# Sellpoints Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Sellpoints the right Content Management solution for you? Explore 79 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/180318/Sellpoints/reviews --- Sellpoints 4.3 (79) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Sellpoints Ease of use 4.0 Customer Service 4.4 ## Showing most helpful reviews Showing 1-25 of 79 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use awogor M. Editor In Chief Marketing and Advertising Used the software for: 1-2 years ### "Increase Sales for your eCommerce Store by SellPoint" October 9, 2019 5.0 This is the best place to optimize your eCommerce web pages and conversion for your advertising fees and investment. Pros Sellpoints service as a middle - man between our store and the customers by providing the basic tools to make tools that enhance conversion rates for your business. This is the best company to meet your sales needs and content optimization for the best conversion. Cons I seriously love every idea of this site. It's helped in educating how to create content that converts with many resources on their platform to make sales possible. Review Source VR Verified Reviewer Associate Director Digital Retail Marketing Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Satisfied Customer" January 15, 2019 5.0 There has been times where I felt they are offering a lot of services which sound interesting but cant be executed at retail. Retailer buy in is the most important piece with syndication. Approaching a manufacturer before getting retailer buy in can damage the sales relationship between the manufacturer and retailer. Pros Working with Sellpoints I always felt I was working with an intelligent team of individuals who understand syndication and able to effectively develop and execute projects in a timely manner. Cons Unfortunately I have found that Sellpoints doesn't have a strong foot hold in with all retailers which is a uphill battle when trying to launch a new type of syndication. Review Source LH Lydia H. Graphic Designer Sporting Goods Used the software for: 2+ years ### "Useful in legitimizing smaller vendors." July 16, 2019 3.0 Their services/widgets legitimize and expand upon what you may have on a SKU's page. So often online retailers have the most basic of product pages, so incorporating banners, comparisons, rollovers, etc just helps things look better. Pros The Omni builder is relatively easy to use once you've got a good understanding of it. Thankfully the way the builder functions has not changed in the past few years. If you're familiar with Amazon's enhanced brand content / A+, then you can easily set up widgets for yourself. Comparatively, it's allows for much many more options including video embedding and image rollovers. Cons Its integration with different vendor sites can sometimes be a little clunky. Different sites need different icons, sizes, etc and it's not always apparent where that's located when you are first learning how to build. There's a disconnect in uploading and categorizing new assets while building new widgets where new files added in the widget could not be tagged with the appropriate product. Recently, there's been a change in their pricing to make it subscription based. This is somewhat annoying considering the cost of upkeep. With all things, though, the pricing gets better the more SKUs you buy. Review Source Ena A. Sales Manager Import and Export Used the software for: 6-12 months ### "Good option and easy to use" October 29, 2021 5.0 At first I thought I was not going to like Sellpoints, but after a few hours of diving into it, I loved it! And we promote our products in a great way,I recommend it for companies/independent sellers! Pros As I mention in the title, it's easy to use and helps us to promote our products or containers in a great way. Cons I had no problem using this software, it's a 10/10 for me! Review Source Brent F. eBusiness & Marketing Specialist Retail Used the software for: 2+ years ### "Sellpoints Allows Me to Convert More Customers with Rich Digital Product/Brand Content" January 14, 2019 4.0 SellPoints offers an awesome bang for your buck. With easy to use templates that helped me convert more customers, it's easy to justify the investment. Pros The simple interface allowed me to quickly upload and manipulate my product content in a beautiful, eye catching layout. Cons Some of the templates and scaling didn't work as intended, so there is some trial and error involved as well as testing on various screen sizes, devices and browsers. Review Source Kirk B. General Manager Consumer Services Used the software for: 2+ years ### "Great Experience" January 11, 2019 5.0 Pros Working with Sellpoints was great. I worked with a team of individuals who were experts. They loved it when our company would win. Cons Some of the software seemed outdated. But it could have been limited to what could be done on other website. Review Source Richard Roby F. National Digital Marketing Manager Consumer Electronics Used the software