--- title: "Bing Visual Search Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Bing Visual Search Software - reviews, pricing plans, popular comparisons to other Visual Search products and more." source_url: "https://www.capterra.com/p/180640/Bing-Visual-Search/" page_type: "product" language: "en" --- # Bing Visual Search Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Bing Visual Search ## What is Bing Visual Search? Bing Visual Search is a visual search engine from Microsoft that allows users to search for images, products, landmarks, and more by uploading photos or entering image URLs. Users can search for similar furniture, clothing, or images, identify landmarks, pinpoint photo locations, determine dog breeds, and explore visual content. The visual search functionality is available on the Bing search engine, Bing mobile apps, Microsoft Edge, Microsoft Launcher, and Windows 10. ## What is Bing Visual Search used for? [Visual Search](https://www.capterra.com/visual-search-software/) Top alternative Featured Overall rating Based on 222 user reviews Reviews sentiment Positive 84% Neutral 11% Negative 5% Contact vendor for pricing Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Bing Visual Search?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.microsoft.com&name=Bing Visual Search) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Bing Visual Search 4.2 (222) VS. [4.7 (107)](https://www.capterra.com/p/172645/Teramind/reviews/) Starting Price Contact vendor Starting Price $14 Per User, Per Year Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.5 (222) Ease Of Use 4.5 (107) Value For Money 4.5 (118) Value For Money 4.3 (95) Customer Service 4.2 (107) Customer Service 4.6 (95) ## Bing Visual Search alternatives [Canto](https://www.capterra.com/p/140500/Canto/) [4.5 (686)](https://www.capterra.com/p/140500/Canto/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/140500/Canto/) [RAIC](https://www.capterra.com/p/10014746/RAIC/) [4.0 (1)](https://www.capterra.com/p/10014746/RAIC/#reviews) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/10014746/RAIC/) ## FAQs about Bing Visual Search Overview ### What problems does Bing Visual Search solve? Bing Visual Search solves the problem of not knowing the right keywords by letting users search with photos, screenshots, or image sections to identify products, landmarks, recipes, and obscure objects. Researchers, students, marketers, ecommerce teams, and content creators use it to speed image sourcing, verify image origins, compare similar items, and reduce irrelevant search results. Answer based on 199 reviews Overview ### Which roles and teams benefit most from Bing Visual Search? Bing Visual Search is most used by students, content creators, and small business operators who need fast image-based discovery. Students and teachers use it for research and visual learning, while bloggers, video editors, freelancers, and consultants use it to identify products, find inspiration, and speed up content and client work. Answer based on 222 reviews Overview ### What company size and industries is Bing Visual Search built for? Bing Visual Search is designed for retail businesses, with reviewer use skewing toward small businesses at 66% and Education Management at 7%. It also serves enterprises at 19% and midsize businesses at 14%, with use in Hospital & Health Care at 6% and Higher Education at 5% for visual search. Answer based on 222 reviews Features and Usability ### What are the key features of Bing Visual Search? Bing Visual Search includes core image search and reverse image search, with visual search that lets users upload, paste, or capture photos to identify objects and find similar images. Key differentiators include optical character recognition, product search with recommendations, mobile app access, and search/filter tools that support fast, accurate results. Answer based on 114 reviews Overview ### How well does Bing Visual Search work as a search engine? Bing Visual Search works well for fast, focused web searches and often cuts down clutter in results. Many users like the relevant matches, maps, and related-topic suggestions, while some teams still prefer Google for broader coverage, stronger habit familiarity, voice search, and more consistent results across browsers. Answer based on 112 reviews Integrations ### Which third-party tools and platforms does Bing Visual Search integrate with? Bing Visual Search integrates with ChatGPT. The catalog data provided here lists this third-party connection, and the reviewer mention also identifies ChatGPT as a related tool. No other integration brands are specified in the supplied data, so ChatGPT is the only confirmed integration to name. Answer based on 6 reviews Getting Started and Support ### What customer support options does Bing Visual Search offer? Bing Visual Search provides email/help desk support, an FAQ/forum, and a knowledge base. Users describe the support team as responsive and helpful when issues arise, with information that can be reached through these channels, though some still prefer direct