Central de marca

Central de marca


5 / 5
4 reviews

Who Uses This Software?

Ideal for companies of all sizes that want to manage their brands, guidelines, logos, digital assets and on-brand process in a single place and collaborate with their teams online and on any device


Average Ratings

4 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $20.00/month
  • Pricing Details
    Scalable plans that fit different needs. Save 20% on annual billing
  • Free Demo
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Central de marca
  • www.centraldemarca.com
  • Founded 2014
  • Spain

About Central de marca

CDM is the online platform for centralized brand management. It is easy to use and implement. Centralize and share your brand: guidelines, logos, assets, on-brand approval, all in one place, accessible online on any device by your teams and brandholders. This toolset helps you improve your brand management and tackle these issues: keep your guidelines updated and maintain brand consistency, organize and share your assets with access control, and optimize your on-brand process without e-mail.


Central de marca Features

  • Access Controls/Permissions
  • Asset Categorization
  • Asset Library
  • Asset Sharing
  • Customizable Branding
  • Metadata Management
  • Reporting/Analytics
  • Search/Filter
  • Version Control
  • Workflow Management
  • Approval Process Control
  • Artwork Management
  • Asset Management
  • Change Management
  • Fulfillment Distribution
  • Project Management
  • Activity Planning
  • Analytics / ROI Tracking
  • Approval Workflow
  • Brand Management
  • Budgeting & Forecasting
  • Content Management
  • Digital Asset Management
  • Expense Management
  • Marketing Calendar
  • Strategic Planning

Central de marca Reviews Recently Reviewed!


Great for brand managing and time saving

Nov 30, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The design and adaptability is great. To be able to customize the platform to meet your brand guidelines is a plus. The navigation and content upload is very intuitive and easy to navigate, they have a great support team that is always ready to solve any questions you have. Overall, the platform meets todays standards in terms of usability, design and support.

Cons: sometimes when the internet connection it's slow, the platform fails.

Vendor Response

by Central de marca on December 04, 2018

Hello Paola,
It's great to see that Central de marca is helping you at Ruta N manage your brand and save time. We are always happy to work with innovative Organizations like yours and help you improve the way you work, supporting you in every step of the process.
We will continue to make improvements to our system to make sure it meets your needs and industry standards. We will look into any problems related to slow internet connection, but this should only be an issue when trying to upload large files or edit the brand book. Thanks for the feedback!

Wonderfull exoetiekce

Nov 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: We finally have one single version of our brand book that is always updated and approved. We can add new guidelines as our strategy evolves. Our teams, providers and subsidiaries accross the continent have instant access to our brand assets

Cons: Cons: Old habits and the culture of e-mail is hard to change

Overall: It helped us navigate a complex rebranding with success, ensuring that our refreshed identity is consistent accross all touchpoints. It makes it easy to share our guidelines and assets with our multiple subsidiaries. It allowed us to save time instead of a costly in-house development.

Vendor Response

by Central de marca on November 20, 2018

Hello Carmen,
We are happy to see that Central de marca has been key to the success of your rebranding and that you can keep your identity aligned across the countries you operate in by keeping your guidelines centralized and accessible to your brand holders. Old habits and practices are always hard to break, but your Organization ir now many steps ahead in the process of establishing a strong brand culture and a consistent identity. It's a pleasure working with your team to see this project through!

Efficient brand management

Nov 26, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: All brand resources online and shared with all members of value chain

Cons: Medium-term cultural change in traditional companies

Vendor Response

by Central de marca on November 29, 2018

Thank you for your honest review. We are happy to see that you found Central de marca to be a good solution for a more efficient brand management.

As you highlighted, changing a company's culture is in fact one of the main challenges we work on with our clients. It takes a little time and lots of leadership, but Central de marca is there to make it easier. Once your teams and brand holders realize how efficient they've become and you've regained control over your brand assets and consistency, the shift will be unstoppable and your brand culture will be stronger than ever.

Capterra loader

Amazing tool

Oct 31, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Very easy to use. Easy to share and keeps our brand work united

Cons: Can't find something I did not like about this software

Vendor Response

by Central de marca on November 23, 2018

Thank you Sebastian for your review. We look forward to working with Dear.Coach in the future when your project is up and running, and help you grow and manage the brand.