# RD Station Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about RD Station Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/180098/RD-Station

---

# 

 RD Station Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

RD Station

## What is RD Station?

A marketing suite ideal for startups, scale-ups and all other medium and small businesses in growing markets.

## What is RD Station used for?

[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Top alternative

Featured

Overall rating

Based on 53 user reviews

Reviews sentiment

Positive

85%

Neutral

11%

Negative

4%

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for RD Station?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.rdstation.com/en/&name=RD Station)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### RD Station

4.3 (53)

VS.

[4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting Price

Contact vendor

Starting Price

$14

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.4 (53)

Ease Of Use

4.2 (6,521)

Value For Money

3.9 (48)

Value For Money

4.3 (5,385)

Customer Service

3.9 (50)

Customer Service

4.1 (5,264)

## RD Station alternatives

[4.6 (3,439)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting price

$9.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[4.5 (6,228)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

Highest Rated

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)

[4.8 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/198994/Systeme/)

[View all alternatives](https://www.capterra.com/p/180098/RD-Station/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

4.7 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Marketing Automation

5.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Automate workflows and trigger campaigns based on customer actions

CRM

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Email Marketing

Create and send email blasts/campaigns

Lead Capture

Automatically identify and save contact information of potential customers

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

RD Station 6 features

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system

Create and send email blasts/campaigns

Automatically identify and save contact information of potential customers

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Automate workflows and trigger campaigns based on customer actions

Get Advice

We can help you find the software with the features you need.

Features

4.0 (53)

4.0

Based on 53 reviews

## Pricing

Value for money

3.9 (48)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

3.9 (48)

3.9

Based on 48 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (50)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (50)

3.9

Based on 50 reviews

## User reviews

Overall rating

4.3

Based on 53 reviews

Filter by rating

5(26)

4(19)

3(6)

2(2)

1(0)

Mentioned topic

Sorted by most recent

BF

Bento F.

CEO

Consumer Services

### "RD Station CRM"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

January 23, 2024

Pros

Periodic sending of complete reports by email.

Cons

In the free version, no graphs for better analysis of the report.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JR

Juliane R.

Analista de trafego pago

Hospital & Health Care

### "Avaliação Sincera RD "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

10/10

October 4, 2023

Em geral é um produto que atende muito das nossas necessidades na empresa ele é a base das nossas estratégias de marketing, além de ser fácil aplicar o treinamento dele

Pros

No RD consigo monitorar boa parte das conversoes no site da empresa, assim como também é fáciol adicionar:FormulariosPop-upBotão do whatsappA integração com outros produtos também é fácil tanto para o usuário quanto para o T.IAs automações são muito uteis e fáceis de implementar

Cons

Ainda não existe uma facilidade de integrar RD marketing e CRM com um programa de relatorios, para acompanhar vendas em dashboard, acompanhas desde do inicio até o final.Outro ponto negativo é a falta de facilidade de acompanhar conversões dos formulários no tag manager do Google

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Social Media

Program Development

### "Praticidade "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

October 3, 2023

Pros

Plataforma fácil de usar e com muitas integrações via API.

Cons

Faltam mais algumas integrações como do Mailer lite (pelo menos na última vez não encontrei).

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Maik A.

Analista de Marketing

Higher Education

### "CRM completo com um excelente suporte ao cliente"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

June 8, 2023

Atualmente usamos para um produto específico da empresa, e ele satisfaz plenamente o que é proposto.

Pros

A personalização e envio de e-mail marketing é forte, além da gestão de leads de oportunidade

Cons

A implantação é um pouco complicada, se você deseja usar o produto totalmente

Alternatives considered

[SendPulse](https://www.capterra.com/p/146369/SendPulse/)

Reasons for choosing RD Station

O RD Station é um produto completo, que vai desde a gestão de recebimento das oportunidades até a nutrição e conversão dos leads com a automação

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MW

Marcio W.

Administrador

Furniture

### "Ótimo sistema de mail marketing, porém com custo bastante alto."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

5/10

May 8, 2023

Pros

Fácil de usar e administrar as listas de envio. Integração com muitas ferramentas e softwares.

Cons

O custo para pequenas empresas é bastante alto. A distância de valores entre o plano mais básico e os demais é acentuada.

Switched from

[E-goi](https://www.capterra.com/p/165474/E-goi/)

Integração com e-commerce.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

FC

Filipe C.

CEO

Marketing and Advertising

### "Melhor ferramenta de marketing para Brasileiros"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

10/10

April 26, 2023

Pros

Sem sombra de dúvidas é a melhor ferramenta de automação de marketing para o mercado brasileiro, porém, você precisa ter budget para isso, a ferramenta só realmente vale a pena a partir da versão PRO e ela é cara.De qualquer forma, se você tem o budget que vai utilizar, vale a pena.

Cons

Suporte não é tão simples de acessar, alguns bugs que não conseguimos entender o motivo

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PM

Paula M.

Diretora

Education Management

### "Excelente para o marketing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

9/10

March 28, 2023

A plataforma eh boa. Equipe de atendimento inexperiente porém atenciosos

Pros

Na área de marketing achei muito bom e intuitivo

Cons

Na parte do CRM achei muito simples e limitado

Reasons for choosing RD Station

Por ter tido indicação de um colega

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TV

Tathiane V.

Head de Marketing

Computer Software

### "RD o queridinho dos marketeiros"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 22, 2023

Pros

Além de ser uma ferramenta brasileira, o RD é muito prático para usar, amigável, não trava, de todas as ferramentas de automação de marketing que já usei ele é o melhor.

Cons

Algumas limitações de integração, mas constantemente estão evoluíndo.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MC

Maria Camila D.

Marketing Manager

Marketing and Advertising

### "Its easy to use and can integrate with different sources "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 21, 2023

Great, we create a marketing system 100% tracked.

Pros

Its easy to use, we had monthy meetings to track progress on campaigns, we had great support, we integrate the whole costumer journey and created different automatization paths.

Cons

Hmm, it's hard to think... Maybe the integration for Whatsapp charges fees for messages send, that would be better if were free.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

IF

Ismael F.

Gerente de TI

Marketing and Advertising

### "Melhor Ferramenta de Gestão de tráfego que existe no momento "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 8, 2023

Com o RD station podemos gerar métricas e acompanhar nossos clientes, leads, e prospectos com mais facilidade, agilidade, organização, além de o conectar diretamente com nosso sistema de atendimento via WhatsApp e tantas outras possibilidades de api que facilitam muito todo o processo.

Pros

A Intuitividade, praticidade e a facilidade em conectar com várias ferramentas.

Cons

Somente a curva de aprendizagem que demora um pouco, mas depois é maravilhoso.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/180098/RD-Station/reviews/)

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Popular comparisons

[Systeme.io vs RD Station](https://www.capterra.com/compare/180098-198994/RD-Station-vs-Systeme)

[ActiveCampaign vs RD Station](https://www.capterra.com/compare/79367-180098/ActiveCampaign-vs-RD-Station) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)