# GaleForceMedia Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is GaleForceMedia the right Marketing Automation solution for you? Explore 27 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/179715/GaleForceMedia/reviews

---

GaleForceMedia

4.6 (27)

[View alternatives](https://www.capterra.com/p/179715/GaleForceMedia/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of GaleForceMedia

Ease of use

4.6

Customer Service

4.9

## Pros and Cons in Reviews

PA

Pat A

PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“MediaForce features a simple, easy to use (and easy to learn) UI that does not sacrifice on the basic features needed to plan, buy, order and manage linear and digital media campaigns.“

October 7, 2020

MN

Michelle N

Media BuyerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“Having switched from a premium media buying software company to MediaForce I miss some of the reporting options that came with the higher priced software. “

October 8, 2020

PA

Pat A

PresidentMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“The software is easy to deploy (web based), simple to learn (and their one on one training is terrific) and the product offers most of the features that the 'big name' media buying software companies charge 5x.“

October 7, 2020

RK

Renee K

Director of Planning/BuyingMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“It's a function we want to use, but at this time is too cumbersome with multi-market clients. “

October 19, 2020

AS

Angie S

President Marketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“Value for the software, customer support , the ease of using the software design of the product . “

October 6, 2020

LT

Lam T

Media BuyerMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“Some aspect of the software is still clunky“

October 6, 2020

AT

Anthony T

Digital LeadMarketing and Advertising, 2 - 10 employeesUsed the software for: 6-12 months.

“The product is priced well and is a solid media buying software.“

October 12, 2020

## Showing most helpful reviews

Showing 1-25 of 27 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

NM

Natalie M.  
Media Director  
Marketing and Advertising  
Used the software for: 6-12 months

### "Media Force Capabilities"

October 15, 2020

4.0

Overall, the experience has been pretty good. Some major and minor hiccups along the way, figuring things out as we go. Customer service has been great. I just wish for the money, there were some additional features that seem like they could be easily introduced or added, such as the "hiding rows/columns" feature that would be helpful.

Pros

It's fairly user friendly, easy to navigate. Easy ordering and placement. I like that I can reconcile monthly invoices through the software.

Cons

Planning tools in the actual worksheets - I wish there were some additional features that would make planning easier. For instance, hiding weeks should hide the spots/costs, but it doesn't, which makes it hard to plan by quarter or make changes because a client may want to make changes to one month only, but you can't see the monthly breakdown without having to pull an entire report to see what the monthly is. I wish there were better ways to see weekly, monthly, breakouts etc... in the worksheet planning. It also takes a long time to load worksheets. I don't like that when I can only choose one ratings book per worksheet/campaign. If I place a buy per quarter, I can only choose 1 book. Reach/Frequency calculations seem off at times. Would like to see someone at Media Force who is also familiar with the quickbooks side of things to explain it to users. Being compatible with quickbooks is nice and all, but if no one understands how it works to import over, then doesn't really help us and we're now paying an additional $200 fee to Quickbooks for the import process which was an unforeseen cost we were not aware of when purchasing MF.

Review Source

Response from Gale Force Digital

October 19, 2020

Thank you for taking the time to review MediaForce, Natalie! Your input and feedback is crucial to the success of the product, and we would love to discuss some of your concerns in more detail. The QuickBooks integration has recently changed due to the emerging popularity of QuickBooks Enterprise, but we have integrations with both QuickBooks desktop and online and we would be happy to work with your group to optimize that integration so billing is a breeze! Also, we appreciate you calling out the great customer service you have received and we will strive to continue to provide superior customer service as we work through these issues. Thank you again for your time and consideration of MediaForce! --Erin

HN

Heather N.  
Media Asst.  
Marketing and Advertising  
Used the software for: 6-12 months

### "Media Force Capabilities Review"

October 21, 2020

4.0

It has been great overall. It's an effective tool to use for planning and sending orders. It's user-friendly and above all, I have been pleased with the customer service.

Pros

I liked the planning, insights, and reconciling features. They were easy to use and navigate. The customer service has been great as well. Very communicative, knowledgeable and helpful support people.

Cons

I didn't like the fact that when you create a separate worksheet version, it keeps the flight dates the same. I would've liked to have multiple versions where I can manipulate flight weeks. I also didn't like how every campaign shows up in reports. It should only be campaigns that have orders attached, or at least the option to choose.

Review Source

Response from Gale Force Digital

October 22, 2020

Thank you for the feedback, Heather! We enjoy working with your agency! --Erin

RS

Roe S.  
AMD  
Marketing and Advertising  
Used the software for: 1-2 years

### "Pro & con"

November 2, 2020

3.0

Okay.

