# Sellpoints Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Sellpoints the right Content Management solution for you? Explore 79 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/180318/Sellpoints/reviews

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Sellpoints

4.3 (79)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of Sellpoints

Ease of use

4.0

Customer Service

4.4

## Showing most helpful reviews

Showing 1-25 of 79 Reviews

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Rating

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Reviewer's Role

Length of Use

Frequency of Use

awogor M.  
Editor In Chief  
Marketing and Advertising  
Used the software for: 1-2 years

### "Increase Sales for your eCommerce Store by SellPoint"

October 9, 2019

5.0

This is the best place to optimize your eCommerce web pages and conversion for your advertising fees and investment.

Pros

Sellpoints service as a middle - man between our store and the customers by providing the basic tools to make tools that enhance conversion rates for your business. This is the best company to meet your sales needs and content optimization for the best conversion.

Cons

I seriously love every idea of this site. It's helped in educating how to create content that converts with many resources on their platform to make sales possible.

Review Source

VR

Verified Reviewer  
Associate Director Digital Retail Marketing  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "Satisfied Customer"

January 15, 2019

5.0

There has been times where I felt they are offering a lot of services which sound interesting but cant be executed at retail. Retailer buy in is the most important piece with syndication. Approaching a manufacturer before getting retailer buy in can damage the sales relationship between the manufacturer and retailer.

Pros

Working with Sellpoints I always felt I was working with an intelligent team of individuals who understand syndication and able to effectively develop and execute projects in a timely manner.

Cons

Unfortunately I have found that Sellpoints doesn't have a strong foot hold in with all retailers which is a uphill battle when trying to launch a new type of syndication.

Review Source

LH

Lydia H.  
Graphic Designer  
Sporting Goods  
Used the software for: 2+ years

### "Useful in legitimizing smaller vendors."

July 16, 2019

3.0

Their services/widgets legitimize and expand upon what you may have on a SKU's page. So often online retailers have the most basic of product pages, so incorporating banners, comparisons, rollovers, etc just helps things look better.

Pros

The Omni builder is relatively easy to use once you've got a good understanding of it. Thankfully the way the builder functions has not changed in the past few years. If you're familiar with Amazon's enhanced brand content / A+, then you can easily set up widgets for yourself. Comparatively, it's allows for much many more options including video embedding and image rollovers.

Cons

Its integration with different vendor sites can sometimes be a little clunky. Different sites need different icons, sizes, etc and it's not always apparent where that's located when you are first learning how to build. There's a disconnect in uploading and categorizing new assets while building new widgets where new files added in the widget could not be tagged with the appropriate product. Recently, there's been a change in their pricing to make it subscription based. This is somewhat annoying considering the cost of upkeep. With all things, though, the pricing gets better the more SKUs you buy.

Review Source

Ena A.  
Sales Manager  
Import and Export  
Used the software for: 6-12 months

### "Good option and easy to use"

October 29, 2021

5.0

At first I thought I was not going to like Sellpoints, but after a few hours of diving into it, I loved it! And we promote our products in a great way,I recommend it for companies/independent sellers!

Pros

As I mention in the title, it's easy to use and helps us to promote our products or containers in a great way.

Cons

I had no problem using this software, it's a 10/10 for me!

Review Source

Brent F.  
eBusiness & Marketing Specialist  
Retail  
Used the software for: 2+ years

### "Sellpoints Allows Me to Convert More Customers with Rich Digital Product/Brand Content"

January 14, 2019

4.0

SellPoints offers an awesome bang for your buck. With easy to use templates that helped me convert more customers, it's easy to justify the investment.

Pros

The simple interface allowed me to quickly upload and manipulate my product content in a beautiful, eye catching layout.

Cons

Some of the templates and scaling didn't work as intended, so there is some trial and error involved as well as testing on various screen sizes, devices and browsers.

Review Source

Kirk B.  
General Manager  
Consumer Services  
Used the software for: 2+ years

### "Great Experience"

January 11, 2019

5.0

Pros

Working with Sellpoints was great. I worked with a team of individuals who were experts. They loved it when our company would win.

Cons

Some of the software seemed outdated. But it could have been limited to what could be done on other website.

Review Source

Richard Roby F.  
National Digital Marketing Manager  
Consumer Electronics  
Used the software for: 1-2 years

### "Great Experience! "

January 11, 2019

5.0

Trying to increase sales on select products by implementing the SellPoints user experience. We did see an uplift in sales on products that we included SellPoints technology on.

