# StoreAutomator Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is StoreAutomator the right Multi-Channel eCommerce solution for you? Explore 18 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/180713/nautical/reviews --- StoreAutomator 4.9 (18) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of StoreAutomator Ease of use 4.6 Customer Service 4.9 ## Showing most helpful reviews Showing 1-18 of 18 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mason K. COO Sporting Goods Used the software for: 2+ years ### "Great Multi Channel Management Tool" January 4, 2023 5.0 They've been great to work with. Support is fast and responsive. Pros Flexibility, extensibility, and the data model are what I like most. It's very easy to add new channels both out of the box and custom channels. Integration with other systems is a strength. Cons Would like to see tighter integration with Inventory Management tools like Skubana, Skuvault, Dear, etc... Review Source AG Alex G. Product Manager Wholesale Used the software for: 6-12 months ### "StoreAutomator Is A Win" August 21, 2024 5.0 Overall, StoreAutomator has a clean interface compared to our previous use of ChannelAdvisor. Every field and module is easy to maintain, as well as channel management which is separated into their own channel IDs. StoreAutomator provides comprehensive reporting and analytics tools that offer valuable insights into your business performance as well. If you're looking for a tool that can help you scale your online business and manage multiple channels with ease, I highly recommend StoreAutomator. Pros The customer support team at StoreAutomator deserves special mention. They are responsive, knowledgeable, and always ready to help with any issues or questions. The onboarding process was smooth, thanks to their thorough guidance and resources. One of the standout features of StoreAutomator is its ability to integrate seamlessly with multiple e-commerce platforms and marketplaces. Whether you're selling on Amazon, eBay, Shopify, or any other platform, StoreAutomator makes it incredibly easy to manage all your listings, orders, and inventory from a single, user-friendly dashboard. If you're looking for a tool that can help you scale your online business and manage multiple channels with ease, I highly recommend StoreAutomator. Cons The only con that can be said about StoreAutomator, is that you must choose formula written rules for your channel such as Amazon or use a repricing tool that fluctuates between competive pricing instead of using pricing between the formuals. Alternatives considered [SellerActive](https://www.capterra.com/p/131955/SellerActive/) Reason for choosing StoreAutomator StoreAutomator had the capability for custom formula writing as well as repricing tools. Switched from [Rithum](https://www.capterra.com/p/32810/ChannelAdvisor-Enterprise/) We switched for a more cost effective platform that offered the same integration capabilities. As well as a better customer service team behind the product. Review Source MK Mark K. Owner Health, Wellness and Fitness Used the software for: 1-2 years ### "Our Experiences with SA" January 14, 2023 4.0 Overall, we are quite satisfied. All of our issues have been handled fast, with knowledge and very professionally. It does require daily maintenance but it is a time saver in the end. Pros Creating listings has been extremely easy, especially where there is just a few changes between listings. We use the clone function quite often. The support team has been incredibly helpful and knowledgeable. We submit questions to them on quite a regular basis and they always seem to have the right answer and fix. It has also enabled us to save money by allowing us to control and carry less inventory. Cons There should be a outlined onboarding sheet provided at the beginning of the onboarding process. I believe that the mapping process and categorizing of items has been the most confusing for us to learn. This was our first time using a product like this. Maybe simplifying your library for the mapping process and categorizing of items would make it easier for us. There also seems to be a time delay for quantities updating across the channels. This has been a problem that we have seen on multiple times when we are at 1 or 2 units left for specific SKU's. Review Source RL Roy L. COO Retail Used the software for: 6-12 months ### "The most unrated eCommerece Multichannel software - Best value for the money!" November 29, 2022 5.0 Best choice we ever made in our 12 years of eCommerce business.There is nothing they cannot do - all of my requests for custom features were fulfilled in a manner of days (!) Pros Great company and great people :)Feels like a real family\\partner company - their system is very impressive with