Pros

Fairly easy to use. Questions answered quickly.

Cons

Miss features of old system. Still getting used to it.

Review Source

Response from Gale Force Digital

January 31, 2025

Hi Roe, Thank you for taking the time to review GaleForceMedia!

JH

Jeff H.  
President  
Marketing and Advertising  
Used the software for: Less than 6 months

### "MediaForce Review"

October 19, 2020

5.0

Pros

that digital is included and that you can combine broadcast and cable to get one reach and frequency. compatibility with quickbooks.

Cons

electronic invoicing is tedious and takes up a lot of time each month

Alternatives considered

[Strata Design 3D CX](https://www.capterra.com/p/130584/Strata-Design-3D-CX/)

Reason for choosing GaleForceMedia

price and the fact that we previously had smartplus before it shut down and knowing your background began there.

Review Source

Response from Gale Force Digital

October 26, 2020

Thank you for taking the time to review MediaForce, Jeff! I can have support reach out with some helpful tips and tricks for electronic invoicing to make invoicing and billing easier. Please reach out if you have any questions or concerns - we value your input and commitment to MediaForce! --Erin

LM

Lois M.  
Media Planner/Buyer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Value for the Money"

October 13, 2020

5.0

While it does not have every bell and whistle, the program is robust and provides all the reports I need. The worksheet, while not entirely customizable, is easy to read and work with. I am very pleased with this software!

Pros

The software is easy to use, easy to learn.

Cons

I would appreciate more flexibility in setting up the worksheet.

Switched from

[Strata](https://www.capterra.com/p/164890/Strata/)

Strata was overkill. It has all the bells and whistles, but I found I was paying for features I did not need or want.

Review Source

Response from Gale Force Digital

October 14, 2020

Thank you for the kind words, Lois! We value you as a client and would love to spend some time with you understanding how we can make the Worksheet more customizable for you! -- Erin

MP

Michael P.  
President  
Marketing and Advertising  
Used the software for: 6-12 months

### "It does ALL we need, and for a LOT LESS!!"

October 6, 2020

4.0

Overall I would say media force has been a very good partner and has worked well with us these past 10 months.

Pros

Being the president of the company, the very first thing that caught my attention was the price. In talking with our media buyer she seemed to feel that features available were very compelling especially considering the overly expensive software we had previously been using for years.

Cons

I feel the main feature that could be improved on would be the monthly recap of each market and what we are spending there. The format is laid out in an XL sheet and doesn't provide as much information as I would personally like. Is it a deal breaker? absolutely not.

Reason for choosing GaleForceMedia

the features were very similar, and the media force price is VERY attractive.

Review Source

Response from Gale Force Digital

October 7, 2020

Thank you for the kind words, Mike! We appreciate your business! I'll ask Kevin to reach out and see if we can't find a monthly recap report that works better for you. Thanks again! --Erin

AS

Angie S.  
President  
Marketing and Advertising  
Used the software for: 6-12 months

### "My Value"

October 6, 2020

5.0

I enjoy the ease of working with support always get a quick turn around .

Pros

Value for the software, customer support , the ease of using the software design of the product . We changed to this product from Strata had more features that we did not use and the software was to expensive for us . We had not choice when Nielson dropped using smart plus . Glad to see we have options to use now since we are very small agency and the cost is perfect for us. The training was easy and able to email one contact when we have a questions and get a answer right back is important to me since I will be in the process of building a schedule and come to cross roads and don't have time to wait . Saves me time and aggravation .

Cons

Not being able to print a Report that to show the client before we create a order. I have to reduce the size and it not readable

Reason for choosing GaleForceMedia

The value for what we use it for .

Review Source

Response from Gale Force Digital

October 7, 2020

Hi Angie, thank you for your review! We are thrilled that MediaForce is working well for your agency! I'll have support reach out next week and show you a few report options that you can pull for client deliverables prior to ordering. Thank you again! --Erin

JF

Jane F.  
President/Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "President/Owner/Media Buyer"

July 3, 2019

5.0

Moving off of one platform to another was a stressful journey. I spent countless hours searching for that perfect platform. Once I connected with the reps at MediaForce, I knew I was headed in the right direction. The transition has been wonderful. The two of them have been incredibly understanding and patient through the transition. The product speaks for itself, but the customer service they provide is on a whole other level.

Pros

MediaForce is very intuitive. It is well laid out and has all the features most agencies need including ratings integration, ranker reports, and electronic invoicing. Planning, buying and placing all media is easy with MediaForce. Importing buys from other systems is clean and simple. The customer services is outstanding! No long wait times, and immediate solutions are rendered. MediaForce also offers tiered pricing based on agency needs.

