# Blueshift Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Blueshift Software - reviews, pricing plans, popular comparisons to other Customer Data Platform products and more.

Source: https://www.capterra.com/p/180176/BlueShift/pricing

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# 

 Blueshift Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Blueshift

## What is Blueshift?

Blueshift’s Intelligent Customer Engagement platform delivers the power of a native Customer Data Platform (CDP) combined with AI and cross-channel execution. Purpose-built for B2C marketers, Blueshift unifies data from every source—streaming events, transactions, and offline systems—into rich, actionable customer profiles. These profiles fuel advanced segmentation and one-to-one personalization, helping brands increase retention, customer lifetime value, and revenue. Blueshift’s patented AI analyzes behaviors to predict intent, recommend products or content, and determine the best timing and channel for engagement. Marketers can then activate these insights directly across email, SMS, push, in-app, and web campaigns, all from one platform. With intuitive workflows and prebuilt integrations into data warehouses, e-commerce platforms, and analytics tools, Blueshift eliminates complexity while empowering teams to create seamless customer journeys from raw data to measurable impact.

## What is Blueshift used for?

[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Push Notifications](https://www.capterra.com/push-notifications-software/)[Customer Data Platform](https://www.capterra.com/customer-data-platform-software/)

Top alternative

Featured

Overall rating

Based on 6 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$15000

Other, Per Year

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Blueshift?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://blueshift.com&name=Blueshift)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Blueshift

4.5 (6)

VS.

[4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)

Starting Price

$15000

Other, Per Year

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (6)

Ease Of Use

3.8 (32)

Value For Money

4.4 (5)

Value For Money

3.8 (31)

Customer Service

4.4 (5)

Customer Service

3.9 (31)

## Blueshift alternatives

Highest Rated

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.4 (2,883)](https://www.capterra.com/p/76113/Wrike/reviews/)

Starting price

$10.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

89%

of reviewers

rated it above 4 stars

[WebEngage](https://www.capterra.com/p/143401/WebEngage/)

[4.5 (32)](https://www.capterra.com/p/143401/WebEngage/reviews/)

Starting price

$1000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/143401/WebEngage/)

[Cheetah Digital](https://www.capterra.com/p/248471/Cheetah-Messaging/)

[3.0 (1)](https://www.capterra.com/p/248471/Cheetah-Messaging/#reviews)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

0%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/248471/Cheetah-Messaging/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

CAN-SPAM Compliance

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Contact Database

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Customer Segmentation

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Process of dividing customers into groups based on common characteristics

Customizable Fields

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Customize data fields to support various needs and use cases

Drip Campaigns

4.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Send automated marketing emails based on user actions over a predetermined period

Blueshift 76 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Built-in tool that sends an email invitation to customers who have added an item to their cart but left before completing checkout

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Set-up notifications and alerts for mobile apps.

Create and automatically send premade copy in response to customer messages

Track visitors'/audience's responses across web pages and other optimized content

Track and analyse user behavior within a system or network

Display advertising and marketing messages to users based on their browsing history and preferences

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Set campaign schedules by selecting start, pause, and end dates

Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act

Manage various distribution channels, build relations with channel partners, and track their performance

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Visualize and analyze customer experience across all touchpoints and channels

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Customize data fields to support various needs and use cases

Combining data from different sources and providing a unified view

Send automated marketing emails based on user actions over a predetermined period

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Plan, execute, and analyze email marketing campaigns

Manage, store and organize emails within the system or via third-party apps

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

Ensure compliance with the General Data Protection Regulation protocols

Use AI to generate content in the form of text, images, videos, etc.

Geographic location of visitors determines behavior of the software

Store and manage images

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Manage contacts across multiple mailing lists

Automate workflows and trigger campaigns based on customer actions

Notifications via mobile devices

Optimize content to ensure it is easily accessible for mobile users

Manage multiple campaigns in one system

A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Allows users to manage data from a number of sources

Create many versions of emails, forms, or actions and gauge which is most effective

An editor that enables users to edit all aspects of notifications.

Schedule when notifications are sent

Adjust communications based on previous interactions or personal preferences

Predict future data based on historical data sets

Analyzing historical and current data and generating a model to help predict future outcomes.

Preview materials before finalizing projects

Streamlining repetitive tasks and activities through automated and predefined workflows

Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history

Trigger clickable pop-up messages

Analyze and gain insights into data in real-time

Receive data and information in real time

Active reporting of data and metrics

Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Group leads or contacts based on their specific characteristics

Send messages via SMS

Set-up SMS-based notifications and alerts for mobile devices.

Manage campaigns and track engagement for marketing efforts across social media channels

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Add or remove subscribers from mailing lists

Create, save, and re-purpose templates for emails, forms, etc.