all sorts of useful and practical functionalities.Very fair price for their subscription.Their support teams will always be available for you - no matter what it is and what is your concern.I\`m very happy we chose working with them. Cons UI needs a little makeover and more up-to-date/modern look.Filters are great but need to be with a quicker access to them. Reason for choosing StoreAutomator The vibe before their software :)They really care about you.. it doesn't end on their sales call when they sell you their service - it continues with all of their teams..The ability to talk directly to one of their development team managers, and ask them to develop a feature in their software that does not exist, is priceless!! Their software functionality is super versatile and endless options to optimize the way you list your items and manage them. Switched from [Rithum](https://www.capterra.com/p/32810/ChannelAdvisor-Enterprise/) Channeladvisor has the best functionality and there is no doubt about it... BUT:1. They are VERY VERY Expansive and they charge additional commission for your sales.2. The real reason why we left them is that when it comes to thier contracts with you, it doesn't matter how long you were thier customer (6 years!), they just don't care, you pay eveything until the end of the contract EVEN when they don't deliver your service! There is no partnership with them - you feel like you another tiny small business that they don't care about anymore... our account manager was....mmm.. no helping much at all.3. Their support is super slow - it used to be very quick (12-24 hours to respond) and now it takes days. Review Source VR Verified Reviewer CEO Apparel & Fashion Used the software for: 2+ years ### "One of the best Multi-channel Platforms" January 13, 2023 5.0 Starting from onboarding to our current daily task, it has been and continues to be a strong tool in our business model. The delivery speed and organization of data is beyond the industry standards. Activating and deploying marketplaces are very simple to achieve. Custom channel overrides are handle very well and allow us to adjust data accordingly from one marketplace to the next. This all comes at a reasonable price! Pros The user interface is very friendly and quick to load. SA has many features you don't find in other software. It also offers a huge list of built-in marketplace integrations ready to connect. The support staff is extremely knowledgeable and quickly respond to tickets 24hrs a day. In the past 2+ years we've been using the platform there has been no outages whatsoever. 100% uptime. Cons As in any software there are a few features tailored to our needs that could be implemented. Data filters, stronger reports. Alternatives considered [Feedonomics](https://www.capterra.com/p/234797/Feedonomics/)[Descartes Sellercloud](https://www.capterra.com/p/160953/SellerCloud/)[Zentail](https://www.capterra.com/p/126064/Zentail-Commerce/)[GoDataFeed](https://www.capterra.com/p/175243/GoDataFeed/)[SellerActive](https://www.capterra.com/p/131955/SellerActive/) Reason for choosing StoreAutomator I could not find a software solution that offered all the features we needed except for StoreAutomator. Review Source VR Verified Reviewer E Commerce CEO Luxury Goods & Jewelry Used the software for: 6-12 months ### "Amazing Software to Replace Channeladvisor, Highly Recommended." February 4, 2021 5.0 Overall Extremely Satisfied, 10/10. Unlike the larger companies that treat small to mid size businesses like they're one in a million, Storeautomator has actually worked alongside us and seem very invested in our success and growth ( despite no revenue sharing pricing model!). Anytime we needed a custom integration, custom feature, or API connection, they provided very reasonable estimates to make sure we are happy, long term customers. Pros The platform is very use to use, customizable, and simply gets the job done for a fraction of the price compared to Zentail and Channeladvisor. More than the software, what I loved about StoreAutomator is the level of customer service and tech support. \[SENSITIVE CONTENT HIDDEN\], and the entire team were very accessible via phone and email, and helped us seamlessly migrate from Channeladvisor to StoreAutomator. We can easily upload listings to a lot of marketplaces, including Ebay, Walmart, Amazon, Shopify, and now even Etsy! Cons I would say the user interface could use a little upgrading, but its definitely not a deal breaker and honestly if that's whats saving us money then we can manage. Alternatives considered [ChannelSale](https://www.capterra.com/p/151704/Multichannel-Inventory/) Reason for choosing StoreAutomator We chose Storeautomator for a few reasons over competitors. 1. Price!! 