Who Uses This Software?

Ecommerce companies who operate in segments such as fashion, beauty, furniture, electronics and food, where brand affiliations, interests and gender make a difference in purchase behaviour.


Average Ratings

13 Reviews

  • 5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $199.00/month
    See pricing details
  • Pricing Details
    Charging on new new individual profiles analysed.
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    24/7 (Live Rep)

Vendor Details

  • Socital
  • www.socital.com/
  • Founded 2013
  • United Kingdom

About Socital

Use Socital Media data to personalize recommendations and email campaigns at your e-shop. Average customer results include: 1. Up to 150% email campaign open rate, 2. 10x faster email database collection, 3. Up to 9x improvement of conversion rate, 4. Decrease of 10-20% of cart abandonment rate, 5. Save up to 25% of your digital marketing spend through better segmentation of audience.


Socital Features

  • A/B Testing
  • Abandoned Cart Saver
  • Account Based Marketing
  • Behavioral Targeting
  • Campaign Segmentation
  • Content Analytics
  • Contextual Targeting
  • Customer Profiles
  • Experience Management
  • Recommendation Engine
  • Website Personalization
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

Socital Reviews Recently Reviewed!


Capterra loader

Must have e-commerce tool

Jan 14, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I have been using Socital for the past two years and it is now my goto onsite personalisation platform for all of my clients.

Socital helps us to grow our email audience faster whilst improving conversion rate and reducing cart abandonment. With one client, we increased conversion rate by 50% overnight just by switching over to Socital for our email capture.

Cons: Features I'd like to see:

- Agency version (manage multiple clients / domains from one account)

- Split testing features

Overall: Socital has been fantastic for all of my clients, the team at Socital are brilliant and do everything they can to help make all of our campaigns successful.

Vendor Response

by Socital on January 15, 2019

Thanks for the kind word Thomas! AB testing is definitely on our roadmap for the next months.

Brilliant software for personalised ads

Jan 03, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My business has quite varied traffic sources, so being able to personalise ads dependent on source has been incredibly useful. We have seen a great increase in conversions and the data has proven really useful for our other campaigns.

Cons: As this is the first time I have used this kind of software before, a stronger onboarding experience could have made my experience better. However, their customer service team are very friendly and always there to help - so nothing to complain about really.

Overall: A fantastic product so far - looking forward to expanding my relationship with them,

Great Marketing Platform

Dec 07, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Increase Email Database

Improve Newsletter Open Rate/Click Rate/Conversions

Great Customer Service

Cons: Improve Users Data Captured from their emails.

Overall: Increase Email Database with Targeted Users and Potential Customers.

Increase Newsletter Conversions

Vendor Response

by Socital on December 12, 2018

Thanks for your review and feedback! As a quick point related to the performance of our algorithm for email analysis: we are constantly improving the machine learning component, as the large numbers of data going through the platform, helps the system to be trained and deliver more accurate results. You should expect to get better analysis, the more you use the system and more data populate your account.

Great and flexible produkt

Mar 04, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The easy plattform that is really easy to add to your site without involving IT. Also their flexibilty and integration with ESP-providers. But most of all the incredible staff - they really go the extra mile to make you happy.

Cons: I have been working with Socital for over a year and right now I actually cant see any particular cons.

Overall: Enrolling leads with relevant targeting.

Great Opportunity to restore effectively your database & increase conversion rate!

Jan 24, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Socital with its deep targeting tools helped us restore email database (post GDPR) and together we achieved:

1. an email database growth rate 10.5x

2. increase in instant sales conversion rate 2x

3. leads acquired 95% without discount incentive!

Moreover, Socital has an excellent team that provides outstanding customer support!

Cons: There could be further optimization in the reporting of Campaigns performance

Also, it would be an added value if there was an option for push notifications.

Another happy customer

Dec 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Email Database increased with valuable subscriptions.

Personalized content, Attractive & Responsive Templates.

Quite simple integration with CMS and email marketing software.

Cons: Can't say there is something that makes us unhappy.

Overall: 70% (+) of already existed emails analysed. As a result Open Rates are increased and Sales also affected! Personalized recommendations increased valuable subscriptions. Exit Intent pop-ups helped us reduce Cart Abandonment.

Vendor Response

by Socital on December 12, 2018

Thanks for your feedback! We are really excited to make our customers happy (and deliver better sales).

Very pleased with the results so far

Jan 03, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Being able to acquire more data via Facebook and email has been brilliant. Personalised ads are clearly the future and Socital provides a really easy way to manage that. Very happy with the product so far.

Cons: I'd have preferred a little more set-up assistance at the start, but their customer service team were great moving forward and everything was running smoothly in no time.

Overall: Easy set up, a bit of tweaking at the start and then easy management moving forward.

Great product - great support

Nov 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: GDPR & the great automation in segmenting the emails

Cons: Lack of advanced editor & scheduling plugins

Vendor Response

by Socital on December 03, 2018

Thank you for the kind words George. As for your suggestions for improving the editor, we are releasing new features approximately every 4 weeks, so hopefully the next version of the platform covers you (it does include some new scheduling tools).

We all need a helping hand in our Marketing automation

Nov 15, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Easily embedded plugins to fire up your marketing automation, GDPR compliance, personalization

Cons: More features and customization in current plugins.

Vendor Response

by Socital on December 03, 2018

Thanks for submitting your review! We are launching a new version of our plugin management tool, including some advanced targeting tools. Hope you will find them useful.

Capterra loader

Socital is fantastic to use.

Dec 20, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Socital has transformed my clients ecom businesses. The dashboard is incredibly easy to use and quick to set-up, and once working - drives personalised ads based on the users journey. My clients are very happy with the results of Socital.

Cons: Nothing. Everything is great with Socital - perhaps more education on additional features.

Vendor Response

by Socital on January 04, 2019

Richard, thank you for the feedback. We will make sure that we will include additional info every time we release new features.

Great automation platform

Dec 18, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The ability to identfy and segment our emails.

Cons: We are generally happy. No serious cons.

Easy to use and effective

Nov 01, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is really easy to implement and the team support helps in order to complete the Magento integration in just few and quick steps. You can run campaigns with a little effort.

Cons: The campaigns are still a bit limited, it would be great having more possibilities in terms of campaigns differentiations.

Overall: We are growing database and the conversion rate of our e-commerce

Vendor Response

by Socital on December 03, 2018

Thank you for your feedback! Following up on your suggestions: we are releasing new features approximately every 4 weeks, so hopefully the next version of the platform covers you (it does include some new scheduling tools).

verything is perfect

Dec 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Fast return on each campaing.

asy to use.

Cons: Nothing

Overall: I have a very good collaboration with the team.

I am very satisfied with the software.