# Page 2 | Shopper Approved Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Shopper Approved the right Review Management solution for you? Explore 132 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179680/Shopper-Approved/reviews --- Shopper Approved 4.9 (132) [View alternatives](https://www.capterra.com/p/179680/Shopper-Approved/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Shopper Approved ## Showing most helpful reviews Showing 26-50 of 132 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use eB emma B. recruitment consultant Staffing and Recruiting Used the software for: Less than 6 months ### "great service" January 15, 2025 5.0 really good solutions great service all round a good platform to use Pros The reviews and the ratings for other companies Cons the layout a little but clunky to navigate Review Source Eszter D. Marketing manager Automotive Used the software for: 1-2 years ### "Great choice, good price, amazing customer support" September 28, 2021 5.0 We are satisfied with Shopper Approved because it centralizes our reputation and review management and the dashboard is very easy to use for our customer service team. The Q&A service provides a great tool for our customers to ask questions and our responses stay on the page (helping future customers) and building valuable SEO keywords. Pros The integration was very easy although we our website is somewhat custom built, Shopper Approved's implementation team took care of everything from coding to styling. We had multiple styling change request and they had no problem working with us until we made it perfect. They did such a great job with the review management (seller rating and product reviews) service that we expanded and subscribed to the Q&A feature as well and could not be happier with the results. Cons It would be nice if customers could filter reviews on a product page. Alternatives considered [Judge.me](https://www.capterra.com/p/215990/Judge-me/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Shopper Approved Great pricing, excellent customer service. Review Source AY Afshin Y. CEO Retail Used the software for: 2+ years ### "Indispensable to Our Business!" September 9, 2021 5.0 ShopperApproved is indispensable to our business. With ecommerce companies like ours, especially, we need to prove trust and customer reviews do that! Pros Our customers tell us all the time that the ShopperApproved reviews were a key decision making factor in purchase with us. It is very intuitive and easy to use and the design and branding is excellent. Customer service is also beyond reproach! Cons There really isn't anything, other than restrictions that come from Google. But even that is understandable. I really love ShopperApproved, nothing negative to say honestly. It's been great and we've been with them for many, many years! Reason for choosing Shopper Approved Trustpilot approaches me all the time to try to get our business switched over to them and I deny them every time. ShopperApproved is far superior in every way. Review Source NS Natasha S. Director of ECommerce Retail Used the software for: 2+ years ### "All Around Satisfaction" June 29, 2023 5.0 Shopper Approved has really expanded their offerings and ability to use the review information they collect from consumers to help link this to other review sites so that the consumer gets the full picture of a company and doesn't just see the people that wanted to take the time to leave bad reviews. Pros The features that are most beneficial to us are the review syndication, product reviews and SEO optimization of product Q&A. As an online retailer we know that the only people that take the time to leave a review about your company on a site that they're not asked to do so are the customers that are angry or had a bad experience. SA allows us to us our great reviews in their system on other systems as well to be able to give an overall customer experience. Product reviews are great for ECommerce so customers know about the product itself and see it first on Google which brings them to us instead of another supplier. Q&A being SEO optimized is very important because it helps us to bring in the free traffic on search engines that may be looking for something we sell just because they asked Google a question in general. Cons One thing that I would really like to adjust in SA is the cart integration and review request timeline after they place their order. You are forced to choose from a day time range after the order is placed and I would really like to be able to select for the full review request to be sent within a certain number of days after the order is moved to shipped status instead. This is minor and we have worked around this for years but it is something that I would like changed. Review Source Patrick B. President Retail Used the software for: 2+ years ### "Review & Product Reviews" December 15, 2022 5.0 Shopper Approved staff have all been very knowledgable, helpful and care a lot about our company's success. Pros Easy to implement with Shopify. Most customers are happy to provide feedback and we are able to use that feedback to make improvements in customer services, processes, website in near realtime. Cons I don't like adding extra steps for customers at checkout, but the feedback is so critical and valuable that the benefits way outweigh the exceptional few (customers who really don't like that you asked them for feedback). 