# Morningscore Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Morningscore the right SEO solution for you? Explore 43 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/180731/Morningscore/reviews --- Morningscore 4.8 (43) [View alternatives](https://www.capterra.com/p/180731/Morningscore/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Morningscore Ease of use 4.9 Customer Service 4.8 ## Showing most helpful reviews Showing 1-25 of 43 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Ken M. Chief Technology Officer Marketing and Advertising Used the software for: 6-12 months ### "SEO Simplified by Morningscore.io " July 26, 2019 5.0 Morningscore has been my SEO steppingstone. With all the hype, it's hard to determine where to start. With prioritized task lists, competitor insights, this is the tool. Pros Morningscore identifies the key metric for SEO, the Google Adwords value of your organic search, by keyword. Add three competitors to see their keyword strategies, and you’ve completed step one of onboarding. Starting out, view prioritized tasks to improve your SEO, with valuable resources a click away. If you’re an SEO expert you’ll appreciate reducing your SEO subscription spend. Agencies will love the intel. Analyze a prospect’s SEO, including health metrics (basic analysis, technical, and optimization), and show where they stand versus their competitors. Cons Morningscore is continuing to evolve with even greater features. The recently added user management upgrade solves the issue of sharing access with stakeholders. Adding more granularity to user access would be helpful. White-label reporting is on the roadmap. Recalculating Morningscore on filtering by keyword would be helpful. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Morningscore All in one, combined features, lower cost with more intel. Review Source DM David M. SEO, Designer & Marketing Director Real Estate Used the software for: 6-12 months ### "Amazing tool, incredible Customer Service" May 22, 2019 5.0 I had few problems when the app was launched and the customer service fixed them in seconds. Very friendly team. Pros Easy to use, good recommendations to improve ranking, many tools now and more to come. An alternative to SEMRush just to focus on what you need, very nice User Interface Cons When the Health module reports some errors and some of them are caused by the same issue, there is no way to select all to recheck if the errors were fixed, you have to manually select each one by one and recheck clicking in "refresh data". But is surely fixed in new updates. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Morningscore Cheaper, better UI, clear, and just focused in what we need Review Source Response from Morningscore May 28, 2019 Hey David, thanks for the great review. Those are actually some good insights. I just discussed it with the team and the bulk recrawl function is already on our plan for the near future. Awesome to hear you like the tool! All the best, Martin MD Mert D. Social Media Specialist Marketing and Advertising Used the software for: 6-12 months ### "All in one SEO Keyword Tracking with Morningscore" August 13, 2022 4.0 I used Morningscore over 6 months to set my keyword tracking and analyzing them for better SEO analysis. It gives you nice information about your side and competitor's one. But there are more tool that you can use. Pros Morningscore gives you competitors keywords and its ranking that you have decided. Tool should have more feature to cover more subject in SEO and it can give you more data to prospect. Cons Sometimes the keyword rank tracking does not work properly, when you check the real time ranking, it shows you different kind of position that Morningscore gave. Review Source GN Glenna N. Founder, SEO Consultant Marketing and Advertising Used the software for: 2+ years ### "An all-in-one SEO tool with outstanding support" August 22, 2025 5.0 I have been using Morningscore regularly and it truly feels like having an extra team behind me. The tool provides clear insights, and the support team is always ready to help with both platform-related questions and special challenges. For me as a solo SEO consultant, this combination of simplicity and strong support makes a huge difference in my daily work. Pros Morningscore is easy to use, intuitive, and available in \[sensitive content hidden\]– which makes it very accessible. It combines keyword research, rank tracking, and SEO reporting in one place. The best part is the customer support: always fast, helpful, and with a good sense of humor. As a consultant, I also appreciate the qualified advice I can pass on to my own clients. Cons No major drawbacks. Some advanced users might miss certain in-depth features found in larger enterprise tools, but for most businesses and consultants the balance between usability and functionality is perfect. Review Source FK Frederik K. SEO Accounting Used the software for: 2+ years ### "The student has become the master" July 23, 2025 5.0 In overall it has improved our entire SEO strategi and focus on progression on our webpage. Also the fact