Best For

Professional and Trade Associations

Product Details

Higher Logic Marketing Automation Professional (powered by Informz) has made it easy for anyone to build automated campaigns that tell compelling stories, create real connections, and drive results. Marketing automation makes it easier for you to do your job deliver tailored, relevant emails to members that drive engagement and retention, ultimately increasing your organizations revenue.

Contact Details

Higher Logic

http://www.higherlogic.com

Founded in 2007

Located in United States

Starting Price

  • Not provided by vendor

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Marketing Automation Pro Features

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation Pro Reviews

Overall
4.5/5
Ease of Use
4.5/5
Customer Service
5/5

Showing Most Helpful

Showing 50 of 116 reviews

Showing Most Helpful

Showing 50 of 116 reviews

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Reviewer's Role
Length of Use
Frequency of Use
Kristin G.
Marketing Communications Supervisor
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Put the professional touch on your e-marketing!”

OverallA few years ago our company changed our email marketing system over to Informz and we hit the ground running hard. Our advisor was always just an email (or call) away and very prompt to reply! I didn't have to call a 1-800 number or wait 24-hours for a reply to an email. Informz has a very hands-on customer approach to understanding the true needs and branding of its clients, ensuring template and accounts are set up properly. They provide valuable updates, training, and emails to keep up with any pertinent changes. They also provide a great selection of templates that are both reasonably priced as well as free ones. I highly recommend Informz for a more polished marketing look!
ProsEasy to use, easy to implement. Our database ties right into Informz so we no longer have to manually upload and manage our lists. It's easy to customize lists through Salesforce. Our deliverability rates have improved because we have a dedicated IP address that the emails come from - not a random one. The editor is easy to navigate and figure out, whether you have simple text/links to add or you want to get a little more creative and get into coding. It's perfect for any type of user.
ConsOne drawback is that you have to purchase a large block of emails and pay per each address successfully delivered to. This has had some impact on our mindfulness of how many emails we send out each month.
Recommendations to other buyersThey have a great lineup of services and we're looking forward to exploring automated marketing in 2017!
Source: Capterra
December 8, 2016
Jennifer C.
Web Development Coordinator
Higher Education, 201-500 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
January 25, 2017

“I am a Superfan, and I bet you will be one too!”

OverallCustomer support is what really makes Informz unique, and the best of the email marketing platforms. I can call my Advisor at any time, or drop a quick email, and get a solution to my problem quickly. Large or small, routine or unique, all of my questions are treated as important and Informz staff are ready to help me resolve the problem or answer the question to get me back on track. Informz is an email marketing company, first and foremost. Their platform is designed to make email marketing easy and help you produce the results you are looking for. If you're looking to increase engagement, your Informz Advisor can help you find a way. If you are looking to increase membership, your Informz Advisor will have tips and strategies to help you. Informz will help you take your email marketing efforts to the next level. They offer training in many forms, from online webinars to personalized consultations - whatever your organization needs to learn, in whatever way works best. Informz is also a great resource for design and development of email templates. Their professional services team will help you take your design from graphics file to programmed template, with bulletproof responsive coding to get your design delivered to inboxes exactly as you intend it to be. Informz creates Superfans with their dedicated customer service, the quality of their professional services, and their commitment to helping you achieve your organization's goals.
ProsEasy to use, strong customer service support
ConsI am very happy with the software as it currently stands.
Source: Capterra
January 25, 2017
Inda O.
Publications and Fulfillment Manager
Non-Profit Organization Management, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Source: Capterra
December 8, 2016

“I <3 Informz”

