--- title: "Platformly Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Platformly Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/180095/Platformly/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Platformly Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Platformly ## What is Platformly? Platformly is a powerful yet easy to use business management and marketing automation tool for busy business owners who are focused on growth. Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel. It helps you understand in unparalleled detail which marketing activities drive the most sales, who your most loyal customers are and what drives growth. ## What is Platformly used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Lead Capture](https://www.capterra.com/lead-capture-software/) Top alternative Featured Overall rating Based on 87 user reviews Reviews sentiment Positive 100% Neutral 0% Negative 0% Starting price $19 Usage Based, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Platformly?[Manage this product listing](https://www.g2.com/products/platformly/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Platformly 4.8 (87) VS. [4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting Price $19 Usage Based, Per Month Starting Price $14.99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (87) Ease Of Use 4.5 (912) Value For Money 4.8 (81) Value For Money 4.7 (831) Customer Service 4.8 (80) Customer Service 4.8 (851) ## Platformly alternatives Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.3 (719)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.3 (167)](https://www.capterra.com/p/130199/LeadSquared/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars [4.6 (3,527)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars ## FAQs about Platformly Overview ### What problems does Platformly solve? Platformly solves fragmented email marketing and lead-management workflows by combining contact tagging, segmentation, lead scoring, drip campaigns, landing pages, CRM records, link and event tracking, and reporting. Marketing teams, agencies, SaaS businesses, and sales-focused operators benefit by automating follow-ups, tailoring campaigns to customer behavior, and monitoring funnel and revenue activity from one workspace. Answer based on 43 reviews Overview ### Which roles and teams benefit most from Platformly? Platformly is most used by founders, CEOs, owners, and directors who oversee customer acquisition and business growth. Marketing leaders, managers, consultants, and digital strategists use it to plan campaigns, automate email follow-ups, segment contacts, and track conversion activity. Social media specialists also manage audience engagement and campaign results. Answer based on 87 reviews Overview ### What company size and specific industries is Platformly built for? Platformly is designed for small and midsize businesses, especially SaaS companies, growth marketers, and SMB owners who need marketing automation tools to track user interactions and manage growth. It fits teams focused on customer engagement, campaign monitoring, and reporting rather than large enterprise operations. Features and Usability ### What are the key features of Platformly? Platformly includes core email marketing and marketing automation, with autoresponders, drip campaigns, and segmentation for targeted communications. Its CRM supports contact management and lead qualification, while landing pages and web forms capture leads. Campaign tracking, website visitor tracking, reporting/analytics, and webhooks support measurement and connections to external applications. Answer based on 28 reviews Pricing ### How much does it cost and what fees or limitations are included? Platformly starts at $19 per month for the usage-based Starter plan, with pricing increasing as contact counts grow. Growth costs $68 monthly and Unlimited costs $118 monthly; each includes a 15-day free trial, though reviewers note a credit card is required. Reviewers generally describe the pricing as good value. Answer based on 11 reviews Getting Started and Support ### How easy is it to onboard and train a team on Platformly? Platformly is relatively easy to navigate for users familiar with marketing platforms, who report getting started quickly with available documentation and guides. Nontechnical users and teams configuring funnels, events, tracking, or integrations often face a longer learning curve. Reviewers note that support and video guidance can help resolve setup questions. Answer based on 11 reviews Getting Started and Support ### What customer support options does Platformly offer, and how do users rate the experience? Platformly offers chat support. Users generally describe the support team as friendly, helpful, and responsive, with several citing quick replies and effective help resolving integration or setup issues. A minority note that troubleshooting can take time, particularly when diagnosing why a feature or workflow is not working. Answer based on 32 reviews Features and Usability ### How well does Platformly work for email marketing? Platformly supports email marketing with visual campaign building, behavioral segmentation, automated follow-ups, and engagement tracking. Marketing teams value its deliverability, newsletter tools, and connection to CRM data for personalized campaigns. Some users encounter sender or tracking issues, and teams needing client messaging may need separate communication tools. Answer based on 25 reviews Features and Usability ### How well does Platformly handle marketing automation? Platformly automates lead capture, tagging, segmentation, drip campaigns, customer onboarding, and event-based follow-ups from one workspace. Small business and marketing teams find its visual workflows and connected CRM approachable, while newcomers may need time to learn advanced funnel options. Template selection and landing-page design flexibility can also feel limited. Answer based on 24 reviews ## Features AI summary Based on 20,574 Email Marketing reviews Capterra reviewers highlight these as the features buyers value most when choosing email marketing software: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Platformly supports **Email Campaign Management** and **Contact Management**, giving marketing teams the tools to create campaigns and organize audience data in one place. However, it does not offer **Campaign Scheduling**. Instead, it provides other important capabilities that reviewers also rate highly, including **Mobile Optimization** (**42%**) and **List Management** (**37%**). These features help businesses improve how emails display on mobile devices and keep subscriber lists organized, allowing teams to run more targeted and effective email programs. Email Campaign Management 4.7 (3) 66.67% of 3 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Mobile Optimization 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users List Management 4.