Pros

The SellPoints team is excellent and very responsive! The national account that implemented SellPoints technology on their website was very pleased with the deployment and ultimately this added a great user experience for their products.

Cons

I don't have any major issues that stand out as cons.

Review Source

Matthew M.  
Senior in Electronic Transactions  
Wholesale  
Used the software for: 2+ years

### "Great Product, Great service"

January 8, 2019

5.0

Great experience using Sellpoints for the past 2 years, Great Customer support while learning to use Sellpoints.

Pros

Sellpoints is a very easy product to use, offers great utility and great customization. The team over at Sellpoints is available and replies rapidly. They are also open to potential application suggestions and provide feedback/over the phone training.

Cons

There is a lot of widgets to manage all at once. Although if you keep your file names organised, you shouldn't get too lost with all the widget sélections.

Review Source

Michael H.  
Marketing Director  
Consumer Electronics  
Used the software for: 2+ years

### "Perfect for adding value to your product listing pages"

April 20, 2019

5.0

My company has used Sellpoints for over 2 years to support our products on a major retailers website. Sellpoints offers a great product that leads to more conversions and time spent on page.

Pros

I love the i2 creative that allows users to see expanded content within the media gallery.

Cons

I think the back end analytics could be improved. The UX seems dated, and is hard to navigate.

Review Source

Melissa B.  
Owner  
Cosmetics  
Used the software for: Less than 6 months

### "Necessary "

January 11, 2019

4.0

Required by our selling partner

Pros

Pretty straightforward, user friendly. Easy to navigate.

Cons

Sometimes things won’t work and you have to call customer service.

Review Source

NC

Natalie C.  
National Account Manager  
Building Materials  
Used the software for: 1-2 years

### "Not super user friendly, but getting better"

July 17, 2019

4.0

Provides great content for users, and like the customization. Customer services are getting better and response time is faster.

Pros

I like what this software does, it helps us provide the customers with great content. It is continually getting better with updates and additions on what it can support.

Cons

The ease of use is not very good. I have found the online help section to often be out of date and customer service sometimes doesn't even know how to do things. BUT they are getting better! Much better than a couple of years ago.

Review Source

KZ

Kathryn Z.  
Marketing  
Sports  
Used the software for: 2+ years

### "Easy to build, complicated to connedt"

July 16, 2019

4.0

Sellpoints is a great benefit for our company. It enhances our user experience on Costco and helps us gain more sales.

Pros

Building out the pages is super easy and customer support answers questions quickly and with clarity.

Cons

Connecting Sell points to your selling platform takes too many steps and lots of communication between various different teams. This process could be much more efficient.

Review Source

LH

Luke H.  
Digital Content Specialist  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "It Is Slightly Better Than Most Tools"

January 11, 2019

4.0

Pros

It is a simple visual layout, most of the functionality works as it seems. There are just some weird quirks and choices. I like the versioning as well.

Cons

There's a lot of functionality that would be nice if it were repeatable more easily or if you could set site wide settings like all of the experience CTA buttons were going to have one style for Retailer A, and a different one for Retailer B. Also you should get notification or should have emails sent when you mark something approved so the other people who need to approve it would get notified.

Review Source

SM

Stacey M.  
Field Marketing Manager  
Photography  
Used the software for: 2+ years

### "Thanks"

January 11, 2019

3.0

was good until Channel Advisors replaced PriceSpider - can't link Where to Buy dealers properly, limited range of search, unable to delineate chains from mom & pop stores for rank

Pros

My account representative was attentive and fast but limited in ability to solve technical needs

Cons

unable to classify by product category; unable to sort by product type or class; unable to get dashboard information on use

Review Source

MS

Matthew S.  
Marketing Manager  
Sporting Goods  
Used the software for: Less than 6 months

### "Great Product"

July 30, 2019

4.0

So far so good. Any issues I have or areas I see for improvement are usually countered by having fantastic reps to help me.

Pros

The software is easy to understand and navigate and is really effective in adding value to your listings

Cons

I am not a fan of the fact that I cant make easy changes on the platform. I still need to submit changes through support.

Reason for choosing Sellpoints

Best value and highest rated

Review Source

rH

rebecca H.  
Digital Media Specialist  
Consumer Electronics  
Used the software for: 1-2 years

### "Data Entry"

January 8, 2019

3.0

I have had some great experience with my counterparts at Sellpoints but I have also have had some not so great experience with my counterparts.