OverallOur organization partnered with Informz and really started to utilize its features around the same time I entered my position. Informz made the daunting task of creating blast emails and e-newsletters one of the most enjoyable parts of my job. Our organization has moved other features like surveys and online voting to Informz as well, and we're very pleased with the results. The customer support is incredible and Sherilyn always gets back to us so quickly which really makes Informz easy to use.
ProsIt's so easy to send or re-send email campaigns based on the interaction a specific email has had with a subscriber, which allows a more personalize experience for our members.
ConsInstead of needing to know the code to create an interesting template, I wish there were pre-coded items you could drop into your template and move around. I get a bit bogged down in code sometimes, but the new free templates are great (although it's a bit of work to customize them to our needs).
Recommendations to other buyersI find updating and testing the emails for the Voting module a bit complicated. It may just be me, but I keep needing to navigate back since I was navigated away after editing an email. Overall, I think that portion of the module could be slightly improved.
Source: Capterra
December 8, 2016
English E.
Communications and Marketing Manager
Non-Profit Organization Management, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“We appreciate everyone at Informz”

OverallInformz has really helped our organization succeed. As a small non-profit with limited human resources, we really appreciate the seamless processes in place that allow me to go from message development, internal review, and approval, A/B testing for our target audience and analytic tracking with ease. I also love how responsive their customer service team is. Once when I was out of the country a colleague from another department wanted to stop a scheduled message from being sent. Even without remembering his login information for the account he was able to speak with a representative that stopped the message from being sent. I could go on and on with stories about how Informz has helped our organization, but we've seen great results and success from switching to Informz and we couldn't be happier with the results.
ProsEase of use, seamless process
Source: Capterra
December 8, 2016
Shaun A.
Web Designer/Developer
Non-Profit Organization Management, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Source: Capterra
January 31, 2017

“Solid Mass Mailing System”

OverallI've been using Informz for three years now and although can't compare it to other systems I can say it meets our needs at my organization. I handle the design, development, and technical support for our staff and have been able to train other users to use the system for themselves as well. I would recommend it to anyone needing to find a solution for their in-house system.
ProsSolid UI and customer service as well as meeting my multiple needs for our various departments.
ConsSystem updates while announced on the homepage are not fully communicated and can be disruptive to workflow at times.
Recommendations to other buyersTake time to attend free webinars and training as they can be of great assistance.
Source: Capterra
January 31, 2017
Christy C.
Communications Specialist
Marketing and Advertising, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“User Friendly, Great Service”

OverallI have been using Informz with my company since 2012 and I have loved it. I attended the user conference in 2012 in Chicago, which was great since I had just started using the service. We have recently switched over to a different function for our website and our CMS/CRM. We are having to use another program for the first year of the new function (and will only go a few months without Informz), but I am so hoping there will be an integration between Informz and Simpleview. Our customer service rep. is the BEST. She is always there to answer a question and is pro-active in sending us information to learn more about the system.
ProsI love how easy it is to upload subscribers and to create organized lists for each. I also love the scheduling tool. We send out our weekly calendar of events every Monday around 6 am and that tool makes it all so easy!
ConsAs of right now, I would love for this software to be able to integrate with Simpleview. Don't want to leave!
Recommendations to other buyersI have had the opportunity to speak with other CVBs about this product which has been great and I think some have signed on.
Source: Capterra
December 8, 2016
Philip G.
Senior manager, marketing and communications
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Informz goes with me wherever I go”

OverallI have been an Informz user for about eight years now. I first used it at my old place of employment and liked it so much that I made a strong business case for my current company to switch email platforms. From my experience, no other email marketing platform can compare to not only the easy-to-use platform and functionality but to the true customer support they provide. They assign a representative to each account and that representative is always there to help us out - big or small! Informz is always staying on top of the trends and laying out new features to an already existing amazing platform! We love Informz!
ProsAlways on top of trends. Customer support. Superior functionality.
ConsSometimes slow lag time.
Source: Capterra
December 8, 2016
Cory S.
Sr. Manager of IT Solutions & Development
11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: SoftwareAdvice
November 9, 2017

“Drip Marketing Made Easy”

OverallI have found that Informz made doing some marketing campaigns easier with using their tool. The ease of use and the simple user interface has made marketing simple.
ProsPerfect for small to medium sized companies. Easy to customize your own marketing pieces and store them inside the online tool. you can integrate with many of the CRM systems out there today. the customer service people want informz to succeed for your business which means they are easily accessible and willing to assist.
ConsIf you are new to building your own campaigns this can be tricky at first for the lingo they use doesn't cross all platforms. Maybe better initial training would be great to overcome this for new marketing teams.
Reviewer Source 
Source: SoftwareAdvice
November 9, 2017
Lori M.
Director of Membership
Unspecified
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
5/5
Value for Money
4/5
Reviewer Source 
Source: Capterra
July 12, 2018

