# Boulevard Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Boulevard Software - reviews, pricing plans, popular comparisons to other Salon products and more.

Source: https://www.capterra.com/p/180087/Boulevard

---

# 

 Boulevard Software Review 2026: Features, Integrations, Pros & Cons

Last updated on June 3, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Boulevard

## What is Boulevard?

Whether you’re a hair salon, nail salon, beauty salon, or salon & spa, Boulevard offers the first and only complete client experience platform purpose-built for the unique needs of your business. Boulevard empowers salon owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Built to relieve stress, not create it, Boulevard delivers everything you need to optimize your time, maximize revenue, and build deeper connections that keep clients coming back. Visit joinblvd.com/salons now to learn more and request a demo.

## What is Boulevard used for?

[Appointment Scheduling](https://www.capterra.com/appointment-scheduling-software/)[Point of Sale](https://www.capterra.com/point-of-sale-software/)[Salon](https://www.capterra.com/salon-software/)

Recognitions

Shortlist

Best ease of use

Best value for money

Overall rating

Based on 366 user reviews

Reviews sentiment

Positive

91%

Neutral

6%

Negative

3%

Pros & cons

Intuitive and user-friendly interface

Responsive and knowledgeable support team

Recurring glitches and operational disruptions

Starting price

$176

Other, Per Month

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

-   Appointment Scheduling / 2026
-   Medical Spa / 2026
-   Scheduling / 2026
-   Barbershop / 2025
-   Salon / 2025

Our "Best of" badge program showcases products with the highest ratings...

-   Appointment Scheduling / 2025
-   Barbershop / 2025
-   Calendar / 2025
-   Medical Spa / 2025
-   Point of Sale / 2025
-   Scheduling / 2025
-   Spa / 2025

Our "Best of" badge program showcases products with the highest ratings...

-   Calendar / 2025
-   Scheduling / 2025

## Boulevard alternatives

[4.7 (3,639)](https://www.capterra.com/p/153752/Vagaro/reviews/)

Starting price

$23.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.4 (611)](https://www.capterra.com/p/145039/WellnessLiving/reviews/)

Starting price

$69.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (1,446)](https://www.capterra.com/p/142138/Shedul-com/reviews/)

Starting price

$14.95

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (1,457)](https://www.capterra.com/p/127994/Jobber/reviews/)

Starting price

$39.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/180087/Boulevard/alternatives/)

## FAQs about Boulevard

Overview

### What problems does Boulevard solve?

Boulevard solves fragmented salon and spa operations by combining scheduling, online booking, checkout, texting, payments, and client profiles in one system. It reduces booking errors, training time, manual follow-up, and front-desk bottlenecks. Salon owners, reception teams, stylists, and med spa staff benefit most from faster daily workflows and smoother client experiences.

Answer based on 240 reviews

Overview

### Which roles and teams benefit most from Boulevard?

Boulevard is most used by salon and spa owners, executives, managers, and front-desk teams who need tighter control over scheduling, client records, payments, and daily operations. Service professionals such as estheticians, stylists, and hairstylists rely on it to manage appointments, personalize client experiences, and keep bookings running smoothly.

Answer based on 366 reviews

Overview

### What company size and industries is Boulevard built for?

Boulevard is built primarily for small self-care businesses, with 94% of reviewers from small companies and 28% in health, wellness, and fitness. It also serves cosmetics businesses at 24% and consumer services at 20%, while some midsize businesses use it at 6% and enterprise adoption is limited at 1%.

Answer based on 366 reviews

Features and Usability

### What are the key features of Boulevard?

Boulevard includes core salon and med spa tools like online booking, appointment scheduling, calendar management, and point of sale. Reviewers also highlight differentiators such as client profiles with notes and photos, SMS messaging and reminders, inventory management, and customizable reporting for sales, memberships, and client activity.

Answer based on 136 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Boulevard starts at $176/month for Essentials, with Premier at 293, Prestige at 410, and the Aesthetics Bundle for Medspas at 421. There’s no free plan or trial listed. Reviewers say pricing stays steady regardless of users, but some call it expensive, note full-price charges per location, and mention extra costs for additional texts or email tools.

Answer based on 45 reviews

Integrations

### Which third-party tools and platforms does Boulevard integrate with?

Boulevard integrates with Mailchimp, Vish, Shopify, QuickBooks Online, TrueLark, Zapier, and Zipwhip. Official integrations also include Google Calendar, NetSuite, and Okta. Reviewer feedback most often confirms Mailchimp and Vish, with additional use cases across marketing, accounting, texting, scheduling, and workflow automation.

