# Page 3 | Shopper Approved Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Shopper Approved the right Review Management solution for you? Explore 132 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179680/Shopper-Approved/reviews --- Shopper Approved 4.9 (132) [View alternatives](https://www.capterra.com/p/179680/Shopper-Approved/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Shopper Approved ## Showing most helpful reviews Showing 51-75 of 132 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use SS Steven S. Product Manager Business Supplies and Equipment Used the software for: 2+ years ### "Solid Review Platform" March 20, 2020 4.0 Pros Integration is quick and easy, and custom form setup is done through the platform itself. Overall, ShopperApproved is fantastic at gathering reviews - mostly due to its design of getting customers to click on 1-5 stars upon checkout and hitting submit. Quick way to build up a rating on Google. Cons Content, content, content. Again - ShopperApproved is great at collecting star ratings. But as Google moves to giving more weight to "testimonial" reviews over a 3 word response - we've noticed ShopperApproved reviews not being displayed on our Google Merchant Profile. Compared to other review platforms, ShopperApproved isn't able to capture good review content from customers. Review Source JS Justin S. VP Marketing Sporting Goods Used the software for: 2+ years ### "Great Company to Work With" April 25, 2024 5.0 Pros Syndication to Google channels. Customer service and support is one of the best I have worked with. Cons Not able to roll up reviews for variant products into a parent product. Review Source LJ Louis J. CEO/Owner Sporting Goods Used the software for: 2+ years ### "Outstanding Highly Recommended" May 7, 2021 5.0 I highly recommend this software. It collects reviews very well and it also allows me to interact with my customers by responding to their reviews. Pros Shopper Approved is easy to use, works seamlessly with my website. Integration is easy, and tech support is very responsive when I have needed them. Also everyone is nice, and eager to assist when needed. Cons Nothing that I have come across in the last 10 yrs or so. Review Source Response from Shopper Approved May 26, 2021 First off, thank you for the opportunity to serve you for the past 10 years, time really flies. I'm glad you are seeing the benefits of implementing our seller reviews and ratings into your strategy. The interaction you are having with your customers makes a measurable impact on building trust, social proof, and your customer's life-time value (LTV). LS Lynn S. Owner Retail Used the software for: 2+ years ### "Helpful for Post-Transaction Reviews" June 26, 2020 5.0 I feel that my store's reviews on Shopper Approved help overall with our SEO and to increase consumer confidence in our small company. Pros It pops up only after the shopper completes their purchase. It is only a few simple questions. Shoppers don't need to give their full name or opt in to the complete survey. All of this makes it easy for the shopper to submit a quick review. Cons I would like the ability to veto more reviews if possible. Reason for choosing Shopper Approved At the time I purchased it, it was highly recommended by several developers that I worked with. I feel that the value for money is good and that overall it helps my online business stay competitive. Review Source RA Robert A. Director Business Development Consumer Goods Used the software for: 6-12 months ### "Great product" February 3, 2023 5.0 Pros Discovery and implementation phases were great. Gave me the confidence to move forward with reviews. Now that we have the reviews implemented on our site we have had a tremendous lift in traffic. Cons Great job all around. Not sure what could have been done better Review Source Response from Shopper Approved March 21, 2023 I'm glad you tried Shopper Approved and implemented our online reviews. We are a trusted Google partner. Reviews will be incredibly beneficial to help you continue to grow your traffic and conversions. I am so glad you are already seeing increased traffic and displaying those trust signals to earn the sale. BG Bill G. President Automotive Used the software for: 2+ years ### "Shopper Approved is excellent at spreading the word about our wiper blades store." September 2, 2020 5.0 Pros Their interface with our customers is very quick and easy to use so we get a high rate of responses. We also the ability to respond to customer comments is great so now we can show future potential customers who read the "bad reviews" that we assist even our fussiest clientele. Cons The Merchant tools interface is moderately confusing. Even after 3 years I still have trouble finding what I'm looking for. Alternatives considered [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Reason for choosing Shopper Approved Better features Review Source JK Jerry K. Owner Consumer Goods Used the software for: 2+ years ### "Excellent customer service on integration new cart" March 8, 2023 5.0 Pros We recently transitioned to a new ecommerce platform and needed to integrate our 10 year old shopper approved review history into the new cart. We got assigned one customer service rep who stayed with us through the end of the process and responded quickly to each question along the way with excellent to the point answers that were easy to understand. Cons The monthly fee is up there, but you receive quality customer service and reliability. Review Source Response from Shopper Approved March 22, 2023 Shopper Approved's support team