--- title: "Shopper Approved Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Shopper Approved Software - reviews, pricing plans, popular comparisons to other Review Management products and more." source_url: "https://www.capterra.com/p/179680/Shopper-Approved/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Shopper Approved Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Shopper Approved ## What is Shopper Approved? Shopper Approved is one of the original review platforms making it simple for ecommerce websites to collect and manage reviews from verified customers, including responding to customers as well as syndicating your reviews across the web. Our Seller Ratings, Product Reviews, Video Reviews, and reputation management solutions are available separately or packaged in the Traffic & Conversion Suite along with Q&A and more, designed to increase consumer trust and customer engagement and boost sales. ## What is Shopper Approved used for? [Review Management](https://www.capterra.com/review-management-software/)[Reputation Management](https://www.capterra.com/reputation-management-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/) Top alternative Featured Overall rating Based on 132 user reviews Reviews sentiment Positive 99% Neutral 1% Negative 0% ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Shopper Approved?[Manage this product listing](https://www.g2.com/products/shopper-approved/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Shopper Approved 4.9 (132) VS. [4.7 (709)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (132) Ease Of Use 4.7 (1,206) Value For Money 4.7 (120) Value For Money 4.5 (836) Customer Service 4.8 (122) Customer Service 4.6 (841) ## Shopper Approved alternatives Highest Rated [4.9 (241)](https://www.capterra.com/p/176189/Okendo/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.9 (82)](https://www.capterra.com/p/183655/Score-My-Reviews/reviews/) Starting price $49.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (1,489)](https://www.capterra.com/p/127994/Jobber/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) [4.5 (1,207)](https://www.capterra.com/p/169618/Trustpilot/reviews/) Starting price $299.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169618/Trustpilot/) [View all alternatives](https://www.capterra.com/p/179680/Shopper-Approved/alternatives/) ## FAQs about Shopper Approved Overview ### What problems does Shopper Approved solve? Shopper Approved solves low review volume, fragmented reputation management, and delayed customer feedback for ecommerce businesses. It collects verified merchant and product reviews at checkout and after delivery, flags low ratings for prompt follow-up, and displays or syndicates feedback across websites and search channels. Customer service, marketing, and ecommerce teams benefit most. Answer based on 99 reviews Overview ### Which roles and teams benefit most from Shopper Approved? Shopper Approved is most used by business owners, CEOs, presidents, and operations leaders who need to collect customer feedback and monitor service performance. Marketing directors, managers, and coordinators use reviews to build trust in campaigns, while IT and community managers oversee integrations, review visibility, and customer-response workflows. Answer based on 132 reviews Overview ### What company size and industries is Shopper Approved built for? Shopper Approved is built primarily for small ecommerce businesses and retail organizations, with 95% of reviewers from small businesses and Retail representing 36%. It is intended for ecommerce websites, online stores, digital marketers, brand managers, and online retailers, while also serving Consumer Goods (8%) and Automotive (7%) companies. Answer based on 132 reviews Features and Usability ### What are the key features of Shopper Approved? Shopper Approved includes core review management features such as review requests, review monitoring, and real-time review notifications. Its dashboard provides access to review activity, while negative feedback management and response management help businesses address customer concerns and maintain communication records. It also supports ratings/reviews, surveys, reporting, SEO management, and website widgets. Answer based on 18 reviews Limitations ### Does Shopper Approved have bugs or technical issues? Shopper Approved generally runs reliably for review collection, though some businesses encounter implementation and display issues. Ecommerce and marketing teams mention occasional problems with Google star visibility, video reviews, or review widgets. Support often resolves reported concerns, but response follow-up and the older merchant-tools interface can make troubleshooting less clear. Answer based on 32 reviews Integrations ### Which third-party tools and platforms does Shopper Approved integrate with? Shopper Approved integrates with Shopify, BigCommerce, Squarespace, Wix, Webflow, Drupal, Klaviyo, and Gorgias. Shopify is the reviewer-confirmed connection, while the broader catalog includes ecommerce platforms, website builders, customer support software, and marketing tools. Shopper Approved supports over 20 integrations across these categories. Answer based on 21 reviews Getting Started and Support ### What training and onboarding options does Shopper Approved offer? Shopper Approved provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference materials for learning features and setup steps as needed. Answer based on 2 reviews Getting Started and Support ### What customer support options does Shopper Approved offer, and how do users rate the experience? Shopper Approved offers email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users generally describe support as responsive, knowledgeable, and effective at resolving technical and billing issues, often highlighting access to real people. Some users report limited guidance for specific social media posting questions and say issue resolution can require clearly identifying the problem. Answer based on 68 reviews Features and Usability ### What features does Shopper Approved offer? Shopper Approved provides review collection, customizable surveys, ratings badges, Q&A, social sharing, and API options for ecommerce businesses. Marketing teams value its simple installation and Google Ads review syndication, while some users want clearer module