Answer based on 25 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Boulevard?

Boulevard is generally easy to onboard, with in-person training, live online sessions, webinars, and built-in academy resources that help new hires learn quickly. Reviewers say front-desk staff, stylists, and other nontechnical users usually get comfortable fast, while teams handling data migration or system transitions may need more time and support.

Answer based on 28 reviews

Getting Started and Support

### What customer support options does Boulevard offer, and how do users rate the experience?

Boulevard offers email/help desk, FAQ/forum, 24/7 live rep, and chat support. Users generally describe support as fast, accessible, and helpful, with quick answers through chat and direct reps. Some reviewers mention occasional response delays, uneven issue handling, and frustration when complex technical problems or feature requests take longer to resolve.

Answer based on 174 reviews

Client support

### How good is Boulevard customer support?

Boulevard provides helpful support and onboarding for many salons, spas, and beauty businesses, especially during setup and daily use. Many teams find the staff responsive and friendly, but some users report slower follow-up, repeated explanations, delayed feature requests, and frustrations when dealing with account changes or leaving the platform.

Answer based on 101 reviews

## Who uses Boulevard?

Based on Capterra reviews from the past 3 years

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 148 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 148 reviews

Administrative

21%

Administrative

21%

Health & Medical

18%

Entrepreneurs/ Owners

13%

Customer Services & Support

10%

Others

38%

Top industries

Based on 148 reviews

Health, Wellness and Fitness

30%

Cosmetics

25%

Medical Practice

21%

Consumer Services

16%

Other

8%

## Pros and Cons

Intuitive and user-friendly interface

93% positive reviews out of 126

Most reviewers report ease of use is high, with a straightforward layout and simple navigation for daily tasks.

Recurring glitches and operational disruptions

62% negative reviews out of 39

Some reviewers describe bugs and issues as periodic glitches, occasional crashes, and lag that disrupt workflow and reliability.

George H

Owner, 2 - 10 employees.

"The software looked promising during the initial Zoom demos, but once we started using it daily, we experienced several major operational problems."

Responsive and knowledgeable support team

96% positive reviews out of 90

Most reviewers describe customer support as prompt, helpful, and consistently available for troubleshooting and guidance.

Twyla P

Business Development Manager, 2 - 10 employees.

"My favorite thing is the customer service, we've had barely any issues since we began using Boulevard, but the couple times they didn't beat us to the punch notifying us of issues, we had answers within MINUTES of reaching out."

Streamlined onboarding and training resources

96% positive reviews out of 27

Most reviewers indicate training and learning curve is smooth, with accessible tutorials and effective onboarding tools.

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Online Booking

4.8 (128)

71.09% of 128 reviewers that rated this feature as important or highly important

It gives you a convenient way for clients to book anytime, integrating with your website and requiring no account creation. Users think the process is intuitive and quick, though some mention confusion about payment and wish for more client self-service options.

Confirmations/Reminders

4.6 (116)

67.24% of 116 reviewers that rated this feature as important or highly important

Boulevard sends automated appointment confirmations and reminders via text and email, helping reduce no-shows. Reviewers highlight the timely notifications, easy client communication, and customization options, though some wish for more flexibility in message delivery and content.

Calendar Management

4.8 (112)

74.11% of 112 reviewers that rated this feature as important or highly important

Boulevard offers a visually clear and user-friendly calendar that helps you organize schedules, view staff availability, and avoid double bookings. Reviewers appreciate the drag-and-drop capability, easy rescheduling, and seamless access for teams, though some wish for more control from the app.

Appointment Management

4.8 (83)

77.11% of 83 reviewers that rated this feature as important or highly important

With this capability, you can easily organize, reschedule, and manage bookings. Reviewers appreciate how it prevents overlaps, streamlines daily operations, and enables smooth rescheduling, though some mention issues with tracking moved appointments and transition times.

Appointment Scheduling

4.8 (73)

61.64% of 73 reviewers that rated this feature as important or highly important

This aspect helps you schedule appointments with ease, showing services, staff, and availability. Reviewers indicate the interface is intuitive for both staff and clients, though some note issues with smart scheduling and combining appointments after booking.