“Informz offers many features, and is completely iMIS-friendly. ”

ProsInformz is very iMIS-compatible, more so in my opinion than other marketing software out there. Informz staff was helpful in setting up the initial iMIS bridge, and from there the information writes over automatically into the iMIS database without our users having to take additional steps.
ConsIt's a bit wonky to use. Cut/Paste options don't keep any formatting or hyperlinks. Adding photos is a little tedious if your article doesn't already have a photo placeholder.
Reviewer Source 
Source: Capterra
July 12, 2018
Verified Reviewer
Unspecified
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Reviewer Source 
Source: Capterra
May 7, 2018

“Informz is the only way to send out marketing emails!”

ProsInformz makes it so easy to send marketing emails. It talks directly to our IMIS database which makes it so easy to pick who the email goes to. Informz came out with Mailings 2.0 which has made sending emails SO much easier now that you don't have to use only HTML. Their customer service is amazing- I have called them hundreds of times minutes before an email needed to go out and they quickly helped fix the problem.
ConsThe original mailings is very confusing if you aren't an HTML pro. It takes forever to build the template and can take some getting used to- luckily they now over mailings 2.0 which solved this problem.
Reviewer Source 
Source: Capterra
May 7, 2018
Barbara C.
e-Marketing Specialist
Non-Profit Organization Management, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
February 14, 2017

“Amazing customer service and a great product!”

OverallThe customer service at Informz is great! Turn around for questions or issues is usually within the hour if not sooner. Informz is constantly trying to improve their product and even invites clients to give their input on upgrades they are working on. Overall, Informz meets and exceeds our business needs every step of the way.
ProsInformz constantly improves their software to keep up with trends and customer input.
ConsSometimes it takes time to get used to all the upgrades and changes. However they do a good job in letting you know what changes have been made.
Source: Capterra
February 14, 2017
Adrian B.
I/T Support
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Source: Capterra
December 8, 2016

“If you're on iMIS, you can't go wrong with Informz”

OverallInformz has worked well for ASUG over the past few years. The ability to have direct integration with our local database helps us ensure our email campaigns are relevant at the moment of send. The availability of support staff has been outstanding as help, support, or advice is a mere phone call away with rapid response. We look forward to a continued relationship with Informz in the years to come.
Prosease of integration with iMIS
Consthe interface is early 2000-ish some areas could be more user-friendly (e.g. hitting a tab key on a form takes cursor to next field)
Source: Capterra
December 8, 2016
Avatar Image
Andrew T.
Director of Marketing and Communications
Education Management, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
3/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
November 7, 2018

“My Informz Review”

OverallThis is our first experience using a marketing automation platform. We use it for marketing, but also for member renewal reminders, which has been very helpful, and automated a process that was very manual. Overall, we enjoy using the product, but wish it had more ties into the database. We do more than 100 events annually, and being able to pull more information specific to the event (as opposed to entering it manually) would make the process even more efficient for us.
ProsThe ability to target individuals. This has helped us refine our messages.
ConsThe limitation on what can be pulled in from our netForum Enterprise. I would like to be able to pull more data from the events module.
Reviewer Source 
Source: Capterra
November 7, 2018
Cindy A.
VP of Meetings
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 2, 2017

“Ease of use, integrates seemlessly with iMIS, great customer service, not sure we could ask for more”

OverallCustomized messages to our members
ProsIntegrates with iMIS as advertised. Hear this frequently, but other products do not always perform as advertised. Not the case with Informz. Love the reporting function, particularly when a member claims we did not send information only to learn it was delivered, opened, and clicked thru - love that functionality. Easy to copy a previous email so we do not have to recreate the wheel. Branding is easy, along with creating templates. I could go on, but I think you get what I mean - love this product.
ConsUpgrades that make it hard to find what I need. Perhaps ask customers before you make changes to ensure it is actually needed. But your customer service always is exemplary so I get issues resolved quickly - doesn't sound like much of a con (apologies)
Source: Capterra
June 2, 2017
Lorna S.
Membership Coordinator
Non-Profit Organization Management, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
February 2, 2017

“Want the best? Get Informz.”

