# Twilio Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Twilio the right Cloud Communication Platform solution for you? Explore 501 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews

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Twilio

4.4 (501)

[View alternatives](https://www.capterra.com/p/180158/Twilio-Communications-Platform/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 19th, 2026

# Reviews of Twilio

Ease of use

4.1

Customer Service

4.0

## Pros and Cons in Reviews

SS

Shane S

CEOInformation Technology and Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“Twilio enabled quick and easy integration with my WordPress site to enable the notification of lead capture and form submissions.“

June 12, 2025

JC

Jessica C

Customer service representativeEducation Management, 1,001 - 5,000 employeesUsed the software for: 6-12 months.

“the amount of times there were issues receiving calls and or there were no calls coming in thru the lines without rebooting the system.“

November 6, 2025

DS

David S

Vice PresidentFacilities Services, 2 - 10 employeesUsed the software for: More than 2 years.

“Twilio is very powerful and allows me to not only send bulk emails but also text.“

January 7, 2026

Eric T

Director, DXAutomotive, 501 - 1,000 employeesUsed the software for: More than 2 years.

“When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken.“

January 27, 2026

SY

Shuchun Y

Software EngineerInformation Technology and Services, 10,001+ employeesUsed the software for: 1-2 years.

“Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly.“

January 20, 2026

EP

Emanuele P

Software EngineerComputer Software, Self-employedUsed the software for: 6-12 months.

“It's really expensive for basic services, but unfortunately it's the only way to have everything integrated in one place“

November 26, 2025

WS

William S

DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Twilio provides API access so you have full control over all your call data“

July 7, 2025

MT

Mario T

AdminCapital Markets, 2 - 10 employeesUsed the software for: 1-2 years.

“They are charging me for services I never used and previously blocked, such as long-distance and regular calls.“

October 9, 2025

## Showing most helpful reviews

Showing 1-25 of 501 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Eric T.  
Director, DX  
Automotive  
Used the software for: 2+ years

### "Powerful Tool but Could be Better"

January 27, 2026

3.0

I integrated Twilio with a number of different products including Lightspeed EVO, Appsheets, Hubspot CRM and Ultra by Ulgebra. Twilio as I understand it now integrates directly with Hubspot.

Pros

Twilio has pretty broad integrations across a variety of platforms. Ubiquity is one of the great features of Twilio.

Cons

When Twilio goes down or there are issues with a number, it is on the "user" to figure out what is broken. There is very little proactive communication.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

Hubspot has similar capabilities for messaging and call management. However, Twilio allowed us to tie multiple applications to a single number, depending on what the need was.

Review Source

Matthew K.  
Director of IT  
Religious Institutions  
Used the software for: 2+ years

### "Works great for our needs!"

September 29, 2025

5.0

Overall it has been a very good experience. We use this with our CHMS system to text the congregation. It works well, and is relatively inexpensive.

Pros

It is very comprehensive. It can do lots of things. We don't use all the features, but love knowing it can do so much when and if we do need it.

Cons

The interface can sometimes be a bit confusing. but they have a very good help file. Every time I've tried to find something and could not, checking the help file has given me step-by-step instructions. Only once did I ever need to contact support, and they resolved my issues quickly.

Alternatives considered

[Powered By Text](https://www.capterra.com/p/10029642/Powered-By-Text/)

Reason for choosing Twilio

Quick and easy to implement with built-in integration.

Review Source

WS

William S.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "Best low cost call tracking with unlimited customisation "

July 7, 2025

5.0

Twilio operates on the backend of Dialhawk which is a call tracking software I use in my marketing agency. Without Twilio I wouldn't have the tech to run my business as effectively.

Pros

Nothing on the market compares to twilio when it comes to cost at scale. Twilio provides API access so you have full control over all your call data

Cons

not very easy to use for those who don't have programming experience. Although can be used if a non technical person follows a step by step tutorial for your specific use case

Alternatives considered

[CTM](https://www.capterra.com/p/152004/Call-tracking-software/)[CallHippo](https://www.capterra.com/p/159578/CallHippo/)

Reason for choosing Twilio

twilio is far cheaper at scale compared to anything I could find

Switched from

[CallRail](https://www.capterra.com/p/141829/CallRail/)

twilio is far cheaper at scale than call rail

Review Source

NR

Nallely R.  
Data Technologies Martech Product Manager  
Food & Beverages  
Used the software for: 2+ years

### "Flexible and robust SMS solution "

April 29, 2025

4.0

I have been working and using Twilio since 2021 and they are very competitive vendors with strong commitment and flexible solutions. My requirements were out of standard and we became one of the biggest and most important Customers. We were always supported with honesty and reliability.