Cons

Being a newer product, little glitches occasionally pop up that need fixing. However, the response is immediate and most are done on the same call or within hours.

Reason for choosing GaleForceMedia

I chose MediaForce because of its capabilities, ease of use, its design/format, pricing options, and its customer service. I made the right choice!

Review Source

Response from Gale Force Digital

October 26, 2020

Jane, thank you so much for taking the time to give us a review! We really appreciate your feedback. Thanks to you, we've made several stability improvements to MediaForce, and moving forward, we anticipate you encountering considerably fewer to no errors. Please feel free to reach out any time with issues you're having or input regarding our features and functionality! -- Brendan

PA

Pat A.  
President  
Marketing and Advertising  
Used the software for: 6-12 months

### "MediaForce - Big Value, Small Investment"

October 7, 2020

5.0

MediaForce has been great. The product is solid, the company has been responsive to any issues we have had and open to suggestions for improvement. They have been launching new versions, consistently iterating so we expect the experience to improve even more over time.

Pros

MediaForce features a simple, easy to use (and easy to learn) UI that does not sacrifice on the basic features needed to plan, buy, order and manage linear and digital media campaigns. The software is easy to deploy (web based), simple to learn (and their one on one training is terrific) and the product offers most of the features that the 'big name' media buying software companies charge 5x. MediaForce delivers significant value without sacrificing on the tools needed to manage a media campaign.

Cons

Currently there is no SCX file export funtionality.

Reason for choosing GaleForceMedia

Initially it was based on cost but as we got to test the product we also based our decision on ease of use, ease of deployment and significantly reduced training time.

Review Source

Response from Gale Force Digital

October 12, 2020

Thank you for the kind words, Pat! We are thrilled to have your agency on board and love that you are finding value in MediaForce!

RK

Renee K.  
Director of Planning/Buying  
Marketing and Advertising  
Used the software for: 1-2 years

### "Good overall experience"

October 19, 2020

4.0

Good response to problems and questions. Open to requests for upgrades.

Pros

It's user friendly and is constantly updating and evolving. I am excited to try the new tiered rates feature/function.

Cons

On the Smart Reports I wish the stations would be organized by market instead of alphabetically. It's a function we want to use, but at this time is too cumbersome with multi-market clients. Also, on the Media Plan function, it's not as easy to use and don't see a need for it as it is now.

Review Source

Response from Gale Force Digital

October 22, 2020

Thank you for the feedback Renee! We are so grateful for the time you and Cindy have spent with the product as Beta testers, and now as clients. -- Erin

AS

Andy S.  
AE  
Marketing and Advertising  
Used the software for: 1-2 years

### "MediaForce delivers for my Clients"

October 19, 2020

5.0

Making multiple Media Buys each week throws a lot on my plate, MediaForce is a wonderful resource in keeping everything organized and on track.

Pros

MediaForce is my daily partner, it is very flexible , it helps me deliver buys more efficiently by eliminating redundant processes, and it allows me to navigate different media markets and sets up buys across multiply platforms.

Cons

As MediaForce grows and adds features, I always look for ways to incorporate them and improve my buys.

Review Source

Response from Gale Force Digital

October 22, 2020

Thank you for the review Andy! We love partnering with your agency and hope we can help you grow in the future! Glad to be of service. --Erin

GA

GINNY A.  
Director of Media Services  
Marketing and Advertising  
Used the software for: Less than 6 months

### "MediaForce Review"

January 11, 2021

5.0

The software is saving our agency money without losing any productivity. The set-up took some time, but it was well worth it.

Pros

The broadcast, radio, digital, print and OOH are all on one page for easy navigation. It is easy to use and has all the features that I need to successfully place a media buy. The star of the software is actually the customer service. It is refreshing to get an immediate response to questions and comments.

Cons

I am not able to send out cable orders with a .scx file. However, I expressed my concern and MediaForce is working on it. Also, I was the first agency that uses Clients & Profits (C&P). There have been bumps along the way, but with the knowledge and level of customer service that is offered, many of the issues were fixed right away.

Review Source

Response from Gale Force Digital

March 22, 2021

Hey Ginny! Thank you for taking the time to review MediaForce. We are enjoying working with your agency, and appreciate your patience as we navigate the new integration with Clients & Profits! --Erin

CS

Chris S.  
Media Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great tool for agency media buyers"

May 20, 2019

5.0

It can really expedite the planning/buying process. It's just easier to maneuver around and create buys. I can probably do two or three buys in the time it used to take me to do one in SmartPlus. And if you have any questions or concerns, the team at GaleForce is easy to get a hold of and they seem real responsive. Excellent experience so far.