For Salons and Spas

4.8 (75)

54.67% of 75 reviewers that rated this feature as important or highly important

Specific for use in spas and salons

Boulevard 98 features

Define levels of authorization for access to specific files or systems

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

With this capability, you can easily organize, reschedule, and manage bookings. Reviewers appreciate how it prevents overlaps, streamlines daily operations, and enables smooth rescheduling, though some mention issues with tracking moved appointments and transition times.

This aspect helps you schedule appointments with ease, showing services, staff, and availability. Reviewers indicate the interface is intuitive for both staff and clients, though some note issues with smart scheduling and combining appointments after booking.

Automatically create schedules based on business needs or employee availability and qualifications

Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients

Scan barcodes to ensure accurate pricing and label tracking

Before and after photos of procedure(s)

Create, manage, and send invoices or bills to customers

Create, update, and manage bookings, itineraries, and reservations

Offer to rent a booth to freelance professionals

Boulevard offers a visually clear and user-friendly calendar that helps you organize schedules, view staff availability, and avoid double bookings. Reviewers appreciate the drag-and-drop capability, easy rescheduling, and seamless access for teams, though some wish for more control from the app.

Synchronize with other calendars to view mutual availability and schedules

Schedule in-person or online classes

Electronic storage of stakeholder contact information

Manage contact details and communication with clients

Private online space that lets businesses securely share documents and provide information access to clients

Record client information and feedback

Tracking, calculating, and paying commissions and earnings to employees

Boulevard sends automated appointment confirmations and reminders via text and email, helping reduce no-shows. Reviewers highlight the timely notifications, easy client communication, and customization options, though some wish for more flexibility in message delivery and content.

Accept and process credit card transactions

Record customer information, purchase history, and other notes

A collection of customer information such as contact details, demographics, previous interactions, etc.

Access previous interactions or concerns to maintain customer relationships

Tool to send questionnaires to customers to gauge feedback

Add customized logos and colors to align with company branding

Customize contracts and forms to collect specific information

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Track products that are for sale at a reduced price or part of coupon promotions

Assemble applications and processes by dragging over and arranging pre-built components

Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products

Digital forms that are shared and accessed online

Electronically collect payments for goods or services

Digitally sign online documents

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Reminders sent via email

Track employee schedules, availability, and performance across projects and tasks

Assign working shifts or tasks to employees based on their availability

Schedule facilities, such as athletic fields, venues, and convention centers based on their availability

Track and manage staff profiles, recruitment, schedules, productivity, career development and performance

Specific use for barbershops

Designed for medical spas

Specific for use in spas and salons

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Automatically find mutually available meeting time slots across multiple calendars

Compliant with HIPAA, which sets standards for sensitive patient data protection

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Collect, organize, and track inventory/product data including item numbers, descriptions, etc.

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Automate workflows and trigger campaigns based on customer actions

Access software remotely via mobile devices

Notifications via mobile devices

Access the system via a mobile application

Manage and support multiple locations

It gives you a convenient way for clients to book anytime, integrating with your website and requiring no account creation. Users think the process is intuitive and quick, though some mention confusion about payment and wish for more client self-service options.

Accept and process online payment transactions

Manage and track customer orders for goods, investments, or any other purchases

Accept, record, and reconcile financial transactions

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Accept and process customer payments for products or services using hardware and software

Design, communicate, and distribute incentives to perform a specific action

Create, send, and track purchase orders and their statuses

Notifications that are delivered to users as soon as an event occurs

Active reporting of data and metrics

Based on availability, instantly confirm or deny a request when a new booking is made

Upload, track, and submit receipts in a central database

Schedule repeating appointments based on a duration of time

Timed notification for any upcoming task, deadline, appointment, or activity

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Manage the rescheduling of appointments

Allocate and manage resources, such as employees, equipment, facilities, and other assets

Tracking, organizing, and controlling retail inventory throughout the supply chain and sales process

For retailers

Track and facilitate returns of products sold

Reserve available meeting space to avoid conflicts and to inform everyone involved on where their meetings will be held

Reports specific to sales analysis for trends and strategies

Calculation of consumption tax imposed on the sale of goods/services

Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.

Plan availability and assign specific time slots for tasks and resources

Online portal through which end users can access the system, manage tasks, or obtain information

Send promotional campaigns or transactional messages via text messages

Send messages via SMS

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Manage the buying, selling, and holding of stocks

Track and manage the scheduling of tasks

Set up connections to third-party platforms to improve business processes

Track the amount of time spent on a job or task

Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period

Sell multiple treatments together as a set

Seamlessly integrates with 3rd party websites

Get Advice

We can help you find the software with the features you need.