OverallInformz has been a great tool for our association. By using Informz we are able to efficiently send emails to all of our members and easily track how many are opened. The customer support team is amazing. Every one of them is knowledgeable, friendly, and always able to help with my questions. This software is very easy to use. Once you learn the main functions you can go on to design creative and functional mailings. Great tool!
Prosability to create innovative emails and the ability to see how effective your emails are (with regard to are they being opened? are people clicking to other places within them?)
Consit can be a little intimidating at first - the new website helps that a bit
Source: Capterra
February 2, 2017
Casey E.
Higher Education, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Source: Capterra
February 2, 2017

“Simple and Easy”

OverallInformz is extremely user-friendly and great for anyone who has never used or worked with an e-mail client. It's visually pleasing and easy to navigate. Informz is constantly rolling out new features and has all of the capabilities necessary for a business. Not to mention that they are super quick and friendly regarding customer service and support. Best e-mail client I've ever worked with and I wouldn't go back!
ProsEasy to use. Great customer support. Constantly updating.
ConsDoesn't link with some customer management programs we use.
Source: Capterra
February 2, 2017
Verified Reviewer
Non-Profit Organization Management, 1-10 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
3/5
Features
4/5
Likelihood to Recommend
9/10
Reviewer Source 
Source: Capterra
November 19, 2018

“Great marketing tool!”

ProsInformz makes sending mass emails so much easier. From uploading and customizing lists to putting a special touch on an email... you can do it all with Informz! We send out our biweekly newsletter with this and I can customize it every time so easily by taking things out/ adding things etc.
ConsThe template designer can take a little time to get used to and figure out... we really struggled with this one at first but I will say customer service is amazing and will talk to you for hours helping you feel comfortable with what you are doing.
Reviewer Source 
Source: Capterra
November 19, 2018
Avatar Image
Elizabeth A.
Staff Vice President, Marketing
Non-Profit Organization Management, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 7, 2018

“Like hiring an extra staff member...or two”

ProsIt can do so much if you know what to do with it. The automation can be like having extra staff, and the targeting abilities, especially when tied to your database, are a huge path to success.
ConsSome of the modules are a little slow right now as they go through a transition, but the communication on the work that's being done to fix it has been great. Very transparent.
Reviewer Source 
Source: Capterra
November 7, 2018
Ben D.
Director of Web Operations
Telecommunications, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
January 24, 2017

“Top Notch Customer Service and Awesome product”

OverallI've been using Informz for about 3+ years now and myself and all my internal users love how easy it is to create and send out emails. I use Informz at least twice a week for a bi-weekly newsletter that is sent out to our members. From setting up new responsive templates, to sending them out optimized over a 24 hour period, sending them when the user historically opens the emails, is easy to do and awesome! Informz customer service is by far the best I've dealt with. Instant responses from real people and a very helpful knowledge base. Informz does webinars from users that use Informz that are detailed and helpful. They offer a yearly conference that I haven't attended yet, but plan to do so in the future as I've heard its very informative. Over 3 years ago, I moved our email away from 2 other services and combined them all into Informz and haven't looked back since. Thank you Informz and keep up the great work!
ProsEase of use
Source: Capterra
January 24, 2017
Verified Reviewer
Financial Services, 51-200 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
3/5
Value for Money
3/5
Likelihood to Recommend
5/10
Reviewer Source 
Source: Capterra
November 7, 2018

“New updates are great”

ProsWith the new updates, such as Mailing Designer 2 and Template Designer 2, it makes it much easier for the everyday user to create and send mailings.
ConsIt is still a little clunky - uploading and deleting subscribers and target groups isn't the easiest. And not being able to create tables within a mailing and/or template is not ideal. We have a lot of one-off, complicated templates being created for very specific cases when being able to create a table in MD2 would be great.
Reviewer Source 
Source: Capterra
November 7, 2018
Kim M.
Marketing Projects Manager
Marketing and Advertising, 51-200 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
May 25, 2017

“We have been using Informz for years and I have yet to find a ESP that is this comprehensive.”

