--- title: "Blueshift by BlueConic Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Blueshift by BlueConic Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more." source_url: "https://www.capterra.com/p/180176/BlueShift/" page_type: "product" language: "en" --- # Blueshift by BlueConic Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 3, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Blueshift by BlueConic ## What is Blueshift by BlueConic? Blueshift’s Intelligent Customer Engagement platform delivers the power of a native Customer Data Platform (CDP) combined with AI and cross-channel execution. Purpose-built for B2C marketers, Blueshift unifies data from every source—streaming events, transactions, and offline systems—into rich, actionable customer profiles. These profiles fuel advanced segmentation and one-to-one personalization, helping brands increase retention, customer lifetime value, and revenue. Blueshift’s patented AI analyzes behaviors to predict intent, recommend products or content, and determine the best timing and channel for engagement. Marketers can then activate these insights directly across email, SMS, push, in-app, and web campaigns, all from one platform. With intuitive workflows and prebuilt integrations into data warehouses, e-commerce platforms, and analytics tools, Blueshift eliminates complexity while empowering teams to create seamless customer journeys from raw data to measurable impact. ## What is Blueshift by BlueConic used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/) Top alternative Featured Overall rating Based on 6 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15000 Other, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Blueshift by BlueConic?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://blueshift.com&name=Blueshift by BlueConic) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Blueshift by BlueConic 4.5 (6) VS. [4.3 (715)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price $15000 Other, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (6) Ease Of Use 3.8 (53) Value For Money 4.4 (5) Value For Money 3.8 (35) Customer Service 4.4 (5) Customer Service 3.9 (52) ## Blueshift by BlueConic alternatives [4.2 (531)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars Highest Rated [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.4 (3,038)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.6 (537)](https://www.capterra.com/p/156699/Klaviyo/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars ## FAQs about Blueshift by BlueConic Overview ### What company size and specific industries is Blueshift built for? Blueshift is designed for brands with an established digital presence, especially in consumer finance, eLearning, and ecommerce, that want to improve marketing effectiveness through data-driven customer experiences. It appears best suited to mid-market and enterprise teams managing digital engagement across these sectors. Features and Usability ### What are the key features of Blueshift? Blueshift offers marketing automation, campaign management, and customer segmentation, along with behavioral tracking and predictive analytics for targeting. It also includes email, SMS, push, and web notifications, plus A/B testing, workflow automation, customer journey mapping, real-time reporting, and third-party integrations. Integrations ### Which third-party tools and platforms does Blueshift integrate with? Blueshift integrates with over 60 third-party tools and platforms across advertising, commerce, analytics, and messaging. Key integrations include AdRoll, Adobe Advertising Cloud, Adobe Commerce, Airship, Amazon S3, Amplitude, AppsFlyer, Attentive, Branch, Branch Metrics, Census, Clickatell, Commerce Cloud, Criteo, Databricks, and Delighted. Getting Started and Support ### What training and onboarding options does Blueshift offer? Blueshift provides in person training, live online sessions, webinars, documentation, and videos. In person and live online options support guided instruction, webinars cover scheduled learning sessions, documentation offers written reference material, and videos provide self-paced viewing for product guidance. Getting Started and Support ### What customer support options does Blueshift offer? Blueshift provides Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and 24/7 Live Rep support. No reviewer feedback on support experience is available here, so support quality, response times, and helpfulness cannot be assessed from user comments. ## Features AI summary Based on 550 Customer Data Platform reviews Not all Customer Data Platform products cover every must-have feature. Here is what Capterra reviewers flag as essential when choosing a solution: - **Customer Database** (**61%** of reviewers rated this feature as critical) - **Contact Database** (**50%**) - **Campaign Analytics** (**60%**) Blueshift includes **Contact Database** and **Campaign Analytics**, giving teams the tools to organize contact records and measure campaign performance across channels. However, it does not offer **Customer Database**. Instead, it provides **Email Marketing** (**51%**) and **Customer Segmentation** (**51%**), which still support targeted outreach and audience grouping based on customer attributes and behavior, helping businesses run more relevant campaigns and make better marketing decisions. Contact Database 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Customer Segmentation 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Campaign Management 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Campaign Segmentation 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Group campaigns by project, client, or campaign for better management. CAN-SPAM Compliance 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Customizable Fields 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Blueshift by BlueConic 77 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Abandoned Cart Saver: Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - App Notifications: Set-up notifications and alerts for mobile apps. - Autoresponders: Create and automatically send premade