# Central De Marca Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Central De Marca Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more. Source: https://www.capterra.com/p/180576/Central-de-marca --- # Central De Marca Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Central De Marca ## What is Central De Marca? CDM is the online platform for centralized brand and digital asset management. It is easy to use and implement. Centralize and share your brand assets: guidelines, logos, photos, artwork, all in one place, accessible online on any device by your users. This toolset helps you improve your brand management and tackle these issues: keep your guidelines updated and maintain brand consistency, organize and share your assets with access control, and optimize asset review and approval. ## What is Central De Marca used for? [MRM](https://www.capterra.com/mrm-software/)[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/)[Brand Management](https://www.capterra.com/brand-management-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €20 Per User, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Central De Marca?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.centraldemarca.com&name=Central De Marca) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Central De Marca 4.8 (5) VS. [4.6 (6,035)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price €20 Per User, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (5) Ease Of Use 4.5 (5,986) Value For Money 5.0 (5) Value For Money 4.3 (4,609) Customer Service 5.0 (5) Customer Service 4.4 (4,405) ## Central De Marca alternatives [4.6 (2,229)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.4 (2,988)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.7 (49)](https://www.capterra.com/p/161551/Propago/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (287)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting price $430.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/180576/Central-de-marca/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Access Controls/Permissions Define levels of authorization for access to specific files or systems Approval Workflow Route documents and other data through one or more stakeholders for review and approval Artwork Management Creation, approval, versioning, and distribution of visual assets and designs Asset Categorization Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Asset Library Collection of all assets in the system Asset Sharing Share access to files and assets with individuals Central De Marca 14 features Define levels of authorization for access to specific files or systems Route documents and other data through one or more stakeholders for review and approval Creation, approval, versioning, and distribution of visual assets and designs Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Collection of all assets in the system Share access to files and assets with individuals Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Track and monitor efficient handling of all changes/transitions Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Add customized logos and colors to align with company branding Manage digital assets Collect and maintain structured information that describes data or content Search and filter data across systems to locate required information by entering keywords or certain criteria Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 5.0 (5) Free Trial Basic €20.00 Per User,Per Month Value for money 5.0 (5) 5.0 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 4.8 Based on 5 reviews Filter by rating 5(4) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MA Maria Alejandra M. Guardiana de Marca Government Relations ### "Las grandes entidades y empresas deben cuidar sus marcas como activos intangibles." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2021 Desde Ruta N, cuidamos tanto nuestra marca, como cada uno de los insumos que generamos para hablar de nosotros de cara a nuestros diferentes públicos. Para nosotros es esencial mantener un mismo lenguaje en nuestros diferentes canales y medios. Tenemos la confianza y la certeza que la CDM nos ayuda en ese objetivo, al entregar las credenciales a los diferentes públicos que necesiten relacionarse con nosotros, usándola como si todos uniéramos esfuerzos siendo guardianes de marca. De esta manera al proporcionar abiertamente este insumo, logramos que nuestra comunicación no pierda credibilidad, y tome el valor necesario como marca a la hora de usarla desde todos su espectros, a que haya un mismo lenguaje y que conceptualmente siga situándose en el nivel de importancia que hemos pretendido crear en la memoria colectiva de quienes se han cruzado con ella a lo largo de estos 11 años. Pros La facilidad y el manejo de la plataforma para subir, modificar, editar y poblar el contenido de la misma, la hace una excelente herramienta sobretodo cuando es necesario que varias personas con conocimiento o no sean capaces de interactuar con ella. Así que, que brinde la posibilidad de no ser desarrollador pero actuar como tal teniendo las herramientas, es definitivamente el pro más grande que poseen. Cons ¿Cosas por mejorar? Siento que la integración en visibilización desde diferentes navegadores, como SAFARI por ejemplo, pero somos conscientes de que es algo fácil de solucionar. Reasons for choosing Central De Marca La elección de CDM, está muy ligada a que CORPORATE llegó a nosotros como una consultora especializada en creación y gerencia de marca a nivel estratégico que necesitábamos para generar mayor identidad, y lograr crear lazos muy cercanos con nuestros diferentes públicos, de manera que no nos vieran distantes o que nos confundieran en nuestro quehacer. En los diferentes talleres, workshops y cafés se creó la estrategia en identidad corporativa y todas las definiciones que conllevan a que hoy mantengamos una relación estrecha con ellos, motivando la elección de compra del servicio que nos ofrecen para gestionar nuestra propia marca desde la virtualidad, sin el temor de que se mal use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PS Paola S. Graphic Designer Information Technology and Services ### "Great for brand managing and time saving" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 30, 2018 Pros The design and adaptability is great. To be able to customize the platform to meet your brand guidelines is a plus. The navigation and content upload is very intuitive and easy to navigate, they have a great support team that is always ready to solve any questions you have. Overall, the platform meets todays standards in terms of usability, design and support. Cons sometimes when the internet connection it's slow, the platform fails. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 4, 2018 Hello Paola, It's great to see that Central de marca is helping you at Ruta N manage your brand and save time. We are always happy to work with innovative Organizations like yours and help you improve the way you work, supporting you in every step of the process. We will continue to make improvements to our system to make sure it meets your needs and industry standards. We will look into any problems related to slow internet connection, but this should only be an issue when trying to upload large files or edit the brand book. Thanks for the feedback! AU Anonymous User Directora ejecutiva de proyectos y negocios (Fan Leader) Telecommunications ### "Efficient brand management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 26, 2018 Pros All brand resources online and shared with all members of value chain Cons Medium-term cultural change in traditional companies Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 29, 2018 Thank you for your honest review. We are happy to see that you found Central de marca to be a good solution for a more efficient brand management. As you highlighted, changing a company's culture is in fact one of the main challenges we work on with our clients. It takes a little time and lots of leadership, but Central de marca is there to make it easier. Once your teams and brand holders realize how efficient they've become and you've regained control over your brand assets and consistency, the shift will be unstoppable and your brand culture will be stronger than ever. CR Carmen R. Corporative Communications Director Utilities ### "Wonderfull exoetiekce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 1, 2018 It helped us navigate a complex rebranding with success, ensuring that our refreshed identity is consistent accross all touchpoints. It makes it easy to share our guidelines and assets with our multiple subsidiaries. It allowed us to save time instead of a costly in-house development. Pros We finally have one single version of our brand book that is always updated and approved. We can add new guidelines as our strategy evolves. Our teams, providers and subsidiaries accross the continent have instant access to our brand assets Cons Cons: Old habits and the culture of e-mail is hard to change Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 20, 2018 Hello Carmen, We are happy to see that Central de marca has been key to the success of your rebranding and that you can keep your identity aligned across the countries you operate in by keeping your guidelines centralized and accessible to your brand holders. Old habits and practices are always hard to break, but your Organization ir now many steps ahead in the process of establishing a strong brand culture and a consistent identity. It's a pleasure working with your team to see this project through! Sebastian T. Principal Cofounder Internet ### "Amazing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 31, 2018 Pros Very easy to use. Easy to share and keeps our brand work united Cons Can’t find something I did not like about this software Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor November 23, 2018 Thank you Sebastian for your review. We look forward to working with Dear.Coach in the future when your project is up and running, and help you grow and manage the brand. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)