# Page 6 | Twilio Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Twilio the right Cloud Communication Platform solution for you? Explore 502 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/180158/Twilio-Communications-Platform/reviews

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Twilio

4.4 (502)

[View alternatives](https://www.capterra.com/p/180158/Twilio-Communications-Platform/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated May 7th, 2026

# Page 6 - Reviews of Twilio

## Showing most helpful reviews

Showing 126-150 of 502 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Artificial Intelligence Engineer  
Information Technology and Services  
Used the software for: 6-12 months

### "A nice tool for your communication needs in business"

February 19, 2023

3.0

I would say a decent tool to take advantage of and implement it to your business solutions with sending emails and SMS messages to the desired customer base or users at a fair cost.

Pros

We had used the API integration for our use-case in the AI vehicle sub field for messaging and VOIP. The integration was quite challenging with our software and mobile app as it took months together to come into shape and actually work. The team was supportive with resolving our queries slowly, sequentially helping us achieve what we wanted for our solution.

Cons

Although the messaging/notification features offered, you need to always check your mail status to check if the message was sent or not. At times, even the mail system failed to report that led us to a confusion with the APIs.

Review Source

Jeff D.  
Principal  
Leisure, Travel & Tourism  
Used the software for: 2+ years

### "Great for Triggered Text Message Notifications"

December 18, 2018

5.0

Overall, very happy. Great value for the money. Would highly recommend.

Pros

We've been using this system to send text notifications to a distribution list when someone visits our website and completes a form to request information. We typically receive emails from clients who send 3-5 similar, if not identical emails to multiple tour operators. By dramatically decreasing our time to contact the potential client and answer questions via email or over the phone, we saw a marked increase in booking conversions. Using the Zapier integration between our Website form tool "Gravity Forms" and Twilio, we now can respond to online inquiries a matter of minutes, and secure a booking before our competitors can even open their email.

Cons

In the Zapier setup, it is a bit of hit and miss to get all the custom text to layout like you want in a single text message.

Review Source

VR

Verified Reviewer  
data analyst  
Accounting  
Used the software for: 6-12 months

### "Great Call center management solution"

November 13, 2022

5.0

I will definitely continue to use it, because the solution meets my needs

Pros

Gives you all te features to properly handle your call and SMS

Cons

The set up and management is a bit complicate but is a nice app.

Alternatives considered

[CallHippo](https://www.capterra.com/p/159578/CallHippo/)

Review Source

CM

Chrisarn M.  
Marketing Officer  
Marketing and Advertising  
Used the software for: 1-2 years

### "Twilio Has Been a Reliable Cloud Communications and SMS Marketing Software"

April 30, 2024

5.0

Pros

This marketing and communications software has been easy to use and reliable. Twilio is so accurate.

Cons

Twilio is flawless. It makes SMS marketing efficient.

Review Source

John G.  
Digital Marketing Specialist  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Full solution in one place"

July 27, 2021

5.0

We have been using Twilio for over 4 years. We will stick with them as they are a reliable platform and they are a core to our org model.

Pros

The best feature is that the environment is very stable. We use a few hundred telephone numbers for referral purposes and we never have any issues with bridging calls.

Cons

The price per number is a bit on the higher side. Close competitors have better monthly pricing but then don't have as many features.

Reason for choosing Twilio

Plivio

Review Source

Yige S.  
Customer Acquisition Analyst  
Financial Services  
Used the software for: 1-2 years

### "The bedrock of sms engagement with customers."

November 23, 2022

4.0

In my department, Twilio is being used exclusively for mass sms engagement with customers. With our use of Twilio, we are successfully leveraging the vast opportunities that sms marketing provides.

Pros

The speed of short message service ( sms ) delivery to target audiences has impressed me the most. Coupled with how we have successfully used Twilio to deliver automated messages to target recipients on popular messaging platforms like Telegram and Whatsapp.

Cons

We don't get provided enough analytical data on Twilio. This limits my team when planning on ways to improve customer engagement though sms marketing .