that I can ask relevant questions when I take on board proffesional SEO people since I can keep track on their work. Pros Overview and easy way of keeping track of what needs to be done. Both in terms of webpage health but also from the SEO point of view. After morningscore we are realy starting to focus on this making sure we have progress. Cons Since I am not a SEO expert its hard for me to have an oppinnion in relation to critisism. Maybe the entire creditsystem for scanning the webpage but i do understand why its nessescary Review Source Response from Morningscore August 8, 2025 Hi Frederik, Thank you very much for leaving a review of Morningscore! I'm sure that you in fact has become an SEO expert by now though! ;) / Lukas DP Daniel P. CEO Commercial Real Estate Used the software for: Less than 6 months ### "Great technology - that keeps my SEO work growing" July 24, 2025 5.0 Overall very satisfied. The value is huuge, and keeps my business streamlined and keeps pushing my SEO results in a positive way. Pros It is easy to use, and absolute steller support from the Morning Score team. Keeps you motivated to keep pushing on your SEO. Cons I would say that i yet have to find a negative thing to say about morningscore. So far, im overly happy about the solution. Review Source Response from Morningscore August 8, 2025 Hi Daniel, We really appreciate you taking the time to leave a review of Morningscore. Thank you! :) I'm very happy that we provide tangible value - and hey, if you need a bit of a motivation-push to keep you going you just let us know! ;) / Lukas Vinson Matthew L. SEO Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Take Your SEO to the Next Level" May 21, 2019 5.0 I'm very happy using this tool as it helps me find link opportunities that I never found using any other SEO tools. This is the only SEO that I have used that is backed up by Ahrefs data which makes it an awesome tool. Pros Morningscore lets you extract valuable data from any website such as keywords, backlink profile, on page SEO, estimated traffic, and many more. You can then use the following data to create a strategic plan to outrank your competitors in search engine. Also love how this tool present its data making it easier to read even for a non tech savvy person as for every section there is a detailed explanation like how backlinks works, what's data for, and so on. Last but not the least, this is the only SEO tool that I have seen with gamification features which makes search engine optimization fun and exciting. Cons None! The tool simply works. They have an amazing team and real SEO experts who understands the pain of delivering easy to understand reports to clients that's why they've created this tool. Review Source David J. Owner Photography Used the software for: Less than 6 months ### "SEO Gamification, awesome!" May 16, 2019 5.0 Since the beginning it has been a pleasure to use, it is really intuitive and the learning curve is minimal. Pros I love the approach of Morningscore to make you aware of the money that you're saving because of your organic SEO, but the one thing that makes me log daily to Morningscore to see new missions is the game mood. I love to compete and win new buck on my Morningscore value. awesome! Cons It still has some bugs, I use mac and Chrome and sometimes the buttons won't work. Review Source Response from Morningscore May 20, 2019 Hey David, happy to hear you like the tool! The gamification aspect is indeed something many of our users love. We really try to make SEO more interactive and engaging to work with, so it's great to hear you enjoy those features as well. As for the bugs, I'm thankful that good people like you help us out by letting us know all the errors you find, especially around each of the new releases. In any case, we will surely not let you down and the platform will only get better. All the best, Martin Ramy B. CEO & Founder Real Estate Used the software for: 6-12 months ### "Worth double its value" May 27, 2019 5.0 Pros This tool become our top SEO tool in our company. The detailed insights it helps you with are priceless. One of best features (for us) is the Competition keywords checking. The support team is very fast in replying to any requests. That’s a plus to me too. Cons Nothing until now... I can’t find anything negative to report. Review Source Leonardo W. Founder Information Services Used the software for: Less than 6 months ### "SEO done as easy as possible" May 22, 2019 5.0 Pros MorningScore is an awesome tool, first because of the quality of the data, that comes from the most updated database available, ahrefs, second, for the UI/UX, it's super easy to use and makes the life easier to solve small issues that might impact your website. The app is very easy to use and the team behind provides a very good support, implementing a lot of improvements quite often. Get it! Cons None so far, I think this app will only grow. Review Source Response from Morningscore May 28, 2019 Hey Leonardo, thanks for the awesome review! Glad to have you aboard for our journey to infinity and beyond. All the best, Martin CG Christy