Pros

\- Flexibility to manage marketing budget autonomously - Competitive pricing - Good customer support and highly committed staff - clear visibility of spend with possibilities to set up multiple accounts

Cons

\- You need to develop custom connectors - The RCS services is limited - Consent management is standard, most probably you need to create custom integration to manage the opt in and out between Twilio and your CRM or Consent management system

Alternatives considered

[Sinch](https://www.capterra.com/p/233798/Sinch/)

Reason for choosing Twilio

Flexibility for invoicing and account management

Review Source

VR

Verified Reviewer  
VP of Marketing  
Computer Software  
Used the software for: 2+ years

### "Great platform if you're have a talented technical team"

June 17, 2025

5.0

Great tools, and clear docs but their business isn't for everyone. You need to be quite technical and know what you're doing. Otherwise you will be taken advantage of.

Pros

I liked Twilio’s flexibility and scalability the most. It offers powerful APIs that let you easily build and customize omnichannel campaigns. They offer SMS, email, and voice to go with conversational AI functions. Our devs like their clear docs.

Cons

I really dislike their business practices. Their sales and customer support team are not very clear when it comes to what your company needs to buy since they offer so many solutions. You often feel ripped off, and pay for things you don't need. You also need to have quite technical devs to set everything up correctly. They want you to do it yourself, which is how they keep prices down.

Switched from

[Sinch MessageMedia](https://www.capterra.com/p/150203/MessageMedia/)

Twilio has a stronger API and better custom options for building more sophisticated omnichannel campaigns.

Review Source

VR

Verified Reviewer  
CTO  
Sports  
Used the software for: 2+ years

### "Expensive, complex, and unreliable support"

February 5, 2026

1.0

Overall, our experience with Twilio has been disappointing. While the platform promises flexibility and scalability, in practice it is difficult to use, poorly documented, and frustrating to maintain. The biggest issue is the support model: even when paying for support, incidents are not properly resolved and there is little accountability or feedback. This results in wasted development time, increased costs, and a lack of trust in the platform for production use.

Pros

Very little, honestly. Twilio has a wide range of features and good brand recognition, but in practice the product is hard to use, poorly documented for real-world use cases, and the lack of effective support completely overshadows any potential benefits.

Cons

The worst part of Twilio is its support model. Support is paid, yet issues are not properly resolved and there is little to no follow-up or feedback. On top of that, the platform is poorly usable, unnecessarily complex, and the documentation does not help with real-world implementations. Overall, it feels more like a developer tax than a reliable communication platform.

Alternatives considered

[Brevo](https://www.capterra.com/p/132996/brevo/)

Reason for choosing Twilio

The only in the market three or four years ago

Review Source

MT

Mario T.  
Admin  
Capital Markets  
Used the software for: 1-2 years

### "Bad experience."

October 9, 2025

1.0

Bad experience, after many years: I got hacked by them. They are charging me for services I never used and previously blocked, such as long-distance and regular calls. I even had a spending limit that was exceeded by $710, and they will not refund or waive the charges.

Pros

SMS at first, and the price, but then comes all the bad stuff after that. Bad service, and they don't respect your choices; they'll blame you for them.

Cons

Customer service is terrible; they don't understand that they have a responsibility for the options they give us.

Alternatives considered

[Plivo](https://www.capterra.com/p/164618/Plivo/)

Reason for choosing Twilio

The only option I thought, but there are more now.

Review Source

VR

Verified Reviewer  
Senior software developer  
Information Technology and Services  
Used the software for: 1-2 years

### "Twilio - Seamless Communication for Developers and Business"

December 19, 2024

5.0

Very good choice for developers, start-ups and enterprises looking for robust cloud communication services.

Pros

1- Set of APIs • Messaging • Voice • Video • Email 2- Twilio offers high availability with minimal downtime. That's why it has a reputation for reliability.