Review Source

VR

Verified Reviewer  
Solutions Manager  
Religious Institutions  
Used the software for: 2+ years

### "Nice for SMS/MMS, WhatsApp is frustrating"

August 23, 2023

4.0

Pros

Number creation and management is nice and easy. Logging is good, and APIs are top tier.

Cons

Channel breadth is a real issue. Texting and WhatsApp are all that's there. The WA integration was pretty frustrating. Simple tasks, like getting updates on number quality or template quality scores had to be done via support ticket.

Review Source

VR

Verified Reviewer  
Responsable de Marketing Online y Ecommerce  
Cosmetics  
Used the software for: 2+ years

### "Un gran servicio de sms para automatizar campañas"

November 15, 2022

5.0

Pros

Es un servicio que funciona muy bien, llevamos utilizandolo tiempo porque nos permite automatizar el envío de sms con diferentes plugins de wordpress y así utilizar campañas de mailings automaticas en función de como interacciona el usuario en una de nuestras webs ¡¡ Muy recomendable !!

Cons

Funciona perfectamente de acuerdo a nuestras necesidades, nada negativo que objetar

Review Source

RK

Rubani K.  
Research Manager  
Research  
Used the software for: 1-2 years

### "Twilio's Capabilities are Excellent: It Is Brilliant"

April 30, 2024

5.0

Pros

Twilio has been a brilliant an easy to use SMS marketing system. I like the efficient features of Twilio.

Cons

Twilio is easy to use and flawless. It works so well for us.

Review Source

ZH

Zachary H.  
Operations Support  
Retail  
Used the software for: 1-2 years

### "A Consistent Partner"

May 30, 2024

4.0

Pros

Easy to use and integrate into our system and have not had many issues.

Cons

Somewhat costly for higher usage customers.

Review Source

IB

Ian B.  
Director of Marketing  
Marketing and Advertising  
Used the software for: 1-2 years

### "So easy it almost seems too easy. "

December 11, 2019

5.0

We use Twilio Programmable Voice for a number of different use-cases. It is used to create trackable phone numbers for ads, internal phone/sms systems for sales/support and also integrated directly with our marketing automation platform, Autopilot. All of this had a fairly steep learning curve for a non-developer, but taking the time to do the work through Twilio (rather than a 3rd party software built on top of Twilio) has saved us a large amount of money and preserved a great deal of operational flexibility by preventing unwanted layers in our broader communications stack.

Pros

Twilio programable voice lets you build localized internet phone systems using numbers from anywhere in the world. I don't know of another comparable solution that isn't just another interface built on-top of Twilio. More importantly, it lets you customize these phone systems in every way imaginable (from drag/drop coding in Studio to custom apps) in just a few clicks. In terms of cost and flexibility, it is the clear winner in this space.

Cons

The product is trying to become increasingly friendly to non-developers, but it is still really positioned as a developer-first platform. It is a true platform technology, which is the root of most of Twilio's benefits – but that does come at the cost of being intimidating/less user-friendly to non-developers.

Reason for choosing Twilio

Google Voice is cool if you need an internet-based phone number for personal use or light business use. However, it is not scalable and lacks any of the functionality to be a real business too. Also, I think the terms of service say you shouldn't use Google Voice numbers for business, even though that is the main reason people get them? I guess that is another good reason to look at Twilio.

Review Source

AD

Anil D.  
Founder and lead consultant, tpm  
Computer Software  
Used the software for: 2+ years

### "Twilio is the right call"

January 2, 2023

5.0

Pros

Twilio is a non profit communications partner, although for IoT, call center automation and automation use cases, it is also a non profitcommunications solution.Despite initial hitches in deployment with twilio ML issues, this mode of communication by coding is gaining ground.A fairly robust solution if you want high customisability.

Cons

The product is on the way to universal acceptability and unstability, reliability are some concerns with scripting for communication, the automated conversational answering does not always work.

Review Source

KA

Kurien A.  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Super Scalable & Great Value"

June 8, 2023

5.0

Happy with it, but call flows can be improved upon and simplify the integration process.

Pros

Great value for the pricing and options provided.

Cons

Some options are not easy to integrate or use, especially the call flows.

