choosing Attentive Their main focus is SMS, everyone else is offering it as an add on to another core competency. Review Source LW Lauren W. Assistant Chief of Communications Government Relations Used the software for: 1-2 years ### "A valuable tool for direct marketing" August 30, 2022 4.0 Attentive has helped us to disseminate specific messages to their intended audiences in a way that is intimate and immediate. We have a great success rate with activities we promote via SMS. Pros We have tailored our customer journey to our needs and have been able to build segments for more effective targeted marketing. Cons I would prefer a bit more hands-on help with implementation of new ideas, rather than a how-to from the white glove team on how to make something a reality. Even just an upsell option like "we can go ahead and implement this for $x more" Review Source WC West C. Director of Marketing Retail Used the software for: 1-2 years ### "Easy to Use, Great Results" April 27, 2021 5.0 Pros We have been using Attentive for over a year and could not be happier with the results. The team made the set up incredibly easy and have been with us each step of the way with best practices and helping us with new campaigns / auto capture and we have seen substantial growth in our marketing lists. In addition, their University series are incredible and we have learned so much from amazing influencers in the industry. I truly do not have enough great things to say about Attentive and I have recommended it to many of my colleagues in Marketing. Cons The only thing that is a bit difficult is making edits to your main campaigns. It's super easy to set up new campaigns but our standard capture campaigns must have assistance to make changes. Review Source MK Monica K. CMO Food & Beverages Used the software for: 1-2 years ### "Great SMS Platform" March 4, 2021 5.0 Overall, our experience with Attentive has been excellent. Our success manager has been very helpful and as I mentioned before, their features are very useful. Pros This software is extremely intuitive and easy to use. We use it on a daily basis as we work on the Journeys and one time messages very often. The response we have had from our customers has been great, and we are working to make our program more robust. Cons I don't feel there are any features missing. Everything we need, Attentive has available and they keep adding more features often. Reason for choosing Attentive The biggest reason we chose Attentive was because they have MMS and Klaviyo does not. Review Source NA Nick A. Email Marketing Manager Retail Used the software for: 1-2 years ### "Fantastic and forward-thinking SMS Marketing platform with a great team behind it!" March 10, 2021 5.0 Pros Without a doubt, one of the best parts about Attentive is its customer service. They are they for you in every way possible. Additionally, the platform itself is SO easy to use! Anyone can jump right in and start creating SMS deployments with ease. Cons While very feature-rich, there are still things missing. For example, the platform needs more flexibility in its ability to create automations. It could also use more personalization features. The good thing is all of this is on their roadmap for the future. Review Source BT Bailey T. PR & Digital Engagement Manager Consumer Goods Used the software for: 1-2 years ### "Attentive Review" August 29, 2022 4.0 My overall expereince with Attentive has been above average. My account is manager is very helpful and repsonsive to any questions I may have. The plaform is pretty straight forward in terms of the basic features. I'm looking forward to the new capabilities soon rolling out so I can make my SMS strategy more granular. Pros Very user friendly and easy to navigate! Cons I would like to get more granular with segementation Review Source RB Ryan B. Operations Manager Sporting Goods Used the software for: 1-2 years ### "User Friendly, Great Support" March 4, 2021 5.0 Pros Attentive is very easy to use and intuitive, reliable, full of features, and the customer support team is excellent! Cons The dedicated short code took a bit too long to get set up, but we're all good now! Alternatives considered [Listrak](https://www.capterra.com/p/64230/Listrak/) Reason for choosing Attentive Price was the main factor. Review Source CL Caitlin L. Email & SMS Marketing Manager Food & Beverages Used the software for: Less than 6 months ### "Leading SMS Partner" July 27, 2021 5.0 Pros The platform is user friendly which makes onboarding a breeze. The customer success team is top notch and extremely helpful. Cons It would be ideal to dynamically pull in products users view/add to cart to make those trigger journeys stronger. Review Source MI Megan I. Social Media Manager Apparel & Fashion Used the software for: 1-2 years ### "Attentive Review" February 19, 2021 5.0 Pros The pop up modal has grown our subscriber list 8x from the amount we worked hard for years to grow with our previous provider. Cons I think the set up of units/ journeys can be a little more user friendly and offer best practices within set up. Also hope to see search feature in campaigns. Review Source JC Jennifer C. Head of Email and Retention Marketing Apparel & Fashion Used the software for: 1-2 years ### "Amazing Software!" March 4, 2021 5.0 Pros I love how easy it is to use Attentive! They are constantly coming out with new features that make journeys and campaigns seamless. Cons It would be great when creating segments we could have an add all when searching since there is a clear all right now. Review Source KS Kyle S. eCommerce Manager Retail Used the software for: 6-12 months ### "A great product with great support" August 29, 2022 5.0 Pros The support team was amazing in helping get me set up and we immediately saw an enormous improvement in our SMS program Cons Don't have any complaints so far. We've been using the platform for 6 months and seen great results. Review Source KS Kelsey S. Marketing Manger, Sustainability Apparel & Fashion Used the software for: Less than 6 months ### "Makes my job EASIER." March 5, 2021 5.0 As a marketer I've worked with many platforms, agencies, and reps. I can hands down say my experience with Attentive has been the best exchange. Their team is on it. The tool is the best SMS service out there. And they are genuinely enjoyable + quick to work with. Pros Easy to use on the back end, appreciate the legal support & features for added security, and the team is just SO on it. One might say they are... attentive. Cons Would love integration with Klayvio for better segmentation across these two platforms w/ journeys & workflows. Reason for choosing Attentive Other products were not user friends that I've used in the past. Have crazy limitations with segmentation, legalities, creative, and the backend was a disaster. Review Source Similar Products Featured ## Related categories [SMS Marketing](https://www.capterra.com/sms-marketing-software/)[Mobile Marketing](https://www.capterra.com/mobile-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.