Cons

Twilio provides Limited support on free-tier users.

Switched from

[ClickSend](https://www.capterra.com/p/175783/ClickSend/)

Wide range of communication channels that twilio provides.

Review Source

DB

Diana B.  
Founder  
Computer Software  
Used the software for: 2+ years

### "Best overall omnichannel messaging app"

January 16, 2025

4.0

The application is hands down the best, but their sales team is a bit pushy. The customer service is fairly good.

Pros

They have the best UI for omnichannel messaging for SMS, MMS, RCS, WhatsApp and conversational AI. Everything works together quite nicely, and their pricing is quite good for what you get.

Cons

It can be very overwhelming to use if you're not an advanced A2P communications user. My clients do not enjoy using it, but they love the results they receive from it once they delegate it to someone else.

Switched from

[Kudosity](https://www.capterra.com/p/214344/BurstSMS/)[SMSGlobal](https://www.capterra.com/p/2510/SMSGlobal/)

Although Burst SMS and SMSGlobal was cheaper and easier to use, their platforms were very outdated. My client decided to move their business away from both platforms in favor of Twilio. Twilio has a much wider selection of omnichannel comms to choose from as well.

Review Source

VR

Verified Reviewer  
Software Engineer  
Information Technology and Services  
Used the software for: 1-2 years

### "Great platform to build calling solutions"

January 20, 2026

5.0

Anytime I have issues or questions with twilio development, I can easily reach out to the support and they will respond with solutions quickly.

Pros

Twilio provides the layer of programmable voice api, it means you can use their sdk to build an messaging and calling application easily, it starts cheap and for small scale of application, it is very good. They also provide very responsive customer support.

Cons

Twilio has been in the area for a long period now, with the iteration of the technology, sometimes the information are not quite aligned between different implementations also it does not have native integration with other system.

Review Source

FM

FAUZIA M.  
Owner  
Retail  
Used the software for: Less than 6 months

### "Fulfilled my requirements"

March 2, 2025

5.0

when emailing support, response times are greater than 24 hours.

Pros

Whatsapp messenger . Easy to use online admin interface. Easy to integrate with your setup.

Cons

configuration were a bit difficult to understand

Switched from

[Calilio](https://www.capterra.com/p/10016146/Calilio/)

Calilio did not offer mobile number due to which i could not do OTP verification.

Review Source

AM

Aseel M.  
Account  
Accounting  
Used the software for: 2+ years

### "Egypt "

May 11, 2023

5.0

I benefited a lot from the application, as it provided me with many functions and capabilities that helped me greatly in performing the work and presented it to me smoothly, quickly and concisely in one place, many benefits in the success of the work and the communication process, I was able to see the workflow, control it and follow it up, and I solved Many of the problems with the application that some employees made with some customers, and I dealt with these problems quickly and amicably. I realized many facts and reached many information and benefits..

Pros

I found many advantages of making voice calls and sending text messages through the application and using them in the performance of the company's work, so that the application has become an indispensable main reference in life Daily and practical, I found integration in job performance in a very large way and it provided me with many things and benefits in performing work and controlling it, communicating with customers, suppliers and employees, monitoring them and their performance, knowing the desires and needs of customers, voice mail service, call recording, and many, many features in this application .

Cons

It has an easy, simple, practical interface that all groups can use and benefit from in a smooth and uncomplicated manner. It has advantages when the internet is cut off or the network is weak. I found integration in the performance of the current practical work and doing it to the fullest by means of this application, but it contains something that I think it lacks, which is the support of the Arabic language Some customers face a problem because of the availability of the language only, and we hope that the application will pay attention to this point and focus on it.

Alternatives considered

[CloudTalk](https://www.capterra.com/p/182004/CloudTalk/)

Reason for choosing Twilio

Because of its speed and provision of integration in functionality and ease of use and benefit from all its services.

Review Source

PE

Pius E.  
Founder  
Internet  
Used the software for: 1-2 years

### "Twilio"

May 7, 2022

5.0

Twilio helps me send transactional SMS messages to my users, which is its important role for my business and it nails this. However, to get more out of it, I use it for marketing to certain user segments as well and it performs brilliantly. Overall, I am happy with Twilio.

