# Page 2 | RD Station Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is RD Station the right Marketing Automation solution for you? Explore 53 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/180098/RD-Station/reviews

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RD Station

4.3 (53)

[View alternatives](https://www.capterra.com/p/180098/RD-Station/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of RD Station

## Showing most helpful reviews

Showing 26-50 of 53 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Vendas  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Minha opnião "

October 9, 2022

4.0

Muito boa a ferramenta, assim que recebo um leed posso contatar a pessoa sem sair do sistema.

Pros

A facilidade para interagir de forma rápida com clientes

Cons

Dependência total ds Internet, não consigo usar a ferramenta off-line quando estou na rua fazendo atendimentos aos clientes

Switched from

[Smark CRM](https://www.capterra.com/p/216819/Smark-CRM/)

Por conta da API que o novo sistema tem a assinatura digital de contratos

Review Source

BF

Bento F.  
CEO  
Consumer Services  
Used the software for: 1-2 years

### "RD Station CRM"

January 23, 2024

5.0

Pros

Periodic sending of complete reports by email.

Cons

In the free version, no graphs for better analysis of the report.

Review Source

AC

Ana C.  
Head de Operações  
Marketing and Advertising  
Used the software for: 1-2 years

### "Excelente opção de plataforma nacional de automação"

October 25, 2022

5.0

Pros

Utilizo o RD diariamente e toda gestão de marketing e vendas é feita por la. Atualmente eles disponibilizaram uma nova funcionalidade nos fluxos de automação que é a possibilidade de integrar com a API oficial do WhatsApp.Ou seja, posso incluir disparo de mensagem no WhatsApp dentro do meu fluxo, ainda não tive resultados significativos pois adquirimos essa funcionalidade há cerca de 7 dias. Só trabalhamos ações topo de funil para teste, posso dizer superficialmente que 45% dos leads desceram o funil.

Cons

O builder de edição das landing pages é dificil de mexer, muito travado no sentido de organização do layout.

Review Source

RS

Roberson S.  
Analista de Mercado  
Facilities Services  
Used the software for: 6-12 months

### "Excelente ferramenta"

September 23, 2022

3.0

Em geral está nos atendendo bem. Mas também não faz eu me sentir seguro no dia a dia.

Pros

Eu gosto do visual dele. Da praticidade para os usuários. Da forma inteligente da disposição das ferramentas dele.

Cons

O suporte é muito raso. Quando temos problemas muito específicos. E que não tem na central de ajuda. Temos uma dificuldade imensa de resolução. Pois o atendimento não é dinâmico. E como trato com a área comercial isso faz muita diferença.

Reason for choosing RD Station

Por conta o preço acessível.

Switched from

[Smark CRM](https://www.capterra.com/p/216819/Smark-CRM/)

Por conta da integração nativa com o RD Station e da consultoria que vem junto com o RD Station.

Review Source

VA

Vinicius A.  
Designer  
Computer Software  
Used the software for: 2+ years

### "Streamlines marketing processes."

October 7, 2019

4.0

In the communication team we use RD a lot for various marketing campaigns, the possibility that it allows us is huge. When we had the idea of launching a referral program for our product, in just one day we had a online page with information and awards of the program. The registration forms streamline our work, we get all the information of the registrants like phone number, email, company, and other info that the presales team could use to work on leads.

Pros

It is a fundamental tool for inbound marketing, all content disclosure we produce — events, products, services — are controlled from the platform. Create a landing page never been so easy, everyone without web design knowledge can do it. Also, the platform allows the creation of customizable email marketing to trigger a list, we use it to set up our monthly newsletter. It also has integration with several other apps, crm, data, chat, e-commerce, etc.

Cons

The tools for customization makes work much faster, although it is somewhat limited, landing pages end up being very similar to other brands that also make use of the platform, considering that RD became very popular locally. This ends up affecting efforts to replicate our visual identity. Nevertheless it also allows you to edit HTML, although in a not very practical way. And it's not cheap either.

Review Source

JLD

João Luiz D.  
Marketing Specialist  
Marketing and Advertising  
Used the software for: 2+ years

### "Amazing, when it works "

June 14, 2022

4.0

Pros

It is a very complete platform. The automation tool have a wide range of trigger options

Cons

Sometimes slowdows occur and it feels like the platform don't know how to handle them. All of the automations selected to happen during the slowdown just don't happen and have to be manually triggered after it becomes stable again

Review Source

MW

Marcio W.  
Administrador  
Furniture  
Used the software for: 6-12 months

### "Ótimo sistema de mail marketing, porém com custo bastante alto."

May 8, 2023

5.0

Pros

Fácil de usar e administrar as listas de envio. Integração com muitas ferramentas e softwares.

