# BrandWide Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BrandWide the right Franchise Management solution for you? Explore 26 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/179750/Brand-Wide/reviews --- BrandWide 5 (26) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated April 13th, 2026 # Reviews of BrandWide Ease of use 4.9 Customer Service 5.0 ## Pros and Cons in Reviews CG Caleb G Director of Data and TechnologyFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months. “We were assigned a customer service rep that is extremely helpful in building out and customizing our options to fit our needs... and is also very patient with the thousands of random questions we end up asking on a regular basis.“ July 17, 2025 Curt M PresidentReal Estate, 2 - 10 employeesUsed the software for: 1-2 years. “Overall I am pleased with BrandWide for having taken the time to understand our unique business as part of building a fit for purpose CRM that is interactive, easy to navigate and onboard new staff into all within a cheerful and helpful client relationship.“ August 12, 2025 MA Michael A PresidentEducation Management, 2 - 10 employeesUsed the software for: 1-2 years. “Their platform allowed me to effectively guide prospects through our lead funnel, maintaining engagement at every stage.“ November 22, 2024 BO Bailey O Director of Franchise DevelopmentFood & Beverages, 2 - 10 employeesUsed the software for: Less than 6 months. “From the moment we started, the platform was intuitive, making it simple to set up automated campaigns and track customer interactions across multiple channels.“ October 28, 2024 ## Showing most helpful reviews Showing 1-25 of 26 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ethan K. Founder Retail Used the software for: 1-2 years ### "BrandWide: The Best Franchise CRM" March 17, 2026 5.0 10/10, phenomenal team, strong product, lots of different types of workflows and allowed us to award our first 11 franchisees in 6 months! Pros They're super strong communication, customer tailored support and will always be there when you need them! Cons Nothing at all honestly. They were there at all times when I needed them. Compliance functionality was pretty cool as well. Review Source KB Kim B. Director of HR Food & Beverages Used the software for: 1-2 years ### "Recommended CRM platform! " August 8, 2025 5.0 Overall, I have had a positive experience. I believe the value of what you pay for the CRM is worth it. Customer service is great, the features provided are comparable if not better then other CRMs and it is easy to use and figure out things on your own. Pros The customer service at Brand Wide is great. I work with \[sensitive content hidden\] and he is professional, quick to answer and always tries to make the process easier for me. The CRM is easy to use and understand unlike some CRMs I have used in the past. Cons I wish the reporting was more customizable. However, anytime I need a report built or customized a specific way, \[sensitive content hidden\] looks into it. So far, he has been able to build reports I have requested. Alternatives considered [FranConnect](https://www.capterra.com/p/79205/FranConnect-Franchise-Software/) Reason for choosing BrandWide The main reason of why we did not go with Franc Connect is because of the pricing. Otherwise, we loved Fran Connect's CRM functionalities. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) The reason why we decided to switch is because Brand Wide is more user friendly. Review Source Carlos S. CFO Events Services Used the software for: 1-2 years ### "Owner-Member" March 31, 2026 5.0 delivers great value, adapts with us, and provides exceptional support to our franchisees. Pros The level of support; namely from Avik Paul; he is exceptional, responsive, reliable, and unmatched. Cons Mobile app/UI need refinement, but the value is unbeatable and the platform continues to improve.... Alternatives considered [Thryv](https://www.capterra.com/p/156926/Thryv/) Reason for choosing BrandWide Unbeatable value and exceptional support Review Source SA Seth A. CEO Sports Used the software for: 6-12 months ### "Great job!" March 19, 2026 5.0 My overall experience with brand wide has been excellent. I’ve really appreciated all of the hard work that my support staff especially a Vic has put in to helping me learn the system. Answer any questions I have an integrate lead capture forms with various marketing agencies and web developers I feel like I have a solid support system and structure for building out the new franchise system. Pros The software is very well organized so learning it has been pretty straightforward. It also is very comprehensive so I feel that as we grow as a franchise system will start to use all the different features which is great not to have an additional software we have to use also the support staff on boarding process has been amazing and super helpful. Cons There’s nothing that stands out as being bad per se although I have not yet used the royalty features yet or the on boarding task features just yet but so far the lead generation and workflow flows for that are great Review Source CG Caleb G. Director of Data and Technology Food & Beverages Used the software for: Less than 6 months ### "Affordable & Great Support" July 17, 2025 5.0 Our Sales Rep was very helpful in finding the right package and getting us the best deal. We were assigned a customer service rep that is extremely helpful in building out and customizing our options to fit our needs... and is also very patient with the thousands of random questions we end up asking on a regular basis. Pros Scalable solution that is customizable to our business needs with round the clock support. It was also very easy for our franchisees to learn to use for their sales reporting. It is helpful for automating franchisee communication and task management. As we grow we will be able to use it to improve our franchisee's experience and streamline growth. Cons I don't have any Cons to list at this time. Even though support is in a different time zone than us, this has not been an issue. Alternatives considered [FranConnect](https://www.capterra.com/p/79205/FranConnect-Franchise-Software/) Reason