Pros

It's got a modern interface, and it's fast and easy to use. It has some features and capabilities previous media buying/planning tools I've used did not have. You can have multiple markets and multiple media on one worksheet, and it can calculate a combined reach and frequency for radio and TV. I don't think any other software does that. It's browser-based, not module-based like old school media software, so everything is in front of you all the time. You just open up new tabs if you need to do something while you're in a worksheet. It really is easy to use and makes it easy to replicate buys or create variations of them. Very cool tool.

Cons

It's new so they are still rolling out features. So in the platform there are some features that are greyed out; they aren't available yet. I look forward to giving them a shot.

Review Source

Response from Gale Force Digital

October 26, 2020

Chris, we're very happy to hear you're satisfied with MediaForce so far. We're working diligently to release those new features you mentioned and are always open to any input you may have regarding them or existing functionalities! -- Brendan

LT

Lam T.  
Media Buyer  
Marketing and Advertising  
Used the software for: 6-12 months

### "From a Media Buyer's Perspective"

October 6, 2020

5.0

I have had the opportunity to work on TapScan, Salesforce, Strata and Smartplus; and MediaForce integrated some of these best ideas from these media buying platforms. I had no problem transitioning over to MediaForce. There are still a few features that could have been better developed and more intuitive, but the MediaForce development team is very quick on getting suggestions implemented. Overall, I would definitely recommend MediaForce as a media buying platform.

Pros

Ease of use and access (whether at home or in the office).

Cons

Some aspect of the software is still clunky

Review Source

Response from Gale Force Digital

October 7, 2020

Thank you, Lam! We value your feedback and enjoy working with Advantage! --Erin

GA

Grace A.  
Owner / President  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Watch out Strata/Freewheel!"

May 28, 2019

5.0

Since SmartPlus was decommissioned a while back, we have been trying different buying software and were not happy AT ALL with any of them, regardless of pricing. We contacted MediaForce early-on, and had to wait till they were ready. They allowed us to beta test for them and sincerely listened to our suggestions. The developers wanted to make this the best, easiest to use buying software, and they absolutely achieved their goals!

Pros

We definitely like the ease of use - it's extremely intuitive software. The developers created many shortcuts which save us time, making us more productive than on any other buying software we had used in the past..

Cons

Can't think of anything that we hadn't already worked through during our beta testing...

Review Source

Response from Gale Force Digital

October 26, 2020

Grace, thank you so much for taking the time to write us a review. We greatly appreciate it and are very happy to hear that you're enjoying your MediaForce experience so far. I'd like to thank you again for being one of our beta testers. Your feedback has been integral to the development process and our prioritization of features! -- Brendan

DC

Diane C.  
Bookkeeper  
Accounting  
Used the software for: 6-12 months

### "Reconcile Your Media Accounts Easier and Faster"

June 13, 2019

5.0

I’ve been using the reconciliation part of MediaForce for seven months and it has made my job much easier. Being a previous SmartPlus user, the transition was very easy. I do more than 50 reconciliations of TV and Radio invoices per month and it’s great that I can use this program on any device. I would highly recommend to anyone who has to reconcile media accounts.

Pros

MediaForce is very easy to use from an accounting perspective. I can import files from TV and Radio portals and MediaForce automates the matching process from the Order to the Invoice, There are close-up views of spots, run times, commercial names, and all data points. I can find "Spot" outliers that do not match the original Order and move them to other areas or choose to list them as unmatched. MediaForce also has nice reports that list all pertinent data.

Cons

Some features could use a little more refinement, but the support and development teams have been very accommodating of my requests so far, so I'm hopeful.

Review Source

Response from Gale Force Digital

October 26, 2020

Diane, thank you so much for your review! We're glad to hear that we've streamlined the reconciliation process for you. If there are any particular feature requests you have, please don't hesitate to get in touch with your account manager to discuss any recommendations you may have! -- Brendan

RM

ROCHELLE M.  
Office Manager  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Time-Saver"

March 23, 2021

5.0

Overall we are very happy with this software. The team that set us up has been extremely patient and helpful. They are very responsive and have taken suggestions for future development features. We always feel like we can ask them about any questions that come up.

Pros

The invoice reconciliation is the best feature for me. This saves me so much time and it is really easy to navigate. I really like the feature that you can make changes that will save back to the worksheet also.