99.9% do not react negatively to being asked for feedback and we take the feedback gathered very seriously and it is a huge net benefit to both our customers and our organization. Review Source JD James D. Co-Owner Retail Used the software for: 2+ years ### "Shopper Approved delivers" May 5, 2022 5.0 Shopper Approved promised that we would see an increase in sales after implementing their review collection system on our site and we have definitely seen an increase. Customers have even mentioned that they purchased from us because of the positive reviews. Pros Shopper Approved helps us collect reviews directly on our site. We are also able to have past reviews on full display on our site as well, which can help to generate new sales. Cons We have experienced some technical glitches in the past, but customer support has always been able to resolve these issues for us. Reason for choosing Shopper Approved We like the ability to be able to closely manage and monitor our reviews, plus Shopper Approved is a Google partner, meaning our reviews carry weight in Google searches. Review Source LM Lonny M. President Arts and Crafts Used the software for: 2+ years ### "Shopper Approved - Worth Every Penny" December 4, 2020 5.0 Review marketing is not an optional component in an overall on-line marketing plan. I have been with Shopper Approved almost since they launched their platform, which is effectively a lifetime in the web world. They are excellent partners, and have helped me grow my business by effectively managing our customer experience, which was always high level, but not leveraged in a functional manner through our site. Having a third party company, acknowledged by Google as a premier partner, can make a big difference in your bottom line. If you are doing a good job with your clients Shopper Approved will make sure visitors to your site know it, and that they will be meaningful and trustworthy. They also have gone out of their way to include our company in programs and partnerships that at our size we would never have the possibility of encountering. There are not a lot of companies that look out for anything much more than their bottom line. Shopper Approved has proven many times in the past that not only is what they do for us important, but that the overall success of our business is meaning to them as well. I cannot recommend them more highly. Pros Shopper Approved is a great company to work with. In almost all of my correspondences they are quick to respond, well trained, and care about your relationship with them. The software and implementation is easy to accomplish and they have excellent technical support if needed. The software is reasonably priced especially when you consider the value of effective implementation of review marketing. Cons There are some technical flaws with the back office that could be improved. The search routine is not ideal and can be annoying when trying to search for reviews. Also, the follow up methodology to contact your clients for resolution can be cumbersome, and only allows one follow up to the client to amend. After that you have to contact their customer service. Review Source CH Christian H. Customer Care & Corporate Sales Mgr. Leisure, Travel & Tourism Used the software for: 6-12 months ### "Great product, fair price and they're here to help you get reviews" September 22, 2021 5.0 Now that everything is working as expected, it's fantastic! It was a bit of a growing pain going from our reviews to a third-party site, but it's working splendidly and gaining reviews everyday. A fair price for a high value product. Pros The reviews are important, as it's organic content from our customers. It helps for others interested in the product to be able to read that. It engages others in the process on their path to purchase. It's critical for us, as it can increase the likelihood of a sale. The ease of use is one of my favorite features and the support is good once you pin point what the issue you may be experiencing are. The entire team will step-up to fix whatever your working through. Cons Implementation was initially good and then it wasn't working. The time to fix it was less than desirable. However, they fixed it as soon as we found out what the root cause of the issue was. So not much of a con, but worth noting. Reason for choosing Shopper Approved It was recommended by our SI. Review Source TK TOm K. Director of Business Development Building Materials Used the software for: 6-12 months ### "Shopper Approved is A+++" August 17, 2023 5.0 Outstanding!!! Pros The team at Shopper Approved is AMAZING! Within 2 weeks of being "live" we received over 80 5 star reviews on our company. Their team is very knowledgeable and made the transitions seamless. Cons My only regret is not partnering with them 5 years ago!!!! Review Source KM Khalil M. CEO Retail Used the software for: 2+ years ### "Love Using Shopper Approved!" February 24, 2024 5.0 Pros The software, team, and customer satisfaction! Cons Nothing really, we love using Shopper Approved! Review Source DB Denise B. owner Retail Used the software for: 2+ years ### "Overall, great app & support" May 9, 2021 5.0 Shopper Approved gave us a means of sharing honest customer comments and reviews with potential customers. Pros Competitive cost, interfaces with BigCommerce, good support, Google Authorized aggregator. Cons Difficult to implement more advanced elements of software with our website without the help of a developer. Can't modify a merchant comment after it has been posted (i.e., when reaching out to a customer, if you realize you misspelled word afterwards, you can't edit). Can't modify layouts of popups. Can't leave review directly from email (it redirects users to a website). Alternatives considered [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing Shopper Approved price Review Source Response from Shopper Approved May 26, 2021 It's great you are seeing the comments of your customers with Google Seller Ratings and Reviews and able to display them to the prospects to prove trust and earn