Pros

Twilio easily integrates with multiple 3rd party services out there. With a simple Zap in Zapier, you can build multiple workflows that trigger operations on your Twilio accounts such as sending out mass SMS or transactional SMS to customers. Twilio has exceptional deliverability in so many countries around the world. So no matter where your recipient is, Twilio can pretty much reach them.

Cons

Twilio has a steep learning curve if you do intend to get the most out of the products. You can cover a lot with simple API and Zapier, but to get the most from it using "Programmable Communications" needs some level of expertise. And this is where Twilio really showcases its powers. Unfortunately without a certain level of expertise, you will not get to that. Personally, as a NoCode builder, to overcome this I had to hire an expert to help me get the most out of Twilio.

Alternatives considered

[Bird](https://www.capterra.com/p/160795/Bird/)

Reason for choosing Twilio

Twilio was much easier to integrate with my existing stack of Bubble, Zapier, and Airtable.

Review Source

KC

Kristen C.  
Co-founder  
Marketing and Advertising  
Used the software for: 1-2 years

### "Twilio has become a backbone for my work structure! Couldn’t live without it."

September 8, 2022

5.0

Fantastic! I have really become to rely on it. I do wish that building some of the things inside of the Twilio platform was a little simpler for me. Although they do have really great guides for everything to help me get what I want done

Pros

Twilio is so dependable and versatile and I am extremely happy with it! It has become a main structure of my work flows from marketing text messages, call forwarding and everything communication. Twilio basically does everything. You can build anything you can think of inside the Twilio platform. It blows my mind what it is capable of. I feel like the only limit to what I can create with Twilio is my intelligence.

Cons

I like everything about Twilio. I have been using it forever and I don’t plan to stop anytime soon

Alternatives considered

[Zadarma](https://www.capterra.com/p/166095/Zadarma/)

Reason for choosing Twilio

So many reasons. I actually still use zadarma but that’s only because I haven’t taken the time to port out my phone number.

Review Source

Andrew B.  
Owner/ Operator  
Apparel & Fashion  
Used the software for: 2+ years

### "Can do everything, for all businesses but with a steep learning curve..."

August 18, 2023

4.0

Twilio handles all the inbound calls for my website. I ported a vanity 800 number from a another provider to Twilio and after a quite lengthy setup process that involved lots of customer service calls it was up and running. After that you can pretty much leave it or do some minor changes relatively easy. Now when customers call they can choose from an option tree to troubleshoot their issue or they can choose to talk to an agent (me) and if it's during business hours the call gets forwarded to my cell, if outside of business hours they get my voicemail. Works great! I also have it embedded in my website for a chat option that more people actually use.

Pros

Twilio has every option under the sun, there's nothing call center related that they can't do for you. You could set up automated systems to perform mundane tasks for you, record and inscribe all your calls and even have a call center set up to help troubleshoot issues and direct calls. You can get add-ons from GitHub, integrate into your website especially Shopify and answer calls with a number that you can bring with you or they provide straight to your cell phone. We're talking local numbers and 800 numbers even though you may have to pay extra.

Cons

Very steep learning curve. There are so many options and so many ways to use this service including third party apps that you could get confused quite easily. Also their 2FA process is tedious which if you're not careful could result in you losing your number.

Alternatives considered

[Google Voice](https://www.capterra.com/p/210592/Voice/)[Grasshopper](https://www.capterra.com/p/175002/Grasshopper/)[RingEX](https://www.capterra.com/p/242188/RingCentral-MVP/)[Nextiva](https://www.capterra.com/p/175788/Nextiva/)

Reason for choosing Twilio

They bill by usage so in many ways they are a cheaper option. Plus if your needing to use Twilio on a computer they are the absolute best. And they have a whole marketplace of third party apps that can compliment this service immensely.

Switched from

[Grasshopper](https://www.capterra.com/p/175002/Grasshopper/)

As a student I received a free trial from GitHub and I really liked how many options and integrations Twilio has.

Review Source

SR

Spencer R.  
Course Advisor  
Education Management  
Used the software for: 6-12 months

### "Great Investment"

March 27, 2025

4.0

Would highly recommend, great support from the team and management.

Pros

Very powerful & useful, attacks directly and operates without fault.