Cons

Worksheet set up and copying could be easier.

Review Source

Response from Gale Force Digital

March 25, 2021

Thank you for your review, Rochelle! We have truly enjoyed working with your team and we look forward to a long, successful partnership with your agency! --Erin

KB

Kim B.  
Owner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Seamless Transition"

September 7, 2021

5.0

Pros

I just started using your program yesterday and it was seamless for me. It is just like SmartPlus and super easy to get started. THANK YOU

Cons

The only issue I'm having is within the worksheet, it would be nice if the line you're working on was highlighted. I've got 16 weeks showing and I'm having a little issue following that back to the beginning of that line.

Reason for choosing GaleForceMedia

Similarity to SmartPlus

Review Source

Response from Gale Force Digital

September 8, 2021

Thank you for your review, Kim! We have enjoyed getting to know you and we love that you love MediaForce! We will be looking into a way to make the highlighted line more visible, stay tuned! -- Erin

RT

Rachel T.  
Media Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "Media Force great option for price"

October 15, 2020

4.0

Pros

The customer service/tech support and the ease of use are what I like most about this software. The Google analytic reporting has also been very beneficial in showing effectiveness of campaign.

Cons

Sometimes there are some tech issues since its a newer product.

Reason for choosing GaleForceMedia

Price, tools, customer service

Review Source

Response from Gale Force Digital

October 19, 2020

Hi Rachel, Thank you for taking the time to review MediaForce! --Erin

AT

Anthony T.  
Digital Lead  
Marketing and Advertising  
Used the software for: 6-12 months

### "Solid Product For The Price"

October 12, 2020

4.0

Pros

The product is priced well and is a solid media buying software. The company seems to be improving and adding features as needed, but it would be nice if the platform was built out a little more, especially for digital media buying.

Cons

The software seems to get overloaded with large files. Cable files in particle seem to overwhelm the system.

Review Source

Response from Gale Force Digital

October 14, 2020

Thank you for the review, Anthony!

CL

Cathleen L.  
Media Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "MediaForce"

April 7, 2022

4.0

Pros

Ease of use. And when problems occur, the team is very ready to help resolve them.

Cons

Some of the reporting funtionality could be improved. I'd like to be able to select fields to be included.

Review Source

KF

Kevin F.  
National Sales Assistant  
Broadcast Media  
Used the software for: 6-12 months

### "Great new media buying system"

May 28, 2019

5.0

Pros

I like the ease of use and the seamless approach from start to finish. I like that you can create multiple versions of a worksheet and that you can break out the various non broadcast media types (digital, out of home, print, etc.) as well as being able to look at both Nielsen and Comscore ratings for TV.

Cons

There are some good reporting features but I would like to see some more customization options. However, I know that is coming down the road, as this is a brand new product and new features are being added.

Review Source

Response from Gale Force Digital

October 26, 2020

Hey Kevin, thanks so much for your review! We understand that you're looking for more customization features and we hear you loud and clear. We'll keep you posted as they're added. -- Brendan

JC

Jennifer C.  
Media Director  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Milek Media Media Force review "

March 18, 2020

5.0

Pros

So easy and straightforward. It seems to have all the features that we would need / want. Have been able to jump right in and use without many questions at all. Worksheet and report options are great and very thorough. Really enjoying!

Cons

N/a. Haven’t found anything that I dislike at this point

Review Source

Response from Gale Force Digital

October 7, 2020

Thank you for the review, Jennifer! We truly enjoy working with you and Milek Media! --Erin

wL

wendy L.  
President  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great Media Buying Solution"

October 19, 2020

5.0

The team that supports us is extremely knowledgeable and very responsive which is what we need.

Pros

We have just started using this program and it is great. It is easy to transfer our buys from Strata and very user friendly.

Cons

You cannot send the orders directly to the stations.

Review Source

Response from Gale Force Digital

October 26, 2020

Thank you for the review, Wendy! We are currently mapping out the integration with WideOrbit (station inventory system) and should have the electronic station ordering feature available by the first half of 2021. Stay tuned! --Erin

MN

Michelle N.  
Media Buyer  
Marketing and Advertising  
Used the software for: 6-12 months

### "Good MidRanged Media Buying Software"

October 8, 2020

4.0

Pros

MediaForce is user friendly and is a good choice for a small to medium sized agency.

Cons

Having switched from a premium media buying software company to MediaForce I miss some of the reporting options that came with the higher priced software. However for the price, and what I actually use every day I am happy with the switch.

Review Source

Response from Gale Force Digital

October 12, 2020

Thank you Michelle!

Similar Products

Featured