contact for faster problem solving. Answer based on 1 reviews Features and Usability ### How accurate is Bing Visual Search for image search? Bing Visual Search delivers accurate image-based lookup for products, landmarks, people, and similar photos in many everyday searches. Students, shoppers, and research teams like the clear interface and quick filtering, though results depend on image quality, angle, and context, and some users want more precise matching tools. Answer based on 26 reviews Features and Usability ### What features does Bing Visual Search offer? Bing Visual Search offers core image search features that make it easy to search by photo, crop a specific part of an image, and find related results. Many users also like the simple interface and Microsoft Rewards connection, though some feel the feature set and design still need refinement. Answer based on 19 reviews ## Features AI summary Based on 164 Visual Search reviews Capterra reviewers highlight these as the features buyers value most when choosing visual search software: - **Data Retrieval** (**39%** of reviewers rated this feature as critical) - **Image Query** (**36%**) - **Search/Filter** (**32%**) Bing Visual Search includes **Image Query** and **Search/Filter**, giving teams a way to search with images and narrow results more efficiently. However, it does not offer **Data Retrieval**. Instead, it provides other relevant capabilities, including **Mobile App** (**24%**), **Product Recommendations** (**24%**), and **Reverse Image Search** (**24%**), which can help businesses support on-the-go searching, surface related items, and find visually similar content, allowing teams to improve discovery and speed up decision-making. Image Query 4.6 (23) 69.57% of 23 reviewers that rated this feature as important or highly important A request to search on an image that the user inputs Search/Filter 4.6 (22) 63.64% of 22 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Mobile App 4.4 (20) 70.00% of 20 reviewers that rated this feature as important or highly important Access the system via a mobile application Product Recommendations 4.5 (17) 64.71% of 17 reviewers that rated this feature as important or highly important Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Reverse Image Search 4.0 (18) 61.11% of 18 reviewers that rated this feature as important or highly important Search for information using an image instead of text-based queries Catalog Management 4.1 (16) 50.00% of 16 reviewers that rated this feature as important or highly important Create and manage digital catalog of products/services with their details, specifications, and price Bing Visual Search 9 features ### All Features - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Customer Activity Tracking: A report showing what actions customers perform - Image Query: A request to search on an image that the user inputs - Mobile App: Access the system via a mobile application - Optical Character Recognition: Ability to recognize printed or written text within digital images or scanned documents - Product Recommendations: Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history - Product Search: The ability to discover a specific item the customer is looking to purchase - Reverse Image Search: Search for information using an image instead of text-based queries - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria --- Features 4.2 (222) 4.2 Based on 222 reviews ## Pricing Value for money 4.5 (118) Value for money 4.5 (118) 4.5 Based on 118 reviews ## Support, customer service and training options Customer Service 4.2 (107) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (107) 4.2 Based on 107 reviews ## User reviews Overall rating 4.2 Based on 222 reviews Filter by rating 5(102) 4(84) 3(25) 2(8) 1(3) Mentioned topic Sorted by most recent AN Anonymous User Owner Automotive ### "Visual Searching you've always wanted." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 29, 2025 My overall experience was great it's affordable, easy to to use, and I can use it on my mobile phone or desktop. Would 100% refer this to my friends and/or family. Pros How you can take a photo of anything whether it be a plant or an animal or a rock and it can identify what it is through the picture. It's also very simple and easy to use Cons The only thing I disliked was it offered no free trials other than that I was 100 percent satisfied. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NB Nicholas B. Milwright Automotive ### "I see you Bing!