--- title: "Kapwing Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Kapwing Software - reviews, pricing plans, popular comparisons to other Video Editing products and more." source_url: "https://www.capterra.com/p/180041/Kapwing/" page_type: "product" language: "en" --- # Kapwing Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Kapwing ## What is Kapwing? Online content creation platform for marketing, communications, and media teams. Kapwing streamlines video content creation so that your team can make better video content together, faster. Starting with a text prompt, you can generate a video using AI, customize it to fit your brand, and automatically edit footage. ## What is Kapwing used for? [Video Editing](https://www.capterra.com/video-editing-software/)[Video Making](https://www.capterra.com/video-making-software/)[Collaboration](https://www.capterra.com/collaboration-software/) Recognitions Shortlist Overall rating Based on 207 user reviews Reviews sentiment Positive 86% Neutral 5% Negative 10% Starting price $24 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... - Video Editing / 2025 - Video Making / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Kapwing?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.kapwing.com&name=Kapwing) Rating Breakdown 4.4 +− Features4.4 Value for Money4.3 Ease of Use4.5 Customer Service4.1 Rating Breakdown 4.4 Features4.4 Value for Money4.3 Ease of Use4.5 Customer Service4.1 ## Kapwing Reviewers Verdict Updated August 2026 AI summary - Kapwing is well suited for small businesses, marketing teams, educators, and creators needing quick browser-based video editing. - Its main advantage is ease of use, with intuitive features that help users produce polished content without advanced skills. - It allows teams to quickly edit, caption, and repurpose videos for multiple platforms, improving content output with minimal training. - Reviewers note pain points like refund difficulties, recurring bugs, and frustrations with subscription management. - Kapwing fits teams prioritizing simplicity and speed over advanced editing, but may disappoint those needing reliability or flexible billing. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Kapwing 4.4 (207) VS. [### Movavi Video Editor Plus](https://www.capterra.com/p/228422/Movavi-Video-Editor-Plus/) [4.8 (1,135)](https://www.capterra.com/p/228422/Movavi-Video-Editor-Plus/reviews/) Starting Price $24 Flat Rate, Per Month Starting Price $54.95 Per User, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (207) Ease Of Use 4.8 (1,135) Value For Money 4.3 (157) Value For Money 4.4 (993) Customer Service 4.1 (148) Customer Service 4.6 (943) ## Kapwing alternatives Highest Rated [Vizard](https://www.capterra.com/p/10009818/Vizard/) [4.9 (468)](https://www.capterra.com/p/10009818/Vizard/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10009818/Vizard/) [OBS Studio](https://www.capterra.com/p/164144/OBS/) [4.7 (1,075)](https://www.capterra.com/p/164144/OBS/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/164144/OBS/) [Adobe Premiere Pro](https://www.capterra.com/p/233456/Adobe-Premiere-Pro/) [4.7 (573)](https://www.capterra.com/p/233456/Adobe-Premiere-Pro/reviews/) Starting price $20.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/233456/Adobe-Premiere-Pro/) [Filmora](https://www.capterra.com/p/186540/Filmora/) [4.5 (736)](https://www.capterra.com/p/186540/Filmora/reviews/) Starting price $19.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/186540/Filmora/) [View all alternatives](https://www.capterra.com/p/180041/Kapwing/alternatives/) ## FAQs about Kapwing Overview ### What problems does Kapwing solve? Kapwing solves slow, specialist-dependent video production by making trimming, resizing, subtitling, transcription, translation, and format changes fast in a browser. Marketing teams, social media managers, educators, creators, and small businesses use it to repurpose one video for multiple platforms, add accessible captions, and publish polished content without advanced editing skills. Answer based on 172 reviews Overview ### Which roles and teams benefit most from Kapwing? Kapwing benefits marketing teams, social media managers, designers, and creative professionals who need fast video editing, captioning, and branded content production. Founders, owners, and directors use it to create promotional assets efficiently, while teachers, students, and professors rely on it for presentations, lessons, and collaborative multimedia projects. Answer based on 207 reviews Overview ### What company size and industries is Kapwing built for? Kapwing is built mainly for small businesses, which account for 88% of reviewers, especially marketing and advertising teams at 15%. It also serves communications, media, e-learning at 7%, and information technology and services at 6%, with lighter use in midsize and enterprise companies. Video editing is the most common use case. Answer based on 207 reviews Features and Usability ### What are the key features of Kapwing? Kapwing includes core video editing tools like trim, split, crop, speed adjustment, and text overlay, plus auto subtitles and closed captions that reviewers mention often. Differentiating features include social-media resizing, customizable templates and branding, drag-and-drop editing, and real-time collaboration for creating videos, GIFs, and image content. Answer based on 121 reviews Pricing ### How much does it cost and what fees or limitations are included? Kapwing starts at $24/month for the Pro plan, billed annually, with a free version and free trial also available. Pro adds 1080p exports, no watermarks, private content, and a 1-hour export plus 6GB upload limit. Reviewers call the free tier easy and useful, but some find Pro pricey for occasional use. Answer based on 40 reviews Integrations ### Which third-party tools and platforms does