for: 1-2 years ### "Great Experience! " January 11, 2019 5.0 Trying to increase sales on select products by implementing the SellPoints user experience. We did see an uplift in sales on products that we included SellPoints technology on. Pros The SellPoints team is excellent and very responsive! The national account that implemented SellPoints technology on their website was very pleased with the deployment and ultimately this added a great user experience for their products. Cons I don't have any major issues that stand out as cons. Review Source Matthew M. Senior in Electronic Transactions Wholesale Used the software for: 2+ years ### "Great Product, Great service" January 8, 2019 5.0 Great experience using Sellpoints for the past 2 years, Great Customer support while learning to use Sellpoints. Pros Sellpoints is a very easy product to use, offers great utility and great customization. The team over at Sellpoints is available and replies rapidly. They are also open to potential application suggestions and provide feedback/over the phone training. Cons There is a lot of widgets to manage all at once. Although if you keep your file names organised, you shouldn't get too lost with all the widget sélections. Review Source Michael H. Marketing Director Consumer Electronics Used the software for: 2+ years ### "Perfect for adding value to your product listing pages" April 20, 2019 5.0 My company has used Sellpoints for over 2 years to support our products on a major retailers website. Sellpoints offers a great product that leads to more conversions and time spent on page. Pros I love the i2 creative that allows users to see expanded content within the media gallery. Cons I think the back end analytics could be improved. The UX seems dated, and is hard to navigate. Review Source Melissa B. Owner Cosmetics Used the software for: Less than 6 months ### "Necessary " January 11, 2019 4.0 Required by our selling partner Pros Pretty straightforward, user friendly. Easy to navigate. Cons Sometimes things won’t work and you have to call customer service. Review Source NC Natalie C. National Account Manager Building Materials Used the software for: 1-2 years ### "Not super user friendly, but getting better" July 17, 2019 4.0 Provides great content for users, and like the customization. Customer services are getting better and response time is faster. Pros I like what this software does, it helps us provide the customers with great content. It is continually getting better with updates and additions on what it can support. Cons The ease of use is not very good. I have found the online help section to often be out of date and customer service sometimes doesn't even know how to do things. BUT they are getting better! Much better than a couple of years ago. Review Source KZ Kathryn Z. Marketing Sports Used the software for: 2+ years ### "Easy to build, complicated to connedt" July 16, 2019 4.0 Sellpoints is a great benefit for our company. It enhances our user experience on Costco and helps us gain more sales. Pros Building out the pages is super easy and customer support answers questions quickly and with clarity. Cons Connecting Sell points to your selling platform takes too many steps and lots of communication between various different teams. This process could be much more efficient. Review Source LH Luke H. Digital Content Specialist Health, Wellness and Fitness Used the software for: 1-2 years ### "It Is Slightly Better Than Most Tools" January 11, 2019 4.0 Pros It is a simple visual layout, most of the functionality works as it seems. There are just some weird quirks and choices. I like the versioning as well. Cons There's a lot of functionality that would be nice if it were repeatable more easily or if you could set site wide settings like all of the experience CTA buttons were going to have one style for Retailer A, and a different one for Retailer B. Also you should get notification or should have emails sent when you mark something approved so the other people who need to approve it would get notified. Review Source SM Stacey M. Field Marketing Manager Photography Used the software for: 2+ years ### "Thanks" January 11, 2019 3.0 was good until Channel Advisors replaced PriceSpider - can't link Where to Buy dealers properly, limited range of search, unable to delineate chains from mom & pop stores for rank Pros My account representative was attentive and fast but limited in ability to solve technical needs Cons unable to classify by product category; unable to sort by product type or class; unable to get dashboard information on use Review Source MS Matthew S. Marketing Manager Sporting Goods Used the software for: Less than 6 months ### "Great Product" July 30, 2019 4.0 So far so good. Any issues I have or areas I see for improvement are usually countered by having fantastic reps to help me. Pros The software is easy to understand and navigate and is really effective in adding value to your listings Cons I am not a fan of the fact that I cant make easy changes on the platform. I still need to