# Morningscore  Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Morningscore  Software - reviews, pricing plans, popular comparisons to other SEO products and more.

Source: https://www.capterra.com/p/180731/Morningscore

---

# 

 Morningscore Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Morningscore

## What is Morningscore ?

Morningscore is an all-in-one SEO & GEO platform for organic marketing that equips digital marketers with tracking tools and AI-driven automation. It equips users with rank tracking, backlink and site health monitoring, technical audits, and competitor insights - all wrapped in a clean, intuitive interface. Morningscore goes beyond data display by calculating the monetary value of organic growth and translating it into actionable "Missions". AI capabilities are built into the core: Monitor ChatGPT content citations and Google AI Overviews; deploy API-driven on-page optimizations via the RANK AI WordPress plugin, and generate optimized blog posts effortlessly using Rank Writer by entering a keyword or topic. For SEO-savvy teams and agencies looking to streamline workflows, Morningscore combines strategic insights with automated execution - bridging the gap between data analysis, tracking and execution. Check it out at morningscore.io

## What is Morningscore used for?

[SEO](https://www.capterra.com/seo-software/)

Top alternative

Featured

Overall rating

Based on 43 user reviews

Reviews sentiment

Positive

100%

Neutral

0%

Negative

0%

Starting price

$69

Flat Rate, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Morningscore ?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://morningscore.io&name=Morningscore )

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Morningscore

4.8 (43)

VS.

[4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/)

Starting Price

$69

Flat Rate, Per Month

Starting Price

$139.95

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.9 (43)

Ease Of Use

4.3 (2,313)

Value For Money

4.7 (42)

Value For Money

4.2 (1,889)

Customer Service

4.8 (41)

Customer Service

4.4 (1,696)

## Morningscore alternatives

Highest Rated

[4.7 (297)](https://www.capterra.com/p/142169/SE-Ranking/reviews/)

Starting price

$103.20

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[SEO PowerSuite](https://www.capterra.com/p/127616/SEO-PowerSuite/)

[4.5 (382)](https://www.capterra.com/p/127616/SEO-PowerSuite/reviews/)

Starting price

$349.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/127616/SEO-PowerSuite/)

[Wix](https://www.capterra.com/p/169007/Wix/)

[4.4 (10,640)](https://www.capterra.com/p/169007/Wix/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/169007/Wix/)

[Sitechecker](https://www.capterra.com/p/166377/Sitechecker/)

[4.6 (365)](https://www.capterra.com/p/166377/Sitechecker/reviews/)

Starting price

$49.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

94%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/166377/Sitechecker/)

[View all alternatives](https://www.capterra.com/p/180731/Morningscore/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Keyword Rank Tracking

4.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Track positioning in search engines over time

SEO Management

4.8 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Optimize and manage the search engine optimization efforts for a website or digital content

Competitive Analysis

4.0 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Evaluating strengths and weaknesses of companies with the same target audience

Keyword Research Tools

4.3 (3)

66.67% of 3 reviewers that rated this feature as important or highly important

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Performance Metrics

4.7 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Audit Management

4.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Morningscore 37 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws

Discover the total number of backlinks, referring domains, and referring IPs going to a domain

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Track the amount of clicks on individual products to measure campaign results

Evaluating strengths and weaknesses of companies with the same target audience

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Add customized logos and colors to align with company branding

Alter the layout and content of reports

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Graphical representation of data

Use AI to generate content in the form of text, images, videos, etc.

Track positioning in search engines over time

Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns

Track and monitor a specific set of keywords

Monitoring and organizing references from a webpage to external sites and internal pages

Observe and track the demand, usage, progress or quality of a system, product, or user

Manage and support multiple languages

Manage and support multiple locations

Organize and manage the accomplishments and development of employees or performance of applications or systems

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Receive data and information in real time

Receive system updates as soon as any changes are made

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Set a time to generate routine reports automatically

Optimize and manage the search engine optimization efforts for a website or digital content

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Collect and analyze traffic data about website visitors

Track and analyze information regarding website visitors

Create, design and manage workflows for repetitive tasks

What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

Get Advice

We can help you find the software with the features you need.