Kapwing integrate with? Kapwing integrates with Adobe After Effects, Adobe Photoshop, Canva, Facebook Business Suite, and Google Drive. These integrations cover video effects, design, cloud storage, and social publishing, giving Kapwing connections to five third-party tools and platforms used across creative and marketing workflows. Answer based on 10 reviews Getting Started and Support ### How easy is it to onboard and train a team on Kapwing? Kapwing is generally quick to onboard for beginners, educators, small teams, and nontechnical users, helped by documentation and video tutorials. Reviewers say simple editing tasks are easy to learn without much training, while absolute beginners and teams needing advanced features or admin guidance may need more time and clearer tutorials. Answer based on 19 reviews Getting Started and Support ### What customer support options does Kapwing offer, and how do users rate the experience? Kapwing offers email/help desk, FAQ/forum, and chat support. User feedback is mixed: some describe fast, helpful responses and effective problem resolution, while others report delayed or missing replies, refund frustration, and difficulty getting help after publishing failures or lost work. Answer based on 16 reviews Subtitles ### How good is Kapwing for automatic subtitles? Kapwing makes automatic subtitles fast and easy for many video creators, especially marketers, educators, and social media teams. It supports multiple languages, subtitle editing, and SRT workflows, but accuracy still needs manual review. Some users also mention glitches, missing subtitle segments, or weaker performance on longer videos. Answer based on 28 reviews ## Who uses Kapwing? Based on Capterra reviews from the past 5 years Talk to a software expert to get a free software list tailored to your business needs ## Features AI summary Based on 5,614 Video Editing reviews Capterra reviewers point to these as the top features buyers look for in video editing software: - **Data Import/Export** (**36%** of reviewers rated this feature as critical) - **Content Management** (**32%**) - **Drag & Drop** (**29%**) Kapwing supports all three features reviewers rank highest: **Data Import/Export**, **Content Management**, and **Drag & Drop**. Together, these capabilities help businesses move media in and out of the platform easily, keep video assets organized, and build edits faster with a more intuitive workflow, allowing teams to create and manage content more efficiently. Content Management 2.0 (2) 0.00% of 2 reviewers that rated this feature as important or highly important Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Drag & Drop 4.5 (56) 41.07% of 56 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components Audio Capture 3.3 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Record audio or import/upload audio files Image Editing 3.4 (7) 42.86% of 7 reviewers that rated this feature as important or highly important Edit, touch up, and convert images for publishing Animations & Transitions 4.3 (4) 75.00% of 4 reviewers that rated this feature as important or highly important Ability to insert animations/transitions Video Editing 4.4 (96) 47.92% of 96 reviewers that rated this feature as important or highly important Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions Kapwing 48 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Animation: Ability to insert animations/transitions - Animations & Transitions: Ability to insert animations/transitions - Assignment Management: Assign issues and tasks based on availability or required skills - Audio Capture: Record audio or import/upload audio files - Audio Mixing: Combine and manage multitrack recordings - Brand Overlay: Branding videos with company logo - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Commenting/Notes: Leave comments and notes on documents for others to view - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Content Library: Centralized repository to store content and assets - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - File Management: Create, save, and store files - File Sharing: Public or private sharing of digital files such as documents, audio/video, images, and more - Image Editing: Edit, touch up, and convert images for publishing - Image Library: Store and manage images - Media Library: Collection of images, videos and other digital content that can be used - Multi-Language: Manage and support multiple languages - Multimedia Support: Supports various file formats - Privacy Options: Allows users to secure content and data for any use. - Real Time Editing: Preview and make real-time changes in the web content - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Secure Data Storage: Securely stores data to prevent data loss or breaches - Single Sign On: Allow users to access multiple services after entering their login credentials once - Speed Adjustment: Adjusting the speed of a video clip - Split/Merge: Split/Merge - Subtitles/Closed Captions: Automatically create subtitles/closed captions - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Templates: Sample files or documents that could be customized as needed or used as is - Text Editing: Edit text as needed - Text Overlay: Create text to match video content - Text to Video: Turn written text into engaging and visually appealing video content - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Version Control: Track revisions and updates made to files and navigate between different versions - Video Capture: Transcoding an analog video to a digital file for storage - Video Creation: Create original videos from scratch - Video Editing: Create professional looking videos by manipulating video footage with filters, special effects, trimming, filters and transitions - Video Management: Store and manage online video content - Video Marketing: Helps