navigation, easier user administration, and deeper integrations or customization. Some businesses also underuse available tools. Answer based on 18 reviews ## Features AI summary Based on 2,212 Review Management reviews Capterra data shows that buyers of review management software rank the following features as their top priorities: - **Review Request** (**56%** of reviewers rated this feature as critical) - **Feedback Management** (**50%**) - **Review Monitoring** (**48%**) Shopper Approved supports all three of the features reviewers value most: **Review Request**, **Feedback Management**, and **Review Monitoring**. Together, these capabilities help businesses collect more customer reviews, manage incoming feedback in one place, and keep track of brand sentiment across channels, allowing teams to respond faster and make better decisions about the customer experience. Review Request 4.9 (41) 53.66% of 41 reviewers that rated this feature as important or highly important Allows businesses to request reviews from their customers Feedback Management 5.0 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Review Monitoring 4.9 (42) 50.00% of 42 reviewers that rated this feature as important or highly important Automatically monitor and receive alerts for any new online reviews Negative Feedback Management 4.8 (40) 42.50% of 40 reviewers that rated this feature as important or highly important Identify, track, and respond to negative feedback Response Management 4.9 (39) 48.72% of 39 reviewers that rated this feature as important or highly important Planning and managing of resources and procedures to mitigate the impact of events and incidents Review Notification 4.9 (39) 41.03% of 39 reviewers that rated this feature as important or highly important Notifies a business when a review is left Shopper Approved 44 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Brand Management: The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. - Commenting/Notes: Leave comments and notes on documents for others to view - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - CRM Integration: Integration with third-party CRM systems - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Forms: Customize contracts and forms to collect specific information - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Import/Export: Import and export data to and from software applications - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Media Monitoring: Monitoring brand mentions, clicks, backlinks, and engagement of distributed content like blogs, press releases, or social media posts. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Negative Feedback Management: Identify, track, and respond to negative feedback - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Ratings/Reviews: Ratings/Reviews - Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Management: Planning and managing of resources and procedures to mitigate the impact of events and incidents - Review Badge Management: Allows businesses to manage badges from review websites. - Review Monitoring: Automatically monitor and receive alerts for any new online reviews - Review Notification: Notifies a business when a review is left - Review Request: Allows businesses to request reviews from their customers - Review Sharing: Share internal and external reviews on social media platforms - Scoring: Automatically calculate score after the assessment - SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Promotion: Market event via social media tools - Social Sharing: Allows businesses to share their videos on social media. - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Website Integration: Seamlessly integrates with 3rd party websites - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools --- Get Advice We can help you find the software with the features you need. Features 4.7 (132) 4.7 Based on 132 reviews ## Pricing Value for money 4.7 (120) ### Starting price Free trial available [View all Pricing Plans](https://www.capterra.com/p/179680/Shopper-Approved/pricing/) Value for money 4.7 (120) 4.7 Based on 120 reviews ## Integrations [ Wix](https://www.capterra.com/p/169007/Wix/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Squarespace](https://www.capterra.com/p/143461/Squarespace/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[ Drupal](https://www.capterra.com/p/119594/Drupal/)[ BigCommerce](https://www.capterra.com/p/131883/Bigcommerce/)[ Webflow](https://www.capterra.com/p/136159/Webflow/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (122) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (122) 4.8 Based on 122 reviews ## User reviews Overall rating 4.9 Based on 132 reviews Filter by rating Counts reflect reviews available in this feed. 5(115) 4(16) 3(1) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Alyx S. Owner Used the software for: Less than 1 year ### "Great, They Really Care!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 May 7, 2026 Pros They only use approved reviews for customers with verified purchases, they don’t just allow anybody to post reviews. Cons It can be hard and time consuming to get ahold of support if you have made a legit purchase and are trying to get an email link to do a review. SE Self employed Self employed Used the software for: 3-5 years ### "Highly recommend " 5.0 September 29, 2025 Pros We have utilized Shopper Approved for quite a number of years. Teaming up with such a respected third-party entity to gather and distribute our feedback has been highly advantageous for our business. They are prompt in addressing inquiries and provide assistance whenever necessary. I have always been able to connect with a real individual. Cons I have no complaints, they are doing a really great job in helping my business grow, highly recommended Jason L. President Used the software for: 3-5 years ### "Great Tool For Boosting Ecommerce Websites" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 29, 2020 At our marketing agency we recommend ShopperApproved merchant reviews to all our clients. While there are some other options on the market that have pros and cons, we like the inexpensive and well thought out merchant review system from ShopperApproved. We do not typically recommend product reviews, as we prefer to retain those in whatever ecommerce CMS we're using, and we do not have