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Kapwing

Kapwing

4.4 (207)
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Recent video review

"Has been a blessing in disguise"

5.0

Jared K. - CMOJanuary 10, 2024

STARTING PRICE

$24

per month
flat rate

Free Trial
Available

EASE OF USE

4.5/5

Based on Capterra user reviews

TOP RATED

2024  Shortlist Badge

What is Kapwing?

Online content creation platform for marketing, communications, and media teams. Kapwing streamlines video content creation so that your team can make better video content together, faster. Starting with a text prompt, you can generate a video using AI, customize it to fit your brand, and automatically edit footage.

Do you work for Kapwing?Manage this profile page
Automatically Add Subtitles

Compare with a popular alternative

Kapwing

4.4 (207)
Kapwing

VS.

USD $24.00
Per Month
USD $27.00
Per Month
Starting Price
Free Version
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Free Version
Free Trial
Pricing Options
47
30
Total Features
0
0
Total Integrations
4.5 (207)
4.6 (566)
Ease Of Use
4.3 (207)
4.7 (566)
Value For Money
4.1 (207)
4.8 (566)
Customer Service

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Key user insights about Kapwing

Based on of verified reviews collected between December, 2018 and January, 2024
avatar 1avatar 2avatar 3avatar 4avatar 5avatar 6

Video editing

Based on 77 reviews
Users appreciate Kapwing's ease of use for basic video editing tasks such as trimming, cutting, and adding subtitles and shapes. They find it convenient for quickly exporting clips with minimal editing and enjoy the ability to remove audio from video clips efficiently. However, users encounter technical glitches that can erase hours of work, slow performance with longer videos, and a lack of basic features like undo/history and transitions, which can be frustrating.

Subtitle generation

Based on 29 reviews

Reviewers find Kapwing's auto subtitle feature to be a significant time-saver, as it can automatically generate subtitles in multiple languages and optimize file sizes upon export. They appreciate the ease of adding and editing subtitles, which makes videos more accessible to a broader audience. Nonetheless, users note that the accuracy of the autogenerated subtitles can be inconsistent, requiring substantial manual corrections, and they find the subtitle adjustment tools cumbersome.

Pros

  • It comes with a clean audio even for free subscriptions. Another important feature is its liability to third-party software, iMyFone, which helps enhance the quality of the photos and backgrounds.

  • I love any program/software that is easy to use and makes me look like I know what I am doing (even when I don't really).

  • I am convinced with a lot of free features of Kapwing which are very useful. I love the fact that they have an auto-subtitle option and this is really time-saving.

  • Excellent tool for video editing on the fly. I love the community that Kapwing is curating and the friendly support.

Cons

  • Their connection often cuts out, and all YOUR work disappears.

  • It provides zero indication if its actually doing any processing or not in the background and occasionally just "hangs. Which is weird for a software on the cloud.

  • The functionality of this product is the absolute worst.

  • The customer service is awful and nonexistence. You would be working on a project and it do not publish.

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Most Recent Video User Review for Kapwing

SEE ALL VIDEO REVIEWS
Video Review

Has been a blessing in disguise

5.0
Posted on December 20, 2023POSTED BY:
Jared K. avatar

Jared K.

CMOMarket Research
Reviewer Source
)

Most Helpful Reviews for Kapwing

Laura D. avatar
Laura D.
Owner
Accounting, 1-10 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
January 7, 2023

"Personalize Your Videos with Kapwing"

Overall: Very good - especially since I was able to do what I needed in terms of adding captions to existing videos right away. Several of the recent updates will allow me to expand what I'm doing with my videos and easily make them more uniform and branded.

Pros: Very easy to upload existing videos for editing and adding captions. It's possible to create a video background for an audio only recording that can easily be uploaded and shared to YouTube.

Cons: Like most software these days, it starts very clean and simple and then the designers add more and more features. This is both good and bad. Good because some of the features are useful for my business. Bad because it makes what was a simple and clean process more complicated.

Reasons for Choosing Kapwing: The free version does a lot. I like to test software before I purchase it to make sure that it is easy to use, improves my workflow, and will add value to my operations before investing.
Switched From: Dubb
Reasons for Switching to Kapwing: Kapwing does more things that fit my business. Dubb was more sales focused.
Jared K. avatar
Jared K.
CMO
Market Research, 1-10 employees
Used the software for: Less than 6 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
4.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
December 1, 2023

"Its the small things for me"

Overall: It was able to handle a fairly simple cut of a song I wanted to do at a specific time without compromise and add video to the content without refreshing and reloading. Like beast mode for a few minutes of content and no slack.

Pros: Kapwing is winning at the small things for me, its flexible and easy to use online

Cons: Its still in the infancy of the full things it can do like auto-pan and contrast the sound levels. Its not adobe, but it's worth as an experienced to beginner editors out there.

Switched From: Descript, Clipchamp and Inshot Pro Apk
Reasons for Switching to Kapwing: Slower than usual updates and longer than usual rendering times.
Ahmad H.
Administration
Accounting, 1-10 employees
Used the software for: I used a free trial
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
December 8, 2024

"The best and the easiest "

Overall: Amazing experience I love that it comes with translation

Pros: Translation and easy of use the three types of editing

Cons: Overload sometimes I can't download my project

Switched From: When I Work
Reasons for Switching to Kapwing: Hard to understand and not easy to use for editing
Kaye W.
Artist
Entertainment, Self-employed
Used the software for: 6-12 months
Overall Rating
1.0
Ease of Use
3.0
Customer Service
3.0
Features
1.0
Value for Money
1.0
Reviewer Source
Source: Capterra
January 26, 2025

"Projects take me 5 times longer than they should"

Overall: Negative - I would have been happy to recommend the product to anyone comfortable with a browser-only interface but due to their refusal to refund unused months on a subscription, I can no longer recommend this company.

Pros: I like the interface and found it user friendly.

Cons: However the fact that it is browser based has given me a lot of headaches. Uploads not working or taking forever. As your videos get more complex, the program can't download them and you need to break them up into chunks. Many times my videos dont download unless I chunk them down into 2 minute increments. For 10-15 minute videos this gets very annoying and time consuming. I'm sad to say I just can't continue using this program, yet I still have many months left in my subscription. But like so many other companies out there, once they get your money, you'll never see it again, even if the product stops working for you. And sure enough, Kapwing will not refund me my remaining subscription months. I'm tired of this. I'm tired of giving away my hard earned money. Because that's essentially what I'm doing. I paid for a video editing program to make my YT videos. But when it takes me 5 times longer to make a video with that program than it does on something like ClipChamp, the product is not what I paid for. Too bad for me though, the money has vanished and can never return.

Shir H.
Social Media Manager
Pharmaceuticals, 11-50 employees
Used the software for: 2+ years
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
January 13, 2025

"Make the same clip global content that delivers our advertising message in multiple languages"

Overall: With Kapwing, we were able to target a new audience of non-native speakers and gain increased engagement on social media.

Pros: Kapwing made us creative in delivering advertising messages in all targeted languages ​​with complete ease. I loved that the audio content was converted to text and the automatic translation provided by Kapwing is coherent and accurately reflects the content of the clip. It is great that Kapwing maintains the size and quality of the original video after adding the translation and its special effects.

Cons: I understand that Kapwing did not succeed in dealing with some colloquial words and writing them and then translating them correctly. Thanks to the quick language proofing feature, we were able to catch those mistakes and correct them easily.