# MediaMath Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MediaMath Software - reviews, pricing plans, popular comparisons to other Demand Side Platform (DSP) products and more. Source: https://www.capterra.com/p/180462/MediaMath --- # MediaMath Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) MediaMath ## What is MediaMath? MediaMath combines audience, media and intelligence in a single efficient platform to help marketers execute at scale. ## What is MediaMath used for? [Demand Side Platform (DSP)](https://www.capterra.com/demand-side-platform-software/)[Predictive Analytics](https://www.capterra.com/predictive-analytics-software/)[Data Management](https://www.capterra.com/data-management-software/) Top alternative Featured Overall rating Based on 11 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MediaMath?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.mediamath.com/&name=MediaMath) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MediaMath 4.6 (11) VS. [4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (11) Ease Of Use 3.9 (10) Value For Money 4.4 (5) Value For Money 3.8 (10) Customer Service 4.7 (6) Customer Service 4.3 (10) ## MediaMath alternatives [0.0](https://www.capterra.com/p/61077/BEEM/#reviews) Starting price $899.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 0% of reviewers rated it above 4 stars Highest Rated [Apteco Orbit](https://www.capterra.com/p/178726/Apteco-Orbit/) [4.7 (10)](https://www.capterra.com/p/178726/Apteco-Orbit/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/178726/Apteco-Orbit/) [Salesforce Data Cloud](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [4.1 (9)](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10013117/Salesforce-Data-Cloud/) [DESelect](https://www.capterra.com/p/197534/DESelect/) [4.6 (37)](https://www.capterra.com/p/197534/DESelect/reviews/) Starting price $750.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/197534/DESelect/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Audience Targeting 4.8 (4) 50.00% of 4 reviewers that rated this feature as important or highly important Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Bidding Strategies 4.5 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Acquire advertising inventory or impressions that are used to place ads on various channels Ad Inventory Management 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Manage advertised inventory that is featured and tracked across marketing campaigns Campaign Management 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customer Segmentation 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Multi-Channel Marketing 4.3 (3) 0.00% of 3 reviewers that rated this feature as important or highly important Coordinate marketing efforts across channels (email, landing pages, social media, etc.) MediaMath 35 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Manage advertised inventory that is featured and tracked across marketing campaigns connects advertisers to websites that want to host advertisements. Manage advertising space and its sales within your network or publication Application programming interface that allows for integration with other systems/databases Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Acquire advertising inventory or impressions that are used to place ads on various channels Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system A collection of customer information such as contact details, demographics, previous interactions, etc. Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Analyze survey results via statistical testing or crosstabs directly within the software Import, collect, and capture data from multiple sources Automatically retrieve and pull information from documents, websites, images, data sets, and other sources Import and export data to and from software applications Track the management and flow of data throughout the organization Move from one database to another, or upgrade the version of database software being used Examines, analyzes, and organizes data to create relevant summaries or graphs. Manage and store data in a database Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Translate EDI formats into data suitable for use with company applications. Graphical representation of data Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads. Send automated marketing emails based on user actions over a predetermined period Used by Advertising Agencies Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allows users to manage data from a number of sources Predict future data based on historical data sets Analyze and gain insights into data in real-time Receive data and information in real time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.6 (11) 4.6 Based on 11 reviews ## Pricing Value for money 4.4 (5) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.4 (5) 4.4 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (6) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (6) 4.7 Based on 6 reviews ## User reviews Overall rating 4.6 Based on 11 reviews Filter by rating 5(7) 4(4) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent AD Alexander D. Media Planner Marketing and Advertising ### "Solid DSP Option" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 11, 2022 It is a lot more user-friendly than something like DV360 and their customer service is amazing! Pros Our MediaMath Rep \[Sensitive Content \] is so responsive and helpful. There have been times where we encountered an issue and he was able to schedule a call that day to help troubleshoot the issue. Cons I'm unsure if this is the same across other DSP's but I have noticed that when we select audiences from multiple audience providers the CPM's go up considerably. So expect to spend more if you need to utilize multiple audience providers Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Alec L. Media Director Marketing and Advertising ### "Solid DSP For Programmatic Display Advertising" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 February 10, 2022 Pros Simple, easy to use, and has a much easier process for uploading creatives. Cons Reporting opportunities can always improve. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HT Hayley T. Assistant Media Planner Marketing and Advertising ### "Easy to learn" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 February 10, 2022 Pros It's really easy to use. I had never used a DSP before but learning how to use MediaMath was very easy through the training process. Cons I haven't used it long enough to have any recommendations on improving the platform Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HC Hannah C. assistant media planner Marketing and Advertising ### "Hannah's Review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 16, 2021 I like it and the training was useful. Pros I like that this software has so many areas and items to watch analytics. Cons It can be seen as a little confusing to new users. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Media Math had better support teams Reasons for choosing MediaMath Because of the many amenities Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KL Kay L. Senior Media Planner Legal Services ### "Incredible platform with great support and wonderful training tools" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 20, 2021 overall we used this awhile ago and then had to switch for self-management restrictions. this has since been fixed and we implemented immediately Pros the best thing about this platform is the customer support and the training materials provided for everyone on the team. Cons nothing that we have noticed so far. 10/10 recommend. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JP Johnna P. Senior Analyst Legal Services ### "MediaMath Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 August 13, 2021 I have had a positive experience with MediaMath and would recommend to others Pros MediaMath has a lot of audience targeting capabilities and the billing/invoice process is seamless - this is actually why we switched from DV360 to MediaMath. Cons Integrating third party data can be challenging and is the only callout i have against other DSP platforms Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Mohamed E. customer service representative Transportation/Trucking/Railroad ### "Very nice DSP" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 August 13, 2021 Pros Its integrated with a lot exchanges so flexible and easy to use , so good . the management and workflow is very good there and having so much satisfying results for the programmatic market Cons Integrating 3rd party data is tough to manage, especially when we need to deal with many different data sources but it's good for branding Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BN Brandon N. Digial Marketing Specialist Health, Wellness and Fitness ### "Makes Placing Display Ads A Breeze" 5.0 Overall Rating 5.0 5.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 May 17, 2019 Pros Recently used MediaMath via a 3rd party vendor. Placing Display ads has never been so easy Cons Placing pixels on the site can be confusing, but overall love this product Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Francis P. Sales Specialist Internet ### "Great DSP for agencies" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 February 12, 2019 Mediamath has been great for us. Its a must have DSP because of their tremendous reach and the exclusive deals they have. However, I recommend complemeting the use of Mediamath with more DSPs as well. Pros Mediamath is very easy to use. The product keeps evolving. They have great integrations with exchanges, SSPs and DMPs. Campaign management and workflow is really simple and the results are good, meaning their algorithm is pretty skilled at valuing how much to pay for each impression Cons Creative integration is a pain. Should be easier. The reporting feature is not very good. Seems like to get real insights you need to download the data and analyze on Excel. Its not easy to do it directly from the platfrom. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Customer Success Manager Internet ### "User-friendly DSP with a lot of great features" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 February 11, 2019 We use MediaMath to buy programmatic ad space in a smart, efficient, and cost-effective way. Instead of buying with publishers directly, we but through MediaMath in an automated way to increase our ROI and have more detailed targeting and therefore reach exactly the people we want to reach. It gives us the opportunity to eliminate wast impressions significantly and focus our RTB efforts to the right audiences. Pros In comparison to other DSPs, MediaMath is especially user-friendly and makes it easy to navigate through for both new and experienced users. It makes it possible to scale business up easily and is especially interesting for companies working on a global scale as MediaMath has great international representation. If I had to decide to use 1 DSP moving forward, it would definitely be MediaMath as it combines very easy and efficient work flows with all features you need in a DSP. Cons Integrating 3rd party data can be challenging, especially when coming for different data sources. Fixing this challenge would allow MediaMath to stand out even more compared to competitors. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/180462/MediaMath/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)