strives to respond quickly and provide the best solutions to questions as clients change eCommerce platforms. Thank you for writing this review for us. If you have any additional questions, please don't hesitate to contact us. MG Mark G. Vice President Furniture Used the software for: 1-2 years ### "A must have for any Small Business!" May 7, 2021 5.0 Customer service has always been responsive and helped when we had difficulty. A+ Pros I like the ability to customize this to your individual needs. The daily reviews help bring confidence and being able to highlight the ones that show first are a great to show potential customers. We have this loaded on every product page, footer of our website with the dynamic icon with number of reviews. What a great product! Cons I wish there was an ability to have more veto reviews on the dashboard. Review Source Response from Shopper Approved May 26, 2021 Response: First off, thank you for the opportunity to serve you for the past 10 years, time really flies. I'm glad you are seeing the benefits of implementing our seller reviews and ratings into your strategy. The interaction you are having with your customers makes a measurable impact on building trust, social proof, and your customer's life-time value (LTV). GT Georgia T. President Retail Used the software for: 6-12 months ### "Best decision we've ever made" January 20, 2023 5.0 Pros Support and service are top notch, great job Shopper Approved team. Cons Nothing we do not like. Software works great! Switched from [Trustpilot](https://www.capterra.com/p/169618/Trustpilot/) Constantly losing connection to our site without proactive notification. Customer support is lacking. Review Source Response from Shopper Approved March 21, 2023 Wow, thank you for this review. Shopper Approved's support and dev teams rock. You are right, it is imperative to have a trustworthy seller reviews, product reviews, and video reviews partner to help leverage your user-generated content. Thanks for trusting us to help you display your trust signals! ES Eva S. Business salesman Printing Used the software for: 2+ years ### "All good , responsible custom service and easy to handle " March 29, 2022 5.0 Great , Pros All good , responsible custom service and easy to handle Cons none , i do like all of this , good custom service and easy to talk with clients Review Source JP Joel P. Owner Retail Used the software for: 6-12 months ### "Shopper Approved is a valuable asset to our company" September 14, 2023 5.0 Pros Easy to use, improves sales, great to deal with their staff Cons Haven't found any yet. Everything has been terrific Review Source MR Meredith R. Partner Consumer Electronics Used the software for: 2+ years ### "Shopper Approved is a great partner" June 30, 2020 5.0 Very good - no issues. Pros Getting started with Shopper Approved completely revitalized our review platform at a critical time for our e-commerce business. The amount of reviews we received increased significantly and this has made a big difference in our organic traffic as well as helped with acquiring new customers. Shopper Approved also provided some best practices that helped us get started and these practices help to continue our growth today. Cons Would love to have an account person to check in with more frequenly. Reason for choosing Shopper Approved pricing, product platform Review Source PL Peter L. Digital Specialist Food & Beverages Used the software for: 2+ years ### "The only Review Software you Need" June 26, 2020 5.0 Easy is the best way to describe it. Support is always fast to respond, program is easy to use, and it generates more reviews than I could imagine. Pros I am huge advocate to Shopper Approved. There are too many review sites to keep track of and generate reviews for and they take care of everything for us. Thousands of new reviews and easy and quick ways to respond or handle. Cons I can't think of anything. Majority of the program can be a set and forget but they have all of the benefits of diving in as deep as you want. It's been a complete program year after year for us. Review Source JS Jeff S. e-Commerce Technical Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Thanks ShopperApproved" April 1, 2022 5.0 Pros Easy to use, lots of features and a great support team Cons I find the backend dashboard to be a little confusing. I was trying to see total product review counts the other day and couldn't figure it out. Review Source CH Chris H. President Marketing and Advertising Used the software for: 2+ years ### "Great Review Management Company" August 9, 2021 5.0 Pros They do a great job of managing our reviews and have great customer support. Cons No problems with the software or company. Review Source HE Heather E. Markering Manager Retail Used the software for: 2+ years ### "Good Review Platform with Some Room for Improvement" July 10, 2020 4.0 Overall, Shopper Approved is a decent product for the price point. It is very affordable, so we overlook the inconveniences. Pros The reviews from Shopper Approved integrate nicely into our site, providing our customers with both overall site reviews and product reviews. The fact that all of the reviews are from authorized customers is also a benefit. Cons It would be VERY helpful to be able to tell Shopper Approved that an item has actually shipped, and send out the follow-up email based on actual ship date, rather than based on an overall estimation. From time-to-time, we have items that are on backorder, and Shopper Approved sends out the survey before the product is received, causing confusion and frustration for our customers. Reason