# OneUp Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about OneUp Software - reviews, pricing plans, popular comparisons to other Social Media Management products and more. Source: https://www.capterra.com/p/179588/OneUp --- # OneUp Software Review 2026: Features, Integrations, Pros & Cons Last updated on June 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) OneUp ## What is OneUp? OneUp allows you to schedule and automatically repeat your social media posts. OneUp works with Facebook, Instagram, X, Linkedin, Pinterest, Threads, YouTube, TikTok, Stocktwits, and Google My Business (with CTA buttons). Create images in Canva without leaving OneUp and have them directly added to your posts, auto-post from RSS feeds, multi-image posts, schedule posts to Google My Business, drag and drop your posts in a calendar view, bulk upload posts, schedule Twitter threads. ## What is OneUp used for? [Social Media Management](https://www.capterra.com/social-media-management-software/) Recognitions Best ease of use Top alternative Featured Overall rating Based on 404 user reviews Reviews sentiment Positive 97% Neutral 1% Negative 1% Starting price $18 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... - Social Media Management / 2026 Our "Best of" badge program showcases products with the highest ratings... - Social Media Management / 2026 Do you work for OneUp?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.oneupapp.io&name=OneUp) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### OneUp 4.8 (404) VS. [4.5 (6,232)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $18 Flat Rate, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (404) Ease Of Use 4.3 (6,113) Value For Money 4.8 (360) Value For Money 4.2 (5,074) Customer Service 4.9 (366) Customer Service 4.4 (5,239) ## OneUp alternatives [4.3 (2,924)](https://www.capterra.com/p/31898/Constant-Contact/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.9 (161)](https://www.capterra.com/p/166130/Cloud-Campaign/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [Vista Social](https://www.capterra.com/p/239366/Vista-Social/) [4.9 (901)](https://www.capterra.com/p/239366/Vista-Social/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/239366/Vista-Social/) [Publer](https://www.capterra.com/p/177145/Publer/) [4.8 (932)](https://www.capterra.com/p/177145/Publer/reviews/) Starting price $5.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/177145/Publer/) [View all alternatives](https://www.capterra.com/p/179588/OneUp/alternatives/) ## FAQs about OneUp Overview ### What problems does OneUp solve? OneUp solves time-consuming social media scheduling, scattered multi-account management, and manual posting for recurring content, RSS-driven updates, Twitter threads, and Google Business Profiles. Marketing teams, agencies, small businesses, creators, and social media managers use it to reduce setup friction, avoid expensive tools, and keep publishing consistent across client and brand accounts. Answer based on 209 reviews Overview ### Which roles and teams benefit most from OneUp? OneUp is most used by business owners, founders, and executives who need a simple way to plan content, maintain a consistent social presence, and monitor marketing activity. Marketing teams, social media managers, and creative leads rely on it to schedule posts, organize campaigns, and keep brand messaging coordinated across channels. Answer based on 404 reviews Overview ### What company size and industries is OneUp built for? OneUp is built primarily for small businesses, which make up 94% of reviewers, especially in Marketing and Advertising at 17%. It also serves midsize and enterprise companies, but usage is lighter at 4% and 2%. Common industries include Health, Wellness and Fitness and Real Estate, often for social media management. Answer based on 404 reviews Features and Usability ### What are the key features of OneUp? OneUp includes core social media management features like post scheduling, multi-account management, calendar management, and social media integration across platforms such as LinkedIn, Instagram, and Google Business Profile. Differentiating features include bulk posting, recurring evergreen posts, and Twitter thread scheduling, with collaboration tools and analytics supporting day-to-day publishing and account oversight. Answer based on 182 reviews Pricing ### How much does it cost and what fees or limitations are included? OneUp starts at $18/month for the Starter plan, then $30 Intermediate, $60 Growth, $300 Business, and $2000 Enterprise, with a free trial available. Reviewers often call it affordable and feature-rich, but some mention a steep jump between lower tiers and that the entry package may feel limiting for higher account needs. Answer based on 80 reviews Integrations ### Which third-party tools and platforms does OneUp integrate with? OneUp integrates with Canva and Bitly, and connects natively to major social platforms including Instagram, Pinterest, TikTok, Twitter/X, and Facebook Apps and Tabs. Reviewers also mention WooCommerce. These integrations center on content creation, link management, ecommerce, and publishing across core social media channels. Answer based on 19 reviews Getting Started and Support ### How easy is it to onboard and train a team on OneUp? OneUp is quick to onboard for most teams, with live online help, documentation, and reviewer-mentioned video tutorials that give users clear guidance. Nontechnical users often report getting started in minutes with little training, while admins or technophobes may need more time for setup details, categories, and account organization. Answer based on 30 reviews Getting Started and Support ### What customer support options does OneUp offer, and how do users rate the experience? OneUp offers email/help desk, a knowledge base, 24/7 live support, and chat. Users generally describe support as fast, helpful, and personal, with replies often arriving within hours. Reviewers also mention knowledgeable assistance with setup and technical issues, though some wanted more visual tutorials and easier direct phone-style contact. Answer based on 119 reviews ## Who uses OneUp? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs Company size Based on 112 reviews 100% 75% 50% 25% Smallbusiness Midsizebusinesses Enterprise Top job functions Based on 112 reviews Creative & Design 21% Creative & Design 21% Entrepreneurs/ Owners 19% Marketing 18% Administrative 12% Others 31% Top industries Based on 112 reviews Entertainment 32% Marketing and Advertising 32% Music 12% Real Estate 12% Other 12% ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Post Scheduling 4.8 (151) 69.54% of 151 reviewers that rated this feature as important or highly important It gives you the ability to plan, batch, and schedule posts in advance across various platforms, including Instagram, Twitter, and LinkedIn. Reviewers indicate the drag-and-drop calendar, recurring post options, and multi-account scheduling make content planning efficient and stress-free. Automated Publishing 4.9 (133) 61.65% of 133 reviewers that rated this feature as important or highly important With automated publishing, you can easily schedule and automate recurring posts across social channels, saving significant time. Reviewers appreciate the reliability, ease of use, and how it streamlines their workflow, letting them focus on other tasks while posts go live automatically. Multi-Account Management 4.8 (109) 55.05% of 109 reviewers that rated this feature as important or highly important OneUp offers a straightforward way to manage multiple social media accounts in one place. Users think it’s simple to organize, post, and switch between accounts, and value the ability to group accounts, integrate with Google and Instagram, and onboard quickly. Content Management 4.8 (117) 60.68% of 117 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Social Media Integration 4.9 (55) 87.27% of 55 reviewers that rated this feature as important or highly important Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Reporting/Analytics 4.6 (53) 32.08% of 53 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data OneUp 34 features An @mention is a way to tag or notify a specific person about a message/post Dashboard to view the status of ongoing processes, identify current incidents and track past activities A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Manage the process of evaluating documents or requests submitted for approval With automated publishing, you can easily schedule and automate recurring posts across social channels, saving significant time. Reviewers appreciate the reliability, ease of use, and how it streamlines their workflow, letting them focus on other tasks while posts go live automatically. Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Initiate interactions with customers by proactively starting conversations or providing informational content Alter the layout and content of reports Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Find & retrieve relevant data or documents Use AI to generate content in the form of text, images, videos, etc. Store and manage images Track and monitor a specific set of keywords OneUp offers a straightforward way to manage multiple social media accounts in one place. Users think it’s simple to organize, post, and switch between accounts, and value the ability to group accounts, integrate with Google and Instagram, and onboard quickly. It gives you the ability to plan, batch, and schedule posts in advance across various platforms, including Instagram, Twitter, and LinkedIn. Reviewers indicate the drag-and-drop calendar, recurring post options, and multi-account scheduling make content planning efficient and stress-free. Analyze and gain insights into data in real-time View and track pertinent metrics to find patterns and gain insights from data Set & manage permission levels based on user roles and restrict access to only authorized individuals Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Attach digital tags to documents and assets for identification, search, or monitoring purposes Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.7 (404) 4.7 Based on 404 reviews ## Pricing Value for money 4.8 (360) Free Trial [View pricing plan details](https://www.capterra.com/p/179588/OneUp/pricing/) Starter Plan $18.00 Flat Rate,Per Month It includes: - 10 Social Accounts - scheduling - analytics - Social inbox (reply to comments and DMs) - social listening - Instagram - Linkedin - facebook - Google My Business - reddit - Pinterest - YouTube - Bluesky - Twitter/X - Snapchat - Threads - Media Gallery for Storing Your Images - Instagram First Comment - Instagram Location Tagging - Multi-Image Posts - Pages and Groups) - Schedule Posts to Personal Instagram Account (via Mobile Notifications) - Schedule Posts to Predetermined Timeslots - Schedule Tiktok Posts - Schedule Twitter Threads (Unlimited Tweets Per Thread) - Add Images to the Photos Section of Google Business Profile - Set Posts to Repeat Automatically - Tagging/Mentioning - Video Posts Intermediate Plan $30.00 Flat Rate,Per Month It includes: - 15 social accounts - scheduling - analytics - Social inbox (reply to comments and DMs) - social listening - Instagram - Linkedin - facebook - Google My Business - reddit - Pinterest - YouTube - Bluesky - Twitter/X - Snapchat - Threads - Media Gallery for Storing Your Images - Instagram First Comment - Instagram Location Tagging - Multi-Image Posts - Pages and Groups) - Schedule Posts to Personal Instagram Account (via Mobile Notifications) - Schedule Posts to Predetermined Timeslots - Schedule Tiktok Posts - Schedule Twitter Threads (Unlimited Tweets Per Thread) - Add Images to the Photos Section of Google Business Profile - Set Posts to Repeat Automatically - Tagging/Mentioning - Video Posts Growth Plan $60.00 Flat Rate,Per Month It includes: - 30 Social Accounts - scheduling - analytics - Social inbox (reply to comments and DMs) - social listening - Instagram - Linkedin - facebook - Google My Business - reddit - Pinterest - YouTube - Bluesky - Twitter/X - Snapchat - Threads - Media Gallery for Storing Your Images - Instagram First Comment - Instagram Location Tagging - Multi-Image Posts - Pages and Groups) - Schedule Posts to Personal Instagram Account (via Mobile Notifications) - Schedule Posts to Predetermined Timeslots - Schedule Tiktok Posts - Schedule Twitter Threads (Unlimited Tweets Per Thread) - Add Images to the Photos Section of Google Business Profile - Set Posts to Repeat Automatically - Tagging/Mentioning - Video Posts Business Plan $300.00 Flat Rate,Per Month It includes: - unlimited social accounts - scheduling - analytics - Social inbox (reply to comments and DMs) - social listening - Instagram - Linkedin - facebook - Google My Business - reddit - Pinterest - YouTube - Bluesky - Twitter/X - Snapchat - Threads - Media Gallery for Storing Your Images - Instagram First Comment - Instagram Location Tagging - Multi-Image Posts - Pages and Groups) - Schedule Posts to Personal Instagram Account (via Mobile Notifications) - Schedule Posts to Predetermined Timeslots - Schedule Tiktok Posts - Schedule Twitter Threads (Unlimited Tweets Per Thread) - Add Images to the Photos Section of Google Business Profile - Set Posts to Repeat Automatically - Tagging/Mentioning - Video Posts Enterprise Plan $2,000 Flat Rate,Per Month It includes: - unlimited social accounts - scheduling - analytics - Social inbox (reply to comments and DMs) - social listening - Instagram - Linkedin - facebook - Google My Business - reddit - Pinterest - YouTube - Bluesky - Twitter/X - Snapchat - Threads - Media Gallery for Storing Your Images - Instagram First Comment - Instagram Location Tagging - Multi-Image Posts - Pages and Groups) - Schedule Posts to Personal Instagram Account (via Mobile Notifications) - Schedule Posts to Predetermined Timeslots - Schedule Tiktok Posts - Schedule Twitter Threads (Unlimited Tweets Per Thread) - Add Images to the Photos Section of Google Business Profile - Set Posts to Repeat Automatically - Tagging/Mentioning - Video Posts Value for money 4.8 (360) 4.8 Based on 360 reviews ## Integrations [ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ Bitly](https://www.capterra.com/p/172575/Bitly/)[ Facebook Apps and Tabs](https://www.capterra.com/p/160208/Facebook-Apps-and-Tabs/)[ TikTok](https://www.capterra.com/p/237591/TikTok/)[ Pinterest](https://www.capterra.com/p/234608/Pinterest/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (366) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (366) 4.9 Based on 366 reviews ## User reviews Overall rating 4.8 Based on 404 reviews Filter by rating 5(352) 4(41) 3(5) 2(3) 1(3) Mentioned topic Sorted by most recent AU Anonymous User creator Entertainment ### "the best app to use for creators of all sizes " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 20, 2026 In total i really like using this app and im coming towards the end of my free trial im definitely going to pay to use this app as the pricing is also very reasonable for small creators like myself Pros I really like how easy the app is to use it makes making my schedule for posts so much more streamlined Cons I find not being able to link accounts via the mobile app a bit awkward as i have to get on my pc to do it and it just adds extra steps but this is a very minor issue Switched from [Buffer](https://www.capterra.com/p/143492/Buffer/) Because the pricing was more reasonable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 22, 2026 thanks for the review! SW Shawn W. Founder Telecommunications ### "OneUp Levels You Up" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 16, 2026 I think it's super useful for anyone looking to increase their reach via marketing tools and experiences Pros Easily makes it possible to manage multiple different social networks at once. By accessing most of the major social media network sat once, you can schedule when and where you want your posts to go live to promote your business Cons Wish the app were a bit better, It feels lackluster in comparison to the multitude of options the site itself offers. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 20, 2026 Thanks for the review. The mobile app can actually do almost everything the site can do :) MZ Michael Z. Owner Music ### "OneUp Changed My Business" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 10, 2026 Overall, OneUp has been an insanely productive and important addition to my business and personal life. Pros OneUp has given me my time back! Before OneUp, social media dragged my life down and ate up my free time. Now I can genuinely say I enjoy planning my posts and I have regained hours each day. I also really love how structure oriented it is. I use the calendar feature every day. I cannot recommend this product enough! Cons I genuinely have seen no cons. Perhaps I would like one more intermediate plan option. For example, I can have 150 posts for $18/month, but I would like something at 300ish posts for $30/month. Next option is $60/month which is unfortunately not realistic for me. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 14, 2026 thanks Michael, we are glad to hear that you are liking OneUp! MS Meg S. Founder Arts and Crafts ### "Really helpful social Scheduling" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 10, 2026 Really like it! Professionally it has been a game changer and has make my work a lot easier. Positive overall Pros It's so helpful for keeping my organized on my social media scheduling, while also reducing the time I devote to the task Cons Sometimes the accounts disconnect and need to be refreshed. It's not the worst thing, but is annoying Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 14, 2026 thanks Meg! Pascal W. Music Producer Music ### "Accelerating your upload processes" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 9, 2026 Pros It accelerates my uploading process. Since I am using multiple platforms for my content, it its a great time saver. Cons When posting carousels or reels with music, you have to do it manually. Unfortunately this is due to the Instagram API, not OneUp itself. But it really bothers in the experience. Switched from [Metricool](https://www.capterra.com/p/203702/Metricool/) User Experience wasn't that good and the pricing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 14, 2026 thanks Pascal! SB Shin B. Photographer Photography ### "Great social media scheduling tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 8, 2026 Pros I have been using OneUp for about a year now. I enjoyed how easy it was to connect all your accounts from many different platforms and how easy it was to post everything from 1 account. No hassle, and it is very easy to setup your posts. I don't have to spend more than 5 minutes per post sending it to 5+ different platforms. Cons I did not like the auto AI writer as it doesn't seem human to me. I write my descriptions to engage with the audience. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor April 14, 2026 thanks for the review Shin! EA Eleftherios A. Owner Photography ### "I love this app" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 25, 2026 Great experience, love using it and scheduling the posts for my personal brand and my business as well. Pros Amazing features and liability, good for improving your personal branding and your business also. Nice desktop app interface Cons Im not so happy with the mobile version, its laggy a lit of times, and not as reliable as the desktop app. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 27, 2026 Hey Eleftherios, we are actively adding improvements to the mobile app :) Jared B. Co-Founder Entertainment ### "OneUp is quick, easy, and affordable" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 March 20, 2026 So far I registered an account, activated the week long trial, got my accounts connected and started posting right away. Pros OneUp is the first Social Media Managment Platform I have used and the only reason I signed up was because it was the Price. The Value for Money seems great compared to competitors and features they offer. So far during the week long trial OneUp has been easy to use and figure out. Cons Even with its competitive pricing compared to other SMMP platforms, it does seem expensive. Also some guides on how to schedule posts and upload videos would be nice. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 24, 2026 Hey Jared, glad to hear you are liking OneUp! AU Anonymous User CEO Consumer Goods ### "Best social media management tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 14, 2026 literally has been a life saver for my business. Saves me about 20 hours a month which adds up a lot any soloprenuer knows. Pros I did a ton of research on the best scheduling platform. this one is the best in my opinion for features, user interface, and pricing for sure. Cons I'm one month in but haven't found anything I dislike so far. Says everything it says it does plus a bag of chips. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 17, 2026 Thanks for the review! Glad you are loving OneUp! Pierce O. Public Relations Officer Sports ### "Excellent for Sports Clubs" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 12, 2026 OneUp has proven to be a reliable and efficient tool for keeping our club members and supporters, near and far, informed about our club events, news, and fundraisers. Pros As a part-time social media manager, I find that OneUp takes a lot of the pain out of posting on each platform and enables me to focus on content rather than logging in and out of each one. Cons Initially, I was disappointed by the lack of WhatsApp integration, but this has since come online, enabling even further engagement with our club members and supporters. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor March 26, 2026 Thanks Pierce, we are happy to hear that you are loving OneUp :) [View all Reviews](https://www.capterra.com/p/179588/OneUp/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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