Cons

A lot of information to learn, however the payout of learning is well worth it.

Review Source

SJ

Steven J.  
Operations  
Construction  
Used the software for: 2+ years

### "Great control for customer acquisition data."

January 28, 2025

4.0

Pros

Created a central portal for customer acquisition and management.

Cons

Have no negative input on Twilio at this time.

Review Source

mA

mohamad A.  
manager  
Alternative Dispute Resolution  
Used the software for: Less than 6 months

### "dont believe the spammed fake reviews "

February 27, 2025

1.0

very bad , waste of time and efforts , be aware

Pros

scam service and bad support , cancelling account without justification

Cons

charging without providing service , scam

Review Source

Marty W.  
Founder  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "I use it because I have to, but it does work."

October 14, 2024

3.0

I use it because it is the resource that several other services I need uses to integrate messaging services. If there was a better option I'd probably go with that.

Pros

Twilio definitely puts some pieces together that are necessary to have connected. Once it's all set up it works great.

Cons

It is kind of a pain in the neck to set up. There's both a learning curve, and the fact that the UI is far from intuitive to contend with.

Review Source

CR

Cameron R.  
Information Technology  
Financial Services  
Used the software for: 1-2 years

### "Great Communcation Channel"

October 7, 2024

5.0

Pros

Works great for customer communication and notifications.

Cons

Can be expensive at times but can be worth it if you use 100% of the product to its full capacity.

Review Source

AS

Austin S.  
Junior Accountant  
Accounting  
Used the software for: 6-12 months

### "Sync multiple communication channels"

January 1, 2025

5.0

I had a technician set up the settings for me, and link multiple communication channnels.

Pros

It allowed me to sync multiple communication channels.

Cons

Twilio was fairly complex from a technical standpoint.

Review Source

Nikita V.  
Marketing Manager CRM  
Machinery  
Used the software for: 1-2 years

### "Great and Reliable Call Center Tool"

June 24, 2024

4.0

Pros

We used Twillio as our primary phone tool to manage and distribute contacts between a large group of sales managers. Each sales managers operates in their own market and language, due to this setup many other tools were skipped and Twilio actually solved this issue for us.

Cons

It is really techy and not everyone from every team can be involved in setting it up. Sometimes reliability issues arise, the pricing felt jumpy too.

Review Source

CM

Clancy M.  
CEO  
Computer Software  
Used the software for: Less than 6 months

### "Do not use this company"

July 8, 2024

1.0

Pros

Their service does work and its fast and comprehensive

Cons

Twilio abruptly turned off the service without any warning leaving people unable to sign up to the app. The timing was terrible as a number of affiliates had started promoting. Whats even more insulting is that our pleas for support just went ignored and 4 days later we havent had a response. This company does not deserve your business. They allowed our start up to get scammed via toll fraud then when we disputed the payment they abruptly paused our account a month later without warning purly as an act of revenge. Absolutely unconscionable unethical unprofessional conduct.

Review Source

VR

Verified Reviewer  
web developer  
Program Development  
Used the software for: 2+ years

### "Unlock the full potential of your communication and messaging with Twilio"

January 24, 2023

5.0

Twilio is a powerful and flexible communication and messaging platform that offers a wide range of features and services, including SMS, MMS, voice messaging, video and voice calling, and its ease of integration with other tools and platforms. allows me to easily add messaging, calling, and other features to their web and mobile applications.

Pros

the ease of use, the cost-effectiveness, and the support resources, and it offers a wide range of pre-built connectors, SDKs, and libraries that make it easy to integrate with popular languages and frameworks such as Java, Python, Ruby, and JavaScript. Additionally, Twilio's API makes it easy to integrate its services into your web or mobile applications.

Cons

Twilio is a powerful platform for communication and messaging but it can be challenging for those without technical expertise to fully utilize its capabilities, it may require hiring an expert to fully unlock the platform's features. Despite this, those who master it will find it is a powerful and versatile solution.

Review Source

ZH

Zachary H.  
Operations Support  
Retail  
Used the software for: 1-2 years

### "A Consistent Partner"

May 30, 2024

4.0

Pros

Easy to use and integrate into our system and have not had many issues.

Cons

Somewhat costly for higher usage customers.

Review Source

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