the sale more often. We have a team of developers to help, so please reach out to Shopper Approved at support@shopperapproved.com should you ever need additional support with integrations. VK Victoria K. Community Manager Computer Software Used the software for: 2+ years ### "Nice service that helps to improve customers' satisfaction" August 30, 2021 5.0 My company has been using this platform since 2015. We collected the 55k+ reviews and it's really valuable for our business. We can track and improve our customers' experience and find suggestions of how to develop our software or change our communication. This great amount of feedback also helps us to build trust to our brand as we put widgets on our site and ads pages. Pros I like the easiness of this tool. It's pretty simple for both customer and company. And I really enjoy the option to solve the issue with the customer privately so they can share their contact information without worrying. Cons I wish they have a wider variety of widgets. Review Source TB Tom B. Community Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Shopper Approved provides proof of concept" August 27, 2021 5.0 Overall experience is good. We recommend this product to other companies. Proof of concept for our customers is extremely important and Shopper Approved provides us with a platform to do so. We have over 500 views and are able to update the views of the customers on our website see. We also really like being able to "counter" reviews that do not apply to our product or are non-customers that are angry and trying to spam. Pros Integration was a little bit difficult, but we were able to figure it out with the implementation team. Probably it is easy to use and dashboard is extremely friendly. We have upgraded our software with Shopper Approved once already! Cons Implementation was difficult. We have had issues with Google showing our stars. Review Source DB David B. Director Sales amd Marketing Retail Used the software for: 1-2 years ### "Easy to Use and Great at Collecting Customer Feedback" April 23, 2024 5.0 Pros Shopper Approved is excellent because it makes collecting and showing customer reviews easy, which helps build trust with potential buyers. It’s simple to add to websites and works smoothly to get customer feedback at different times. The dashboard is easy to use and provides helpful data to see how things are going. Plus, it helps get your reviews seen on search engines, bringing in more visitors and boosting sales. Cons So far I have not had any negative things regarding the software. Reason for choosing Shopper Approved Overall, it was easy to use and had excellent customer support, which continues. Review Source TB Trent B. CEO Retail Used the software for: 2+ years ### "Excellent website review service" July 1, 2020 5.0 Shopper Approved has been a pretty painless integration over the years. It works! Customers use it and it gives us great feedback and social proof to help conversion rates. Pros Shopper Approved has been integral in helping us gain more reviews from our customers. Our customers love to share their experience and this platform makes it super easy for them to do this. We also love how the reviews are sent to us several times per day and it give us timely feedback to see if our website is having issues, or other things that may need to be addressed. Bottom line, it give our customers a voice and we listen which means we all win! Cons The video reviews seems like they don't function as well as desired. Very few people complete. I'm not sure how to fix this but it is a new feature. Reason for choosing Shopper Approved Better user experience, syndicated reviews, and liked the overall platform. Review Source CA Carson A. UX Designer Medical Devices Used the software for: 2+ years ### "Website Integration" October 6, 2022 5.0 \[SENSITIVE CONTENT\] was extremely helpful throughout this process, and Shopper Approved's service is excellent! Pros Shopper Approved's website integration team is great. They were able to quickly and easily embed review widgets into our website, and they were very helpful and efficient in the process. Cons Nothing at this time. Based on my own interactions with Shopper Approved as it relates to my role, everything has been excellent. Review Source TC Tristan C. IT Manager Retail Used the software for: 2+ years ### "Shopper Approved is the best review solution for small business" March 20, 2020 5.0 We wanted an online review service that wasn't run by Don Corleone. Shopper Approved gave us all the features we needed, with integrity and great service. There isn't a better online review system on the internet. Pros What we like most about Shopper Approved, is their consistency. Too many review services up their prices once you're hooked in, then hold those reviews over your head in a old school mafia protection play. Shopper Approved has had the same pricing since we started. Their integrity is what we like most. It doesn't hurt that it works great and is easy to use. Cons The interfaces are a little tricky getting used to, but they are being improved all the time. Review Source MJ Matts J. VP Retail Used the software for: 2+ years ### "Shopper Approved helps us get more high quality reviews" June 26, 2020 5.0 Pros The post-purchase pop-up that Shopper Approved developed for BigCommerce allowed us to get substantially more merchant reviews than a competing solution. And the survey questions themselves prompt high quality responses that are very useful for business insights. In addition, the Survey Destinations feature has been really successful at getting our reviews spread around most of the other major review sites. Cons The product reviews feature is average, as far the number of reviews it generates. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Better pricing + significantly more merchant reviews due to the post-purchase pop-up. Review Source JL Jason L. General Manager Retail Used the software for: 2+ years ### "Use Shopper Approved everyday for years." August 27, 2021 5.0 Overall very good experience. Pros I like that our customers can leave an initial review and have a follow-up review sent later on. Cons I wish we could send our customers a link that would allow them to update their reviews. Review Source AG Albert G. Owner Retail Used the software for: 2+ years ### "Happy Customer" September 2, 2020 5.0 We are very pleased with the software. We are probably under utilizing some of the features. Pros It is very user friendly. I feel it's a great value for the price. It's also a well known review software so many customers have heard of the company which helps validate the reviews. Cons I didn't like the full year having to be paid upfront. Currently they made an exception and allowed a quarterly plan for me. Starting out, it was a bit of a turn off to have to pay the full year up front. Reason for choosing Shopper Approved Trust Pilot was much pricier. Since choosing shopperapproved I have been turned off by their aggressive strategy to try and get retailers to register on their platform as well as utilizing our business name to benefit their search standings. Review Source James H. H. CEO / President Internet Used the software for: 6-12 months ### "Multiple Experiences - Very Satisfied With ShopperApproved" November 29, 2018 5.0 This is posted by a digital marketing agency. We recommend Shopper Approved to our clients, and work directly with SA on integration and directly with clients on using the service. Our clients have witnessed tangible results and experienced very positive outcomes. Pros The product support is very good - speak to a live person who speaks clearly. The setup, website integration and training are very good. The dashboard is very user friendly. The platform is feature rich with the ability to engage customers, obtain more reviews and better testimonial content. Additionally, you have the ability to share reviews via social and video platforms. An added benefit, through some technical enhancements, is that these reviews can boost website optimization and get star ratings to show on Google. Ads Cons We have not encountered any particular negatives. If anything, which is also common to most any competing service, is being able to share reviews across citation sites to boost local SEO. (I'm not aware of any review management services that have a way to make this happen.) Review Source Angel G. Webmaster Publishing Used the software for: 2+ years ### "Good Product" December 9, 2020 5.0 I've not had any major issues with their services. They've been responsive with minor issues I've had in the past. Pros We've been using this service since Shopper Approved began their company. I like that they syndicate reviews to Google. Cons Integration for the product requires someone with programing knowledge. It's becoming more challenging to integrate as a small business Review Source FF Fran F. President Health, Wellness and Fitness Used the software for: 2+ years ### "Very good company." December 3, 2020 5.0 Excellent Pros Ease of use. The customers really enjoy leaving reviews, very easy for them as well. Cons Really I have no complaints. I can't think of anything I would say needs improved right now. Alternatives considered [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Shopper Approved Their customer service and response in answering my questions. Switched from [ResellerRatings Review Software](https://www.capterra.com/p/177567/ResellerRatings-Review-Suite/) They were extremely expensive, and poor customer service. Review Source TT Trent T. p Business Supplies and Equipment Used the software for: 2+ years ### "Great Review Aggregate! " May 7, 2021 5.0 Excellent! Pros Easy to use, transparent, easy for businesses to respond to review. Cons That Google does not accept initial customer reviews. Overpriced on sitejabber syndication. Alternatives considered [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Shopper Approved price and gave company more options to respond and hide reviews that were irrelevant. Review Source Response from Shopper Approved May 26, 2021 Hi Trent! Thank you for the feedback. Shopper Approved's Seller ratings and reviews are easy to use to help you attain a Google Seller Rating, and we are glad you think so, too! Please contact Shopper Approved directly to go over any concerns you have about the initial reviews or pricing. AM Adam M. IT Manager Law Enforcement Used the software for: 2+ years ### "Good Software" July 1, 2020 5.0 Good company to work with. Pros We use this software to gather customer insight into their experience using our website. Some of our customers are directed to review in Shopper Approved and some are sent a link to leave us a review on google. This is a great feature and has helped us get over 200 honest reviews on our google page. Cons It all works fine. I do not have dislikes about this software. Alternatives considered [ResellerRatings Review Software](https://www.capterra.com/p/177567/ResellerRatings-Review-Suite/) Reason for choosing Shopper Approved I don't remember specifically. We have been using Shopper Approved for a very long time now. Review Source Similar Products Featured ## Related categories [Review Management](https://www.capterra.com/review-management-software/)[Reputation Management](https://www.capterra.com/reputation-management-software/)[Customer Satisfaction](https://www.capterra.com/customer-satisfaction-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.