copy in response to customer messages - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Behavioral Analytics: Track and analyse user behavior within a system or network - Behavioral Targeting: Display advertising and marketing messages to users based on their browsing history and preferences - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - CAN-SPAM Compliance: Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) - Customizable Fields: Customize data fields to support various needs and use cases - Data Integration: Combining data from different sources and providing a unified view - Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period - Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience - Email Campaign Management: Plan, execute, and analyze email marketing campaigns - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - GDPR Compliance: Ensure compliance with the General Data Protection Regulation protocols - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Geotargeting: Geographic location of visitors determines behavior of the software - Image Library: Store and manage images - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - List Management: Manage contacts across multiple mailing lists - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Mobile Alerts: Notifications via mobile devices - Mobile Optimization: Optimize content to ensure it is easily accessible for mobile users - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multiple Data Sources: Allows users to manage data from a number of sources - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Notification Editor: An editor that enables users to edit all aspects of notifications. - Notification Scheduling: Schedule when notifications are sent - Personalization: Adjust communications based on previous interactions or personal preferences - Predictive Analytics: Predict future data based on historical data sets - Predictive Modeling: Analyzing historical and current data and generating a model to help predict future outcomes. - Preview Functionality: Preview materials before finalizing projects - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Push Notifications: Trigger clickable pop-up messages - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Recommendations: Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Segmentation: Group leads or contacts based on their specific characteristics - SMS Messaging: Send messages via SMS - SMS Notifications: Set-up SMS-based notifications and alerts for mobile devices. - Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Subscriber Management: Add or remove subscribers from mailing lists - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Workflow Management: Create, design, and visually represent processes within the software - Website Personalization: Customize website features - Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies - Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows - Workflow Management: Create, design and manage workflows for repetitive tasks - WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface --- Get Advice We can help you find the software with the features you need. Features 4.7 (6) 4.7 Based on 6 reviews ## Pricing Value for money 4.4 (5) Free Trial Starter $15,000 Other,Per Year Growth Contact us for pricing Enterprise Contact us for pricing Value for money 4.4 (5) 4.4 Based on 5 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (5) 4.4 Based on 5 reviews ## User reviews Overall rating 4.5 Based on 6 reviews Filter by rating 5(3) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Team Lead Marketing and Advertising ### "Good Marketing Automation Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 23, 2022 Pros Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it. Cons By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be. Switched from [Selligent](https://www.capterra.com/p/164255/Selligent/) Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CK Chris K. Sr Director, CRM Financial Services ### "Reliable, fast, dynamic cdp - perfect for fast growing CRM teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 31, 2019 personalization at scale, omni channel marketing, dynamic customer experiences Pros The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth. Cons Nothing. But in an ideal world, I do with the customer level reporting was more more robust. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AG Abhishek G. Marketing Manager Financial Services ### "Blueshift Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 22, 2019 Pros The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically. Cons The reporting can be a little better and the platform is a little buggy at times. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User CRM Manager Financial Services ### "Super versatile, user-friendly platform that proves to be a great marketing tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 21, 2019 We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers. Pros Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration. Cons The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. DP Darshit P. Staff Engineer Financial Services ### "CDP with Intelligence" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 May 21, 2019 Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels Pros Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces Cons Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns Alternatives considered [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reasons for choosing Blueshift by BlueConic The flexibility of data integration & segmentation and the features that allow for dynamic content and personalization through email and other communication channels Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. CC Cat C. Marketing Manager Financial Services ### "Great Customer Data Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 21, 2019 Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience. Pros Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates. Cons There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.