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 January 29, 2025 Took some getting used to, breaking the habit of only using text to search is difficult but sometimes too many or too few words or descriptions can complicate the process. Pros The wide range of products that are either exact matches or like the product in the picture this app can bring up is pretty helpful and the image doesn’t even have to be that great Cons That I don’t use it as often as I’d like to Switched from [Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/) Looking for something different I suppose Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LY Loganne Y. Ultrasound Technologist Hospital & Health Care ### "Bing Visual Search " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 15, 2024 Great overall experience with Bing provided good results. Pros Bing visual search is much easier to use for our company because the Google image search has so many firewalls from our facility being in healthcare that we don’t get adequate results back as compared to Bing. Cons Bing is not our employee’s go to search engine so we usually have to take extra steps to go to Bing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rinaldo M. Programmatore di PC - Sistemista di rete Computer Software ### "Bing Visual Search da migliorare la ricerca delle foto sul web" 3.0 Overall Rating 3.0 3.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 6/10 September 23, 2024 La mia esperienza complessiva con Bing Visual Search è positiva, ho installato l'app su entrambi i sistemi operativi in windows e android mi trovo bene nell'utilizzare Bing Visual Search quasi perfetto Pros Di Bing Visual Search mi ha colpito molto di utilizzare la propria fotocamera per magari cercare un'articolo che hai dentro casa è trovarlo sul web, molto semplice e veloce, anche la funzione sfoglia molto funzionale Cons Di Bing Visual Search mi è piaciuto di meno il fatto che tante volte si scatta una foto di un'articolo è non ti da proprio quello che cercavi, ti porta su altri risultati non inerenti all'articolo o foto che hai selezionato, mi aveva colpito molto un sito web che però ricordavo solo il logo, inserendo la foto sul PC mi ha dato tutt'altro risultato non inerente a quel logo di quel sito web da risolvere Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. HP Hedvika P. Translator Translation and Localization ### "Bing search review" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 11, 2023 Since I have installed Bing Visual Search, my daily searches became much faster and it makes my work easier and helps me to soend my time. The features are on a very high level and offer a personalized experience. It just feels like Bing gets me and what I need. Pros Bing Visual Search is very easy to use and offers features that are on a high level. Everytime i use Bing search, it understands my needs and plans and helps me to spend less time on my regular searches. Cons There is nothing that i can complain about. I simply love Bing Visual Search Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User QA Computer Software ### "Bing Visual Search" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 November 5, 2023 Pros The idea of visual search is amazing and I think it helps to get valid results faster in no time! Cons The functionality is still a lot to improve, but nothing to blame as of now. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MC Malissa C. owner Plastics ### "Super Helpful" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 November 3, 2023 Pros Super, Super easy to use and it is very helpful. Cons It doesn't always find a good match to what you are trying to search. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CB Chris B. Manger Apparel & Fashion ### "Searching " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 October 16, 2023 Bing visual search is recommended for use because it's excellent. Pros Bing visual search has chat gpt for searching information and also gives reward points. Cons Bing search is one of the best softwares hence has on complaints. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Lucila Z. Freelancer Design ### "Un opción muy interesante" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 13, 2023 Pros Empecé a probar Bing Visual Search y me parece muy interesante el poder realizar búsquedas mediante imágenes ya sea mediante una url, tomes una foto o cargues de tu pc o móvil una imagen. Los resultados son muy eficientes y he logrado encontrar contenidos relacionados a dichas imágenes mucho más interesantes que en otros buscadores similares. Cons no he tenido inconvenientes mayores al usar Bing Visual Search hasta el momento a sido una grata experiencia. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SC Shilton C. Marketting manager Food Production ### "Best Visual Search Tool on the Internet" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 2, 2023 overall bing search has been a great tool for finding images on the web. the variety of useful features is more than enough to fit my personal and business requirements. Pros A powerful tool, I can easily find similar images, avoiding copyright issues. It is really reliable and accurate. Cons sometimes search can pull up variations of the same image rather than pulling similar items Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/180640/Bing-Visual-Search/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Teramind vs Bing Visual Search](https://www.capterra.com/compare/172645-180640/Teramind-vs-Bing-Visual-Search) [Canto vs Bing Visual Search](https://www.capterra.com/compare/140500-180640/Canto-vs-Bing-Visual-Search)