for choosing BrandWide Features & Pricing; we were looking for a service that best fit our needs as a Fast Casual dining Franchisor. Review Source JS James S. Owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Owner of Daycation for Seniors" June 2, 2025 5.0 Working with has been a fantastic experience from start to finish. What we liked most was the platform's comprehensive franchise management system — it seamlessly brings together CRM, marketing automation, operations, and performance analytics in one easy-to-use interface. Pros Their customer support team is exceptional, always responsive and ready to help with onboarding, customization, and training. We also appreciated how flexible and scalable the solution is. Cons There have not been any cons to . The team has been great to work with. We asked for training videos, and they are working on creating them for us. Switched from [CRM Analytics](https://www.capterra.com/p/140039/Salesforce-Analytics-Cloud/) Salesforce was not easy to build out. Customer service was lacking. Review Source TL Troy L. CEO Management Consulting Used the software for: 6-12 months ### "Thank you!" October 7, 2024 5.0 Pros Avik and Manu are both extremely helpful and great to work with. Cons It is a little difficult to understand the system, but the team is very helpful whenever we get stuck. Alternatives considered [FranConnect](https://www.capterra.com/p/79205/FranConnect-Franchise-Software/) Reason for choosing BrandWide Better features for lower price. I liked that we could brand it. Review Source Curt M. President Real Estate Used the software for: 1-2 years ### "BrandWide Recommended for CRM Development" August 12, 2025 5.0 Overall I am pleased with for having taken the time to understand our unique business as part of building a fit for purpose CRM that is interactive, easy to navigate and onboard new staff into all within a cheerful and helpful client relationship. Pros has built our CRM for our unique purpose and continues to enhance and support our staff with updates and improvements for ease of use and reliability. We looked at several alternatives and found Brandwide to be superior in client support and overall value for our budget. Cons At times we have had trouble keeping other platforms connected to our CRM including payment platforms though it appears that the connectivity issues usually lie with the other platforms and not . In any event, client support when we have a hiccup is fast and results oriented. Review Source JJ Jen J. Director Construction Used the software for: 6-12 months ### "5\* Service from BrandWide" March 6, 2026 5.0 Pros Engaging with for the development of our CRM system has been a fantastic experience. We would particularly like to extend our gratitude to \[sensitive content hidden\] , whose dedication has been instrumental in the smooth implementation of our system. He has consistently been available, providing invaluable assistance throughout the process. We wholeheartedly offer them a five-star rating and highly recommend their services. Cons There were no substantive negatives to report during our engagement. On the rare occasions if a minor issue did arise, it was addressed promptly, handled with complete professionalism, and resolved without any disruption to our progress. The consistency and reliability of the support provided left no areas of concern throughout the entire project. Review Source SH Shaun H. Director Franchise Entertainment Used the software for: 1-2 years ### "Director of Franchise Sales" January 23, 2026 5.0 If you're looking for a great Franchise CRM that's affordable, handles all sales/marketing, and with great support. is a great resource and fit. Pros Value for money. Great support. Easy to use and Marketing was a great feature. User interface was flexible and easy. Cons Don't really have any cons. It checked all of our boxes and did exactly what we needed it to do. Great overall experience Review Source MA Michael A. President Education Management Used the software for: 1-2 years ### "BrandWide Delivers" November 22, 2024 5.0 enabled seamless communication with my customers, ensuring I stayed in constant contact and never missed a lead. Their platform allowed me to effectively guide prospects through our lead funnel, maintaining engagement at every stage. \[sensitive content hidden\] and \[sensitive content hidden\] were always accessible, offering exceptional support throughout the process. They helped us set up our account, which gave us the confidence to deliver outstanding customer service from the start. Pros Customer service and support was ALWAYS timely and helpful. Cons I liked everything about their platform and team. Great people! Review Source BO Bailey O. Director of Franchise Development Food & Beverages Used the software for: Less than 6 months ### "A Game-Changer for Managing Franchise Operations!" October 28, 2024 5.0 We have had a great experience using CRM for our sales and marketing workflows. From the moment we started, the platform was intuitive, making it simple to set up automated campaigns and track customer interactions across multiple channels. The CRM provided analytics that helped us understand our customer journey, allowing us to tailor our messaging effectively. Their support team was responsive and knowledgeable, guiding us through any questions. Overall, Brandwide has been a valuable asset for optimizing our sales pipeline and scaling franchise operations. Pros I appreciate that the implementation program is not one-size fits all. They customize the platform to meet your needs and are very hands-on with support. Cons The user-interface on the franchisor side has a little bit of a learning curve and requires hands-on training in the beginning. Review Source ED Ellen D. Director Operations Sporting Goods Used the software for: Less than 6 months ### "Brandwide Review" February 12, 2025 5.0 We have had a great experience overall with . Pros The support has been great. \[sensitive content hidden\] is fantastic to work with. We really appreciate his partnership with us to customize this product to our needs. He is very prompt to respond and always helpful. Cons So far I have not found anything to not like about