2. They are able to list bulk on Etsy 3. Most compatible transition from Channeladvisor 4. They were very friendly and personable during sales calls and through the demo. I would definitely check them out for a demo, as I decided to do so after reading the reviews here on capterra. Switched from [Rithum](https://www.capterra.com/p/32810/ChannelAdvisor-Enterprise/) Too expensive Review Source SK Steve K. CEO Cosmetics Used the software for: 6-12 months ### "Easy to use, fast and great support." October 2, 2023 5.0 From the demo to signing on, to integration and launch we had a great experience. Each team handled the steps with great competence. They even copied our data from our old provider when we needed them to. Pros The integration was simple and quick. The system is full of features you need without overcomplicating it's use. We integrated in two weeks and switched from our previous provider. The cost savings were significant and we have a better solution. Cons Not much not to like. It does what we need effectively at a great price and is very easy to use. Alternatives considered [Feedonomics](https://www.capterra.com/p/234797/Feedonomics/)[Descartes Sellercloud](https://www.capterra.com/p/160953/SellerCloud/) Reason for choosing StoreAutomator Ease of use, and cost. Switched from [Rithum](https://www.capterra.com/p/32810/ChannelAdvisor-Enterprise/) Cost & service. The cost was a significant factor, but more importantly the lack of support. We would open cases and wait days for a response. Today most cases are replied to within an hour, and solved within a few. We've had to open very few cases for some outlier cases. Review Source DR David R. mgr Wholesale Used the software for: Less than 6 months ### "Much Better than the Brand Name house. MUCH better." February 19, 2020 5.0 This has been superb. We came from the other I-should-not-bad-mouth, much larger, publicly traded competitor. They basically abandoned us and even said to me, in writing, 'last time we work on this issue'. Not these guys. They not only help resolve ramp up issue but I can hear them thinking about how they can solve my problem across the interface globally. It has been a pleasure and I would recommend everyone include these guys on their short list to review. Pros Superb Customer Support. They gave this product a lot of thought. If I do find something (that frequently has been more personalized than global anyway) they think about a solution and put it into place. Once a week on-boarding call with email access in between. Most importantly the product gets the job done. I am confident the hand-holding can stop soon and we will be on our way. Cons GUI take a little getting used to. I have a sense everything is there (or that they will put it there if not) but I'm not an IT or even graphics guy. I do think repetition will better familiarize me with the layout. And I don't know how they could jam this many features into an interface and not make it confusing at start up. Reason for choosing StoreAutomator As I wrote in the review above, I had a pretty good understanding of what NOT to buy after being with their competition. If it was their comp only I wouldn't be on the web. \[SENSITIVE CONTENT HIDDEN\] and the team there give me the impression they want to personally get me up and running. Review Source DL Don L. Manager Automotive Used the software for: 1-2 years ### "Powerful" January 4, 2023 5.0 Great, its the powerful software we needed Pros The power of this software is amazing. It can take your most creative ideas and make it a possibility. Cons The lack of being able to change the SKU after the product is created. Also, being able to remove a SKU or add an SKU to kits/bundles, is the number one complaint as sometimes we improve a kit, but have to be very careful deleting old products. Reason for choosing StoreAutomator The ability to have dynamic pricing on bundles/kits. Review Source Vladislav K. CEO Retail Used the software for: Less than 6 months ### "Great Software, Great People,Highly recomended" January 8, 2020 5.0 We all really love it at our company. Pros Very easy to use, very customizable with lots of options Easy to work with and implement ONe of the best listing softwares we have used Cons Cant think of any cons If it would have native connestion to Sears, Rakuten and Newegg that would help us, but they already included newegg as native connection in less than few months, so we are happy. Review Source KP Kate P. Owner Retail Used the software for: 2+ years ### "Easy to use advanced features " March 31, 2019 5.0 We centralized the data management using unlimited custom fields, mapping features, currency exchanges, channel overriding data to localize and customize by channel specs, real tome inventory sync, order management Pros Templating and mapping features making