Features

4.5 (43)

4.5

Based on 43 reviews

## Pricing

Value for money

4.7 (42)

Free Trial

[View pricing plan details](https://www.capterra.com/p/180731/Morningscore/pricing/)

Lite

$69.00

Flat Rate,Per Month

It includes:

-   Dashboard
-   Keyword Access
-   Links (Lite)
-   Health (Lite)
-   Missions (Lite)
-   AI (Lite)
-   API (Lite)
-   wordpress plugin
-   shopify plugin
-   ai visibility tracking

Business

$99.00

Flat Rate,Per Month

It includes:

-   Dashboard
-   Keyword Access
-   Links (Business)
-   Health (Business)
-   Missions (Business)
-   Reports (Business)
-   AI (Business)
-   API (Business)

Pro

$159.00

Flat Rate,Per Month

It includes:

-   Dashboard
-   Keyword Access
-   Links (Pro)
-   Health (Pro)
-   Missions (Pro)
-   Reports (Pro)
-   Scan website (Pro)
-   AI (Pro)
-   API (Pro)

Premium

$299.00

Flat Rate,Per Month

It includes:

-   Dashboard
-   Keyword Access
-   Links (Premium)
-   Health (Premium)
-   Missions (Premium)
-   Reports (Premium)
-   Scan website (Premium)
-   AI (Premium)
-   API (Premium)

Value for money

4.7 (42)

4.7

Based on 42 reviews

## Integrations

[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)[

Google Search Console](https://www.capterra.com/p/210297/Google-Search-Console/)[

Umbraco CMS](https://www.capterra.com/p/210590/Umbraco-CMS/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.8 (41)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (41)

4.8

Based on 41 reviews

## User reviews

Overall rating

4.8

Based on 43 reviews

Filter by rating

5(35)

4(8)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

GN

Glenna N.

Founder, SEO Consultant

Marketing and Advertising

### "An all-in-one SEO tool with outstanding support"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 22, 2025

I have been using Morningscore regularly and it truly feels like having an extra team behind me. The tool provides clear insights, and the support team is always ready to help with both platform-related questions and special challenges. For me as a solo SEO consultant, this combination of simplicity and strong support makes a huge difference in my daily work.

Pros

Morningscore is easy to use, intuitive, and available in \[sensitive content hidden\]– which makes it very accessible. It combines keyword research, rank tracking, and SEO reporting in one place. The best part is the customer support: always fast, helpful, and with a good sense of humor. As a consultant, I also appreciate the qualified advice I can pass on to my own clients.

Cons

No major drawbacks. Some advanced users might miss certain in-depth features found in larger enterprise tools, but for most businesses and consultants the balance between usability and functionality is perfect.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DP

Daniel P.

CEO

Commercial Real Estate

### "Great technology - that keeps my SEO work growing"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 24, 2025

Overall very satisfied. The value is huuge, and keeps my business streamlined and keeps pushing my SEO results in a positive way.

Pros

It is easy to use, and absolute steller support from the Morning Score team. Keeps you motivated to keep pushing on your SEO.

Cons

I would say that i yet have to find a negative thing to say about morningscore. So far, im overly happy about the solution.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 8, 2025

Hi Daniel, We really appreciate you taking the time to leave a review of Morningscore. Thank you! :) I'm very happy that we provide tangible value - and hey, if you need a bit of a motivation-push to keep you going you just let us know! ;) / Lukas

FK

Frederik K.

SEO

Accounting

### "The student has become the master"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 23, 2025

In overall it has improved our entire SEO strategi and focus on progression on our webpage. Also the fact that I can ask relevant questions when I take on board proffesional SEO people since I can keep track on their work.

Pros

Overview and easy way of keeping track of what needs to be done. Both in terms of webpage health but also from the SEO point of view. After morningscore we are realy starting to focus on this making sure we have progress.