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Customizable Fields 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Marketing Automation 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions CAN-SPAM Compliance 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Platformly 37 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Autoresponders: Create and automatically send premade copy in response to customer messages - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Image Library: Store and manage images - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Visitor Tracking: Track visitors and purpose of visits - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.6 (87) 4.6 Based on 87 reviews ## Pricing Value for money 4.8 (81) Free Trial [View pricing plan details](https://www.capterra.com/p/180095/Platformly/pricing/) Starter $19.00 Usage Based,Per Month It includes: - 10000 Link Visits/Mo - 10000 Page Visits/Mo - 1 Dashboard - 1 Domain - 5 Integrations - CRM - Lead Capture - Link Tracking - Marketing Automation - Messaging Growth $68.00 Usage Based,Per Month It includes: - Webhooks - 25000 Link Visits/Mo - 25000 Page Visits/Mo - 5 Dashboards - 5 Domains - CRM - Lead Capture - Link Tracking - Marketing Automation - Messaging - Unlimited Integrations Unlimited $118.00 Usage Based,Per Month It includes: - Webhooks - Unlimited Integrations - Unlimited Domains - Unlimited Dashboards - Messaging - Marketing Automation - Link Tracking - Lead Capture - CRM - 100000 Page Visits/Mo - 100000 Link Visits/Mo Value for money 4.8 (81) 4.8 Based on 81 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (80) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (80) 4.8 Based on 80 reviews ## User reviews Overall rating 4.8 Based on 87 reviews Filter by rating Counts reflect reviews available in this feed. 5(66) 4(21) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful Terry H. CEO Used the software for: 1-3 years ### "Robust Email Marketing Automation" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 30, 2019 Pros I really enjoy the email marketing automation that this tool provides. I am an advanced email marketing user and this tool is perfect for my needs. The event tracking is also really good and last but not least I love the clear dashboard I get with ply. Cons I would like to see a more polished user interface. The tool is fast and easy to use but I would like to see a better internal design. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tatiana I. Marketing Automation Consultant Used the software for: Less than 1 year ### "Awesome marketing automation tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2019 Pros I love Platformly's advanced segmentation possibility, the topnotch automation, and even the email builder. The system is so simple to use: from the moment you log in the first time, you feel comfortable with it's UI like you were using it all your life. One more feature that I was very excited to discover: Platformly has the link tracking. You can create the links in Tracking with all UTM data, and then just choose to include these links in your email - is that simple! Also if you don't need advanced CRM it will work like a charm. With Platformly you can add custom fields to your contacts, score them while they "travel" trough you funnel Cons I only have one request that I am missing in the Platformly, its to be able to compare numbers while creating email automation. For example: if the x > y send A campaign, if x < y then send B campaign. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. olivier G. managing partner Used the software for: 1-3 years ### "many features - steep learning curve" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 October 31, 2019 Pros many features almost everything can be done pricing Cons it is a steep learning curve. You need a lot of time to find out how the different functionalitites work. The support needs some time to figure out why something does not work or how you could solve it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Kyle L. Owner Used the software for: Less than 1 year ### "Great product, great service, great pricing and great development." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 30, 2019 I'm setting it up for donor and advocacy campaigns. This'll allow us to give our donors and followers a customized experience to draw them into our work. Pros \- Powerful builders for forms, landing pages & email campaigns - High email deliverability - Great service from the team - Quick development of new features - All-in-one with advanced reports - Many native integrations to improve the automations Cons \- Some of the templates look outdated - Needs more templates for form builder, landing page builder & email campaigns - Back-end UI could look a little smoother - Only allows "text" custom fields - Since it is a "newer" product, many 3rd party services have not integrated with them yet Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Owner Used the software for: 1-3 years ### "Great email marketing software!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 14, 2019 Before use platformly I have been using active campgain, infusiosoft and aweber and all I can tell this app is very and more powerful than their competition and all at a good price. Pros Every feature, events, link tracking, sales report, price, great app Cons at the beginning were few bugs but support is great, and they are on top of everything. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Sonny T. CEO Used the software for: 1-3 years ### "Just a bit more work to be a BEAST! " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 7/10 May 23, 2022 Platformly was basically built for SAAS companies and I feel like the product is not finished, they tend to work on features that aren't important to Marketing Automation and leaving bugs unchecked. But overall if Im being honest I made tons of money using the platform and I think its right around the corner from being a market leader. Pros I like the features and complex Automations that are available on the platform, webhooks and integrations are real easy to implement. I used Amazon SES with this software and it hit the inbox every time. Th dashboards are real nice! Cons The same things I like are some of the things I don't like. I would like to see MORE integrations with payment processors, and the tracking feature didn't work for the longest time until I SHOWED them the BUG I had to live with not knowing how much Revenue my emails were generating, Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dana R. Creative Director Used the software for: Less than 1 year ### "It's a beautifully functional piece to my business puzzle." 