Alternatives considered

[CallRail](https://www.capterra.com/p/141829/CallRail/)[Ringba](https://www.capterra.com/p/176276/Ringba/)

Reason for choosing Twilio

Better pricing and options.

Review Source

AJ

Abhinav J.  
Developer  
Information Technology and Services  
Used the software for: 2+ years

### "One of the most Powerful and Useful Platform in the World"

June 5, 2022

5.0

Twilio is a great tool with a lot of Custom Features that can be plugged in to solve various business problems and provide value addition to Businesses.

Pros

Twilio provides a great level of services and is super easy to use. I personally used its WhatsApp API and Messaging API in my various Company Projects. It has a simple-to-understand API Documentation and powerful library support to get started with.

Cons

In Twilio for WhatsApp, the only downside I faced was it doesn't provide actual WhatsApp API which if provided could be of great help to me as new features of WhatsApp API takes time to come on Twilio.

Alternatives considered

[Wati](https://www.capterra.com/p/204314/WATI/)[360dialog](https://www.capterra.com/p/174965/360dialog/)

Review Source

Marcelo M.  
Analista de TI  
Textiles  
Used the software for: 6-12 months

### "Excelente plataforma de comunicação"

December 6, 2022

5.0

Pros

Gosto muito da praticidade na criação de regras de atendimento, segmentação de campanhas por equipe, a função do API de WhatsApp Business é excelente e com um custo muito bom para pequenas empresas

Cons

Como qualquer software bom é cobrado em dólar o que acaba ficando um pouco mais pesado, principalmente quando é necessário aumentar a utilização ou as licenças

Alternatives considered

[Octadesk](https://www.capterra.com/p/192993/Octadesk/)

Reason for choosing Twilio

Custo beneficio

Review Source

ES

Ed S.  
CVO  
Marketing and Advertising  
Used the software for: 2+ years

### "Affordable 1:1 SMS messaging that natively integrates with Chili Piper and Marketo Engage"

May 7, 2022

5.0

Experience has been positive and great

Pros

Extremely affordable option to send 1:1 SMS meeting reminders in conjunction with Chili Piper and increase show rates to hard earned appointments set by our sales reps as well as send 1:1 SMS marketing messages via Marketo Engage

Cons

Doesn't have 2-way, bi-directional texting capabilities when a prospects responds via text to either our meeting reminders or marketing messages

Alternatives considered

[Jive](https://www.capterra.com/p/189555/Jive/)

Reason for choosing Twilio

Pricing commitment

Switched from

[Skipio](https://www.capterra.com/p/174028/Skipio/)

Skipio is a subscription-based Texting-CRM platform with a substantial monthly commitment

Review Source

VR

Verified Reviewer  
Assistant Manager  
Consumer Electronics  
Used the software for: 2+ years

### "Always on the Go with Twilio!"

August 31, 2018

4.0

Pros

Competitive rates in the market is being offered. We use this in the company as the main tool for SMS messaging platform tool for our devices so it's cheaper compared to the rates we would be paying if we are to use the services offered by regular major carriers. It also allows use via API so very convenient and easy to set up in the backend for operational use with different platforms.

Cons

Lately, there's an issue when viewing/searching for SMS transaction logs. When you search for the logs using phone number as a search tool, sometimes the results will not show up. I think it's a bug. Also when the sub menus were changed from the previous version, it got confusing. Navigating the menus on the site got more complicated compared to before.

Review Source

PX

Phill X.  
Personal Trainer  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Great piece of software"

December 14, 2022

5.0

Great product, I use it to remind clients of appointments, send bulk messages as well as automated reminders to myself.

Pros

Allows me to link to Zapier, my CRM and also send messages from inside the website itself. Its a lot easier for mass texting then trying to do it yourself on your phone.

Cons

It is a little complicated to setup mainly because it has so many features and I needed to workout how to setup what I wanted but it has worked perfectly since.

Review Source

VR

Verified Reviewer  
sr associate  
Management Consulting  
Used the software for: 2+ years

### "Twilio is tool for the quick solution to customers"

October 8, 2022

4.0

over the web chat is cool software to use for the business to connect wih customers

Pros

the best feature is easy to install and easy to integrate with web. Also easy to response to customer and generate best dashboards to access data.