submit changes through support. Reason for choosing Sellpoints Best value and highest rated Review Source rH rebecca H. Digital Media Specialist Consumer Electronics Used the software for: 1-2 years ### "Data Entry" January 8, 2019 3.0 I have had some great experience with my counterparts at Sellpoints but I have also have had some not so great experience with my counterparts. Pros I like that it is easy to enter in the information and it is easy to follow directions on how to do it. Cons Sometime it takes to long to upload or the information disappears off the web pages. Review Source VR Verified Reviewer Asistant manager Apparel & Fashion Used the software for: I used a free trial ### "Great and easy " May 30, 2019 5.0 Pros The most beautifull thing about sellspoint is that it's interface helps me to add my product and manuplate their content in a way that attracts the customer Cons I have no issue with selllpoints it works really fine for me Review Source CH Chelsea H. Marketing Manager Consumer Electronics Used the software for: 1-2 years ### "Great services" January 9, 2019 4.0 Great the people I have worked with have been very knowledgeable and prompt in responses and follow through Pros I like how the services can help promote our product in places to reach all of our potential customers Cons I have not come across anything that I would complain about Review Source SC Steve C. E-Commerce Manager Sporting Goods Used the software for: 6-12 months ### "Sellpoints is great, but its hard to determine the payoff" January 8, 2019 5.0 Great! The reps / customer service for sellpoints is phenomenal. The pricing was a bit high when we used it, but it didn't break the bank Pros easy to use, reasonably priced, great customer service Cons The only flaw was determining how well the sellpoints was working. For example, are people using buying because sellpoints is there? or are they buying anyway and using the benefits of the software? Review Source MC Molly C. Office Manager Furniture Used the software for: 1-2 years ### "User friendly & good customer service " January 15, 2019 5.0 I switch from another content supplier to sell point and so far I am happy with the services and rates Pros It’s very user friendly I can find things basic just on my own even without training Cons For the assets I would like it could have a delete button instead just achieve it Review Source DT David T. PRESIDENT Sporting Goods Used the software for: Less than 6 months ### "SELLPOINTS ADDS VALUE" July 16, 2019 5.0 SELLPOINTS THRU EFFECTIVE DESIGN AND PRESENTATION WAS INSTRUMENTAL IN HELPING US TO INCREASE OUR CUSTOMER ENGAGEMENT AND THUS, INCREASE SALES. Pros SUBTLE BUT YET VERY EFFECTIVE USE OF GRAPHICS AND CONTENT MARRIED WITH GREAT CUSTOMER SERVICE AND EASE OF USE MAKES THIS PRODUCT EXCEPTIONAL Cons THE SOFTWARE AND SERVICE WAS TERRIFIC - NO ELEMENTS WE CAN REPORT AS BEING NEGATIVE Review Source MP Mike P. E-Marketing Specialist Animation Used the software for: Less than 6 months ### "Great Concept, but Poor Execution and Support" January 9, 2019 3.0 Sellpoints seems to push to sell you a solution, but the time it takes to implement fixes and content management updates takes way too long. Pros The concept is great, content syndication, main image callouts, etc. are great ideas, but the execution is poor (see below). Cons It's wayyy too buggy and it is not user friendly. It's simply not intuitive. Review Source CF Colin F. Channel Marketing Manager Insurance Used the software for: Less than 6 months ### "Sellpoints Review" July 16, 2019 4.0 Overall my experience has been positive. Although there are some issues with graphics, the sellpoints team has been great about fixing any issues I run into. Pros It allows me to update my product pages on retailer websites whenever features change Cons It can be difficult to make my graphics show up exactly as I expect Review Source AC Amanda C. Digital Project Manager Consumer Goods Used the software for: Less than 6 months ### "Sellpoint Launched our Enhanced Content on Costco.ca" July 17, 2019 5.0 Sellpoints was great to work with. They answered all of my questions within a very reasonable amount of time and helped to build exactly what our Brand was looking for. I am happy with the service they provided and would recommend them. Pros It was easy to work with the team in order to generate multiple enhanced content pages for Costco.ca. There were many different options to help build out the page while still staying within our Brand guidelines. Cons The process took longer than expected. I will make sure to build in a couple of extra weeks into my timeline for the next product build. Review Source DH David H. Business Development Manager Import and Export Used the software for: Less than 6 months ### "Good Stuff" July 23, 2019 4.0 Pros Customer service Builder Worksheet simplicity Cons Only one layout option Review Source Similar Products Featured ## Related categories [Content Marketing](https://www.capterra.com/content-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.