Cons

Since I am not a SEO expert its hard for me to have an oppinnion in relation to critisism. Maybe the entire creditsystem for scanning the webpage but i do understand why its nessescary

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Response from Vendor

August 8, 2025

Hi Frederik, Thank you very much for leaving a review of Morningscore! I'm sure that you in fact has become an SEO expert by now though! ;) / Lukas

MD

Mert D.

Social Media Specialist

Marketing and Advertising

### "All in one SEO Keyword Tracking with Morningscore"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

3.0

3.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

August 13, 2022

I used Morningscore over 6 months to set my keyword tracking and analyzing them for better SEO analysis. It gives you nice information about your side and competitor's one. But there are more tool that you can use.

Pros

Morningscore gives you competitors keywords and its ranking that you have decided. Tool should have more feature to cover more subject in SEO and it can give you more data to prospect.

Cons

Sometimes the keyword rank tracking does not work properly, when you check the real time ranking, it shows you different kind of position that Morningscore gave.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AC

Anil C.

Marketing Executive

Marketing and Advertising

### "User Friendly SEO Tool"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 10, 2022

I used Morningscore to drive my marketing strategy, keyword tracking and finding competitors website strategy.

Pros

Morningscore is essential SEO tool to drive your marketing insight. There are lots of helpful feature to use to get know about the market.

Cons

Morningscore needs to have more feature to get known for more people.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Josecar P.

Marketing Strategist

Marketing and Advertising

### "Easy SEO for everyone"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

April 2, 2020

Responsive customer care and a fast app so a really nice overall experience with Morningscore

Pros

I love the way they assign your business with actionable goals. You can do SEO even without being an expert. I have knowledge of SEO, that's why I can tell this is a fantastic tool for business owners that start.

Cons

They should provide multilocation for the websites in a single slot. Only data of a single country is provided.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CC

Claudio C.

CEO

Cosmetics

### "Great all in one SEO Tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

January 21, 2020

Pros

I enjoy the gamification aspect and the creative UI. It is also very useful to setup and track your SEO changes done and required to do in future.

Cons

The only negative is a personal opinion and might not be a negative for someone else. The colour scheme where positives are shown in blue, I would have liked green and negatives shown in red.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Editor In Chief

E-Learning

### "Morningscore: The best new SEO tool."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 30, 2019

Amazing. Been using this for a while and no regrets. Amazing new requested features being added every moth like Keyword Research!

Pros

Epic new features being added all the time. The SEO data is solid and reliable at price-point unmatched by anyone else. Backed by a team that listens and is adding features other tools avoid.

Cons

Some great new features still being built. But that is not a bad thing. It just means it's making steady progress!

Switched from

[Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)

Price. Experience.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Ganesh B.

SEO

Marketing and Advertising

### "Beginner Friendly Interface"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

August 2, 2019

Pros

Ability to Find gained / Lost back-links on Daily Basis. User Interface is Simple and Beginner Friendly.

Cons

No In-depth Competitor Analysis Tool. Keyword Tracking is Not Really Accurate.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Ken M.

Chief Technology Officer

Marketing and Advertising

### "SEO Simplified by Morningscore.io "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 26, 2019

Morningscore has been my SEO steppingstone. With all the hype, it's hard to determine where to start. With prioritized task lists, competitor insights, this is the tool.

Pros

Morningscore identifies the key metric for SEO, the Google Adwords value of your organic search, by keyword. Add three competitors to see their keyword strategies, and you’ve completed step one of onboarding. Starting out, view prioritized tasks to improve your SEO, with valuable resources a click away. If you’re an SEO expert you’ll appreciate reducing your SEO subscription spend. Agencies will love the intel. Analyze a prospect’s SEO, including health metrics (basic analysis, technical, and optimization), and show where they stand versus their competitors.

Cons

Morningscore is continuing to evolve with even greater features. The recently added user management upgrade solves the issue of sharing access with stakeholders. Adding more granularity to user access would be helpful. White-label reporting is on the roadmap. Recalculating Morningscore on filtering by keyword would be helpful.

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reasons for choosing Morningscore

All in one, combined features, lower cost with more intel.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/180731/Morningscore/reviews/)

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Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)