G. Freelance/Blogger Marketing and Advertising Used the software for: Less than 6 months ### "Very Happy With My Decision to Purchase Morningscore...Worth Every Penny!" July 26, 2019 5.0 I'm very happy with my decision to purchase a subscription to Morningscore. It has improved my stats and have seen results in just a few short months. Pros I've been a blogger since Oct 2012 and never focused on learning SEO. In the past, if I ranked for something it was nice but I just wrote for my users. In Nov, I started a new blog and at the beginning of the year I made a goal to start focusing on my SEO skills. I purchased Morningscore subscription so that I could easily track my rankings and improve my SEO skills. From January until now I have gone from 900 pageviews to over 4,000. I load up my missions and work towards completing them. I still have a ways to go on learning my SEO but morningscore has made it so much easier. If you are looking to improve your SEO skills, I highly recommend purchasing this software. It is very similar to SEMRush but without the crazy price tag. Cons It is expensive for a beginner but keep in mind that it takes spending money to make money. Your tools, including Morningscrore, is a business expense and is well worth the investment. Review Source MA Munir A. Media Director Marketing and Advertising Used the software for: Less than 6 months ### "Excellent SEO health checker tool" May 21, 2019 5.0 Accuracy is more important than anything in SEO ranking tool and Morning Score is very accurate to me as compared to many other tools in the market so I am happy with the tool. Pros This is all in all easy to understand SEO tool that does not need a lot of efforts. User Interface is very attractive and it provides all the information related to keyword ranking, backlinks , website health in just one easy to understand keyboard. Morningscore is clearly one of the best tool I have in my portfolio amony many other SEO tools. Cons The package I have is for 5 websites that seems too low , I wish they add more websites to the starter plan. Review Source Response from Morningscore May 24, 2019 Hey Munir, very happy to hear you find value in the tool! We are indeed in the process of changing our website credits to make it more fair / transparent and easier to use. All the best, Martin MD Marc D. CEO Business Supplies and Equipment Used the software for: 1-2 years ### "Best SEO tool" June 28, 2019 5.0 Im really satisfied, good price and the best SEO software Pros The morning score and link scanner, and also a easy to use SEO scanner Cons Its still not 100% complete software :-D Review Source AC Anders C. CEO Computer Software Used the software for: Less than 6 months ### "Advanced yet simple to use" June 6, 2019 5.0 It’s much easier to show the value you provide to small business owners who do not understand in depth seo Pros The simplicity, the pricing, fast support. Cons Nothing it’s great, can’t wait for future updates. Review Source CC Claudio C. CEO Cosmetics Used the software for: Less than 6 months ### "Great all in one SEO Tool" January 21, 2020 5.0 Pros I enjoy the gamification aspect and the creative UI. It is also very useful to setup and track your SEO changes done and required to do in future. Cons The only negative is a personal opinion and might not be a negative for someone else. The colour scheme where positives are shown in blue, I would have liked green and negatives shown in red. Review Source AR Ale R. Editor Newspapers Used the software for: Less than 6 months ### "If you love seo tools...you gonna love morningscore" January 31, 2019 4.0 I love it, really good app if you work with seo Pros What i love of morningscore is the add a value to your traffic. This aproche is correct, because if you work on seo/sem, not all keyword worth the same. So you get the traffic and the value of your traffic and you can compare against your competitors. Another feature i love is they show your traffic/value overtime in a graphic so is more easy to view and is not a plain number that you need to remember Morning score include also: - ranktracker - win and lost keyword positions - missions - win and lost traffic value - amazing support - constant improved - work with several data sources Morningscore is a really nice way to understand what happen with your seo or your competitors. - Great way to get insight - keyword ideas - Cons Is on early stage, some features sometimes get bug and seem there is some problem with the data. The interface is not movil friendly (really anoying if you wanna check the data in your phone) No phone app Review Source Response from Morningscore April 10, 2019 Thank you for the nice review Ale! Always working to make the platform better for happy users like you. If you haven't had the chance to explore it lately, we released the v2.0 update in February '19 that includes the OnPage Crawler Tool that simplifies all website issues important for your SEO. Looks beautiful and works great so I believe you'll like it. Plus in the v2.2 (March '19) update you can now use Morningscore as the "Trello for SEO" -- we improved the