Cons

O custo para pequenas empresas é bastante alto. A distância de valores entre o plano mais básico e os demais é acentuada.

Switched from

[E-goi](https://www.capterra.com/p/165474/E-goi/)

Integração com e-commerce.

Review Source

TV

Tathiane V.  
Head de Marketing  
Computer Software  
Used the software for: 1-2 years

### "RD o queridinho dos marketeiros"

March 22, 2023

5.0

Pros

Além de ser uma ferramenta brasileira, o RD é muito prático para usar, amigável, não trava, de todas as ferramentas de automação de marketing que já usei ele é o melhor.

Cons

Algumas limitações de integração, mas constantemente estão evoluíndo.

Review Source

KB

Kannanda B.  
communications leader  
Financial Services  
Used the software for: 2+ years

### "A good tool for email and marketing campaign management"

August 18, 2021

5.0

We use it daily to trigger emailmarkenting, base analysis and strategic decision making.

Pros

The management of customer base, leads and emails is very efficient. We were able to make important decisions with the information acquired by the tool

Cons

There are some features that could be clearer. How to create a new customer base, or change information from an existing base.

Review Source

VR

Verified Reviewer  
Data Analyst  
Management Consulting  
Used the software for: 6-12 months

### "RD Station - Review"

January 16, 2020

5.0

Pros

It's the possibility of great customer segmentation. Based on this feature, i could select only the customers which downloaded a specific ebook and got their emails to use on Facebook Ads, and after that create a new Facebook Ads to download the new ebook.

Cons

The learning Curve seens a little bit hard. At first you learn a lot of features of software. But to make tags and go further- like create landing page(good ones, at least) it takes a time of studying and work.

Review Source

LJ

Laerte J.  
CEO  
Design  
Used the software for: 1-2 years

### "RD Station is a good option to automate marketing routines"

March 2, 2021

4.0

If you want a software to automate emails and landing pages, I think is a good choice with a low cost.

Pros

RD Have a good platform to automate your marketing routines with email tracks, lead scoring and landing pages creation. For email and landing page creation I think it is the best, because is simple and able to make a lot of personalization.

Cons

Some interfaces is a little trick to use like the lead scoring creation and some personas creation.

Reason for choosing RD Station

Overall because the price. RD is lower than all alternatives.

Review Source

PM

Paula M.  
Diretora  
Education Management  
Used the software for: 2+ years

### "Excelente para o marketing"

March 28, 2023

5.0

A plataforma eh boa. Equipe de atendimento inexperiente porém atenciosos

Pros

Na área de marketing achei muito bom e intuitivo

Cons

Na parte do CRM achei muito simples e limitado

Reason for choosing RD Station

Por ter tido indicação de um colega

Review Source

MCD

Maria Camila D.  
Marketing Manager  
Marketing and Advertising  
Used the software for: 6-12 months

### "Its easy to use and can integrate with different sources "

February 21, 2023

5.0

Great, we create a marketing system 100% tracked.

Pros

Its easy to use, we had monthy meetings to track progress on campaigns, we had great support, we integrate the whole costumer journey and created different automatization paths.

Cons

Hmm, it's hard to think... Maybe the integration for Whatsapp charges fees for messages send, that would be better if were free.

Review Source

JM

Juliana M.  
COO  
E-Learning  
Used the software for: 6-12 months

### "Good features but too expensive"

June 7, 2021

5.0

Very ease to use and the features were pretty good.

Pros

It was very ease to use and reliable. I also like the reports for the campaigns.

Cons

It was very expensive for a small company and the setup was also pricy.

Reason for choosing RD Station

It was one of the few in Portuguese.

Switched from

[Kit](https://www.capterra.com/p/175000/ConvertKit/)

It was too expensive

Review Source

NF

Nailza F.  
Assistente Virtual  
Consumer Services  
Used the software for: 6-12 months

### "I was introduced to RD Station by a customer to work"

April 13, 2022

4.0

Very good. Being able to use customer contact quickly in the best way.And be warned day after day of the pending. In addition to contact via e-mail by RD Station Company to take courses, lectures and lives.

Pros

The ease of communication between my client, your employee and me

Cons

Duplication of text at copy and paste time in certain steps

Review Source

FF

Fabio F.  
Headops  
Marketing and Advertising  
Used the software for: 2+ years

### "Rd is the best cost x benefit tool on the market."

November 30, 2022

5.0

Pros

It is the easiest tool to use compared to other market competitors. The email flow view is also very good, as well as the automation criteria.