Pros

I like that it is easy to enter in the information and it is easy to follow directions on how to do it.

Cons

Sometime it takes to long to upload or the information disappears off the web pages.

Review Source

VR

Verified Reviewer  
Asistant manager  
Apparel & Fashion  
Used the software for: I used a free trial

### "Great and easy "

May 30, 2019

5.0

Pros

The most beautifull thing about sellspoint is that it's interface helps me to add my product and manuplate their content in a way that attracts the customer

Cons

I have no issue with selllpoints it works really fine for me

Review Source

CH

Chelsea H.  
Marketing Manager  
Consumer Electronics  
Used the software for: 1-2 years

### "Great services"

January 9, 2019

4.0

Great the people I have worked with have been very knowledgeable and prompt in responses and follow through

Pros

I like how the services can help promote our product in places to reach all of our potential customers

Cons

I have not come across anything that I would complain about

Review Source

SC

Steve C.  
E-Commerce Manager  
Sporting Goods  
Used the software for: 6-12 months

### "Sellpoints is great, but its hard to determine the payoff"

January 8, 2019

5.0

Great! The reps / customer service for sellpoints is phenomenal. The pricing was a bit high when we used it, but it didn't break the bank

Pros

easy to use, reasonably priced, great customer service

Cons

The only flaw was determining how well the sellpoints was working. For example, are people using buying because sellpoints is there? or are they buying anyway and using the benefits of the software?

Review Source

MC

Molly C.  
Office Manager  
Furniture  
Used the software for: 1-2 years

### "User friendly & good customer service "

January 15, 2019

5.0

I switch from another content supplier to sell point and so far I am happy with the services and rates

Pros

It’s very user friendly I can find things basic just on my own even without training

Cons

For the assets I would like it could have a delete button instead just achieve it

Review Source

DT

David T.  
PRESIDENT  
Sporting Goods  
Used the software for: Less than 6 months

### "SELLPOINTS ADDS VALUE"

July 16, 2019

5.0

SELLPOINTS THRU EFFECTIVE DESIGN AND PRESENTATION WAS INSTRUMENTAL IN HELPING US TO INCREASE OUR CUSTOMER ENGAGEMENT AND THUS, INCREASE SALES.

Pros

SUBTLE BUT YET VERY EFFECTIVE USE OF GRAPHICS AND CONTENT MARRIED WITH GREAT CUSTOMER SERVICE AND EASE OF USE MAKES THIS PRODUCT EXCEPTIONAL

Cons

THE SOFTWARE AND SERVICE WAS TERRIFIC - NO ELEMENTS WE CAN REPORT AS BEING NEGATIVE

Review Source

MP

Mike P.  
E-Marketing Specialist  
Animation  
Used the software for: Less than 6 months

### "Great Concept, but Poor Execution and Support"

January 9, 2019

3.0

Sellpoints seems to push to sell you a solution, but the time it takes to implement fixes and content management updates takes way too long.

Pros

The concept is great, content syndication, main image callouts, etc. are great ideas, but the execution is poor (see below).

Cons

It's wayyy too buggy and it is not user friendly. It's simply not intuitive.

Review Source

CF

Colin F.  
Channel Marketing Manager  
Insurance  
Used the software for: Less than 6 months

### "Sellpoints Review"

July 16, 2019

4.0

Overall my experience has been positive. Although there are some issues with graphics, the sellpoints team has been great about fixing any issues I run into.

Pros

It allows me to update my product pages on retailer websites whenever features change

Cons

It can be difficult to make my graphics show up exactly as I expect

Review Source

AC

Amanda C.  
Digital Project Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "Sellpoint Launched our Enhanced Content on Costco.ca"

July 17, 2019

5.0

Sellpoints was great to work with. They answered all of my questions within a very reasonable amount of time and helped to build exactly what our Brand was looking for. I am happy with the service they provided and would recommend them.

Pros

It was easy to work with the team in order to generate multiple enhanced content pages for Costco.ca. There were many different options to help build out the page while still staying within our Brand guidelines.

Cons

The process took longer than expected. I will make sure to build in a couple of extra weeks into my timeline for the next product build.

Review Source

DH

David H.  
Business Development Manager  
Import and Export  
Used the software for: Less than 6 months

### "Good Stuff"

July 23, 2019

4.0

Pros

Customer service Builder Worksheet simplicity

Cons

Only one layout option

Review Source

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