Features

4.4 (366)

4.4

Based on 366 reviews

## Pricing

Value for money

4.5 (311)

[View pricing plan details](https://www.capterra.com/p/180087/Boulevard/pricing/)

Essentials

$176.00

Other,Per Month

It includes:

-   Online booking with Precision Scheduling™
-   Business Dashboard
-   Integrated Point-of-Sale
-   Boulevard Duo App
-   Basic Reporting
-   Staff App
-   Text & Email Confirmations
-   Admin Permission Settings
-   Client Profiles
-   Self-Booking Overlay
-   Staff Pricing & Durations
-   100 free SMS
-   500 free emails
-   25 GB storage

Premier

$293.00

Other,Per Month

It includes:

-   Manage check-in, walk-ins, and groups
-   Inventory Management
-   Multi-Merchant Transactions
-   Resource Scheduling
-   Custom Reporting
-   Booking Deposits
-   Admin Permission Settings
-   Boulevard Duo App
-   Business Dashboard
-   Client Profiles
-   Group Booking & Checkout
-   Integrated Point-of-Sale
-   Self-Booking Overlay
-   Staff App
-   Staff Pricing & Durations
-   Text & Email Confirmations
-   250 free SMS
-   1,000 free emails
-   50 GB storage

Prestige

$410.00

Other,Per Month

It includes:

-   Forms and Charts add-on included
-   2,500 free text messages per location, per month
-   10,000 free emails per location, per month
-   Dedicated Customer Success Manager
-   Admin Permission Settings
-   Booking Deposits
-   Boulevard Duo App
-   Business Dashboard
-   Custom Reporting
-   Group Booking & Checkout
-   Integrated Point-of-Sale
-   Inventory Management
-   Multi-Merchant Transactions
-   Resource Scheduling
-   Self-Booking Overlay
-   Staff App
-   Staff Pricing & Durations
-   Text & Email Confirmations
-   Client Profiles

Aesthetics Bundle for Medspas

$421.00

Other,Per Month

It includes:

-   Manage check-in, walk-ins, and groups
-   Inventory Management
-   Multi-Merchant Transactions
-   Resource Scheduling
-   Custom Reporting
-   Booking Deposits
-   Admin Permission Settings
-   Boulevard Duo App
-   Business Dashboard
-   Client Profiles
-   Group Booking & Checkout
-   Integrated Point-of-Sale
-   Self-Booking Overlay
-   Staff App
-   Staff Pricing & Durations
-   Text & Email Confirmations
-   2,500 free text messages per location, per month
-   10,000 free emails per location, per month
-   50 GB storage
-   Forms and Charts add-on included
-   HIPAA Coverage

Value for money

4.5 (311)

4.5

Based on 311 reviews

## Integrations

[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

Google Calendar](https://www.capterra.com/p/213340/Google-Calendar/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

NetSuite](https://www.capterra.com/p/135757/NetSuite/)[

Okta](https://www.capterra.com/p/119653/Okta/)[

Vish](https://www.capterra.com/p/179327/Vish/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.7 (331)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.7 (331)

4.7

Based on 331 reviews

## User reviews

Overall rating

4.6

Based on 366 reviews

Filter by rating

5(274)

4(60)

3(22)

2(2)

1(8)

Mentioned topic

Sorted by most recent

George H.

Owner

Medical Practice

### "Read this before signing the 1-Year contract! "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 18, 2026

I have a Meeting with \[sensitive content hidden\] tomorrow. Hopefully we can come to an agreement to let us part ways.

Pros

Please read this before signing the 1 year contract! If the software doesn’t work for your practice, they won’t let you cancel if your unsatisfied with their product/software.

Cons

Before signing a 1-year contract with Boulevard Software, I strongly recommend researching whether it truly fits your business workflow — especially if you own a medical spa. The software looked promising during the initial Zoom demos, but once we started using it daily, we experienced several major operational problems. Our biggest issue is client communication. Clients can reply to automated appointment reminder texts, but those messages are not reliably delivered unless someone is actively logged into the desktop dashboard. They are not properly accessible through the mobile app. This caused us to miss an important cancellation message for a $2,500 appointment on Easter Sunday, which resulted in unnecessary scheduling issues and lost family time. The mobile app is also extremely limited. There is no functional POS system for checking out clients directly from a phone, which is frustrating for businesses like ours that operate without a front desk. We also found the scheduling system, HIPAA forms, and medical intake workflows poorly designed for TRT, peptide, and wellness practices. Lastly, don’t accept the first price quote. We were initially quoted $400/month, but after negotiating, it dropped to $275/month. I’ll update this review after speaking with management tomorrow.