Set up connections to third-party platforms to improve business processes

Create, design, and visually represent processes within the software

Customize website features

Monitor activity of individuals who visit your website using cookies

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.7 (6)

4.7

Based on 6 reviews

## Pricing

Value for money

4.4 (5)

Free Trial

Starter

$15,000

Other,Per Year

Value for money

4.4 (5)

4.4

Based on 5 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

WhatsApp](https://www.capterra.com/p/180345/WhatsApp/)[

Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[

Zapier](https://www.capterra.com/p/130182/Zapier/)[

Meta for Business](https://www.capterra.com/p/213257/Facebook/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.4 (5)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.4 (5)

4.4

Based on 5 reviews

## User reviews

Overall rating

4.5

Based on 6 reviews

Filter by rating

5(3)

4(3)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Team Lead

Marketing and Advertising

### "Good Marketing Automation Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

9/10

August 23, 2022

Pros

Very complete Marketing Automation tool. It has almost everything you can ask of such software. Its interface is simple and functional. Glad I tried it.

Cons

By reviewing something, with other software with which I work, and using the same banners, I get a better opening rate in email campaigns, but I do not know what the reason can be.

Switched from

[Selligent](https://www.capterra.com/p/164255/Selligent/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CK

Chris K.

Sr Director, CRM

Financial Services

### "Reliable, fast, dynamic cdp - perfect for fast growing CRM teams"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 31, 2019

personalization at scale, omni channel marketing, dynamic customer experiences

Pros

The tech is super reliable and fast; the automation capabilities are top notch; integrating data is easy which has allowed us to deepen personalization to millions of daily users. We consider blueshift to be a partner because of the level of support they've given in helping us drive growth.

Cons

Nothing. But in an ideal world, I do with the customer level reporting was more more robust.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AG

Abhishek G.

Marketing Manager

Financial Services

### "Blueshift Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 22, 2019

Pros

The ability to push audience from blueshift to platforms such as google and facebook and update these audience automatically.

Cons

The reporting can be a little better and the platform is a little buggy at times.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

CRM Manager

Financial Services

### "Super versatile, user-friendly platform that proves to be a great marketing tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

May 21, 2019

We've been implementing quite a few different frequency tests lately - and Blueshift makes it easy to flag customers in certain segments to easily evaluate and track how the tests are performing. We've been able to identify gaps in revenue that we're missing because we aren't emailing at the most optimal cadence for consumers.

Pros

Blueshift is very versatile from a functionality standpoint. I feel like we are able to accomplish most things we want to test easily and efficiently. For the most part it is very user friendly as well. I've only been a daily user for the past 5 months, and I feel like I was able to pick it up very quickly with limited frustration.

Cons

The dashboard tends to be a bit buggy - it usually doesn't impact what we're trying to accomplish, but it can get frustrating when you run into issues that prevent you from finishing a task. I will say that support is very quick to respond and usually resolves issues in a timely manner. Another point that I've spoken with the Blueshift team about is more robust reporting. Many times we are interested in looking at campaign trends filtered by template - there are ways to look at overall template performance and overall campaign performance - but not a way to layer both. I'd love to see more intricate reporting in the future.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

DP

Darshit P.

Staff Engineer

Financial Services

### "CDP with Intelligence"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

May 21, 2019

Blueshift has been very useful for supporting our CDP initiatives. The Tech Stack that the software uses are best in class with latest and greatest technologies. It is evident when we integrate customer interaction events into the platform. It offers great segmentation and syndication features for the Marketing Department to execute campaigns specific to email and social channels

Pros

Flexibility of Data Integration Ability to create reusable segments Dynamic Templates for personalization Dynamic API Integration Cloud App Integration with tools like Salesforce Data Science and Machine Learning models that the software produces

Cons

Analytic Capabilities . Would like to see features that allows query engine and analytics reports on the data sets. This helps users drive campaigns

Alternatives considered

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Reasons for choosing Blueshift

The flexibility of data integration & segmentation and the features that allow for dynamic content and personalization through email and other communication channels

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CC

Cat C.

Marketing Manager

Financial Services

### "Great Customer Data Platform"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

May 21, 2019

Blueshift is pretty easy to work with and are open to listening to suggestions to improving the experience.

Pros

Blueshift makes it very easy to set up email campaigns by events or customer segments that are one time or recurring. When segments are created they do not need to be constantly refreshed. It is easy to make changes to templates.

Cons

There are some quirks like not being able to archive templates from campaigns, which can muddy up a branch and not being able to duplicate a branch within a campaign. There are additional features that would make it easier to use, but it is still a great software as is.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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