--- title: "Central De Marca Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Central De Marca Software - reviews, pricing plans, popular comparisons to other Digital Asset Management products and more." source_url: "https://www.capterra.com/p/180576/Central-de-marca/" page_type: "product" language: "en" --- # Central De Marca Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 25, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Central De Marca ## What is Central De Marca? CDM is the online platform for centralized brand and digital asset management. It is easy to use and implement. Centralize and share your brand assets: guidelines, logos, photos, artwork, all in one place, accessible online on any device by your users. This toolset helps you improve your brand management and tackle these issues: keep your guidelines updated and maintain brand consistency, organize and share your assets with access control, and optimize asset review and approval. ## What is Central De Marca used for? [Web Content Management](https://www.capterra.com/web-content-management-software/)[MRM](https://www.capterra.com/mrm-software/)[Digital Asset Management](https://www.capterra.com/digital-asset-management-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €20 Per User, Per Month Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Central De Marca?[Manage this product listing](https://www.g2.com/products/central-de-marca/claim_requests/new?auto=true) ## Central De Marca Overview Updated September 2026 AI summary Central De Marca offers businesses of all sizes a solution for organizing, managing, and sharing digital assets through cloud-based deployment. It supports asset categorization, searchable libraries, customizable branding, and metadata management, with access controls to help define user permissions. The platform is suited to companies seeking digital asset management, brand management, and marketing resource management capabilities. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Central De Marca 4.8 (5) VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price €20 Per User, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (5) Ease Of Use 4.5 (6,068) Value For Money 5.0 (5) Value For Money 4.3 (4,685) Customer Service 5.0 (5) Customer Service 4.4 (4,478) ## Central De Marca alternatives [4.6 (310)](https://www.capterra.com/p/176854/Flipsnack/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [4.7 (49)](https://www.capterra.com/p/161551/Propago/reviews/) Starting price $499.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (298)](https://www.capterra.com/p/143730/Kontainer/reviews/) Starting price $430.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Airtable](https://www.capterra.com/p/146652/Airtable/) [4.6 (2,244)](https://www.capterra.com/p/146652/Airtable/reviews/) Starting price $20.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/146652/Airtable/) ## FAQs about Central De Marca Overview ### What company size and specific industries is Central De Marca built for? Central De Marca is designed for companies of all sizes that need a single place to manage brand guidelines, logos, digital assets, and on-brand processes while collaborating with teams online and on any device. No specific industry is named, so it appears suited to any organization managing brand materials. Features and Usability ### What are the key features of Central De Marca? Central De Marca offers digital asset management features including an asset library, asset sharing, asset categorization, and metadata management. It also includes brand management tools such as brand guidelines, customizable branding, and artwork management, plus access controls/permissions, approval workflow, change management, content management, and search/filter. Getting Started and Support ### What training and onboarding options does Central De Marca offer? Central De Marca provides live online sessions, webinars, and documentation to help teams get started. Live online sessions and webinars support guided instruction and Q&A, while documentation offers written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Central De Marca offer? Central De Marca provides chat support for users who need help with the product. The catalog lists chat as the available support channel, but no reviewer feedback is available about response times, helpfulness, or common support issues. ## Features AI summary Based on 3,155 Digital Asset Management reviews Capterra data shows that buyers of Digital Asset Management software rank the following features as their top priorities: - **File Management** (**57%** of reviewers rated this feature as critical) - **Asset Library** (**47%**) - **Document Storage** (**51%**) Central De Marca includes **Asset Library**, giving teams a central place to organize and access brand assets. However, it does not include **File Management** or **Document Storage**. Instead, it offers other features that reviewers also consider important, such as **Access Controls/Permissions** (**47%**), **Search/Filter** (**44%**), and **Asset Sharing** (**43%**). These features help businesses control who can view or edit assets, find files faster, and distribute approved content more easily, allowing teams to manage digital resources with better consistency and oversight. Access Controls/Permissions Define levels of authorization for access to specific files or systems Approval Workflow Route documents and other data through one or more stakeholders for review and approval Artwork Management Creation, approval, versioning, and distribution of visual assets and designs Asset Categorization Organize assets into folders and subfolders or tag assets based on a custom file hierarchy Asset Library Storage, organization, sharing with tagging/metadata Asset Sharing Share access to files and assets with individuals Central De Marca 14 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Approval Workflow: Route documents and other data through one or more stakeholders for review and approval - Artwork Management: Creation, approval, versioning, and distribution of visual assets and designs - Asset Categorization: Organize assets into folders and subfolders or tag assets based on a custom file hierarchy - Asset Library: Storage, organization, sharing with tagging/metadata - Asset Sharing: Share access to files and assets with individuals - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Brand Management: The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. - Change Management: Track and monitor efficient handling of all changes/transitions - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Customizable Branding: Add customized logos and colors to align with company branding - Digital Asset Management: Manage digital assets - Metadata Management: Collect and maintain structured information that describes data or content - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria --- Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 5.0 (5) Free Trial Basic €20.00 Per User,Per Month Value for money 5.0 (5) 5.0 Based on 5 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (5) 5.0 Based on 5 reviews ## User reviews Overall rating 4.8 Based on 5 reviews Filter by rating 5(4) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MA Maria Alejandra M. Guardiana de Marca Government Relations ### "Las grandes entidades y empresas deben cuidar sus marcas como activos intangibles." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2021 Desde Ruta N, cuidamos tanto nuestra marca, como cada uno de los insumos que generamos para hablar de nosotros de cara a nuestros diferentes públicos. Para nosotros es esencial mantener un mismo lenguaje en nuestros diferentes canales y medios. Tenemos la confianza y la certeza que la CDM nos ayuda en ese objetivo, al entregar las credenciales a los diferentes públicos que necesiten relacionarse con nosotros, usándola como si todos uniéramos esfuerzos siendo guardianes de marca. De esta manera al proporcionar abiertamente este insumo, logramos que nuestra comunicación no pierda credibilidad, y tome el valor necesario como marca a la hora de usarla desde todos su espectros, a que haya un mismo lenguaje y que conceptualmente siga situándose en el nivel de importancia que hemos pretendido crear en la memoria colectiva de quienes se han cruzado con ella a lo largo de estos 11 años. Pros La facilidad y el manejo de la plataforma para subir, modificar, editar y poblar el contenido de la misma, la hace una excelente herramienta sobretodo cuando es necesario que varias personas con conocimiento o no sean capaces de interactuar con ella. Así que, que brinde la posibilidad de no ser desarrollador pero actuar como tal teniendo las herramientas, es definitivamente el pro más grande que poseen. Cons ¿Cosas por mejorar? Siento que la integración en visibilización desde diferentes navegadores, como SAFARI por ejemplo, pero somos conscientes de que es algo fácil de solucionar. Reasons for choosing Central De Marca La elección de CDM, está muy ligada a que CORPORATE llegó a nosotros como una consultora especializada en creación y gerencia de marca a nivel estratégico que necesitábamos para generar mayor identidad, y lograr crear lazos muy cercanos con nuestros diferentes públicos, de manera que no nos vieran distantes o que nos confundieran en nuestro quehacer. En los diferentes talleres, workshops y cafés se creó la estrategia en identidad corporativa y todas las definiciones que conllevan a que hoy mantengamos una relación estrecha con ellos, motivando la elección de compra del servicio que nos ofrecen para gestionar nuestra propia marca desde la virtualidad, sin el temor de que se mal use. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. PS Paola S. Graphic Designer Information Technology and Services ### "Great for brand managing and time saving" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 30, 2018 Pros The design and adaptability is great. To be able to customize the platform to meet your brand guidelines is a plus. The navigation and content upload is very intuitive and easy to navigate, they have a great support team that is always ready to solve any questions you have. Overall, the platform meets todays standards in terms of usability, design and support. Cons sometimes when the internet connection it's slow, the platform fails. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor December 4, 2018 Hello Paola, It's great to see that Central de marca is helping you at Ruta N manage your brand and save time. We are always happy to work with innovative Organizations like yours and help you improve the way you work, supporting you in every step of the process. We will continue to make improvements to our system to make sure it meets your needs and industry standards. We will look into any problems related to slow internet connection, but this should only be an issue when trying to upload large files or edit the brand book. Thanks for the feedback! AN Anonymous User Directora ejecutiva de proyectos y negocios (Fan Leader) Telecommunications ### "Efficient brand management" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 26, 2018 Pros All brand resources online and shared with all members of value chain Cons Medium-term cultural change in traditional companies Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Response from Vendor November 29, 2018 Thank you for your honest review. We are happy to see that you found Central de marca to be a good solution for a more efficient brand management. As you highlighted, changing a company's culture is in fact one of the main challenges we work on with our clients. It takes a little time and lots of leadership, but Central de marca is there to make it easier. Once your teams and brand holders realize how efficient they've become and you've regained control over your brand assets and consistency, the shift will be unstoppable and your brand culture will be stronger than ever. CR Carmen R. Corporative Communications Director Utilities ### "Wonderfull exoetiekce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 1, 2018 It helped us navigate a complex rebranding with success, ensuring that our refreshed identity is consistent accross all touchpoints. It makes it easy to share our guidelines and assets with our multiple subsidiaries. It allowed us to save time instead of a costly in-house development. Pros We finally have one single version of our brand book that is always updated and approved. We can add new guidelines as our strategy evolves. Our teams, providers and subsidiaries accross the continent have instant access to our brand assets Cons Cons: Old habits and the culture of e-mail is hard to change Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor November 20, 2018 Hello Carmen, We are happy to see that Central de marca has been key to the success of your rebranding and that you can keep your identity aligned across the countries you operate in by keeping your guidelines centralized and accessible to your brand holders. Old habits and practices are always hard to break, but your Organization ir now many steps ahead in the process of establishing a strong brand culture and a consistent identity. It's a pleasure working with your team to see this project through! Sebastian T. Principal Cofounder Internet ### "Amazing tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 31, 2018 Pros Very easy to use. Easy to share and keeps our brand work united Cons Can’t find something I did not like about this software Review source Vendor Referred: This reviewer was invited by the software vendor to submit an honest review. Response from Vendor November 23, 2018 Thank you Sebastian for your review. We look forward to working with Dear.Coach in the future when your project is up and running, and help you grow and manage the brand. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.