Switched from

[Shopify](https://www.capterra.com/p/83891/Shopify/)

Because we needed HIPPA compliance EMR system

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FL

Farrah L.

Social Media and Front Desk Manager

Cosmetics

### "Love this system!"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

April 15, 2026

Honestly love it so much. I like that when I have questions, there’s a video catalog I can go to for help.

Pros

Super easy to use overall and makes a lot of sense. You can do so much on it. Scheduling and managing appointments is clean and easy.

Cons

More features. I’ve also noticed that when a service provider updates prices, prices for pre booked appointments do not update.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 23, 2026

Hi Farrah! Thank you for taking the time to leave a detailed review about your experience with Boulevard! We appreciate your feedback.

JW

Jill W.

Owner/Operator

Alternative Medicine

### "Underwhelmed - avoid if you can"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

2.0

2.0

Likelihood to Recommend

0/10

March 12, 2026

Very underwhelmed by Blvd. We were overpromised, under delivered by this company. The cost is far too expensive for the value received. Much better services available on the market. We’re mandated to use this system with our franchise or we’d have left years ago.

Pros

The ability to text in same system as scheduling appts and being able to make recurring blocks. Had to add to meet minimum requirements for this field.

Cons

The cost; lack of functionality in the mobile app vs online; reporting functionality and lack of auditing; inability to have client photos added to account profile, like Mind Body; inability to perform marketing actions and use AI within the service; etc

Switched from

[Booker](https://www.capterra.com/p/90708/Booker/)

We were mandated to switch

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 23, 2026

Thank you for your honest review. We take all reviews of Boulevard seriously, and we appreciate your candid feedback.

JG

Joshua G.

Owner

Health, Wellness and Fitness

### "From First to Worst"

1.0

Overall Rating

1.0

1.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

2.0

2.0

Likelihood to Recommend

2/10

February 12, 2026

Started off strong, ended poorly. We’ve been using Boulevard for about a year and a half. The first year was excellent — no issues at all and it fit our needs perfectly. Over the past few months, however, we’ve experienced a growing number of glitches. In the last four weeks alone, the system has crashed twice, leaving us unable to schedule clients, check them out, or access previous notes. It’s incredibly frustrating and embarrassing to have to explain to patients that we can’t book appointments or process payments for services or products.

Pros

aesthetically pleasing program. First year with them things worked really well with almost no issue.

Cons

constant glitching, system-wide crashes, lack of improvement in software with requested changes or improvements

Switched from

[Phorest](https://www.capterra.com/p/113530/Phorest-Salon-Software/)

Needed something a little more medical and not just salon or spa

Alternatives considered

[Mangomint](https://www.capterra.com/p/187593/Mangomint/)

[Jane](https://www.capterra.com/p/178984/Jane-App/)

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

[Weebly](https://www.capterra.com/p/246168/Weebly/)

[Aesthetic Record](https://www.capterra.com/p/162938/Aesthetic-Record/)

Reasons for choosing Boulevard

I dont' remember why, but I know it impressed us

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

February 23, 2026

Thank you for your honest review. We take all reviews of Boulevard seriously. We know that incidents like this disrupt your operations and we understand the impact that can have on your business. We are committed to making things right and earning back your confidence through consistent performance, transparency, and accountability. We appreciate your candid feedback.

AB

Ashley B.

General Manager

Health, Wellness and Fitness

### "A Modern Med Spa Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

December 20, 2025

Easy and breezy, Boulevard has been a great tool for modernizing our business. I like the help chat feature and love that they often update and make changes throughout the year

Pros

Boulevard shines beyond other services because of its sleek design and modern menu that makes finding most things a breeze

Cons

The biggest struggles are reporting - it’s too difficult to find kpis and is time consuming to switch between locations etc. - and the lack of added features like advanced marketing options or AI integration… other issues are so minimal not even worth mentioning

Switched from

[Mindbody](https://www.capterra.com/p/40229/MINDBODY/)

Too outdated and not enough features like apple pay

Alternatives considered

[Mangomint](https://www.capterra.com/p/187593/Mangomint/)

[Meevo](https://www.capterra.com/p/172058/Meevo-2/)

Reasons for choosing Boulevard

Combination of features and ability to report customize

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 23, 2026

Hi Ashley, thank you so much for taking the time to leave a thoughtful and detailed review. We will pass your feedback to our product team!