Cons

It's bad to depend on a single CNPJ for each account, and I also don't like the account limit for changing the plan range, and consequently the monthly fee.

Review Source

TK

Thayna K.  
Jurídico  
Judiciary  
Used the software for: 6-12 months

### "crítica positiva"

January 6, 2023

5.0

Tem sido ótimo para a empresa, de fácil manuseio, captação de leads está agindo da forma que queremos

Pros

A praticidade de funcionalidade que ele oferece.

Cons

Existem recursos que poderiam apenas melhorar.+

Reason for choosing RD Station

Por ser bem renomado, de fácil acesso, um valor acessível.

Review Source

VR

Verified Reviewer  
Business Intelligence Developer  
Information Technology and Services  
Used the software for: Less than 6 months

### "New software, needs time to mature"

February 21, 2021

2.0

As a developer, bad. It's DIY approach of software engineering to marketing teams provides a lot of badly configured environments and strange setup most of the times.

Pros

It's relatively cheap, comparing to other business solutions. It's not a pro to me, but it it's a few of the softwares that has everything translated to my language, so I see this is a selling point to a few users in our organization.

Cons

It's still in early stages of development, so it's missing a lot of features. As a developer, often I found myself having to check with the RD Station support team for documentation and help with debugging. Needs time to mature.

Review Source

FADSR

FILIPE ABRAAO DA SILVA R.  
Marketing  
Primary/Secondary Education  
Used the software for: I used a free trial

### "Plataforma Cara para o que oferece"

January 12, 2021

3.0

Não gostei da RD Station, não atendeu as minhas expectativas,.

Pros

Da facilidade de implementação, serviços de diagnósticos e CRM.

Cons

Atendimento muito ruim, com pensamento mais em vender, valor muito alto para utilizar as ferramentas ideais, ou seja, acaba sendo obrigado a adquirir serviços mais caros.

Alternatives considered

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)

Reason for choosing RD Station

Na verdade eu escolhi e hoje estou cadastrado, estou utilizando outra plataforma, a ActiveCampaign

Review Source

Bruno D.  
CEO  
Marketing and Advertising  
Used the software for: I used a free trial

### "Avaliação RD Station"

September 30, 2020

5.0

Muito bom , agora vou testar o plano light de automação

Pros

Estou utilizando a ferramenta de CRM e estou gostando muito

Cons

O que eu mais gosto é a praticidade, muito intuitivo e tem tudo o que eu preciso

Review Source

VB

Vitor B.  
PMO  
Real Estate  
Used the software for: 1-2 years

### "RD Station"

July 26, 2022

4.0

Pros

The integration with other softwares at the market is very good and responsive. Besides, it's very easy to use the RD Station to create landing pages.

Cons

Its simplicity is, at the same time, good and bad. There are still a few features missing that could make your life using the software easier.

Review Source

VR

Verified Reviewer  
Social Media  
Program Development  
Used the software for: Less than 6 months

### "Praticidade "

October 3, 2023

5.0

Pros

Plataforma fácil de usar e com muitas integrações via API.

Cons

Faltam mais algumas integrações como do Mailer lite (pelo menos na última vez não encontrei).

Review Source

JF

Jéssica F.  
Marketing  
Marketing and Advertising  
Used the software for: 6-12 months

### "Avaliação RD Station"

September 16, 2022

4.0

Acho muito boa

Pros

Conversão, lading pages, e-mail mkt, possibilidade de criação de fluxos ,

Cons

Impossibilidade de design maior. Meio "duro em relação ao design

Review Source

VR

Verified Reviewer  
CRM Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "A simple marketing tool"

May 26, 2022

5.0

Pros

If you want to do marketing in a simple tool, you should try it

Cons

Its not as wide as other tools, but you can do a lot of things will a smaller price.

Review Source

PF

Paulo F.  
Partner  
Marketing and Advertising  
Used the software for: Less than 6 months

### "RdStation for email marketing works"

November 6, 2020

3.0

I would say my overall experience with their platform is satisfactory. It does what it is intended to do.

Pros

Generally speaking, there were no bugs or problems when setting it up and using it for email marketing.

Cons

The cheapest plan they offer works fine BUT is very limited in what it allows you to do, and to include more features it becomes very expensive for smaller companies.

Alternatives considered

[Leadlovers](https://www.capterra.com/p/206995/leadlovers/)[Brevo](https://www.capterra.com/p/132996/brevo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing RD Station

I thought it was the best option for the time being and could afford the monthly payment.

Review Source

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