Missions Tool so you can manage your tasks much easier and with better suggestions. If you experience any issues/bugs you're always welcome to contact us in the chat support and we'll help you get it sorted out. In regards to the mobile interface, we are slowly prioritizing it and working on fixing it. You can also follow our Feature Release progress on our Roadmap here: https://morningscore.io/roadmap/ Once again, thank you for the nice words! /Martin K Head of Marketing VR Verified Reviewer Senior Web Designer Furniture Used the software for: Less than 6 months ### "A solid and effective SEO tool that works and is fun to use!" May 21, 2019 5.0 From the onboarding process right through to creating your first mission, it's been a very enjoyable experience and i don't think that often with software. The UI/UX is on point and I'm really happy with Morningscore so far and i can't wait to see what updates you bring out next. I will be recommending this to my Marketing network friends. Good job team. Pros SEO can sometimes be a daunting task but Morningscore can be used by a non SEO expert and makes creating tasks 'missions' fun. As soon as you enter enter your domain and competitors, Morningscore creates suggestions on not only what to improve on your site but what to fix and then displays a difficulty level on achieving these. You then create a mission to fix these. I love how easy it is to see all of my website problems in 1 easy and intuitive to see use dashboard. Seeing what my competitors keywords are ranking for, seeing how many searches specific keywords receive each month and what my rank is for those is just incredible and Morningscore pulls this data from Ahrefs, which is very accurate and expensive to use. I haven't used all of the features yet so i'm barely scratching the surface of what this can do for any business but i would strongly recommend atleast trying Morningscore and see if it's a good fit for your business. You won't be dissapointed. Cons I haven't used this to it's full potential YET so i can't comment on anything negative. Review Source Response from Morningscore May 24, 2019 Hey, a big, big thanks for your review! We're also super excited for bringing you new and improved features. And as always, you're welcome to chat with us if you have any comments or happen to experience any issues. All the best, Martin VR Verified Reviewer Editor In Chief E-Learning Used the software for: 1-2 years ### "Morningscore: The best new SEO tool." September 30, 2019 5.0 Amazing. Been using this for a while and no regrets. Amazing new requested features being added every moth like Keyword Research! Pros Epic new features being added all the time. The SEO data is solid and reliable at price-point unmatched by anyone else. Backed by a team that listens and is adding features other tools avoid. Cons Some great new features still being built. But that is not a bad thing. It just means it's making steady progress! Switched from [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) Price. Experience. Review Source AC Anil C. Marketing Executive Marketing and Advertising Used the software for: 6-12 months ### "User Friendly SEO Tool" June 10, 2022 4.0 I used Morningscore to drive my marketing strategy, keyword tracking and finding competitors website strategy. Pros Morningscore is essential SEO tool to drive your marketing insight. There are lots of helpful feature to use to get know about the market. Cons Morningscore needs to have more feature to get known for more people. Review Source SL Serena L. Designer Design Used the software for: 6-12 months ### "Makes SEO fun for non-technical Professionals" April 4, 2019 4.0 Thumbs up Pros SEO is quite an ever-changing game for most of us who are anything but technical marketers by profession. Morningscore makes SEO fun, more specifically it gives us tips on what to do. Love the keyword tracking and backlink analysis as well. Heard they've their source from ahref, which is quite a trusted authority. Cons Currently the backlink only shows domain rank, hopefully more data can be on the specific url instead of generalized. Review Source Response from Morningscore April 10, 2019 Thank you for the nice review Serena! We;re happy making a platform that people like you enjoy using. In fact, you're very correct -- one of primary goals is to gamify the platform so that SEO becomes fun and understandable by those who don't have the time and resources to bury themselves deep in data. Have you had the chance to explore the most recent update in the platform (v2.2 More Missions)? We put effort into simplifying things even more and offering better suggestions in all aspects of your SEO. With it, also comes the ability to manage your SEO projects much easier in one place. Regarding the backlink data, we've heard the same feedback from many of our users and we're currently working on an update (v2.3) for that. It should be up and running by the end of April '19. And yes, you are correct that we source high-quality data from Ahrefs. Let us know if you experience any issues or have any questions. Thank you for the review