--- title: "Sellpoints Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Sellpoints Software - reviews, pricing plans, popular comparisons to other Content Management products and more." source_url: "https://www.capterra.com/p/180318/Sellpoints/" page_type: "product" language: "en" --- # Sellpoints Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Sellpoints ## What is Sellpoints? SellPoints is an e-commerce optimization platform that enables brands to share their product stories on retail websites through interactive content experiences that engage, inform, and inspire shoppers, resulting in a measurable incremental lift in add-to-cart rates and time on page. In addition, SellPoints provides robust data and insights to help our clients make informed business decisions on how to optimize their product pages. ## What is Sellpoints used for? [Content Marketing](https://www.capterra.com/content-marketing-software/)[Content Management](https://www.capterra.com/content-management-software/) Overall rating Based on 79 user reviews Reviews sentiment Positive 82% Neutral 18% Negative 0% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Sellpoints?[Manage this product listing](https://www.g2.com/products/sellpoints/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Sellpoints 4.3 (79) VS. [### Content Harmony](https://www.capterra.com/p/208203/Content-Harmony/) [4.9 (16)](https://www.capterra.com/p/208203/Content-Harmony/reviews/) Starting Price Contact vendor Starting Price $99 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (79) Ease Of Use 4.9 (16) Value For Money 4.0 (70) Value For Money 4.9 (14) Customer Service 4.4 (74) Customer Service 4.9 (14) ## Sellpoints alternatives [Craft](https://www.capterra.com/p/161664/Craft/) [4.5 (19)](https://www.capterra.com/p/161664/Craft/reviews/) Starting price $299.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/161664/Craft/) [contentbird](https://www.capterra.com/p/150638/linkbird/) [4.4 (10)](https://www.capterra.com/p/150638/linkbird/reviews/) Starting price $623.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 80% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/150638/linkbird/) [Headline Analyzer Studio](https://www.capterra.com/p/215696/Headline-Analyzer-Studio/) [4.8 (11)](https://www.capterra.com/p/215696/Headline-Analyzer-Studio/reviews/) Starting price $4.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/215696/Headline-Analyzer-Studio/) [Cascade CMS](https://www.capterra.com/p/145533/Cascade-Server/) [4.0 (8)](https://www.capterra.com/p/145533/Cascade-Server/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 75% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/145533/Cascade-Server/) ## FAQs about Sellpoints Overview ### What problems does Sellpoints solve? Sellpoints solves weak product listings, unclear product differentiation, and limited retailer page content by adding interactive visuals, videos, feature callouts, and synced updates to ecommerce pages. Brand marketers, ecommerce managers, and retail account teams use it to educate shoppers, answer product questions, improve conversions, and reduce manual coordination with retailer platforms. Answer based on 48 reviews Overview ### Which roles and teams benefit most from Sellpoints? Sellpoints is most used by marketing teams, account managers, creative professionals, and business leaders who need stronger product content and retail execution. Marketing and digital teams use it to manage campaigns and online merchandising, while designers, account leads, and executives rely on it to streamline content delivery, brand consistency, and partner collaboration. Answer based on 79 reviews Overview ### What company size and specific industries is Sellpoints built for? Sellpoints is designed for medium and large organizations, especially e-commerce businesses that need enhanced product content, reporting, story points, and interactive accessibility. It fits retailers and brands selling online, rather than small businesses or companies outside digital commerce. Features and Usability ### What are the key features of Sellpoints? Sellpoints includes SEO management as a core feature, plus content management tools for building enhanced product pages. Reviewers most often mention its easy-to-use Omni builder, asset upload for images and video, interactive hero images with call-out icons, page layout customization, reporting, and customer support for setup and edits. Answer based on 48 reviews Overview ### Does Sellpoints help increase sales? Sellpoints helps brands improve product page content in ways that often support stronger online sales. Ecommerce teams, marketplace vendors, and small brands use interactive images, videos, and feature callouts to explain products better. Some users still want clearer attribution reporting, since measuring exactly how content affects conversions can be difficult. Answer based on 19 reviews Getting Started and Support ### What training and onboarding options does Sellpoints offer? Sellpoints provides live online training sessions and documentation to help teams get started. Live online sessions support guided setup and instruction, while documentation offers written reference material for self-paced learning and later review of product features and steps. Answer based on 4 reviews Getting Started and Support ### What customer support options does Sellpoints offer, and how do users rate the experience? Sellpoints offers chat support. Users often describe support as helpful, friendly, and responsive during setup, troubleshooting, and edits, with several noting quick turnaround. Still, some report inconsistent experiences, including occasional availability gaps, unclear guidance, and needing support for tasks they expected to complete on their own. Answer based on 48 reviews Features and Usability ### Is Sellpoints easy to use? Sellpoints is generally easy to learn and manage for ecommerce teams building product content pages. Many users describe the platform as straightforward for uploads, edits, and training new staff, especially after recent improvements. Some users still find the workflow bulky, less intuitive at first, or dependent on support for certain changes. Answer based on 28 reviews Features and Usability ### How good is the Sellpoints user interface? Sellpoints offers a clear interface for building interactive product pages, though the experience feels mixed in some areas. Many marketing and ecommerce teams like the visual layout, customization options, and easy navigation. Some users find the design dated, previewing limited, and responsive editing or asset management harder than expected. Answer based on 26 reviews ## Features AI summary Based on 7,227 Content Management reviews According to Capterra reviewers, these are the content management features buyers prioritize most when evaluating a solution: - **Secure Data Storage** (**59%** of reviewers rated this feature as critical) - **Website Management** (**57%**) - **Content Publishing Options** (**42%**) Sellpoints is positioned around other content management capabilities rather than the highest-priority features listed above. Based on the available coverage data, the product delivers a different feature mix within the category. This can still be useful for businesses with more specific content workflows or operational needs, helping teams manage content-related tasks in a way that fits their existing processes. Get Advice We can help you find the software with the features you need. Features 4.1 (79) 4.1 Based on 79 reviews ## Pricing Value for money 4.0 (70) ### Starting price Free trial not available Value for money 4.0 (70) 4.0 Based on 70 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.4 (74) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.4 (74) 4.4 Based on 74 reviews ## User reviews Overall rating 4.3 Based on 79 reviews Filter by rating 5(34) 4(31) 3(14) 2(0) 1(0) Mentioned topic Sorted by most recent Ena A. Sales Manager Import and Export ### "Good option and easy to use" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2021 At first I thought I was not going to like Sellpoints, but after a few hours of diving into it, I loved it! And we promote our products in a great way,I recommend it for companies/independent sellers! Pros As I mention in the title, it's easy to use and helps us to promote our products or containers in a great way. Cons I had no problem using this software, it's a 10/10 for me! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Ecommerce Business Analyst Sporting Goods ### "Huge Improvement on our Product Pages" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 March 5, 2020 Overall SellPoints has been great for us. It is easy to use and has allowed us to grow our business natively on our store as well as across other stores. Pros One of the best things about it is how easy it is to pick up and learn on your own. Our operations team sees a decent amount of turnover and new hires are proficient with SellPoints in a matter of days without intense training. We love the additions to our product pages and the listings we have on other sites. SellPoints has made this very easy to manage. Cons The initial implementation was not quite as smooth as we would have liked. It wasn't an overly painful process, but we hit some snags and ended up working with their customer service team much more than we had hoped. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. awogor M. Editor In Chief Marketing and Advertising ### "Increase Sales for your eCommerce Store by SellPoint" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 9, 2019 This is the best place to optimize your eCommerce web pages and conversion for your advertising fees and investment. Pros Sellpoints service as a middle - man between our store and the customers by providing the basic tools to make tools that enhance conversion rates for your business. This is the best company to meet your sales needs and content optimization for the best conversion. Cons I seriously love every idea of this site. It's helped in educating how to create content that converts with many resources on their platform to make sales possible. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. PP Peter P. Marketing Mgr Electrical/Electronic Manufacturing ### "Great customer service!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 30, 2019 We have been with Sellpoints for many years mainly because one of our customers has requested that we use Sellpoints. It was kind of pricey for the service at first, but now that Sellpoints is under new management, the cost has come down. Pros It makes it easy to upload control content which syncs with our customer's website. Modifying contents is relatively easy and turnaround is fast. Customer service is very good and very responsive to requests. The cost has come down after the new program implemented by the new management. Cons The syndication is limited to how many retail websites it synchronizes to. Some of our customer's website do not display "above the fold" content and only shows images and/or videos. It would be nice if other retailers' websites could also display the full content which we worked hard on. Currently, only one of our customers' website is set up for full content. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JL Jason L. Vice President Consumer Electronics ### "Excellent" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 30, 2019 Sellpoint has helped us to maximize our .com presence and page design. Pros Easy to use and implement and a good cost Cons Customer service could be a little better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MS Matthew S. Marketing Manager Sporting Goods ### "Great Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 July 30, 2019 So far so good. Any issues I have or areas I see for improvement are usually countered by having fantastic reps to help me. Pros The software is easy to understand and navigate and is really effective in adding value to your listings Cons I am not a fan of the fact that I cant make easy changes on the platform. I still need to submit changes through support. Reasons for choosing Sellpoints Best value and highest rated Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JW Jessica W. Key Account Manager Furniture ### "Poor customer service and value of price" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 July 29, 2019 Our client required us to use SellPoints for their online posting, it was us to input the product information and create the layout, SellPoints just help to output the link for my client to approve, I don't see the added value that SellPoints provided. Though they provide clicking history which is nice to have for us, charge is not valuable and customer service is poor as they always link the wrong materials for my client, not once or twice but many times. No discount even you have more than 15 items. Pros Call-out icons. Just find out it has viewer click ratio/history in the software which is added benefits. Cons Editing is nuts, not user friendly and take so many steps to edit text for call out and the icons are sometimes meaningless. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CS Christopher S. Creative Director Consumer Goods ### "It does the job, but I would love to see improvements " 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 July 23, 2019 It gets the job done if you can figure out the software, however the actual content displayed on the listings goes a bit wonky, it usually takes a reload of the entire listing to make the sellpoints content display properly. Pros The fact that you are able to add additional content to your online listings. Cons A little clunky and slow, building the content is not intuitive, there is a learning curve, especially when trying to make the content responsive. A service like webflow, which you can use to build html/css pages does a much better job and UI that is intuitive and easy to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JM Joe M. Product Content Specialist Marketing and Advertising ### "Very Effective" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 23, 2019 Pros The dashboard's ease of use, and the back end support provided by Sellpoints' service team and account managers. Cons It's sometime difficult to tell which pages are live and active, and which are in production. Alternatives considered [WebCollect](https://www.capterra.com/p/127666/WebCollect/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DH David H. Business Development Manager Import and Export ### "Good Stuff" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 23, 2019 Pros Customer service Builder Worksheet simplicity Cons Only one layout option Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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