for choosing Shopper Approved We chose Shopper Approved because it had the richest feature set in its price category. It is a good "starter" review platform. Review Source RG Rakesh G. CEO Consumer Goods Used the software for: 1-2 years ### "Great review tool to start your business with." March 28, 2022 4.0 Great. Pros Support is great. Price is just right some other alternatives are expensive. Cons Should be able auto do more like Yotpo. Love shopper Approved to get started with but needs additional integration and customization options. Review Source TM Thomas M. President Sporting Goods Used the software for: 2+ years ### "Shopper Approved Experience" July 1, 2020 5.0 We are providing our customers a platform to help select and shape the quality of products and goods we carry going forward. This is extremely important in a small niche industry like the equestrian world. Pros It was easy to implement and provides great feedback from our customers....whether positive or negative. All reviews help make us a better company. Cons The ability to broadcast reviews throughout our other channels like email, social media, etc. Reason for choosing Shopper Approved The original contract was to buy a 1 year of service, and get a second one FREE. Review Source JL Joanna L. Chief Creative Officer Apparel & Fashion Used the software for: 6-12 months ### "Very helpful" February 2, 2022 5.0 Overall, my experience has been great with shopper approved. I first began to deal with \[SENSITIVE CONTENT\], he was a great help! I also got to work with \[SENSITIVE CONTENT\] which took into account any little detail I wanted for our widgets was amazing! Pros What I love the most is the simplicity of the software Cons What I liked least was some of the pages did not look as modern or user friendly to know how to navigate. Review Source ML Mark L. Manager Food & Beverages Used the software for: 2+ years ### "Time Saver" May 13, 2021 5.0 Has been a great help keeping us connected to our customers. Pros Makes getting customer reviews and product review simple with little time invested. Cons We use a customized website so the integration took some effort. Review Source Response from Shopper Approved May 26, 2021 Hearing what your customers are saying in a quick and effective way is important so you can make strategic changes for continued growth and success. We are so glad Shopper Approved's Google Seller Ratings and Reviews is a part of your marketing strategy. Thank you for taking the time to review Shopper Approved so we can continue to make improvements. Blake B. Ecommerce & Consumer Products Manager Mining & Metals Used the software for: 1-2 years ### "Do your ecommerce store a favor and try this out -- they have a free trial" November 24, 2019 5.0 We used them after seeing a keynote speaker discuss Shopper Approved at marketing conference. We integrated them into our store and it's been really successful so far! Pros They made it easy to try out! The way they get reviews for you is clever and original, pulling the request forward while the customer is still engaged. Cons You're absolutely locked in and the reviews really are only sort of yours. Shopper Approved doesn't make it easy to change vendors once you're locked in. Reason for choosing Shopper Approved I spoke with the sale folks at the marketing conference we attended and they offered a free trial. We were hooked! Review Source PG Paul G. CEO Retail Used the software for: 1-2 years ### "Great Product" February 18, 2021 5.0 Pros We have been using Shopper Approved just over a year and already have over 7000 reviews. These reviews definitely give customers to confidence to shop on our site and we can easily justify the cost with the additional sales it has generated. Cons I can't think of anything that I don't like about this product. Review Source AR Alex R. president Food & Beverages Used the software for: 1-2 years ### "Good Review Software" May 21, 2021 5.0 Positive overall. No issues Pros Shopper Approved is a good tool for getting reviews. Reviews are essential, so you must implement SOMETHING. Shopper approved has a good customer support and I have never had any issues with them when problems arise. Cons Maybe something to do with social media. And maybe conversion tracking. Reason for choosing Shopper Approved Good interface and customer support. Switched from [Yotpo](https://www.capterra.com/p/144389/Yotpo/) Yotpo wants an arm and a leg Review Source SN Seth N. Director of Marketing Health, Wellness and Fitness Used the software for: 2+ years ### "SportingSmiles" December 7, 2021 4.0 It's good for the most part. I want to praise \[SENSITIVE CONTENT\] as they were tremendous with their customer support. Pros It's easy to collect reviews and show other customers the benefits of our products. Cons There are some features that we were trying to implement but gave up because it wasn't clear on how we could make it work. Review Source MS Matt S. Marketing Manager Airlines/Aviation Used the software for: 1-2 years ### "Great Experience!" September 23, 2021 5.0 Great experience with the people that sell \[SENSITIVE CONTENT\], account management \[SENSITIVE CONTENT\], and support \[SENSITIVE CONTENT\]. They are always quick to respond and answer questions about the product. Would recommend the product on the experience with these three alone. Pros The software was easy to set up and use. Didn't take long to get our first review and they come in very fast now. Very happy with our choice. Cons The price is higher than some of the other options. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.