again! /Martin K Head of Marketing VR Verified Reviewer Owner Management Consulting Used the software for: Less than 6 months ### "The most amazing SEO SaaS" May 21, 2019 5.0 Great experience so far, responsive team, ongoing development. Pros It makes SEO understandbable for the business person by introducing its own metric - a currency - that is build to reflect the value generated by traffic and changes to that value by SEO interventions. The UI is clean, its easy to track competitors and compare key performance indicators of them. Gamification with missions and goals you can set and track for yourself (including how-to training manual for each mission) helps to stay on track. And it uses the quite expensive and rarely offerend AHREFS data, the most advanced service provider for backlink data. Cons Some stats could be a bit more specific. Website credits will be used when tracking competitors (understandably so as the data is expensive) - that limits the scope per plan. Review Source Response from Morningscore May 28, 2019 Awesome review, thanks you so much! Good news is that we're looking into both making the website credits more fair and upgrading our current tools to display much more relevant data without sacrificing the simplicity of the tool. So one thing I can promise you is that by September/October this year, you will see Morningscore really evolve. Thanks again! Martin DA Delon A. Co-Founder Information Technology and Services Used the software for: 6-12 months ### "Morningscore - A SEO Tool of Great Promise" May 23, 2019 5.0 Pros It is a complete package which means you get to monitor SEO activities, do competitor analysis, track keywords, audit site, and build links with Ahrefs data integration. Next, the beginner-friendly user interface. It shows what's necessary for users rathar than cluttering the navigation with tons of uncessary options. Finally, the features and pricing deserves a mention especially for a person who's new to SEO world. Cons It's a tool of great promise but still a lot of work to do to become a best-seller of its kind. Their roadmap is exciting and integration with Google Analytics is really a must to leverage the maximum benefit out of it. Also, it would be good if the domain count and keyword limit are increased for every plan. Review Source Response from Morningscore May 28, 2019 Hey Delon, thanks for the honest review! It's good to see where our users encounter problems so we can focus on that. One thing I can share is that we're reworking the website credit systems so that it's more fair for users like you. We're actually really excited to release many of the new updates and changes, so it's just a matter of time. All the best, Martin Jochen G. Geschäftsführer Information Technology and Services Used the software for: Less than 6 months ### "Great SEO helper for beginners" May 21, 2019 5.0 I use it daily to track rankings for 3 of my websites. I also check the Morningscore to have a big picture of visibility changes. I also try to solve some of the missions every week. Pros \* Morningscore is really easy to use. \* You see your daily changes with one simple score. \* No overwhelming set of features and menus. \* Included rank tracker \* The missions are the real game changer! Cons No really cons at the moment. Still new features coming. Review Source Response from Morningscore May 24, 2019 Hi Jochen, thanks for your awesome review! Happy to see you find value in the tool. Feel free to chat with us if you have any comments/suggestions/issues. All the best, Martin Ganesh B. SEO Marketing and Advertising Used the software for: 6-12 months ### "Beginner Friendly Interface" August 2, 2019 4.0 Pros Ability to Find gained / Lost back-links on Daily Basis. User Interface is Simple and Beginner Friendly. Cons No In-depth Competitor Analysis Tool. Keyword Tracking is Not Really Accurate. Review Source PC Phillip C. Marketing Design Used the software for: 6-12 months ### "Refreshing Treat To Up Your SEO Game" April 14, 2019 4.0 Glad i was then a beta-tester and now a loyal user. Pros Missions. That's the stuff that gets you going in the Google SEO game within Morningscore. Not just that, this nifty software as a service does keyword monitoring and backlink profile. However the best part about Morningscore is the dev team willingness to listen up and improve their platform based on user's input. Respect. Cons If Morningscore can bring in Bing SEO optimization, this will be a dream come true. Woots! Review Source Response from Morningscore April 23, 2019 Hey Philip, awesome to hear you find value in the tool. Also happy to hear we've had you around since the 2018 BETA. I especially like your insights about Missions -- the recognition you give us proves that we're really trying to take a new approach in the SEO industry. And as you mentioned, we're always trying to improve, and new and better features will be released faster as the team grows. Thanks again, and if you'd like to get in touch, chat with us on through the support on the website or send me a mail. All the best, Martin Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.