Cons

WhatsApp integration is quite challenging

Review Source

VR

Verified Reviewer  
Head of B2B Product  
Information Technology and Services  
Used the software for: 2+ years

### "Best Communications API for Voice and SMS"

February 17, 2020

5.0

Overall, it's highly recommended that every startup or business should go with Twilio as their backbone communications layer. Recently they added more services like email through SendGrid, so it is really powerful.

Pros

Using Twilio services for programmable voice and SMS means that we do not have to build that infrastructure, and can build features on top of that at a quick speed. I like how reliable the services is, which is a major draw and value for money with the costs. At occasional times when there are issues, they are resolved speedily. The team is super friendly, and will always be there to help answer our problems. Otherwise, the API documentation is great and easy to implement.

Cons

It doesn't work or work so well in places like China though, which is understandable. The admin console is largely usable but can include for features for less tech savvy people, understandably, not really their audience.

Review Source

SG

Steven G.  
Production Supervisor  
Insurance  
Used the software for: 2+ years

### "A Solid Server"

October 26, 2023

5.0

Overall it's a decent program. I wish it was a bit more stable, but the fact it allows hundreds of CCRs/CCAs/sales reps to be on calls simultaneously is a huge plus.

Pros

It is able to handle a call center that has hundreds of employees taking calls at the same time.

Cons

It crashes a fair amount and we do have issues with it at times.

Review Source

AA

Armando A.  
Marketing Manager  
Law Practice  
Used the software for: 2+ years

### "Best of the best"

April 7, 2024

5.0

Pros

Twilio is simply the most compatible SMS platform out there and basically a ''must-have'' for a lot of businesses.

Cons

It is not as user friendly as other platforms and it requires somewhat technical knowledged to set it up and deploy.

Reason for choosing Twilio

Pricing, efficiency, compatibility with other platforms, capabilities.

Review Source

Muhammad Aamer K.  
full stack developer  
Real Estate  
Used the software for: 1-2 years

### "Twilio is the best programmable communication tool."

December 18, 2023

5.0

My overall experience is great with twilio i have been using it for more than year and will continue to use it. The pricing is good comparatively and also it's API is fast and relaible i have integrated twilio in my websites and i am very happy with it.

Pros

I love Twilio because it comes with a very nice pricing system and then the api is my favorit. You can use it for sending messages and calls that you have pre programmed and is very very very helpful to solve your costumer's problem and keep the engagements and the top level.

Cons

One Thing i do not like about twilio that you can not customize your sender name for some countries like USA. so the sms sent is from twilio's own username i do not know why is twilio not allowing to use a custom sender name in all countries but yes this is the only thing i do not appreciate

Review Source

Ariel C.  
.Net C# Developer Sr.  
  
Used the software for: 2+ years

### "Easy to integrate with any platform"

July 26, 2018

4.0

I was able to create a driver with LUA, and integrate SMS feature to Control4 Home Smart System. I wanted to receive messages every time certain events occurred, and Twilio is really accurate and helpful. I had to minimize the amount of messages so I could spend less money per month.

Pros

\- It has an API Rest and a 5 minutes to implement rule, which is quite true. - They have a quick start for many platforms / languages. - SMS Feature was exactly what I needed, fast send/receive messages. - Besides having excellent docs, they have something called TwilioQuest, which I found really funny and entertaining.

Cons

\- Price per SMS seems to be high, at least in my country. I guess it depends on what are you building, and the value you give to this feature.

Review Source

SR

Steve R.  
Developer  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "A Reliable Cloud Communications Platform"

September 29, 2023

5.0

The platform is rock-solid reliable, the features are enterprise-grade, and the convenience of the cloud-based APIs accelerates development timelines.

Pros

What I liked most about Twilio is how easy it makes adding voice, video, and messaging capabilities to applications. The APIs are well-documented and intuitive to use. Twilio also has a wide range of features like phone numbers, SMS, MMS, chat, video, and more that can all be implemented in just a few lines of code. This makes it simple to build powerful communication features quickly.

Cons

Some of the more advanced features and add-ons can get expensive for high-usage applications

Review Source

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