OverallNot having to purchase 3rd party tools.
ProsAll the tools and modules that are available. I have reviewed several ESPs and have found that with other systems I have to purchase 3rd party tools to have the same functionality as Informz.
ConsThe only con I have, which they have no control over, is my current CRM does not integrate with Informz.
Source: Capterra
May 25, 2017
Meghan M.
Marketing Coodinator
Non-Profit Organization Management, 1-10 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
January 25, 2017

“Informz Reviews”

OverallI started using informz a little over a year ago and found it easy to learn and easy to manage. The customer service is excellent and we can easily see how engaged our audience is through the analytics.
ProsEasy to use and navigate.
ConsWish is was easier/not as expensive to do mobile optimization.
Recommendations to other buyersWhen new customers use the tool, encourage them to use the campaign tracker from the start. It makes it much easier than changing/adding it later on.
Source: Capterra
January 25, 2017
Sue B.
Online Production Assistant, Webpage Manager
E-Learning, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Exceeds our expectations ”

OverallWe have been using Informz for 13 years. We deliver many online pieces of training and the Events and Mailings help us get the word out to our users, makes registration simple and easy for them. We are able to track registration and see trends. The survey feature also gives us many opportunities to receive feedback from our users. We couldn't function nearly as efficiently without Informz!
ProsThe automatic mailing feature. When someone signs up for an event, we can have a confirmation e-mail go directly to them. It's so easy!
ConsThe interface is a little bulky - there are many click thru. I know how to navigate it but it would be nice to not have to choose Modules>Events>View>Events. (probably just personal preference)
Recommendations to other buyersSpend some time with it. It can probably do a lot more than you think.
Source: Capterra
December 8, 2016
Cathy M.
Webmaster
Renewables & Environment, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Great software with out-of-this-world Customer Support”

OverallWe have been using Informz since 2013. From initial set-up to integrating with our membership system, to any questions along the way - no matter how big or small, their staff is very knowledgeable, responsive, and friendly. Every call helps us resolve problems and offers us ideas for reaching our members in more productive ways. The statistics provided regarding all aspects of each mailing are very helpful in improving member communication. Our whole office is very happy with Informz.
ProsVery powerful integrates seamlessly with our membership system, offers a number of tests and reviews before the mailings go out to minimize "oops" mailings to thousands of members.
ConsSlightly complicated learning curve, but that is only because of the numerous features packed in.
Source: Capterra
December 8, 2016
Rebekah W.
Sr. Copywriter/Content Strategist
Education Management, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Great First Step Into Marketing Automation”

OverallWe are a small staff Association of 12 people (four-person marketing team) and were looking for a platform that would integrate with our AMS (Ablia). We were looking into some more sophisticated platforms but felt that Informz offered much more than the functionality we currently had and would be a considerable step up. The ability to have auto-updating mailing lists and triggered mailing based on actions users take in our database is excellent. We also love that we have an advisor that we can contact at any time, who does a great job supporting us and answering any questions.
ProsLove the support and AMS integration.
ConsKeeping all the lists organized can be a bit overwhelming.
Recommendations to other buyersDefinitely, a great way to get started if you are looking to integrate with an AMS and get more targeted with your emails.
Source: Capterra
December 8, 2016
Web M.
Webmaster
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 16, 2016

“New features all the time, works great with iMIS”

OverallThe staff is responsive to questions, new features are rolled out regularly, helpful information posted via blogs.
ProsAny field that exists in iMIS, we're able to drill down to for list targeting
ConsSometimes the server responds slowly. Not sure if there can be more bandwidth added on that end.
Source: Capterra
December 16, 2016
Iris M.
Multimedia Designer
Hospital & Health Care, 10,001+ employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“For Email Marketers This is a MUST”

OverallInformz enabled me to do my job more efficiently and deliver higher quality to our subscribers. Their automation is an indispensable tool and the future of the industry.
ProsGreat tools like automation, virtual inbox, and reviewer which help to greatly streamline the process of sending emails.
ConsThere are some tweaky things around designing the email interface but are easy enough to work with once you get used to it. But that's being really nit-picky.
Source: Capterra
December 8, 2016
Lisa S.
Managing DIrector, Marketing Services
11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“What would I do without?”