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 31, 2019 I've tried almost every similar platform out there just to find something that made sense for my business in a common sense, not-too-complicated kind of way. And I finally found it with Platform.ly. It's robust, deeply connected and integrated within itself, and it's truly an all-in-one for us. Pros It's a beautiful cohesion of marketing, sales, metrics, automation and CRM. It connects easily to my payment processors and pulls in all my accounts with ease and straight-forwardness. I especially appreciate the fact that I can setup and organize multiple projects, domains, sender profiles, automations, payment processors, tracking links, etc. Being able to stay organized is a huge kicker for me, and the visual reports make using Platform.ly a serious pleasure for this vision-minded, see'er of a geek. Cons I wasn't fully sure what I was getting myself into when I started the trial. I kind of knew, but I just didn't know, ya know. Sure, I knew the overarching idea but I didn't know how deeply things would integrate. I didn't feel the website explained it enough, nor did it seem like a simple process for a new user like myself; I just wasn't sure how it was going to work with the systems I already have in place. But once I got in and started digging, I was able to put the missing pieces together and make all the connections (visually and mentally) that I needed and ended up being like, "Heck yeah, this is sweet!" You can expect a learning curve - just like every new platform - but everything really does flow seamlessly and it's quite a beautiful thing when it all comes together. I do, however, wish there were more landing page templates and integrations that don't require Zapier (not a fan). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Dennis M. Founder Used the software for: 1-3 years ### "Manage your whole business with this one tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 September 28, 2020 The support team are super-helpful and respond very quickly. They have really put a lot of effort into this tool. It's really powerful and I'm only really scratching the surface. I can see it covering most of my needs as my business grows. Pros I can manage my whole business with Platfromly. From email automation, sending SMS, seeing sales stats directly from Stripe and more. It also has tracking links which are useful to see how often a link has been clicked. This is especially useful to get external data outside of what any tool (like Facebook) will tell you - so you can compare what has actually happened. They also have webhooks, so it's easy to connect other tools and send data into Platformly. Cons Some elements need more explanations. Although they have improved with video tutorials, they need to go into more details for some areas - like how to use the funnels feature, and how to use Events. Also, why to use split tracking etc... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Suvran R. Co-Founder Used the software for: Less than 1 year ### "Platformly is an all in one tool consisting of multichannel automation " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 December 9, 2019 It is a total one stop solution for making the best use of marketing strength of a company by taking care of attributions related to email listings, tracking of engagements across various campaigns and networks throughout the pool of email marketing campaigns. Pros • The business dashboard- One of the most important feature of the tool is the dashboard. It fully customizable. The dashboard showcases real time data in overview format of what is happening to business. This helps in extracting the exact needful strategies to implement with timely data with right drill down capability. • Email marketing - One of the biggest plus point of the tool is that it can deliver right email to the right person at the right time. Using platformly’s visual email builder one can send ideal responsive campaign driven emails and broadcast it as well. The tool is said to have best delivery rates. • CRM- the CRM by platformly is a hub point where in one location a business can manage and strengthen their customer relationships. A business can see through the overview all contacts and can choose any contact to see the detail history and associations with them. The data in CRM is automatically update don real time basis. Cons The only cons I could point out would be a little bit of learning curve for non techies to start with. But the customer support is brilliant. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Francisco O. CEO - Director Used the software for: Less than 1 year ### "Your business all in one box!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 11, 2019 I'm using platformly everyday for more than 6 months, and even though at the beginning the learning curve was a bit long, with the help of the support team, I was able to do the setup and run everything smoothly. If you need upgrades, this are at 1 click and at competitive price. one advantage is that you can create DKIM records for unlimited domains and manage more than one business in the account, we have 3 brands and we are using one dashboard per each getting updates everyday and tracking everything! Pros Email deliverability is skyrocketing my newsletters! Tracking conversions and the whole funnel for our online sales is very handy. And the poweful dashboard let me review everyday the progress of my sales, and analytics from Google. Support Rocks! The Support team is amazing, always ready to provide assistance, I have setup integrations for stripe and Paypal and I've got some problems with Paypal and they take more than 2 hours on Sunday to get it sorted. Cons Landing Page Builder has room for improvement, but still working pretty well. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/180095/Platformly/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.