businesses market their videos - Voice-Over/Audio: Record voices to add to video content - Watermarking: Add a digital mark to show ownership of an image, video, document, etc. - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.4 (207) 4.4 Based on 207 reviews ## Pricing Value for money 4.3 (157) Free Trial Free Version [View pricing plan details](https://www.capterra.com/p/180041/Kapwing/pricing/) Pro $24.00 Flat Rate,Per Month It includes: - 1 Hour Export Limit - 6gb File Upload Limit - Access to All Tools and Premium Features - Download SRT Files - Edit and Store All Content - Export in 1080p Resolution - Make Content Private - No Watermarks - Unrestricted Video Transcriptions - Upload Custom Fonts Enterprise $50.00 Per User,Per Year It includes: - Unrestricted Video Transcriptions - Access to All Tools and Premium Features Value for money 4.3 (157) 4.3 Based on 157 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.1 (148) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.1 (148) 4.1 Based on 148 reviews ## User reviews Overall rating 4.4 Based on 207 reviews Filter by rating 5(148) 4(29) 3(10) 2(2) 1(18) Mentioned topic Sorted by most recent PF Preben F. CEO and Founder Automotive ### "Quick, self-service content creation. Relatively painless." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2025 We can now easily produce a lot of content in a short space of time. Game changer. Pros I love the fact that once everything is setup, the software runs reliably and safely without requiring extreme interventions. It gives me more control over audio and video synching. Recording and streaming at the same time is seamless. Cons The set up takes time. But honestly there are no complaints about the features. Switched from [OBS Studio](https://www.capterra.com/p/164144/OBS/) OBS Studio could not handle multiple tasks. It was somewhat slowing our work. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KW Kaye W. Artist Entertainment ### "Projects take me 5 times longer than they should" 1.0 Overall Rating 1.0 1.0 Ease of Use 3.0 3.0 Features 1.0 1.0 Customer Service 3.0 3.0 Likelihood to Recommend 0/10 January 26, 2025 Negative - I would have been happy to recommend the product to anyone comfortable with a browser-only interface but due to their refusal to refund unused months on a subscription, I can no longer recommend this company. Pros I like the interface and found it user friendly. Cons However the fact that it is browser based has given me a lot of headaches. Uploads not working or taking forever. As your videos get more complex, the program can't download them and you need to break them up into chunks. Many times my videos dont download unless I chunk them down into 2 minute increments. For 10-15 minute videos this gets very annoying and time consuming. I'm sad to say I just can't continue using this program, yet I still have many months left in my subscription. But like so many other companies out there, once they get your money, you'll never see it again, even if the product stops working for you. And sure enough, Kapwing will not refund me my remaining subscription months. I'm tired of this. I'm tired of giving away my hard earned money. Because that's essentially what I'm doing. I paid for a video editing program to make my YT videos. But when it takes me 5 times longer to make a video with that program than it does on something like ClipChamp, the product is not what I paid for. Too bad for me though, the money has vanished and can never return. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Shir H. Social Media Manager Pharmaceuticals ### "Make the same clip global content that delivers our advertising message in multiple languages" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 13, 2025 With Kapwing, we were able to target a new audience of non-native speakers and gain increased engagement on social media. Pros Kapwing made us creative in delivering advertising messages in all targeted languages ​​with complete ease. I loved that the audio content was converted to text and the automatic translation provided by Kapwing is coherent and accurately reflects the content of the clip. It is great that Kapwing maintains the size and quality of the original video after adding the translation and its special effects. Cons I understand that Kapwing did not succeed in dealing with some colloquial words and writing them and then translating them correctly. Thanks to the quick language proofing feature, we were able to catch those mistakes and correct them easily. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AH Ahmad H. Administration Accounting ### "The best and the easiest " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 8, 2024 Amazing experience I love that it comes with translation Pros Translation and easy of use the three types of editing Cons Overload sometimes I can't download my project Switched from [When I Work](https://www.capterra.com/p/121248/When-I-Work/) Hard to understand and not easy to use for editing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AT Alisa T. Professor Education Management ### "Positive review for Kapwing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 10, 2024 Best aplication for creativity work. Include images, videos, gifs, audio editing with templates. Easy and useful. Pros Very easy to use with many different futures. Cons Nothing because includes all you need in one place. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MG Marco G. Digital Marketing Manager Information Technology and Services ### "Effizient, zeitsparend, leicht zu bedienen" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 January 19, 2024 Gute Schnittsoftware um besonders textlastige Videos zu schneiden und Content für unterschiedliche Kanäle schnell und effizient zu produzieren. Pros Ich bin großer Fan von dem Videoschnitt via Transkript. Das hat uns viele Stunden eingespart. Auch die KI-gestützte Highlight Funktion um wichtige Stellen inn langen Videos zu finden und daraus eigene Snippets zu erstellen ist fantastisch! Cons Die Standard Templateauswahl könnten etwas größer sein, sonst alles top. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JK Jared K. CMO Market Research ### "Its the small things for me" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 1, 2023 It was able to handle a fairly simple cut of a song I wanted to do at a specific time without compromise and add video to the content without refreshing and reloading. Like beast mode for a few minutes of content and no slack. Pros Kapwing is winning at the small things for me, its flexible and easy to use online Cons Its still in the infancy of the full things it can do like auto-pan and contrast the sound levels. Its not adobe, but it's worth as an experienced to beginner editors out there. Switched from [Descript](https://www.capterra.com/p/230702/Descript/) [Clipchamp](https://www.capterra.com/p/202357/Clipchamp/) [Inshot Pro Apk](https://www.capterra.com/p/241991/Inshot-Pro-Apk/) Slower than usual updates and longer than usual rendering times. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JS Jamie S. Creative Marketing Strategist Marketing and Advertising ### "Kapwing - Want to love it more, but hate how glitchy it is." 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 4/10 November 16, 2023 I want to like it more, but due to the glitches and the functions I use often (that I think Kapwing lacks) I just find it an annoying platform to use. If these glitches were to be ironed out, this review would have been a lot more positive. Pros I love how easy it is to remove audio from video clips quickly, this has made my life a lot easier on a day-to-day basis. I also appreciate how many transitions Kapwing has, as this gives me a lot of choice when creating more exciting videos. My favourite feature which I think is really functional and useful, is the auto subtitle feature which I think is a god-send. It very rarely gets the audio speech wrong, and I only have to change over a few words. It literally saves me a lot of time every use. Cons I really despise how glitchy the platform is. It seems every time I use kapwing, there is some sort of glitch. The glitches are: Playhead moves through the video but the video gets stuck on a static image, with the only fix I've found is to refresh the whole page. This is what I dislike the most about Kapwing. Sometimes my videos get stuck on exporting and end up having errors, forcing me to save a copy of my file and try again which is annoying. Saved videos have in the past have been saved with text blocks out of place despite me not changing anything. The background remover tool on video clips is very poor compared to other software I've used. It looks very janky and glitchy. I use this feature a lot, so I suppose I notice it more. Switched from [VEED](https://www.capterra.com/p/193780/VEED/) My company decided that more employees used kapwing over veed, though I wanted to stay on veed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TL Tzippy L. content creator Government Relations ### "Don't buy it. it's not worth your money." 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 6, 2023 Kapwing destroys video edits I'm making, something that looks like just technical glitches on the site. In addition, the automatic subtitles do not work well at all - really bad. I prefer to type the subtitles in a free app instead of spending hours correcting subtitles (which doesn't work well either). It's really rude to charge such a high amount for a site full of glitches like this. If your site is under construction, don't charge money for it or charge a nominal amount. Really angry and expecting compensation. I both paid, and wasted my time for nothing. The never-ending glitches and bugs that simply destroy the work experience and cause that a website that was supposed to save me time, takes more time of my life than parallel applications. Pros There is a wide variety of animations and text formatting options. This is the main reason I subscribed to the site. Cons The never-ending glitches and bugs that simply destroy the work experience and cause that a website that was supposed to save me time, takes more time of my life than parallel applications. Switched from [Adobe Premiere Pro](https://www.capterra.com/p/233456/Adobe-Premiere-Pro/) [Inshot Pro Apk](https://www.capterra.com/p/241991/Inshot-Pro-Apk/) I wanted to use the AI captions with the wide variety of animations and text formatting options. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JH Jack H. Press, digital and comms Non-Profit Organization Management ### "Kapwing for captions over any other platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 August 29, 2023 Pros 92% of social media users are watching videos with their sound turned off. Kapwing makes generating captions a breeze. Simply add the video you want to caption, click generate and Kapwing does all the hard work in a matter of moments. You can then focus on getting the fonts, colours and style right. Kapwing has increased my video output ability by simplifying tasks that used to take me hours. They now take minutes, if not seconds.You can also easily adapt video content for each platform with Kapwing’s canvass resizing tool. Create one video and have it ready for every social network with a few clicks of a button. Cons I genuinely struggle to find an answer to this, the tool has made my life so much easier. Switched from [Adobe Premiere Pro](https://www.capterra.com/p/233456/Adobe-Premiere-Pro/) Cost effective, easy to use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/180041/Kapwing/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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