an opinion about their local reviews offering (none of our clients are local businesses). We find that the ShopperApproved rating badges and javascript snippets showing recent reviews are very beneficial to conversions. We also find that when ShopperApproved merchant reviews are syndicated to Google Ads, they have a positive effect on ad performance. We like the way the survey content and timing can be customized, and we love the ease of install too - just one JS snippet on the order confirmation page is enough to start collecting merchant reviews. If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes. Also, the user interface for the service is dated and clunky. It's not at all unusable, however, just a little confusing. Still, these are minor issues. Pros Easy Install, Decent Configuration Options, Merchant Review Data Syndicated To Google, Good Selection of Widgets to Promote Reviews, Great Tool For Marketing Ecommerce Websites Cons Clunky User Interface, Inconsistent Pricing CE CEO CEO Used the software for: 3-5 years ### "I used to like them" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 2.0 2.0 Customer Service 5.0 5.0 Likelihood to Recommend 2/10 June 1, 2021 It was a great reviewing platform, but they were never too active and as time passed, they seemed sub-par. Pros Their platform is SUPER easy to use. Pretty easy to set up and keep things going. Randomly you'll have issues getting stars to show on your ads and such, that part gets a bit vague with them. Cons Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual couple thousand bucks when we wanted to make a switch too. We had 14k+ reviews with them after 3 years and they were difficult to communicate with. VP Vice President Vice President Used the software for: 3-5 years ### "Amazing Team and Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 16, 2024 I am happy with the ease of use and the communication of everyone involved with Shopper Approved. I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently. Pros I have always been impressed with Shopper Approved. The product has evolved and grown with ecommerce as times have changed. Cons They were too nice and didn't push me to change! Cory L. CEO Used the software for: 3-5 years ### "Love Shopper Approved1" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 24, 2024 It's been great. The customer service is always there when you need them, and the program is very easy to use. Pros Easy to use and love all the amazing features that allows you to show your reviews. Cons No Cons, everything has been working well! Billy S. Marketing Coordinator Used the software for: 3-5 years ### "Easy to use, even better support" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 2, 2020 Shopper Approved makes things very easy when it comes to handling online reviews. The video testimonials are easy, customization of messaging, ease of use in contact a customer should their review warrant it. Shopper Approved support is also fantastic. My contact, \[SENSITIVE CONTENT HIDDEN\], answers my questions/helps me with issues at lightning fast speed! Pros Shopper Approved is easy to use and makes sorting through lots of reviews that come in throughout a day a breeze. The customer resolution feature is also very nice in that one does not have to contact the customer outside of SA, all the information needed is right there. Cons The dashboard is a bit old feeling and could be updated/modernized to make for even easier UX. I've been told this is on the to do list for Shopper Approved so I am not worried about the timing. Looking forward to the new interface! Lisa G. Owner Used the software for: 3-5 years ### "Collected many seller reviews over the years" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 30, 2021 Overall it's worked well for us. Gather good reviews has helped our business grow. It's a reasonable price compared to other review apps as well. Pros They email us for each feedback left. So we can reply back to the positive feedback and address negative feedback. Customers can see we are here and engaged either way. Cons Sometimes I don't hear back from customer service when I send a email. So I'm not sure if they worked on a particular issue. CE CEO CEO Used the software for: 3-5 years ### "ShopperApproved has helped me share thousands of consumer reviews!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 25, 2020 I'd say it's worth the cost, I know it helps us generate more sales than we would if we didn't have it. Pros \- I love the Stars integration that my google ads would get. - The badge icon really does look good and help validate our legitimacy, we always refer our clients to our ShopperApproved to see our validity. Cons \- I'd like more to do, and if they have a more user-friendly dashboard. It is a bit clunky, kinda hard to find what I'm looking for sometimes. But, it works fine. AM Assistant Manager Assistant Manager Used the software for: Less than 1 year ### "I love Shopper Approved! " 5.0 April 14, 2025 Shopper Approved is amazing! I love using it to help with reviews! Pros I love how easy Shopper Approved is! All the reviews are so helpful! Cons I’ve had no issues with Shopper Approved! It’s great! [View all Reviews](https://www.capterra.com/p/179680/Shopper-Approved/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Trustpilot vs Shopper Approved](https://www.capterra.com/compare/169618-179680/Trustpilot-vs-Shopper-Approved)[TrueReview vs Shopper Approved](https://www.capterra.com/compare/179680-210085/Shopper-Approved-vs-TrueReview)[Birdeye vs Shopper Approved](https://www.capterra.com/compare/152997-179680/BirdEye-vs-Shopper-Approved)[Okendo vs Shopper Approved](https://www.capterra.com/compare/176189-179680/Okendo-vs-Shopper-Approved)[Swell vs Shopper Approved](https://www.capterra.com/compare/172802-179680/Swell-vs-Shopper-Approved) [Yotpo vs Shopper Approved](https://www.capterra.com/compare/144389-179680/Yotpo-vs-Shopper-Approved)[Weave vs Shopper Approved](https://www.capterra.com/compare/141842-179680/Weave-vs-Shopper-Approved)[rater8 vs Shopper Approved](https://www.capterra.com/compare/177794-179680/rater8-vs-Shopper-Approved)[NiceJob vs Shopper Approved](https://www.capterra.com/compare/142037-179680/NiceJob-vs-Shopper-Approved)[ReviewTrackers vs Shopper Approved](https://www.capterra.com/compare/140801-179680/ReviewTrackers-vs-Shopper-Approved)