it. Review Source ME Makenzie E. Franchise Business Coach Health, Wellness and Fitness Used the software for: Less than 6 months ### "Thank you Brandwide!" November 5, 2024 5.0 We needed a CRM to house our documents, sales process, onboarding, compliance, and a learning management system. was the only platform that included all of this and more in one site. We are impressed by the team's fast and effective customer service. We would recommend Brandwide to all business owners. Pros The team provides excellent customer support. Cons There is nothing I don't like about . If the team could consider allowing multi units to be accessed from one login, that would be helpful. Review Source KM Khalida M. Franchise director Restaurants Used the software for: Less than 6 months ### "Brandwide " August 22, 2024 5.0 Excellent support, easy to use, and effective practices. Pros The support system is excellent. Anytime I need help with anything they are available. Cons The system is great. Certain things are still in progress. Review Source BP Bill P. Owner Marketing and Advertising Used the software for: 2+ years ### "Six stars for BrandWide" June 3, 2024 5.0 As Director of Marketing for a major franchise operation and a consultant to numerous franchise owners, I’ve worked with the Soffront/ CRM for over five years. The easy-to-use platform provides all the functionality needed to nurture customers, fill and manage powerful sales funnels, and deliver targeted email marketing to thousands of contacts. Above all, the BrandWide staff of experts is always available to answer questions and provide support at every level. Six Stars for Brandwide. Pros It's a complete package and easy to use. Customer support is excellent. Cons has not major flaws. Like any software, there can be minor problems but the support team is quick to get it right. Review Source WC Will C. President Restaurants Used the software for: 6-12 months ### "Very effective for our business " June 17, 2024 5.0 Pros Easy functionality, easy to learn the software Cons Nothing, i cant say anything wrong about this system Review Source NH Neil H. Director Health, Wellness and Fitness Used the software for: 2+ years ### "A simple and easy CRM with a great range of features that drive increased sales" March 15, 2024 5.0 The product and the support from the team at BrandWise is excellent. Pros The workflow and automation features linked with the ability to track prospect interactions creates a powerful CRM. Understanding your prospect and client behaviours equates to more sales. Cons It had handled every task I've needed it to do so there is nothing to not like. Review Source PS Peter S. President Construction Used the software for: 2+ years ### "Brandwide Exceeded Expectations" December 21, 2023 5.0 Pros Everytime we needed the software to do something, the functionality was there. We just had to learn to use it. Cons We are very happy with the software. Support has been great Review Source PN Petter N. Manager Consumer Services Used the software for: 2+ years ### "Great customer service and features " May 26, 2022 5.0 I like everything about it Pros I’ve tried other softwares but they listen to our requests and implement them. Their team works hard to get our requests implemented. From CRM to newsletter s to user library they have it pretty good. Cons There’s a little bit of a learning curve with the software which requires some training which they provide. Review Source PS Peter S. President Construction Used the software for: 6-12 months ### "Soffront - a pleasant surprise" June 8, 2022 5.0 I thought their support was great. \[SENSITIVE CONTENT\] spent a lot of time with us. Additionally, they've begun to make some minor changes that we've requested. Pros Software is good from the franchisee standpoint and exceptional from the franchisor side. Cons It took a while to learn how to use it. But, there are so many Reason for choosing BrandWide was more comprehensive and offered assistance at both the franchisee and franchisor levels. Review Source GR Georgia R. Marketing Queen Consumer Services Used the software for: 6-12 months ### "Finally! A technology company that fits my needs and performs on time " May 25, 2022 5.0 This is a great company. They offer what I need at a reasonable price and communicate extremely well. Glitches and errors are fixed in hours not days. Pros This software is highly customizable and all the franchisees prefer using it compared to other crms. The support from the team is phenomenal! Cons The billing could improve and they could have more you tube videos regarding training Alternatives considered [Salesforce Starter](https://www.capterra.com/p/227088/Salesforce-Starter/) Reason for choosing BrandWide Price and attention Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Zoho was hard to navigate and expensive Review Source Brandon C. Franchise Consultant Marketing and Advertising Used the software for: 6-12 months ### "BrandWide can be your 360 degree solution for franchise management " April 5, 2019 5.0 The team at is always responsive, respectful and solution oriented. Pros offers a tremendous amount of flexibility to be sure they will meet their customers needs. No one is placed in a box with their products. Tell them what you are trying to accomplish and they will find the solution for you. Cons I cannot think of anything at this time Review Source VR Verified Reviewer Business Development Hospitality Used the software for: 1-2 years ### "Very good" December 15, 2018 4.0 Pros Ease of use. Can't complain about the intuitiveness of the product. Cons Could use a few more features...spoke with the support team and they have a robust product road map. Review Source Arnab C. Founder Management Consulting Used the software for: 6-12 months ### "Recommended Franchise management software " June 10, 2022 5.0 Very good and I recommend ! Pros I really like the easy dashboard and the the control that i can have for my franchise operations. Support is better than the other products that I have used Cons They should have more custom packages as my clients were asking for it Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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