OverallWhile it is true that I've never used any other email distribution system, I would have to quit my job if Informz went away. It is central to my ability to communicate with our members. The model of having assigned account support reps is great. We use Informz, in conjunction, with iMIS. It is a smooth area of our business.
ProsEase of use
Source: Capterra
December 8, 2016
David N.
Research and Data Manager
Hospitality, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
June 2, 2017

“I have been using it for 5 years and love it.”

ProsEasily track metrics on my mailings/surveys. I like the way it tracks subscribers and those that have previously unsubscribed.
ConsDoesn't interact with Simpleview. Doesn't interact with Simpleview. Doesn't interact with Simpleview.
Source: Capterra
June 2, 2017
Anthony A.
Director of Marketing
Hospital & Health Care, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
February 14, 2017

“Informz - Great Customer Service”

OverallWe use Informz for all of our email marketing. I can't say enough about how great the customer service is at Informz. You have an advisor who is available to help with any issues or questions. The updates about new platform features are great and helps keep their customers in the loop.
Source: Capterra
February 14, 2017
Emily S.
Marketing Programs Specialist
Non-Profit Organization Management, 51-200 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Features
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
November 7, 2018

“Informz Thoughts”

ProsInformz is easy for me to use and I enjoy being able to search information if I have questions that my co-workers can't answer for me. It is very user friendly and quick to learn.
ConsI wish it was easier to adjust things such as settings or learn more about HTML coding, since it is an option to make small changes and I know nothing about it.
Reviewer Source 
Source: Capterra
November 7, 2018
Verified Reviewer
Human Resources, 11-50 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
3/5
Features
3/5
Value for Money
4/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
November 7, 2018

“Marketing Automation Notification of problems”

OverallI an getting into more complex campaigns and it is exciting.
ProsI love the functionality and ability to have multiple mailing options.
ConsThere is no notification to the administrator if it stops working for some reason. Due to some updates my campaign stopped and I didn't know it. Even if the stop was a choice, the creator should get a confirmation email.
Reviewer Source 
Source: Capterra
November 7, 2018
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Amanda R.
Communications Coordinator
Unspecified
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
March 15, 2018

“LOVE it!”

OverallThey offer training if you want it, great support, etc.
ProsI love how it talks directly to our Imis database and is updating instantly. I also like how I can easily pull targeted emails and reporting.
Reviewer Source 
Source: Capterra
March 15, 2018
Theresa B.
Membership Manager
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Informz Review”

OverallInformz is so easy to use. The customer support we receive from our account manager is great. Answers any questions we have very promptly and very pleasant to talk to. Love all the different reports you can get after an email is sent.
ProsReport functions
Source: Capterra
December 8, 2016
Elaine S.
Manager of Content Marketing
Leisure, Travel & Tourism, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“The customer support is like nowhere else!”

OverallAfter years as an Informz customer, I'm still continually blown away by the level and extent of customer support. I have worked with multiple vendors through the course of my job, and none offer a similar (free) level of support. I love that no matter what challenges I face, my Advisor is only a quick phone call away.
ProsThe customer support
ConsIt can take a while for new features to be added and they are sometimes behind the competition in the features offered. Things change slowly and it has taken quite a while to update the dashboard to a more contemporary look and feel. The learning curve can be slightly steeper than the competition.
Source: Capterra
December 8, 2016
Nathaniel S.
Communications and Association Administration Dir.
Transportation/Trucking/Railroad, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Informz Rocks!”