multichannel listing easy once it is set any new products get listed immediately in all the channels we prechoose. Inventory sync in realtime so no more have to feal with backorders. Creating kits bundles alternates and alias, able to overwrite all global level data on channel level such as changing Ebay title for example. International currency calculated daily for Amazon EU. Forwarding orders to other system we use Shipping Easy. Cons Reporting can be improved. Product grouping would be great. Review Source MR Mark R. Owner Automotive Used the software for: 1-2 years ### "Non Skilled User" January 25, 2023 5.0 Huge improvement over Listing Mirror, they had me all messed up, information wise. My data was a disaster. Pros SA is somewhat like excel. There are multiple ways to accomplish your goal. Cons It is a bit complex. Support gives you tech based answers at times. I am not techy.... Reason for choosing StoreAutomator Research Review Source TT Tom T. Manager Retail Used the software for: 6-12 months ### "Best support of any SaaS company" November 11, 2020 5.0 The team and service are phenomenal. They listen, collaborate, and execute. With continual input and improvement, the software is looking to become a powerhouse tool for any e-commerce seller. Pros By far the best service and response of any SaaS company we've worked with. The StoreAutomator dev team is on the ball and always working to improve their product based on customer input. StoreAutomator is an all-in-one solution for multi-channel e-commerce sellers and we used their listing solution to create listings on our multiple sales channels. The software is flexible and can be customized to your business needs. Cons Depending on your business needs, setting up custom mappings may take a while due to the learning curve for the user. (The StoreAutomator team is fantastic and extremely responsive to any questions and requests) Review Source AH Adam H. Director Apparel & Fashion Used the software for: Less than 6 months ### "Full functionality and attentive support at a reasonable price-point" July 9, 2020 5.0 The on-boarding team has been great and very responsive to our needs. They have quickly addressed any issues we were having. We are a little over 3 months into using the software and things are running smoothly. Pros The software handles everything we need for multichannel listing creation and both order and inventory management across channels. Almost instant 2-way syncing with various integrations is a nice feature that you can't get with similar software that rely on flat files only. I love that they are constantly improving the functionality on a regular basis and are open to recommendations along those lines. Overall this is an excellent value. Cons Some of the user interfaces can be streamlined a bit, but it is still quite functional. I have seen much worse from other offerings in the space. Review Source CH Craig H. Founder and CEO Marketing and Advertising Used the software for: 6-12 months ### "Great for multi-channel inventory management" May 2, 2022 5.0 Pros StoreAutomator has an advance inventory management module that makes it possible to manage the inventory for multiple sales channels. Cons Admin management panel could be developed and designed in a more user-friendly way. Review Source JJ James J. Marketplace Administrator Consumer Electronics Used the software for: 6-12 months ### "Store Automator - Seamless Control Over Multiple Channels " November 22, 2022 5.0 Pros I like the ease in which products can be toggled, adjusted, and managed for quick updates on multiple platforms. The support team has always been responsive and helpful too. Cons The software is so helpful, I only wish I could use it to manage products, pricing, and data for Target+ as well. Review Source RP Raj P. Operations Controller Warehousing Used the software for: 6-12 months ### "Operations Controller" January 13, 2023 5.0 It was a great experience with all associates from Store Automator because they were knowledgeable and friendly to execute our business requirements. Pros Manage Product and Inventory at one place. Cons This software was user friendly and it was easy to connect to other market place thru API like Walmart Marketplace and Amazon Market Place Review Source AM Abraham M. Manager Retail Used the software for: Less than 6 months ### "Great Multi-Channel Software with a Reasonable Price Tag" April 2, 2019 5.0 Pros \- Multi-Channel listing - Repricing feature - Software works fast - Gokhan on the Sales Team and Onur on the Development Team have been really helpful and very quick with their responses Cons \- Still learning and using and so far did not find anything materially negative Review Source Talk to a Capterra advisor for free and get results within 15 minutes.