JM

Jennifer M.

Owner

Cosmetics

### "Boulevard Changeover"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

November 13, 2025

Wonderful experience, from customer support to daily use, it is a very easy system to use. I have not had any complaints from my team and teaching new users has been so easy!

Pros

Very easy to use, customer support has been excellent, we have no complaints and love that we switched over!

Cons

If an appointment is checked out incorrectly, it is hard to change the transaction without making a new appointment completely.

Switched from

[Meevo](https://www.capterra.com/p/172058/Meevo-2/)

Less expensive, better program, easier to use.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

November 14, 2025

Hi Jennifer, thank you for taking the time to leave a detailed review about your experience with Boulevard! We appreciate your feedback.

KS

kristin s.

Owner

Medical Practice

### "Pretty Good!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 12, 2025

Everyone has been helpful. Truly, my only complaint is the price. I think compared to other aesthetic software, it's pricey.

Pros

easy, safe to use. Support is fast and always there. I like how everything is easily accessible and very user friendly

Cons

The only con I have is the cost. I do need to reach out though- i was supposed to pay in full one time and i have been being charged monthly

Switched from

[DaySmart Spa](https://www.capterra.com/p/132391/DaySmart-Spa/)

i needed better online booking and membership features

Alternatives considered

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

Reasons for choosing Boulevard

aesthetics record- but u dont have it listed and it is NOT user friendly, but has great features

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

November 14, 2025

Hi Kristin, thanks for taking the time to leave a review and sharing your feedback about Boulevard!

MH

Maisie H.

RN Owner

Hospital & Health Care

### "Great system!"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

November 12, 2025

I had quite a bit of help getting things set up and the training was good. If I ever need assistance I usually get help pretty quickly.

Pros

The forms and charts make charting easy for later. The checkout process is pretty seamless. The online booking is super convenient and easy for clients.

Cons

Being charges extra for any extra texts being sent. I feel like for the cost of this system, this should just be included into it without any additional charges.

Switched from

[Vagaro](https://www.capterra.com/p/153752/Vagaro/)

Vagaro had little support and the forms and charts were horrible to work with.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

April 23, 2026

Hi Maisie, thank you so much for taking the time to leave a thoughtful and detailed review. We will pass your feedback to our product team!

MV

Maggie V.

Owner.Founder

Alternative Medicine

### "Great Client Interface! Modern system with many features. "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

November 10, 2025

Overall experience with Boulevard has been fantastic. Customer service is great. Our liaison is always very helpful in getting things answered. The software has really made our clients happy and in turn, made us a thriving business. Just wish on the back end, they'd hurry up with updates :)

Pros

I like most that Boulevard keeps the client in mind with their software. It's extremely easy to book as a client which has in turn landed us way more conversions than ever before.

Cons

What I like least is the speed of updates and requests. Boulevard could be so much more for so many people, our business included, but it falls flat on the updates. It seems like it takes months to just get one update and it's just not useful or will be something minor. They have an amazing user face for the client, just need to help us businesses that are looking for more. We are willing to wait a bit for these updates, but at some point they may cause us to look elsewhere.

Switched from

[Vagaro](https://www.capterra.com/p/153752/Vagaro/)

Very difficult for our clients to make appointments

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 23, 2026

Maggie, thank you so much for taking the time to leave a thoughtful and detailed review. We will pass your feedback to our product team!

MG

Mallory G.

Crnp

Medical Practice

### "Boulevard is Good"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

November 10, 2025

Overall I like it. 8/10. Better than my old system for sure. Would still recommend. I did try to refer a friend but she was turned down because she was told her business was too small.

Pros

Ease of scheduling is great. Online scheduling and memberships have been a game changer for us. Notifications are very accurate and timely.

Cons

Reports. I have a hard time finding specific reports at times. But overall I still like Boulevard. Sometimes I have issues but I can usually resolve them with chat.

Switched from

[AestheticsPro](https://www.capterra.com/p/93446/AestheticsPro/)

It was very “old” and not up to date for what I needed it for.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

April 23, 2026

Hi Mallory, thank you so much for taking the time to leave a thoughtful and detailed review. We will pass your feedback to our product team!

[View all Reviews](https://www.capterra.com/p/180087/Boulevard/reviews/)

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