OverallWe have always had the very best customer support I have ever experienced in over 30 years of this business. The product is reliable. And the staff are like family.
ProsCustomer Service, Ease of Use, Accessibility of Learning Support.
Recommendations to other buyersGet It!
Source: Capterra
December 8, 2016
Simon B.
Assistant Director for Marketing and Communication
Recreational Facilities and Services, 11-50 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
8/10
Source: Capterra
January 24, 2017

“Exceptional Customer Support”

OverallInformz is constantly evolving the features and functionality of their software. The customer support has been stellar and the resources are extremely helpful.
ProsIt's ease of use.
ConsIt's cost.
Source: Capterra
January 24, 2017
John C.
Graphic Designer
Non-Profit Organization Management, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
4/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Top Notch!”

OverallI've had nothing but good experiences with Informz. The platform is user-friendly, the customer service is exceptional (no hyperbole, everyone I've spoken with at Informz is knowledgeable and friendly) and the ease of integration with our AMS was simple and straight forward.
ProsThe user experience is great. It's simple, easy to understand and it helps us organize our marketing messages.
ConsThe survey function could be expanded a bit more, but we may be asking for something that it wasn't intended to do.
Source: Capterra
December 8, 2016
Tom B.
CIO
Non-Profit Organization Management, 201-500 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Source: Capterra
May 26, 2017

“Informz has brought the AMS into the world of email marketing. It works well for us.”

ProsThe integration with Personify is the most important feature for us. We have built a number of automatically maintained marketing lists, which become target lists in Informz. This is extremely convenient. We also like the stats we can access in Informz.
ConsWe like to see some testing tools developed, especially for personalized emails. It would be nice to be able to specify a target group, a number of email messages to create, and an email address to send them to. This would allow us to spot check personalizations and story inclusion/exclusion for various customers/members.
Source: Capterra
May 26, 2017
Sue R.
Unspecified
Used the software for: Unspecified
Overall Rating
4/5
Ease of Use
4/5
Customer Service
4/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
December 8, 2016

“Forward-thinking company”

OverallThe best thing about Informz is its staff is relentless when it comes to making the product better. It's as if they anticipate what you're about to ask for, and announce the enhancement (addition, etc.) before you can get around to asking. Informz is genuinely interested in customer feedback and uses that feedback to improve the product. Training is offered regularly and at no cost, and you can find an answer to almost any question in the extensive knowledge base.
ProsI like that it integrates with our association management system, which removes the burdensome list-maintenance chore.
ConsThat I don't have enough time to use it to its full potential!
Source: Capterra
December 8, 2016
Jill R.
Unspecified
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Excellent product mix”

OverallInformz continues to enhance its product offerings, allowing me to work more efficiently and effectively. Their support staff is top-notch and their on-going assistance has helped me identify ways to improve our use of the Informz platform. Since it syncs with our iMIS database, we're able to save time and reduce errors in building our target groups, making sure we're communicating the right message to the right people. I also like the flexibility in knowing we can easily connect surveys, event registrations, invoicing, voting and more without having to use multiple platforms.
Source: Capterra
December 8, 2016
Heather P.
Administrator
Hospital & Health Care, 11-50 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
9/10
Source: Capterra
February 14, 2017

“Informz Functionality Review”

OverallThe Informz email marketing tool is perfect for sending out emails to our members who want to keep in touch. I can be used for reminders for events and as well as voting. It has exactly what our organization needs to keep in touch. The best feature is the open and click tracking and the customer service is one to beat.
ProsIt is really user friendly
ConsI wish you could have more than 1 send to list
Recommendations to other buyersIt really is a great tool.
Source: Capterra
February 14, 2017
Lori M.
Member Services Manager
Non-Profit Organization Management, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
January 24, 2017

“Informz Review”

OverallInformz has really been a great tool for my company to use. It's pretty easy to use and the support we get from the company is great. I really like the new look. It seems to be easier to navigate around and there seems to be more space on the page to view things.
ProsIt's very easy to use. I like the new look.
ConsIt's impossible to create a query selecting more than one registration option for a single event.
Source: Capterra
January 24, 2017
Elena S.
Membership Manager
Hospital & Health Care, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Great Email Great Price. Great People. ”

OverallInformz is a great tool especially when considering its pricing options. You won't find a better tool email marketing tool at such an affordable price. You definitely won't find the great customer support that comes standard with Informz.
ProsPrice and standard customer support
ConsThe lack of advance write back options for Salesforce
Recommendations to other buyersWish they had more integrations and features with Salesforce so that we could use custom objects.
Source: Capterra
December 8, 2016
Nicole S.
Communications Specialist
Non-Profit Organization Management, 51-200 employees
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
5/5
Customer Service
4/5
Features
4/5
Value for Money
4/5
Likelihood to Recommend
9/10
Source: Capterra
December 8, 2016

“Great tool for communicating with organization membership!”

OverallInformz has been an invaluable tool to our organization. It allows us to quickly and easily communicate with our membership about news and events. Its features are comprehensive and integrate with our membership database.
ProsEase of use and diverse set of tools.
ConsSubscriber functionality is a little harder to use.
Recommendations to other buyersThey also dedicate time and resources to product development and staff support. Highly recommend!
Source: Capterra
December 8, 2016
Daniel K.
Digital Marketing Manager
Non-Profit Organization Management, 1-10 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
January 24, 2017

“The Best for a Busy Office”

OverallMy company was already using Informz when I came on board, but I wouldn't switch for the world. Having experts to bounce ideas off of and to help build beautiful newsletters is the best!
ProsThe product is standard among most email newsletter providers, but the customer service is the best!
ConsThe reporting functions could use some work and updating.
Source: Capterra
January 24, 2017
Courtney W.
Marketing Coordinator
Non-Profit Organization Management, 11-50 employees
Used the software for: 1-2 years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 16, 2016

“Excellent Customer Service”

OverallI have worked with a couple of different email marketing systems and Informz has by far the best customer service and experience. Our advisor is always readily accessible when needed. I enjoy the regular webinars that keep me up-to-date on new features as well. An excellent value for an excellent service.
ProsIt is very easy to use and when I do have an issue, I know that it will be resolved or addressed very quickly.
ConsThere is a slight learning curve on features that are new to me, but once I learn more about it, it becomes pretty easy to use.
Recommendations to other buyersN/A
Source: Capterra
December 16, 2016
Amy L.
Chief Innovation Officer
Hospitality, 11-50 employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Source: Capterra
December 8, 2016

“Excellent Mailing and Event Registration Tool”

OverallWe use Informz to send out emails to our client base as well as event registration. The system is easy to learn and use, and we make good use of the metrics to continually make our emails perform even better.
ProsEasy of use and reporting
ConsWould like to be able to send out emails for group editing within the event registration system like we can in the email system.
Source: Capterra
December 8, 2016
Amy H.
Director
Unspecified
Used the software for: Unspecified
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Source: Capterra
April 11, 2016

“Great product with awesome customer service and partnership”

OverallI have been using Informz for almost 6 years at two different organizations. What keeps me a customer is their Advisor team - your own personal contact to who knows your mission and goals. To have guidance and advice that is focused on bettering your email communications program is worth its weight in gold. No 800 number with a tech who doesn't understand what I need. The ease of use is also important. Each semester an intern learns and manages my newsletters and the training is flawless. I jokingly tell people a monkey could build a newsletter using Informz. Lastly, I really like their marketing automation program. Member onboarding, annual meeting information and renewals are being sent and I don't have to worry about it unless the system emails me to tell me someone isn't engaging or unless my message needs to change. It was easy to set up in Informz, but it did take me a little time to get my act together to execute. Now that it is running, I don't know how I did it before. Defiantly one of the best email marketing programs that I have used in the association world.
Source: Capterra
April 11, 2016
Brian A.
Deputy Executive Director
Non-Profit Organization Management, 1-10 employees
Used the software for: 6-12 months
Overall Rating
4/5
Ease of Use
4/5
Customer Service
5/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
8/10
Source: Capterra
February 2, 2017

“Impressed with Nick at Informz”

OverallThe system is a little tough to transition to from a more basic platform like Constant Contact. Nick was great in helping me understand the system and functionality.
ProsCampaign management, reporting, design capabilities
ConsA little slow when going back and forth through different sections
Source: Capterra
February 2, 2017